Procosmet

What Procosmet does

Procosmet is an Italian professional beauty company that develops, manufactures, and sells hair care, skincare, and makeup products under three sub-brands: MTJ (hair care, sun care, and professional makeup), Napura (professional hair care organized around the proprietary Treatsystemethod — numbered pre- and post-treatment protocols combining vials with complementary shampoos), and N|SKIN (skincare with face, body, and makeup lines). The company distributes through a hybrid go-to-market model combining a direct-to-consumer e-commerce storefront (procosmet.com) with a professional salon store-locator network, shipping to Italy, EU, and Extra EU customers with tiered free-shipping thresholds.

The product portfolio spans hair treatments (anti-aging, hydration, volumizing, hair growth, dandruff control, scalp purification, sun protection), color (permanent, toners, developers, bleaching), styling (NXT), reconstruction (The Builder), and skincare (Korean-routine-influenced regimens under N|SKIN). Pricing follows a unit model with bundled Promo Packs offering savings of €22.50–€24.50 on treatment-plus-shampoo combinations; returns are accepted within 14 days and delivery is guaranteed within 1–5 days. The business model is fundamentally transactional e-commerce with no disclosed subscription, SaaS, or licensing components.

Procosmet is privately held (PROCOSMET Srl, registered in Bologna, Italy; R.E.A. BO 429922), independently operated with no disclosed institutional investors, parent company, or subsidiaries. The company has received European Regional Development Fund support through Regione Emilia-Romagna, and runs a multi-channel marketing presence across Instagram, YouTube, Facebook, an educational Beauty Blog, and email newsletter. No revenue, headcount, or funding figures are publicly disclosed.

Name

Procosmet

Legal name

PROCOSMET Srl

Website

https://procosmet.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Procosmet is an Italian professional beauty company selling hair care, skincare, and makeup products under MTJ, Napura, and N|SKIN sub-brands through DTC e-commerce and a professional salon network across Italy, the EU, and Extra EU markets.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Professional hair care
• Hair color products
• Salon supply distribution
• Professional skincare products
• Makeup cosmetics

Headquarters

HQ city

Crespellano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of professional hair care and skincare products through their e-commerce platform, including both individual products and promotional bundles (Promo Packs).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Procosmet develops and distributes professional hair care, skincare, and makeup products under its Napura, MTJ, and N|SKIN sub-brands, sold through its own e-commerce platform and a network of professional hair salons. Its flagship Napura line uses the proprietary Treatsystemethod — a numbered protocol of pre- and post-treatment vials paired with complementary shampoos — to address scalp and hair conditions including hair loss, dandruff, dryness, and color-treated hair. The product portfolio spans hair rituals, treatments, styling, professional color (Inoil), sun protection (SunSystem), hair reconstruction (The Builder), and bundled promotional kits (Promo Packs).

Product overview

Procosmet is an Italian professional hair care company distributing two main brands: Napura and MTJ, along with the N|SKIN skincare line and MTJ Makeup. Napura operates on the proprietary Treatsystemethod, featuring numbered treatment protocols (00-11) combining pre-treatment and post-treatment vials with complementary shampoos for targeted scalp and hair solutions. MTJ offers premium hair care lines categorized by hair concerns (Caviar anti-aging, Cashmere for dry hair, Protein for curls, etc.) plus sun care (MTJ Sun) and professional makeup. N|SKIN provides comprehensive skincare with lines for different skin types and concerns. The company also offers styling (NXT), color (Inoil), and sun protection (SunSystem) products. Products are sold through professional salons and direct-to-consumer channels.

Differentiator

Problem solved

Functional benefit

Brands

• MTJ: Hair care product line including hair rituals, treatments, and styling products
• Napura
• N|SKIN

Products and services

• MTJ Professional Hair Care Line Professional hair care line spanning anti-aging (Caviar), dry hair (Cashmere), curly hair (Protein), colored hair (Ambra), damaged hair (Microelements), hair growth (Niamex 25, Niamex 50), hormonal imbalances (Hermonè 40), scalp purification (Omeglix 60), and sun care (MTJ Sun), sold to professional hair salons and individual consumers.
• Napura Professional Hair Care Brand Professional hair care brand built around the Treatsystemethod, featuring numbered treatment lines (Stamigen, Anagen, Purify, Energy, Cleans, Prime, Mineral, Active, Zone, pH, Nutry, Rikeir, Color, Aluron) targeting various scalp and hair concerns, sold to salons and individual consumers.
• N|SKIN Skincare Line Skincare line with targeted solutions including City (urban stress protection), Pure (purifying), Care (nourishing), Firm (toning), Ritual (Hammam treatments), Touch (intimate zones), and Cure (specific zones), structured around Korean skincare routines for individual consumers.
• Treatsystemethod Treatment System Proprietary treatment methodology by Napura featuring numbered pre- and post-treatment vials paired with accompanying shampoos for targeted scalp and hair care protocols, used by professional salons and individual consumers.
• MTJ Hair Ritual Duo Hair ritual product duo combining shampoo and mask for complete hair care treatment, sold to salons and individual consumers.
• MTJ Sun / Monoi Hair Sun protection and hair care line for summer, featuring Monoi oil-based shampoo and mask products, sold to salons and individual consumers.
• MTJ Makeup Line Professional makeup line including face products (correctors, foundations, powders, blush, illuminators), eye products (shadows, pencils, mascara, eyeliner, eyebrows), lip products (lipsticks, gloss, pencils), and accessories, sold to salons and individual consumers.
• NXT Styling Line Finish and styling products for professional hair styling, sold to salons and individual consumers.
• Inoil Color Line Professional hair color product line including Inoilnuances (permanent color), Inoil Instant (universal neutralizers), Inoil Oxygen (developers), and Inoil Starlight (bleaching products), sold to professional salons and individual consumers.
• Colorpigment & Colorefresh Line Direct pigments and toning masks for hair color enhancement and refresh, sold to salons and individual consumers.
• SunSystem Line Complete sun protection line for hair and body, including solar oils, creams, milks, face protection, activators, intensifiers, refreshers, after-sun, and sunburn-specific products, sold to salons and individual consumers.
• The Builder Hair Reconstruction Hair reconstruction treatment product for damaged hair repair, sold to salons and individual consumers.
• Promo Packs (Bundled Treatment Kits) Bundled treatment kits combining Napura treatment vials with complimentary shampoo at savings of €22.50–24.50 (e.g., Anagen Promo Pack, Stamigen Promo Pack at €24 for 24 vials with complimentary S00 shampoo, Purify, Energy, Active, Cleans Promo Packs), sold to salons and individual consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• L'Oréal Professionnel: Global leader in professional hair care under L'Oréal. Operates broadly in the same category with vastly larger scale, marketing budget, and salon-education infrastructure.
• Kérastase: L'Oréal-owned luxury professional hair care brand. Operates in the same salon channel with a premium, treatment-led positioning similar to Procosmet's Napura/Treatsystemethod narrative, but at much greater scale.
• Wella Professionals: Global professional hair care brand serving salons worldwide. Competes in the same professional channel with a broader portfolio and global distribution footprint.
• Redken: L'Oréal-owned professional hair care brand with strong salon-channel presence in Europe and a color-and-treatment focus that overlaps Procosmet's Inoil and Napura lines.
• Schwarzkopf Professional: Henkel-owned global professional hair care brand. Directly comparable channel overlap (salons) with broad color and styling portfolios and strong European distribution.

Direct peers

• Olaplex: Treatment-focused professional hair brand built around a proprietary bond-repair protocol. Closely comparable to Procosmet's Treatsystemethod approach: protocol-IP, salon-first GTM, with a consumer DTC layer.
• Davines: Italian professional hair care brand headquartered in Parma, serving salons and consumers with botanical-focused formulations. Closest comparable: same Italian heritage narrative, same salon-plus-DTC motion, similar mid-sized independent profile.
• Kemon: Italian professional hair care manufacturer based in Umbria. Comparable mid-sized, independent Italian company selling multi-brand professional products into the salon channel across Europe.
• Alfaparf Milano: Milan-based Italian professional hair care manufacturer with deep salon-channel penetration and broad color, treatment and styling range. Directly competes in the same professional segment with overlapping SKU categories.
• Framesi: Established Italian professional hair care brand with strong salon-network distribution and education programs. Comparable as an Italy-rooted, salon-anchored mid-market player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ProcosmetItaly
• Facebookfacebook.com/procosmet.italy
• Instagraminstagram.com/procosmet_italy
• Xx.com/procosmet
• LinkedInlinkedin.com/company/procosmet-italy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procosmet