Epermarket

What Epermarket does

Epermarket is a private, for-profit online supermarket founded in 2012 and headquartered in Qingpu, China. Per its firmographic profile, the company positions itself as an online supermarket serving expatriate consumers in China — a niche vertical that combines an e-commerce storefront with curated imported/Western-leaning grocery assortments tailored to foreign residents who cannot easily source familiar goods through mainstream Chinese supermarkets. The company's domain (epermarket.com) and self-description as "your online expat supermarket" frame the customer segment clearly: expatriates and foreign nationals living in China, with operational density most plausibly centered in the Shanghai/Qingpu area given the registered location. Headcount is reported in the 11-50 range, consistent with a small, vertically specialized e-grocer rather than a mass-market platform.

The business model is consistent with a direct-to-consumer online grocery retailer: customers place orders via the website, and the company presumably handles sourcing of imported and local specialty SKUs, fulfillment, and last-mile delivery within its service area. The input data does not disclose pricing structure (transactional vs. subscription), fulfillment radius, delivery fee schedule, SKU breadth, GMV, average order value, or whether the company operates its own warehousing or relies on third-party logistics. No mobile app store listings, social media profiles, partnership channels, certifications, investor information, or management team are disclosed in the source data. Revenue, funding history, ownership structure, and operating-status details are also absent.

From an investment-analytic standpoint, the available evidence is sufficient to characterize what Epermarket does and whom it serves, but it is insufficient to evaluate unit economics, scale, competitive positioning against larger Chinese e-grocery platforms (e.g., JD Daojia, Missfresh, Hema, Tmall International), or the durability of its expat-segment focus in light of demographic shifts among foreign residents in China. Any deeper conclusions on traction, moat depth, or growth trajectory would require additional disclosure not present in the input.

Name

Epermarket

Website

https://epermarket.com

Company type

Private

Founded year

2012

Headcount range

11–50 employees

Short description

Epermarket is a private online supermarket founded in 2012 and headquartered in Qingpu, China, that sells groceries and household goods to expatriate consumers living in China via its e-commerce website.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Online grocery retail
• Expat food delivery
• Imported grocery store
• International supermarket
• Expatriate food retail

Headquarters

HQ city

Qingpu

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Epermarket is an online expat supermarket that sells imported and international grocery products to foreign residents living in China. Customers place orders through the company's e-commerce website and receive imported food and household items via home delivery. The business is positioned as a one-stop online destination for expatriates seeking familiar Western and international brands not readily available in mainstream Chinese supermarkets.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Expat Supermarket

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Sam's Club China: Walmart-owned membership warehouse club operating in China with a strong assortment of imported groceries. Competes directly with Epermarket for imported/specialty food spend among affluent and expat consumers in Tier-1 cities.
• Tmall Global: Alibaba's cross-border e-commerce platform specializing in imported brands and goods. Targets the same imported-goods shopper as Epermarket but with vastly larger scale, SKU breadth, and traffic.
• Metro China: Cash-and-carry wholesale club operating in China, frequented by expats and small businesses for imported and specialty food. Comparable audience and imported-product positioning to Epermarket.
• Carrefour China: Hypermarket chain in China with a strong imported-grocery assortment, also offering online ordering. Competes for expat and premium-shopper basket in the same cities Epermarket serves.
• JD Worldwide: JD.com's cross-border imported goods platform, leveraging JD's self-operated logistics for fast delivery of overseas products. Directly competes for the imported-grocery and household-items buyer that Epermarket serves.

Direct peers

• Honestbee: Asia-focused online grocery and fresh-food delivery platform. Comparable e-commerce grocery model and overseas-imports emphasis to Epermarket.
• AllDaySuperMarket: Online supermarket in India focused on expats and imported groceries, with curated international brands and home delivery. Mirrors Epermarket's expat-supermarket business model and target demographic.
• Missfresh: Chinese online grocery delivery platform offering imported and premium food items to urban consumers. Closely comparable business model and target customer to Epermarket in the China online grocery market.
• Benlai: Beijing-based online grocery retailer delivering fresh and imported food items to urban Chinese households. Comparable e-commerce grocery model and customer overlap with Epermarket.

Regional players

• RedMart: Singapore-based online grocery retailer offering a broad assortment including imported goods. Similar e-commerce grocery model and expat-friendly positioning, though operating in Southeast Asia rather than mainland China.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epermarket