Honestbee
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2C
- OfferingServices
Honestbee firmographics
Firmographics- Name
- Honestbee
- Website
- https://honestbee.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Honestbee industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Other Grocery and Related Products Merchant Wholesalers (42449), All Other Specialty Food Retailers (445298)
- SIC
- Trucking & Courier Services (No Air) (4210), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Online Bulk & Pantry Staples Delivery (AFAIAMAJ)
- akta.pro secondary industries
- Food Delivery (Restaurant Meals) (TLAAADAC), Courier, Pickup & Delivery (Non-commercial) (HSACAIAD)
Keywords
Where Honestbee is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
Honestbee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Honestbee product offering
Product offeringCore offering
Honestbee provided online concierge grocery delivery services, sourcing groceries and household essentials on behalf of customers and delivering them through its platform. The company operated as a Singapore-based online delivery business targeting consumer markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Concierge Grocery Delivery Online concierge grocery delivery service that sources and delivers groceries and household essentials directly to end consumers, targeting individual shoppers seeking convenience.
Companies that use Honestbee
Customer profileIdeal customer profiles1 record
Honestbee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Honestbee competitors and assessment
Company assessmentBroad incumbents
- Instacart: US-based online grocery delivery platform using personal shoppers; the most direct model analogue to Honestbee's concierge-shopper grocery delivery, though in a different geography.
- Foodpanda (Delivery Hero): Regional food and grocery delivery network across SEA; overlaps Honestbee on restaurant-meal and convenience delivery, with a much broader delivery portfolio.
- Deliveroo: On-demand food and grocery delivery operator with Singapore presence; comparable in delivery mechanics and customer base even though grocery is a secondary vertical.
- Lazada (Alibaba): SEA e-commerce marketplace that absorbed RedMart and operates grocery delivery in Singapore; comparable as a one-stop online grocery and consumer goods retailer.
- Amazon Fresh: Global online grocery delivery service operated by Amazon; comparable on grocery-delivery mechanics and customer-acquisition model even though not focused on Singapore specifically.
Regional players
- Bigbasket: India's largest online grocery retailer offering scheduled and same-day delivery; comparable as an Asia-based online grocery operator with similar assortment and basket dynamics.
- Coupang (Rocket Fresh / Coupang Eats): Korea-based e-commerce and fresh grocery delivery operator; comparable on vertically integrated grocery-fulfillment and rapid-delivery mechanics though primarily serving a different geography.
Direct peers
- HappyFresh: Southeast Asia-based online grocery delivery operator using personal shoppers and scheduled delivery slots; directly comparable business model to Honestbee across Indonesia, Malaysia, and Thailand.
- RedMart: Singapore-headquartered online grocery retailer offering scheduled grocery delivery; absorbed by Lazada in 2016 and therefore the closest historical direct peer to Honestbee's Singapore grocery-concierge model.
- GrabMart: On-demand grocery and convenience delivery arm of Grab, operating in Singapore; competes head-to-head with Honestbee's last-mile grocery delivery use case from a super-app distribution base.
Market position
Customer concentration
Honestbee social profiles
Digital presenceHonestbee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honestbee leadership team
Management profileNumber of profiles
Profiles1 record
Honestbee funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honestbee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honestbee
What does Honestbee do?
Honestbee provided online concierge grocery delivery services, sourcing groceries and household essentials on behalf of customers and delivering them through its platform. The company operated as a Singapore-based online delivery business targeting consumer markets.
When was Honestbee founded?
Honestbee was founded in 2015. It employs 101 to 250 people.
Where is Honestbee based?
Honestbee is headquartered in Singapore, Singapore, in the Asia region.
Who are Honestbee's main competitors?
Broad incumbents on record are Instacart, Foodpanda (Delivery Hero), Deliveroo, Lazada (Alibaba) and Amazon Fresh. Regional players are Bigbasket and Coupang (Rocket Fresh / Coupang Eats). Direct peers are HappyFresh, RedMart and GrabMart.
Does Honestbee have an API?
No public API is recorded for Honestbee.
What industry is Honestbee in?
Honestbee's product category is Online Grocery Delivery. Its primary akta.pro industry code is AFAIAMAJ, Online Bulk & Pantry Staples Delivery, with a secondary code of TLAAADAC, Food Delivery (Restaurant Meals). Its NAICS code is 44511 and its SIC code is 4210.