World Wellness Group

What World Wellness Group does

World Wellness Group (WWG) is a Brisbane-based social enterprise and registered charity operating since 2011 that delivers integrated, culturally responsive healthcare to multicultural communities across Queensland. Its service portfolio spans a fully bulk-billed GP clinic, mental health programs (Multicultural Psychological Therapies, Culture In Mind, Problem Management Plus, Culture Care, Multicultural Connect Line), allied health, traditional medicine (acupuncture, homeopathy), refugee and asylum seeker healthcare, aged care navigation (Care Finder), multicultural alcohol and drugs support, gambling help, and health promotion delivered through community partnerships. The organization's distinguishing workforce model is the Multicultural Peer Support Worker (MPSW) co-therapy approach, in which workers with lived experience of migration, settlement, and acculturation deliver alongside clinical practitioners under a proprietary Multicultural Lived Experience Framework.

WWG's revenue model is a hybrid of government grant funding (Brisbane North PHN, Queensland Health, Department of Health and Aged Care, Brisbane City Council, Queensland Department of Justice and Attorney-General), Medicare bulk-billing for GP and mental health consultations, direct billing to OSHC insurers (Allianz, Medibank, Bupa, NIB) for international students, modest patient fees for traditional medicine services ($50/session acupuncture, $85 first appointment homeopathy), and donations through a Patron program starting at $85/month or $1,000/year. Distribution is primarily through the Woolloongabba headquarters and clinic, a statewide 1300-number Multicultural Connect Line, multiple outreach hubs across Brisbane Metro, West Moreton, Darling Downs, and the Gold Coast, plus co-located programs with partner organizations. The technology stack is operations-focused (Best Practice clinical software, HotDoc booking, Telehealth, TIS National and Oncall Language Services for interpreting) rather than product-centered.

Name

World Wellness Group

Legal name

World Wellness Group Ltd

Website

https://worldwellnessgroup.org.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

World Wellness Group is a Brisbane-based social enterprise delivering integrated, culturally responsive healthcare to multicultural communities across Queensland via a bulk-billed GP clinic, mental health programs, allied health, refugee/asylum health, and aged care navigation, distinguished by its lived-experience Multicultural Peer Support Worker workforce.

Ownership category

akta.pro rank

Product category

Multicultural Primary Healthcare Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Multicultural health services
• Mental health programs
• Refugee healthcare
• Allied health services
• Social enterprise healthcare

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Grants and PHN Funding: Primary revenue from government sources including Brisbane North PHN, Queensland Health, Department of Health and Aged Care, Brisbane City Council, and Queensland Government departments for specific programs (ASRA, mental health, aged care, health justice).
2. Medicare Billing (Bulk Billed Services): GP clinic and mental health services bulk billed to Medicare for eligible clients. No gap fees charged to patients. Revenue received through Medicare for consultations and mental health care plans.
3. Service Fees (Traditional Medicine): Acupuncture clinic charges $50 per session ($25 for healthcare card holders) and homeopathy services charge $85 for first appointment and $50 for follow-ups ($40 and $25 respectively for healthcare card holders).
4. Donations and Philanthropy: Tax-deductible donations from individuals supporting asylum healthcare and essential medical services. Patrons program with monthly ($85) and annual ($1000) giving levels. More than 90% of donations directly support service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

World Wellness Group delivers multicultural primary healthcare services through its bulk-billed GP clinic and integrated specialty programs, including mental health therapies, allied health, traditional medicine (acupuncture and homeopathy), aged care navigation, refugee and asylum seeker health, and health promotion. Services are delivered in-clinic at Woolloongabba, across multiple outreach hubs throughout Greater Brisbane, West Moreton, Darling Downs, and the Gold Coast, and via the statewide Multicultural Connect Line telephone helpline, with free interpreter services and a unique Multicultural Peer Support Worker co-therapy model supporting culturally and linguistically diverse patients.

Product overview

World Wellness Group is a multicultural health social enterprise operating as a single integrated health and wellness platform rather than a modular software product. The organization provides a comprehensive suite of health services organized around multicultural primary care, with the GP Clinic as the foundational service supplemented by specialized mental health programs (Culture In Mind, Multicultural Psychological Therapies Program, Problem Management Plus), allied health services, traditional medicine, health justice, aged care navigation, and health promotion activities. The organization distinguishes itself through its Multicultural Peer Support Worker model that embeds workers with lived experience of migration into service delivery. Key service pillars include Refugee and Asylum Seeker Health, the Multicultural Connect Line helpline, and the Health and Wellbeing Groups program. Services are delivered through the main Woolloongabba clinic, multiple regional hubs, and outreach locations across Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• GP Clinic

Quantifiable outcome

• 2000+ clients served, 18000+ service contacts, 3000+ physical activity attendees in 2024-2025
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• Caxton Legal Centre InccoreStrategic or Co-development PartnerHealth justice partnership delivering the Multicultural Advocacy and Legal Service (MALS). Brings together lawyers, advocates, and health professionals for collaborative, culturally appropriate, and trauma-informed legal support. Partnership since 2021. MALS is funded by Queensland Department of Justice and Attorney-General.
• Multicultural Communities Council Gold Coast (MCCGC)coreStrategic or Co-development PartnerCo-delivers Culture In Mind program on behalf of World Wellness Group on the Gold Coast. MCCGC delivers the community-based psychosocial support program for multicultural backgrounds experiencing severe and complex mental health issues.
• Lives Lived WellsecondaryStrategic or Co-development PartnerPartnership for capacity building in AOD services. Training AOD workers to support multicultural clients by trialling a co-delivery model with Multicultural Peer Support Workers to enhance client care and engagement.
• Communify QueenslandcoreStrategic or Co-development PartnerASRA Program management and lead agency. Coordinates the Asylum Seeker and Refugee Assistance Program partners including health, legal, housing, and employment services.
• Australian Red CrosscoreStrategic or Co-development PartnerASRA Program partner providing emergency relief, vulnerability assessment and case coordination for people seeking asylum and refugees.
• Multicultural AustraliacoreStrategic or Co-development PartnerASRA Program partner providing employment support and hub coordination. Refugee settlement service in Queensland working with WWG on initial health care coordination for newly arrived refugees.
• QPASTT (Queensland Program of Assistance to Survivors of Torture and Trauma)coreStrategic or Co-development PartnerASRA Program partner providing trauma counselling and mental health support for survivors of torture and trauma.
• RAILS (Refugee and Immigration Legal Service)coreStrategic or Co-development PartnerASRA Program partner providing legal support to refugees and people seeking asylum.
• HART4000 (Housing and Homelessness)secondaryStrategic or Co-development PartnerASRA Program partner providing housing and accommodation support for people seeking asylum.
• Indooroopilly Uniting Church Refugee and Asylum Seeker HubsecondaryStrategic or Co-development PartnerHub coordination and welfare services for refugees and people seeking asylum. Outreach location for WWG asylum healthcare services.
• Arafmi (Queensland)coreStrategic or Co-development PartnerPartnership for Culture Care program supporting carers from multicultural backgrounds. WWG and Arafmi recognize that carers are essential to support the recovery of people with mental health issues. Funded by Queensland Health.
• Brisbane North PHNcoreStrategic or Co-development PartnerPrimary health network providing funding and commissioning for multicultural health programs including Care Finder. Supported development of Multicultural Lived Experience Framework. Commissioned Multicultural Access Mapping Project.
• Brisbane City CouncilcoreStrategic or Co-development PartnerPartnership for Active and Healthy Parks Program. WWG provides free physical activity classes throughout Brisbane including Salsation, Hot Hula, Konga, and U-Jam fitness classes at various parks.
• Brisbane Multicultural CentresecondaryStrategic or Co-development PartnerEarly supporter of WWG providing shared space for initial small community clinic establishment in 2012.
• Western Queensland Primary Health NetworksecondaryStrategic or Co-development Partner2025 engagement for multicultural health capacity building internally and in commissioned services across Western Queensland.
• Queensland Alliance for Mental HealthsecondaryStrategic or Co-development Partner2025 engagement to provide expert input into development of multicultural component of Queensland Community Mental Health and Wellbeing Workforce Strategy 2024-2029.

Scale indicators10 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• cohealth: One of Australia's largest community health social enterprises, delivering integrated medical, mental health, and allied health services with a strong focus on culturally diverse and marginalised communities across Melbourne. Directly comparable as a multi-site, multicultural-focused community health social enterprise with similar funding mix and service breadth.
• QPASTT (Queensland Program of Assistance to Survivors of Torture and Trauma): Queensland-based NGO providing trauma counselling and mental health support to survivors of torture and trauma. ASRA Program partner of WWG, making it a directly comparable and operationally adjacent peer.
• Multicultural Australia: Queensland settlement services organisation that is an ASRA Program partner with WWG. Operates refugee settlement, employment, and hub coordination services comparable to WWG's refugee and asylum-seeker health operations.
• EACH (Eastern Health and Community): Large community health social enterprise providing allied health, mental health, and aged care services across eastern Melbourne. Comparable as a multi-site social enterprise with PHN/commissioning mix and similar service breadth.
• Multicultural Centre for Women's Health: National organisation providing health information, advocacy, and clinical services for women from migrant and refugee backgrounds. Comparable in multicultural primary health focus and federal-government funded program model.
• Victorian Foundation for Survivors of Torture (Foundation House): Provides specialist counselling, advocacy, and health/wellbeing support for refugees and asylum seekers in Victoria. Directly comparable in refugee/asylum-seeker health model, multicultural mental health focus, and government/funder mix.

Broad incumbents

• Mind Australia: National community-managed mental health provider delivering psychosocial, recovery, and clinical mental health services. Comparable in mental health program design for multicultural populations and PHN/commissioning model.
• Australian Red Cross: Major humanitarian organisation providing emergency relief, case coordination, and health-related services for asylum seekers and refugees. ASRA Program partner of WWG; operates as a broad incumbent in the same multicultural health/welfare space.
• Lives Lived Well: Queensland and national provider of alcohol and drug, mental health, and psychosocial support services. Already partners with WWG on AOD capacity building; broader incumbent in multicultural mental health/AOD.

Others

• Caxton Legal Centre Inc: Queensland community legal centre that co-delivers WWG's Multicultural Advocacy and Legal Service (MALS). Comparable as a health-justice partner organisation enabling WWG's integrated service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9tgDrAWtjOi5SAESEip0jg
• Facebookfacebook.com/WorldWellnessGroup
• LinkedInlinkedin.com/company/world-wellness-group
• Instagraminstagram.com/worldwellnessgroup
• Xx.com/worldwellnessg

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Wellness Group