Universidad de Morelia A.C.

What Universidad de Morelia A.C. does

Universidad de Morelia A.C. (UdeMorelia) is a private higher education institution founded in 1994 in Morelia, Michoacán, Mexico, operating as a civil association (Asociación Civil) under Mexican law. It delivers a multi-level academic portfolio including undergraduate programs (Licenciaturas) in health sciences, business administration, and technology disciplines; graduate programs (Posgrados) comprising master's degrees, specialties, and doctoral programs in humanities, health, and technology; mandatory English language courses; and continuing education diplomas. The institution operates three delivery modalities: traditional on-campus instruction at its historic Morelia campus, semi-schoolarized programs designed for working students, and the UNIDEM online learning division built on a Moodle-based virtual classroom platform providing 24/7 access to digital resources.

The business model is tuition-based across five revenue streams: undergraduate programs, graduate programs, continuing education, mandatory language courses, and branded merchandise sold through the Tienda UdeMorelia store. Pricing is quote-based and not publicly disclosed, with a layered scholarship program offering 20-60% discounts across alumni, talent, athletic, and family categories. Go-to-market is sales-led, combining a website-driven admissions funnel, direct agent follow-up, an online vocational interest test, and community engagement events such as the annual Carrera Atlética UdeMorelia. Supporting platforms include SesWeb for student information and payments, a digital scholarship service platform, the Bolsa de Trabajo job board integrated with multiple job portals, academic mobility partnerships with 23+ universities across 10 countries, and the Revista Babel and Revista ISCALI academic journals.

The institution holds regional brand equity built over 32 years and has received the COPARMEX Michoacán 2025 Educational Excellence Award. Customer segments are entirely individual students (B2C), with primary targets being recent high school graduates seeking undergraduate degrees and working professionals pursuing graduate specialization or flexible online study. No enterprise clients, no disclosed headcount, no public revenue figures, and no parent company or private equity backing are identified.

Name

Universidad de Morelia A.C.

Legal name

Universidad de Morelia A.C.

Website

https://udemorelia.edu.mx

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Universidad de Morelia A.C. is a private Mexican higher education institution founded in 1994 in Morelia, Michoacán, offering undergraduate and graduate programs across health, business, and technology disciplines, delivered on-campus, semi-schoolarized, and online via its UNIDEM Moodle-based platform to individual students in Mexico.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB)

Keywords

• Higher education
• Undergraduate programs
• Graduate programs
• Distance learning
• Continuing education

Headquarters

HQ city

Morelia

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Undergraduate Programs (Licenciaturas): Tuition-based revenue from undergraduate degree programs including Business Administration, Psychology, Nutrition Sciences, Physical Culture and Sports, Animation and Digital Production, Electronic Sports, Video Game Engineering, among others
2. Graduate Programs (Posgrados): Revenue from master's, specialty, and doctoral programs including Business Management, Customs Operations, Art History, Educational Innovations, Clinical Psychology, Sports Training and Management, Digital Art and VFX, Cybersecurity, Information Technologies, among others
3. Continuing Education: Revenue from diploma programs, workshops, and specialized courses for professional development and skills updating
4. Language Programs: Revenue from English language courses, a graduation requirement, offered as 2-year mandatory programs for students
5. University Merchandise Store: Revenue from sale of branded merchandise including uniforms, plush toys (Púki mascot), shirts, and hoodies through the official UdeMorelia store

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Universidad de Morelia A.C. delivers private higher education services through undergraduate (Licenciaturas), graduate (Posgrados including master's, specialties, and doctorates), online (UNIDEM), continuing education, and mandatory English language programs. It serves prospective and enrolled students in Morelia, Michoacán and beyond via on-campus instruction, semi-schooled modalities, and a Moodle-based UNIDEM distance learning platform with 24/7 access to virtual classrooms.

Product overview

Universidad de Morelia (UdeMorelia) is a higher education institution established in 1994 offering a multi-level educational portfolio. The core product offerings consist of undergraduate programs (Licenciaturas) across health sciences, business administration, and technology disciplines, along with graduate programs (Posgrados) including master's degrees, specialties, and doctoral programs. The institution also operates UNIDEM as a distance education sub-brand providing online degree programs through a Moodle-based learning management system. Supporting platforms include SesWeb for student information management, UNIDEM virtual classrooms, scholarship and talent showcase programs, professional linking programs (observation, internships, social service), academic mobility exchanges with international partnerships, vocational assessment tools, and the Tienda UdeMorelia merchandise store. Continuing education, language programs, and academic journals (Revista Babel and Revista ISCALI) round out the educational ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Revista Babel: Research publication of the Universidad de Morelia featuring news, perspectives and approaches from various academic programs.
• Revista ISCALI
• Púki

Quantifiable outcome

• 3-year completion of undergraduate programs with full academic quality
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature1 record

Partnerships

30 partnerships are on record, tiered core and minor.

• UNAD (Universidad Nacional Abierta y a Distancia)coreStrategic or Co-development PartnerInternational collaboration with Colombia's UNAD focusing on academic research and internationalization. Notable joint publication in the university's Babel journal. Mtro. Homerio Carlos Mejía Acevedo from UNAD published an article contributing to knowledge exchange between institutions. Mtro. Leonardo Chauca Sabroso, Secretary of Linkage, published in UNAD's EducaT journal addressing digital transformation of higher education in Latin America.
• Saint Peter's UniversityminorStrategic or Co-development PartnerInternational university partnership for academic mobility and exchange programs. The university is advancing its internationalization strategy through encounters and collaborative initiatives.
• UCP - Universidad de la Cuenca del PlataminorStrategic or Co-development PartnerInternational university partnership in Argentina for academic exchange and mobility programs.
• UMSA - Universidad del Museo Social ArgentinominorStrategic or Co-development PartnerInternational university partnership in Argentina for academic exchange, mobility, and collaborative research.
• UNIP - Universidade PaulistaminorStrategic or Co-development PartnerInternational university partnership in Brazil for academic exchange and mobility programs.
• UNICIENCIA - Corporación Universitaria de Ciencia y DesarrollominorStrategic or Co-development PartnerInternational university partnership in Colombia for academic collaboration and exchange.
• LCI Veritas UniversidadminorStrategic or Co-development PartnerInternational university partnership in Colombia for academic exchange programs.
• UCCFD - Universidad de Ciencias de la Cultura Física y el Deporte 'Manuel Fajardo'minorStrategic or Co-development PartnerInternational university partnership in Cuba for academic exchange in physical culture and sports sciences.
• Universidad de Camagüey 'Ignacio Agramonte Loynaz'minorStrategic or Co-development PartnerInternational university partnership in Cuba for academic exchange and research collaboration.
• UPR - Universidad Pinar del RíominorStrategic or Co-development PartnerInternational university partnership in Cuba for academic exchange programs.
• ULT - Universidad de Las TunasminorStrategic or Co-development PartnerInternational university partnership in Cuba for academic collaboration.
• ISEP - Instituto Superior de Estudios PsicológicosminorStrategic or Co-development PartnerInternational university partnership in Spain for psychology and related programs, offering summer international campus opportunities.
• UNINI - Universidad Internacional IberoamericanaminorStrategic or Co-development PartnerInternational university partnership through FUNIBER network for academic programs in Spain.
• FUNIBER - Fundación Internacional IberoamericanaminorStrategic or Co-development PartnerFoundation partnership supporting international academic collaboration and educational programs.
• Universidad Isabel I de CastillaminorStrategic or Co-development PartnerInternational university partnership in Spain for exchange and collaborative programs, including student exchange 2025-2026 in Burgos.
• Universidad de VigominorStrategic or Co-development PartnerInternational university partnership in Spain for academic exchange and research collaboration.
• Universitat de ValènciaminorStrategic or Co-development PartnerInternational university partnership in Spain for academic collaboration.
• iRG - Instituto Raimon GajaminorStrategic or Co-development PartnerInternational institute partnership offering summer campus and exchange programs for students.
• UPANA - Universidad Panamericana de GuatemalaminorStrategic or Co-development PartnerInternational university partnership in Guatemala for Central American academic exchange.
• UMECIT - Universidad Metropolitana de Educación, Ciencia y Tecnología de PanamáminorStrategic or Co-development PartnerInternational university partnership in Panama for academic exchange in Central America.
• UAA - Universidad Autónoma de AsunciónminorStrategic or Co-development PartnerInternational university partnership in Paraguay for South American academic exchange.
• COPARMEX MichoacáncoreGTM or Marketing PartnerMajor business confederation partnership offering scholarships and recognizing student excellence through the Educational Excellence Award. Active collaboration for student professional development and recognition.
• AIEMAC - Asociación de Industriales del Estado de MichoacánminorGTM or Marketing PartnerIndustrial association partnership for student internships and professional development in Michoacán's industrial sector.
• CANACO Servytur MoreliaminorGTM or Marketing PartnerChamber of commerce partnership for student professional development and internship opportunities in commerce and tourism.
• CANIRAC - Cámara Nacional de la Industria de Restaurantes y Alimentos CondimentadosminorGTM or Marketing PartnerRestaurant industry association partnership for student internships and professional development.
• IMSS - Instituto Mexicano del Seguro SocialminorGTM or Marketing PartnerGeneral academic collaboration agreement with Mexico's main social security institution for student internships and professional training.
• UMSNH - Universidad Michoacana de San Nicolás de HidalgominorStrategic or Co-development PartnerRegional public university partnership for academic exchange and collaboration within Michoacán.
• TECNM-ITM - Instituto Tecnológico de MoreliaminorStrategic or Co-development PartnerTechnological institute partnership for academic collaboration and student exchange in engineering and technology programs.
• H. Ayuntamiento de Morelia 2024-2027minorGTM or Marketing PartnerMunicipal government partnership for community service, student internships, and social development projects.
• SEDCA - Sociedad Española de Dietética y Ciencias de la AlimentaciónminorStrategic or Co-development PartnerSpanish nutrition science society partnership for academic exchange and research in nutrition sciences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• UTEL Universidad: Online-first Mexican university offering undergraduate and graduate programs with flexible modalities targeting working professionals. Comparable as a competitor for UdeMorelia's UNIDEM distance learners in the same working-adult segment.

Direct peers

• Universidad La Salle (Mexico): Private multi-campus university system in Mexico offering undergraduate and graduate programs across business, health, engineering, and social sciences. Comparable as a private higher-education competitor with similar portfolio breadth and a focus on humanist/integral formation.
• Universidad Anáhuac: Large private Mexican university network with undergraduate, graduate, and online programs. Comparable in offering a multi-modal portfolio (on-campus, semi-schooled, online) and in positioning programs around health, business, and emerging disciplines.
• UNAD (Universidad Nacional Abierta y a Distancia): Colombia's leading public distance-learning university, an existing UdeMorelia international partner. Comparable as a distance-education-focused institution delivering accredited undergraduate and graduate programs at scale across Latin America.
• Universidad Iberoamericana (IBERO): Private Jesuit university offering undergraduate and graduate programs with a humanist education focus similar to UdeMorelia's stated values. Comparable in private, nonprofit positioning and academic portfolio mix across business, psychology, and humanities.

Broad incumbents

• Aliat Universidades: Network of private Mexican universities offering undergraduate and graduate programs including online modalities. Comparable as a multi-brand private higher-education operator competing in similar price-sensitive segments.
• Universidad del Valle de México (UVM): Large for-profit private university network in Mexico offering undergraduate, graduate, and online programs through multiple modalities. Comparable to UdeMorelia's flexible modality strategy and broad program portfolio, but at substantially larger scale.
• Tecnológico de Monterrey (Tec de Monterrey): Mexico's leading private university with national multi-campus presence, online programs, and strong employer linkages. Comparable as a competitor in business, technology, and digital-economy programs, but at materially larger scale and broader geographic reach.
• UNITEC (Universidad Tecnológica de México): Major for-profit private university in Mexico with strong online and semi-schooled offerings, targeting working adults and recent high school graduates. Comparable in modality mix and pricing-tier positioning, though with national scale UdeMorelia lacks.

Regional players

• UNADM (Universidad Abierta y a Distancia de México): Public, fully online, tuition-free Mexican university offering undergraduate and graduate programs nationally. Comparable to UdeMorelia's UNIDEM online division but with a public-funding cost advantage that pressures private online pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UdeMorelia
• Instagraminstagram.com/universidad_de_morelia
• Xx.com/udemorelia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad de Morelia A.C.