Agência Fuel

What Agência Fuel does

Agência Fuel is a full-service digital advertising and marketing agency headquartered in Presidente Prudente, São Paulo, Brazil. Founded in 2009 and operated as a sole proprietorship (RUBENS DER TOROSSIAN TORRES JUNIOR ME) under owner Rubens Der Torossian Torres Junior, the firm delivers branding, social media management, packaging design, website development, digital advertising campaigns, paid/organic traffic management, and ecommerce store builds to a horizontally diversified base of Brazilian small and medium-sized businesses across food & beverage, retail, medical, architecture, electronics, fashion, and mattress manufacturing verticals. Its core technical capability is service delivery rather than product development: ecommerce implementations span five platforms (Magento, Tray, Nuvemshop, Vtex, Loja Integrada) with payment gateway and shipping carrier integrations, while marketing optimization is built on a standard martech stack including Google Analytics, Google AdWords, DoubleClick, Facebook Pixel, and Facebook Conversions API. The agency also maintains an in-house 3D visualization capability, as evidenced by packaging and product work for clients such as Alphamaster Colchões. Fuel generates revenue through custom-quoted, project-based fees and monthly retainer contracts sold primarily via direct WhatsApp outreach, a website contact form, and inbound content marketing through its blog (which covers branding, SEO, ecommerce platforms, paid traffic, Pixel vs. API, and marketing 5.0). The firm does not disclose revenue, customer count, or headcount, and has no venture or growth capital backing, no parent company, no disclosed M&A activity, and no enterprise-tier clients in its public portfolio.

Name

Agência Fuel

Legal name

RUBENS DER TOROSSIAN TORRES JUNIOR ME (AGÊNCIA FUEL)

Website

https://agenciafuel.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Agência Fuel is a Brazilian full-service digital marketing agency founded in 2009, headquartered in Presidente Prudente, that delivers branding, social media, packaging, web development, paid traffic, and ecommerce services to small and medium-sized businesses across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Presidente Prudente

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital marketing and advertising services: Fuel generates revenue through professional services engagements including branding, social media management, packaging design, website development, and advertising campaigns. As a service-based agency, revenue is derived from project-based fees and/or retainer contracts with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Agência Fuel is a full-service digital advertising and marketing agency based in Presidente Prudente, São Paulo, Brazil. It delivers branding, social media management, packaging design, website development, digital advertising campaigns, traffic management (paid/organic), and ecommerce solutions (on Magento, Tray, Nuvemshop, Vtex, and Loja Integrada). Services are sold to Brazilian SMBs across industries such as food & beverage, retail, fashion, electronics, and architecture.

Product overview

Agência Fuel is a full-service digital advertising and marketing agency offering a portfolio of interconnected services. The core offerings are Branding (brand identity development), Social Media (social management and content), Embalagem/Packaging Design (visual and 3D packaging), Site (website design and development), Campanha (digital advertising campaigns), Gestão de Tráfego/Traffic Management (paid and organic traffic, SEO, Facebook Pixel, and Conversions API optimization), and Ecommerce (online store setup across Magento, Tray, Nuvemshop, Vtex, and Loja Integrada). These services are delivered as standalone offerings or combined into integrated digital marketing solutions for each client.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding
• Social Media Management
• Embalagem (Packaging Design)
• Site (Website Development)
• Campanha (Digital Advertising Campaigns)
• Gestão de Tráfego (Traffic Management)
• Ecommerce Solutions

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wunderman Thompson Brasil: Global creative, technology and marketing agency with Brazilian operations delivering digital campaigns, ecommerce and branding for enterprise clients. Overlaps with Fuel's full-service model at the larger end of the market.
• Artplan: Brazilian integrated communication agency with digital, content and advertising capabilities serving national clients. Overlaps with Agência Fuel's full-service offerings but at significantly greater scale.
• Lew'Lara\TBWA: Brazilian TBWA-affiliated agency offering advertising, digital marketing and brand strategy. A larger incumbent competitor with overlapping capabilities to Fuel's branding and campaign services.
• Publicis Brasil: Major global network in Brazil providing advertising, digital, branding and ecommerce services. Broad incumbent with overlapping capabilities to Agência Fuel but operating at significantly larger scale and serving enterprise accounts.
• DPZ&T: Established Brazilian advertising agency offering integrated creative, digital and brand services to major national advertisers. Comparable service categories (branding, campaigns, digital) but serves larger accounts than Fuel's SMB base.
• Ogilvy Brasil: Global network's Brazilian operation offering branding, advertising, digital and social media services at scale. Larger incumbent overlapping with Fuel's branding, social and campaign services but serving larger enterprise clients.

Direct peers

• Conversion: Brazilian digital marketing agency specialized in performance media (paid traffic, SEO, conversion) for SMB and mid-market clients, directly comparable to Fuel's 'Gestão de Tráfego' and paid campaign services.
• RD Station (Resultados Digitais): Brazilian SMB-focused digital marketing platform and agency services provider; targets the same horizontal Brazilian SMB segment with inbound marketing, automation and ecommerce capabilities overlapping Fuel's traffic management and ecommerce services.
• HE:labs: Brazilian digital agency offering strategy, design, development and digital marketing to SMB and mid-market clients, with comparable service breadth to Agência Fuel across web, campaigns and brand work.
• Rock Content: Brazilian digital content marketing and SEO agency-turned-platform that similarly serves SMBs with content, SEO and digital marketing services. Directly comparable in customer base and service mix to Agência Fuel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agencia_fuel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agência Fuel