Conversion
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Portugal
- Headcount101–250
- GTM typeB2B
- OfferingServices
Conversion firmographics
Firmographics- Name
- Conversion
- Legal name
- Conversion
- Website
- https://conversion.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Conversion industry classification
Industry- Product category
- Search Engine Optimization Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where Conversion is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Conversion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SEO Consulting & Advisory Services: Strategic SEO consulting engagements for medium and large enterprises, including SEO Squad dedicated teams, E-commerce SEO, Inbound SEO, and SEO implementation services.
- Generative Engine Optimization (GEO): Strategies to increase brand mentions and visibility in generative AI platforms (ChatGPT, Gemini, AI Overviews). Includes AI Content Builder and Batch Content production services.
- Digital PR & Link Building: Data-driven PR, Newsjacking PR, and Link Building 4.0 services focused on acquiring high-authority backlinks from major media outlets through data-driven storytelling.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Conversion product offering
Product offeringCore offering
Conversion is a Brazilian SEO, GEO, and Digital PR agency that provides strategic organic search consulting, AI-powered content production, data-driven PR, and dedicated SEO squads for medium and large enterprises. It sells outcomes-oriented services designed to transform organic and AI-driven search visibility into a primary customer acquisition and sales channel. Offerings span technical SEO, content strategy, link building, Generative Engine Optimization (GEO), and enterprise-level squad engagements, supported by its proprietary SearchHub platform and AI Content Builder.
Product overview
Conversion is a full-service SEO, GEO, and PR agency that operates as a unified portfolio of services rather than a single product. The core offering centers on strategic SEO consulting and Generative Engine Optimization (GEO), supported by proprietary technology (SearchHub) and AI-powered content production (AI Content Builder, Batch Content). The agency differentiates through data-driven Digital PR services (Data PR, Newsjacking PR, Link Building 4.0) and dedicated enterprise squads. Services span the full organic marketing spectrum: technical SEO implementation, content creation, link building, and business intelligence/trend analysis.
Differentiator
Problem solved
Functional benefit
Brands
- SearchHub: Proprietary technology platform developed by Conversion for SEO operations and analytics.
- Conversion Academy
- Open SEO
Products and services
- Consultoria SEO (SEO Consulting)
Quantifiable outcome
- Over R$ 12 billion in sales generated for clients
- +7 more outcomes
Companies that use Conversion
Customer profileNamed customers26 records
Segments3 records
Ideal customer profiles3 records
Conversion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Conversion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iFoodcoreConversion announced as the new SEO partner of iFood in March 2026. The partnership positions Conversion as iFood's strategic SEO agency for improving organic search visibility and AI-driven search presence for Brazil's leading food delivery platform.
Scale indicators6 records
Recent moves5 records
Conversion competitors and assessment
Company assessmentOthers
- Semrush: US-based SEO/SEM software platform with content marketing and competitive intelligence suites. Comparable as a global SEO tooling provider whose platform overlaps with the BI & SEO Trends and SearchHub capabilities Conversion sells to clients.
- Ahrefs: Singapore-based SEO software platform providing backlink, keyword, and content intelligence tools. Comparable as a category-defining SEO technology vendor that Conversion's SearchHub competes against conceptually for SEO intelligence workflows.
Direct peers
- Ignite Visibility: US-based SEO and digital marketing agency serving mid-to-large enterprises. Comparable because it operates a similar full-funnel SEO/content/PR model and competes for the same enterprise retention engagements as Conversion.
- Straight North: US-based SEO and digital marketing agency focused on lead generation for mid-market and enterprise B2B. Comparable because it sells integrated SEO, content, and link building services with measurable ROI-oriented outcomes.
- Rock Content: Brazil-based content marketing and SEO services firm with a similar mid-to-large enterprise focus. Comparable because it competes for the same Brazilian enterprise content, SEO, and digital marketing budgets that Conversion targets.
- Higher Visibility: US SEO agency focused on enterprise and mid-market clients with integrated content, link building, and local SEO. Comparable in service mix and target customer profile to Conversion's enterprise SEO Squad engagements.
- WebFX: US-based full-service digital marketing agency with strong SEO, content, and CRO practices. Comparable because it serves mid-market and enterprise clients with integrated SEO and conversion-focused services at similar scale.
- Neil Patel Digital: Global SEO and digital marketing agency founded by Neil Patel. Comparable because it sells SEO consulting, content, and digital strategy services to mid-to-large enterprises under a thought-leadership-led brand — the same model Conversion operates in Brazil.
- Resultados Digitais (RD Station): Brazilian marketing technology and services platform serving SMBs and mid-market. Comparable because it operates in the Brazilian digital marketing ecosystem with overlapping SEO/inbound services and shares the same enterprise customer base.
Broad incumbents
- iProspect: Global performance and digital marketing agency within Dentsu, offering SEO among a broader performance media portfolio. Comparable as a larger incumbent competing for enterprise SEO budgets across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conversion social profiles
Digital presenceConversion compliance and trust
Trust signalCompliance1 record
Conversion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conversion leadership team
Management profileNumber of profiles
Profiles1 record
Conversion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conversion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conversion
What does Conversion do?
Conversion is a Brazilian SEO, GEO, and Digital PR agency that provides strategic organic search consulting, AI-powered content production, data-driven PR, and dedicated SEO squads for medium and large enterprises. It sells outcomes-oriented services designed to transform organic and AI-driven search visibility into a primary customer acquisition and sales channel. Offerings span technical SEO, content strategy, link building, Generative Engine Optimization (GEO), and enterprise-level squad engagements, supported by its proprietary SearchHub platform and AI Content Builder.
Is Conversion a public or private company?
Conversion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conversion founded?
Conversion was founded in 2011. It employs 101 to 250 people.
Where is Conversion based?
Conversion is headquartered in São Paulo, Portugal, in the Europe region.
How does Conversion make money?
Three revenue lines are on record. SEO Consulting & Advisory Services are the primary driver. The others are generative Engine Optimization (GEO) and digital PR & Link Building.
Who are Conversion's main competitors?
Others on record are Semrush and Ahrefs. Direct peers are Ignite Visibility, Straight North, Rock Content, Higher Visibility, WebFX, Neil Patel Digital and Resultados Digitais (RD Station). iProspect is listed as a broad incumbent.
Does Conversion have an API?
No public API is recorded for Conversion.
What industry is Conversion in?
Conversion's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its SIC code is 7311.