Mogra
MOGRA is a Vesoul, France-based industrial supplies distributor serving regional industrial, maintenance, and BTP professionals with bearings, power transmission, lubrication, abrasives, tools, compressed air, and PPE products through a single physical counter and catalog distribution model.
- Company typePrivate
- Founded1985
- HeadquartersVesoul, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mogra does
MOGRA is a France-based industrial supplies distributor headquartered in Vesoul (Bourgogne-Franche-Comté), operating as an SAS (Société par Actions Simplifiée) under SIRET 350 905 816 00046 and APE code 4669B. Founded in 1985 and now approaching four decades of continuous operation, the company runs a single-site counter/showroom (comptoir) at 2 rue Claude Monnet supported by approximately 3,700 m² of warehouse capacity, expanded from 2,200 m² with a 1,500 m² extension completed in October 2019. Its catalog spans ten horizontal categories — bearings, power transmission, lubrication, abrasives, electromechanical, pneumatic/hydraulic, consumables, tools, compressed air, and workshop equipment — distributed under both its own label and partner brands including Schaeffler (INA/FAG), Loctite/Henkel (PREMIUM PARTNER status, one of four in France), FUCHS, Enerpac, Simatec (simatherm, simatool, simalube), Tyrolit, Milwaukee, FACOM, KSTOOLS, and Portwest.
The business model is wholesale/retail hardware distribution targeting industrial, maintenance, and BTP (construction and public works) professionals in France. Revenue is generated through direct counter sales, catalog orders (phone, email, and website), and periodic promotional campaigns ("MOGRActions") featuring discounted bundles from partner brands. Customer acquisition blends a physical counter staffed by category specialists, a newsletter and LinkedIn presence, regional trade-show participation (Salon de la Prévention in Vesoul, Business Industries in Dijon), and recurring multi-supplier technical days (MOGRAttitude, Maintenance Estivale, brand-specific days with FUCHS, Nilfisk, Loctite) that double as community-building and demand-generation events.
Operationally, the company is small (11-50 employees), privately held with no disclosed external investors or parent, and led in the public record by Emilien Monnet as team leader and Aline BouverET as publication director. No M&A, funding rounds, IPO activity, restructuring, or leadership transitions are disclosed. The asset base is concentrated in the Vesoul real estate footprint and the 40+ supplier distribution franchises, with no subsidiaries, API/SDK surface, app presence, patents, or regulatory actions on record.
Mogra firmographics
Firmographics- Name
- Mogra
- Legal name
- MOGRA
- Website
- https://mogra.fr
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOGRA is a Vesoul, France-based industrial supplies distributor serving regional industrial, maintenance, and BTP professionals with bearings, power transmission, lubrication, abrasives, tools, compressed air, and PPE products through a single physical counter and catalog distribution model.
- Ownership category
- akta.pro rank
Where Mogra is headquartered
LocationHeadquarters
- HQ city
- Vesoul
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mogra business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale distribution of industrial supplies: MOGRA operates as a wholesale/retail distributor (commerce de gros) of industrial supplies and equipment, selling products across categories including bearings, transmission, lubrication, abrasives, tools, equipment, and consumables. Revenue is generated through direct counter sales, catalog orders, and promotional campaigns targeting industrial, maintenance, and BTP professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mogra product offering
Product offeringCore offering
MOGRA is an industrial supply distributor selling a broad catalog of mechanical components, tools, consumables, and workshop equipment across categories including bearings, power transmission, lubrication, abrasives, electromechanical parts, pneumatic/hydraulic systems, compressed air, and personal protective equipment. The company combines a retail counter/showroom and warehouse operation with a website catalog and recurring promotional campaigns, distributing leading third-party brands (Schaeffler/INA/FAG, FUCHS, Loctite, Simatec, Enerpac, Tyrolit, Milwaukee, Facom, Portwest) to industrial, maintenance, and BTP professionals across France.
Product overview
MOGRA is an industrial supplies distributor offering a comprehensive portfolio of mechanical components, tools, and maintenance equipment through multiple product categories. The offering includes core categories: Bearings (Roulements), Power Transmission, Lubrication, Abrasives, Equipment, Electromechanical, Pneumatic/Hydraulic, Consumables, Tools, and Compressed Air systems. The company distributes branded products including SIMATHERM (induction heating equipment for bearings), SIMALUBE (automatic lubricators with Bluetooth-enabled IMPULSE Connect), ENERPAC (hydraulic tools), LOCTITE (adhesives and sealants), PORTWEST (900-page PPE/workwear catalog), SCHAEFFLER/INA/FAG (bearings), FUCHS (lubricants), MILWAUKEE and FACOM (power/hand tools), and TYROLIT (abrasives). The product range serves industrial maintenance, manufacturing, and construction sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Bearings (Roulements) Industrial bearings distributed by MOGRA, including INA and FAG bearings, YRTC series rotary table bearings, and linear guidance products from Schaeffler, for machinery applications in industrial maintenance and production environments.
- Power Transmission Power transmission components including chains, belts, pulleys, and couplings, supplied by MOGRA to industrial and maintenance professionals.
- Lubrication (Lubrification) Industrial lubrication solutions including oils, greases, automatic lubricators (SIMALUBE 15/30/60/125/250 ml with SIMALUBE IMPULSE and IMPULSE Connect Bluetooth-enabled variants), and high-performance FUCHS lubricants, sourced and distributed by MOGRA.
- Abrasives (Abrasifs) Abrasive products for grinding, cutting, and surface finishing applications, distributed by MOGRA, including Tyrolit grinding, cutting, and dressing tools (including DressTec NGR diamond dressing wheels) and Pferd abrasives.
- Workshop Equipment (Équipement) Workshop equipment including welding equipment, furniture, cleaning equipment (Nilfisk industrial cleaning equipment), and personal protective equipment (Portwest PPE/workwear 900-page catalog), distributed by MOGRA.
- Electromechanical (Électromécanique) Electromechanical components and equipment for industrial applications, distributed by MOGRA as part of its multi-category industrial supply catalog.
- Pneumatic and Hydraulic Systems Pneumatic and hydraulic systems and components distributed by MOGRA, including compressed air and pneumatic tools from Atlas Copco, and hydraulic tools from Enerpac (RSL torque wrenches, SCJ Cube Jack, XC battery pumps).
- Consumables (Consommables) Consumable supplies distributed by MOGRA, including Loctite (Henkel) adhesives, sealants, and threadlocking products (LOCTITE 577, 4070, 3090, SI 5300, SF 7840, SF 7850), plus fasteners and cutting tools; MOGRA holds PREMIUM PARTNER LOCTITE status in France (one of four).
- Tools (Outillage) Hand tools, power tools, pneumatic tools, and hydraulic high-pressure tools distributed by MOGRA, including professional hand tools from Facom and KSTools (with tool cabinets and sets), cordless and wired power tools from Milwaukee, and Simatec simatool bearing handling tools (with simatherm induction bearing heaters available for sale and rental in models IH 025 VOLCANO, IH 070, IH 090, and IH 210).
- Compressed Air (Air Comprimé) Compressed air systems distributed by MOGRA, including compressors, air treatment, and connectivity solutions, sourced from suppliers such as Atlas Copco.
- Portwest PPE and Workwear Catalog A 900-page personal protective equipment and workwear catalog from Portwest, offered by MOGRA in partnership, covering work clothing, high-visibility gear, hand protection, safety shoes, and seasonal equipment for industry, maintenance, construction, and demanding technical environments.
Companies that use Mogra
Customer profileSegments3 records
Ideal customer profiles3 records
Mogra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mogra partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- PortwestcoreMOGRA and Portwest have partnered to offer a 900-page EPI (personal protective equipment) catalog covering workwear, high-visibility clothing, hand protection, safety footwear, and seasonal equipment for industry, maintenance, construction, and demanding technical environments.
- DUARIBcoreDUARIB participated as a supplier partner in MOGRA's Maintenance Estivale (Summer Maintenance) 2026 technical day event, presenting their product ranges to MOGRA customers at the Vesoul location.
- S.PLUScoreS.PLUS participated as a supplier partner in MOGRA's Maintenance Estivale 2026 technical day event, presenting their product ranges to MOGRA customers at the Vesoul location.
- NilfiskcoreNilfisk participated as a supplier partner in MOGRA's Maintenance Estivale 2026 technical day event, presenting their industrial cleaning equipment ranges to MOGRA customers at the Vesoul location.
- FUCHScoreFUCHS, a manufacturer of high-performance industrial lubricants, partnered with MOGRA for a technical day event focused on industrial lubrication solutions, including product presentations, live demonstrations, and expert consultations.
- Loctite (Henkel)coreMOGRA is one of 4 PREMIUM PARTNER LOCTITE in France, offering the full range of Loctite adhesive, sealing, and industrial maintenance products. MOGRA regularly runs Loctite promotional weeks and technical events.
- TYROLITcoreTYROLIT supplies MOGRA with grinding, cutting, and dressing tools including the DressTec NGR diamond dressing wheel range. TYROLIT is presented as a long-standing supplier partner.
- SimateccoreSimatec supplies MOGRA with simatherm bearing heaters, simatool bearing handling tools, and simalube automatic lubricators. MOGRA also offers rental of simatherm bearing heater units.
- EnerpaccoreEnerpac supplies MOGRA with hydraulic tools including torque wrenches, hydraulic cylinders, bolt tensioners, and the Cube Jack self-locking lifting system. MOGRA publishes Enerpac product news and promotional offers.
- SchaefflercoreSchaeffler supplies MOGRA with INA and FAG bearings, linear guidance systems, and the FAG CONCEPT2 automatic lubrication system. MOGRA distributes Schaeffler industrial bearing and maintenance products.
- MilwaukeecoreMilwaukee supplies MOGRA with cordless power tools and accessories, featured in MOGRActions promotional campaigns with special offers.
- KSTOOLScoreKSTOOLS supplies MOGRA with hand tools and workshop equipment featured in MOGRActions promotional campaigns.
- FACOMcoreFACOM supplies MOGRA with professional hand tools, featured alongside KSTOOLS in MOGRActions promotional campaigns.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Mogra competitors and assessment
Company assessmentBroad incumbents
- Manutan: Manutan is a major French-headquartered B2B distributor of workplace, industrial, and maintenance supplies across Europe, with a strong e-commerce platform. It overlaps with MOGRA on tools, PPE, workshop equipment, and consumables but operates a much broader catalog and digital-first model, serving as the broader-incumbent reference point for industrial supplies distribution in France.
- Rexel France: Rexel is the French leader in professional distribution of electrical, lighting, energy, and related supplies for industrial and construction customers. It overlaps with MOGRA's electromechanical category and shares the same regional industrial customer profile, making it a broader-incumbent comparable on the electrical/electromechanical side of MOGRA's catalog.
- Grainger: Grainger is the largest North American MRO industrial distributor and operates globally, providing bearings, power transmission, tools, PPE, and maintenance supplies through a catalog and digital channel. It does not compete in France directly at scale but represents the global incumbent benchmark for what a scaled, digital MRO distributor looks like, and is a relevant comparable for size and category breadth.
- MSC Industrial Direct: MSC Industrial is a large US MRO distributor offering metalworking, bearings, power transmission, tools, PPE, and maintenance supplies primarily through catalog and e-commerce. It is not a French-market competitor but is a benchmark incumbent comparable in product mix to MOGRA, and useful for sizing the digital-industrial distribution category MOGRA sits within.
- Saint-Gobain Distribution Bâtiment France: Saint-Gobain Distribution Bâtiment France operates the Point.P, Cedeo, and other distribution brands supplying construction materials, tools, and PPE to BTP professionals. It overlaps with MOGRA's BTP and PPE categories (including Portwest-related workwear) and is a relevant broader-incumbent comparable for the construction-side of MOGRA's customer base.
Direct peers
- Würth France: Würth France is the French arm of the global Würth Group and operates the closest direct comparable model to MOGRA: a specialist industrial supplies distributor combining a physical counter/showroom network, a sales-rep force visiting professional customers, and an extensive catalog of bearings, fasteners, tools, PPE, and MRO consumables. Würth France competes head-to-head with MOGRA for industrial, maintenance, and BTP customers across Bourgogne-Franche-Comté and beyond, with deeper pockets and a national footprint.
- Orexad (Rubix brand): Orexad is the French industrial supplies distribution brand within the Rubix group, focused on general MRO and industrial consumables for the same industrial and maintenance customers MOGRA serves. It competes directly with MOGRA in the broader industrial supplies, tools, and consumables categories beyond bearings and power transmission.
- Rubix France (formerly IPH / Brammer): Rubix is Europe's largest distributor of bearings, power transmission, and industrial MRO products. Rubix France directly overlaps MOGRA's core categories — Schaeffler/INA/FAG and SKF bearings, belts, pulleys, lubrication, and maintenance consumables — and serves the same industrial customer base across France with a much larger branch network, making it the most direct large-scale peer.
Regional players
- Hydrokit: Hydrokit is a French specialist distributor of hydraulic components, cylinders, valves, and systems for industrial and mobile-equipment applications. It overlaps directly with MOGRA's pneumatic/hydraulic and Enerpac hydraulic tool categories and serves similar French industrial customers, though with a narrower specialty focus.
Emerging players
- Desoutter Tools: Desoutter is a manufacturer and supplier of pneumatic and electric industrial assembly tools with a strong French heritage and global presence. It overlaps with MOGRA's pneumatic tools and assembly consumables categories and is relevant as a category specialist peer within MOGRA's broader portfolio.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mogra social profiles
Digital presenceMogra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mogra leadership team
Management profileNumber of profiles
Profiles2 records
Mogra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mogra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mogra
What does Mogra do?
MOGRA is an industrial supply distributor selling a broad catalog of mechanical components, tools, consumables, and workshop equipment across categories including bearings, power transmission, lubrication, abrasives, electromechanical parts, pneumatic/hydraulic systems, compressed air, and personal protective equipment. The company combines a retail counter/showroom and warehouse operation with a website catalog and recurring promotional campaigns, distributing leading third-party brands (Schaeffler/INA/FAG, FUCHS, Loctite, Simatec, Enerpac, Tyrolit, Milwaukee, Facom, Portwest) to industrial, maintenance, and BTP professionals across France.
Is Mogra a public or private company?
Mogra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mogra founded?
Mogra was founded in 1985. It employs 11 to 50 people.
Where is Mogra based?
Mogra is headquartered in Vesoul, France, in the Europe region.
How does Mogra make money?
One revenue line is on record: wholesale distribution of industrial supplies.
Who are Mogra's main competitors?
Broad incumbents on record are Manutan, Rexel France, Grainger, MSC Industrial Direct and Saint-Gobain Distribution Bâtiment France. Direct peers are Würth France, Orexad (Rubix brand) and Rubix France (formerly IPH / Brammer). Hydrokit is listed as a regional player. Desoutter Tools is listed as an emerging player.
Does Mogra have an API?
No public API is recorded for Mogra.