What OREXAD does

OREXAD, operating commercially as RUBIX France, is a leading industrial B2B distributor headquartered in Lyon, France, at 61 avenue Tony Garnier. The company distributes industrial products, tools, safety equipment, maintenance supplies, and related services to over 50,000 industrial enterprises across France through a network of 160 proximity agencies and 4 specialized expertise centers, supported by 1,500 commercial agents and a broader headcount of 2,700 employees. Its product portfolio spans both third-party brands (including featured distribution partnerships with ANSELL, FACOM, 3M, LEBON, LINCOLN, and TOOL) and exclusive own-brands under the Nos Marques Exclusives umbrella, including GISS safety footwear such as the VERDEA line.

The business model is industrial product distribution with an explicit solution-provision overlay: rather than purely transactional supply, Rubix France positions itself as a consulting partner addressing Industry 4.0 transformation, ecological transition, and operational profitability for manufacturing clients. Revenue is generated through hardware sales of industrial supplies and equipment on quote-based B2B terms, with no public pricing or subscription models disclosed. The go-to-market motion is enterprise field sales via the 1,500-agent commercial organization, complemented by content marketing through podcasts, a web series, LinkedIn, white papers, and trade press.

Underlying technology is not disclosed in the source data; there are no mentions of proprietary platforms, AI/ML systems, APIs, or digital procurement tools. The company is privately held with no public listing, ticker, disclosed ownership structure, or parent company identified in the available data. No funding rounds, M&A transactions, leadership changes, or regulatory actions are documented. The company self-describes as a market leader in industrial distribution across Europe and France.

Name

OREXAD

Legal name

RUBIX France

Website

https://orexad-groupe.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OREXAD (RUBIX France) is a Lyon-headquartered industrial B2B distributor serving over 50,000 French industrial enterprises through 160 proximity agencies, 4 expertise centers, and 1,500 commercial agents, distributing tools, safety equipment, and maintenance supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Products Distribution: Rubix operates as a leading distributor of industrial products and services across Europe and France, serving over 50,000 industrial companies through a network of 160 agencies and 4 expertise centers. Revenue is generated through the sale and distribution of industrial supplies, tools, safety equipment, and related products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OREXAD (Rubix France) is a B2B distributor of industrial products and services, supplying tools, maintenance supplies, safety equipment, and specialized industrial solutions to more than 50,000 industrial companies in France. It operates through 160 proximity agencies, 4 expertise centers, and 1,500 commercial agents, leveraging relationships with over 10,000 suppliers and a portfolio of exclusive proprietary brands.

Product overview

Rubix operates as a unified industrial distribution platform offering a comprehensive portfolio of products and services. The company distributes industrial supplies through its network of 160 local agencies and 4 expertise centers, serving over 50,000 industrial clients with products from approximately 10,000 suppliers. The offering includes exclusive brands (Nos Marques Exclusives), general industrial products, and specialized solutions for various sectors including beverage industry, workplace safety, and Industry 4.0 transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Products Distribution Solutions End-to-end industrial distribution offering providing manufacturing and industrial clients with broad access to industrial supplies, tools, safety equipment, and maintenance products through a national proximity agency network.
• Nos Marques Exclusives (Exclusive Proprietary Brands) Exclusive proprietary brand portfolio of industrial supplies, safety equipment, and tools (including the GISS brand) distributed by Rubix France to industrial customers.
• Industrial Solutions Consulting Consulting and solution services delivered through the 4 expertise centers, helping industrial clients address Industry 4.0 transformation, ecological transition, and operational performance challenges with reliable, performant, and durable solutions.
• Workplace Safety Equipment & PPE Workplace safety products including personal protective equipment, safety footwear, and safety solutions for industrial clients, supported by a white paper guide on workplace health and safety.

Quantifiable outcome

• Serving over 50,000 industrial companies in France
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• ANSELLminorChannel Partner/ Reseller/ DistributorFeatured as a key partner on the Rubix France website, representing one of the exclusive brands distributed through the Rubix network.
• FACOMminorChannel Partner/ Reseller/ DistributorFeatured as a key partner representing professional tool brands distributed through Rubix's industrial supply network.
• LEBONminorChannel Partner/ Reseller/ DistributorFeatured partner brand in the Rubix distribution network for industrial supplies.
• LINCOLNminorChannel Partner/ Reseller/ DistributorFeatured partner brand representing lubrication and industrial equipment solutions distributed by Rubix.
• 3MminorChannel Partner/ Reseller/ DistributorFeatured as a key brand partner for safety and industrial products through Rubix distribution channels.
• TOOLminorChannel Partner/ Reseller/ DistributorFeatured partner representing professional tool brand distributed through Rubix industrial supply network.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Würth Group: Würth is the largest European industrial distribution group, headquartered in Germany, with extensive product offerings across fasteners, tools, chemicals, and industrial supplies. It is the most direct comparison to Rubix France in terms of business model, customer base, and field sales approach.
• Manutan: Manutan is a French-headquartered European distributor of industrial and office supplies, equipment, and MRO products, serving B2B customers across multiple countries. Directly competes with Rubix France in the French industrial MRO distribution market.
• Cromwell Tools: Cromwell is a UK-based industrial distributor specializing in tools, maintenance supplies, and equipment serving industrial customers across Europe. Compares directly to Rubix France in product mix (tools, MRO) and customer base (industrial end-users).

Others

• AD (Affiliated Distributors): AD is a US-headquartered distribution network and buying group for independent industrial distributors, providing scale advantages in supplier negotiations across multiple product categories. Compares to Rubix as an alternative organizational model for industrial distribution at scale.

Broad incumbents

• Wesco International: Wesco is a major US-headquartered industrial distribution and supply chain solutions provider serving electrical, communications, and utility markets. Compares to Rubix as a large-scale industrial distributor with similar B2B field sales and multi-channel approach.
• Grainger: Grainger is the largest US industrial MRO distributor, operating an extensive branch network and digital channels serving industrial customers. While US-focused, it is a benchmark for the industrial distribution model and directly comparable in customer segments and product breadth.
• MSC Industrial: MSC Industrial is a leading US-based industrial MRO distributor offering metalworking, maintenance, repair, and operations supplies. Comparable to Rubix in product breadth, customer segments (industrial manufacturing), and distribution model.
• Rexel: Rexel is a French-headquartered global leader in electrical distribution, serving industrial, commercial, and residential customers. While focused on electrical products, it competes with Rubix for industrial customer spend and shares a similar field-sales multi-channel distribution model.

Emerging players

• Brady Corporation: Brady is a global manufacturer and distributor of identification, safety, and compliance solutions for industrial workplaces. Compares to Rubix in the safety equipment product category, where Rubix has 50,000+ customers and workplace safety is a stated focus area.

Regional players

• King Industrial: King Industrial is a Canadian industrial distribution company serving manufacturing and industrial customers with MRO products, tools, and safety equipment. Comparable in business model and product offering, though operating primarily in Canada rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orexad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OREXAD