What Global Agents does

Global Agents is a privately held Japanese lifestyle real estate and hospitality company founded in 2005 by Takeshi Yamasaki and headquartered in Tokyo. The company operates an integrated multi-brand portfolio spanning community-oriented rental housing under the Social Apartment brand (51 properties, approximately 3,109 rooms), a lifestyle hotel group branded LIVELY HOTELS comprising six sub-brands and 12 properties (1,183 rooms), 13 cafes and restaurants, seven .andwork co-working spaces embedded in hotel properties, and coin laundry operations under the Sooo Liquid brand. By design, the company creates physical spaces intended to facilitate human connection and cultural exchange rather than purely functional lodging.

Revenue is generated through multiple recurring streams: monthly rental income from Social Apartment tenants, hotel room and F&B revenue across the LIVELY portfolio, subscriptions and day passes for co-working memberships, coin laundry transactions, and B2B services including franchise licensing, project consulting, and promotion/filming location services using its owned shared facilities. The company employs approximately 850 staff across offices in Tokyo (headquarters), Osaka, Naha, and Sapporo, with a national footprint spanning Hokkaido to Okinawa. Go-to-market is primarily direct-to-consumer through dedicated property websites (social-apartment.com, livelyhotels.com), complemented by B2B sales for franchise and consulting engagements. No proprietary software platform, AI/ML technology stack, or data flywheel is disclosed in source materials.

With FY2025 revenue of ¥10.1 billion (approximately USD 67 million), Global Agents maintains a distributed, multi-segment operating model under founder Takeshi Yamasaki's continued leadership as Representative Director and Creative Director. Strategic partnerships, including a co-development alliance with JR West Japan for the TERMINALS Social Apartment brand, extend the company's reach into transit-adjacent sites without requiring full capital deployment, while its wholly owned subsidiary FLAT Co., LTD (acquired June 2014) provides additional real estate infrastructure for the portfolio.

Name

Global Agents

Legal name

株式会社グローバルエージェンツ

Website

https://global-agents.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Global Agents is a Japanese multi-brand lifestyle real estate and hospitality company operating community-oriented rental housing (Social Apartments), lifestyle hotels (LIVELY HOTELS), cafes, coworking spaces, and coin laundry across 83 properties nationwide.

Ownership category

akta.pro rank

Product category

Lifestyle Real Estate and Hospitality

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Remote/Alternative Accommodation Management (Cabins, Tiny Homes, Glamping) (BPAJAIAG)

Keywords

• Community rental housing
• Lifestyle hotel operations
• Co-working space management
• Real estate development
• Hospitality and F&B services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Social Apartment Development & Operation: 邻人交流型租赁住宅的开发与运营，配备共享设施（休息室、咖啡厅等）。直接向租户收取租金及管理费。
2. Lifestyle Hotel Development & Operation: 开发和运营6个品牌12家设施的生活方式酒店组合，包括THE LIVELY、UNWIND HOTEL & BAR、slash、The Millennials、ESTINATE HOTEL、HOTEL GRAPHY。通过客房住宿、餐饮服务、会议活动等获取收入。
3. Cafe & Restaurant Operation: 在社交公寓和酒店内经营咖啡厅和餐厅。包括 WORLD NEIGHBORS CAFE、GRAPHY CAFE & LOUNGE 等。提供咖啡、饮品、餐饮服务。
4. Coworking Space (.andwork): 酒店配套型联合办公空间开发与运营，在京都、涩谷、冲绳、福冈等地设有 7 个据点。提供日租、周租等灵活办公方案。
5. Coin Laundry Business: 硬币洗衣业务（Sooo LIQUID）。
6. Franchise & Consulting: 社交公寓特许经营开发及项目咨询服务。协助外部业主开发社交公寓类型的租赁物业。
7. Promotion & Location Services: 利用自有设施（休息室、咖啡厅等共享空间）为企业的宣传推广、产品发布提供场地及营销服务。

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Global Agents is a Japanese real estate operator that develops and manages community-oriented rental housing under the "Social Apartment" brand, alongside lifestyle hotels, cafes, coworking spaces, and coin laundry operations. The company combines private residential/hospitality units with shared designer lounges and communal spaces to foster social interaction among residents and guests.

Product overview

Global Agents operates as a multi-brand lifestyle real estate and hospitality company built on a 'Gathering' philosophy of creating spaces that facilitate human connection and cultural exchange. The portfolio consists of four interconnected business segments: (1) Social Apartment — 51 properties and approximately 3,000 rooms of community-oriented rental housing with shared designer lounges, the company's foundational business since 2005; (2) LIVELY HOTELS — a lifestyle hotel group comprising 6 brands (THE LIVELY, UNWIND HOTEL & BAR, slash, HOTEL GRAPHY, ESTINATE HOTEL, The Millennials) across 12 properties with 1,183 rooms, focused on immersive local experiences and guest exchange; (3) Food & Beverage — social-apartment attached cafes, hotel restaurants and bars, including WORLD NEIGHBORS CAFE, THE LIVELY KITCHEN and THE LIVELY BAR brands across 13 establishments; and (4) .andwork — hotel-integrated co-working spaces with 7 locations. Total portfolio spans 83 properties and 4,292 rooms across Japan. The company functions as a 'Culture Creator' — transforming new lifestyle concepts into lasting cultural phenomena in the communities they serve.

Differentiator

Problem solved

Functional benefit

Brands

• ソーシャルアパートメント (Social Apartment): Neighbor-communication rental residential properties with shared lounge spaces. Core business segment since founding, now comprising 50+ properties and ~3,109 rooms.
• LIVELY HOTELS
• THE LIVELY
• UNWIND HOTEL & BAR
• slash
• HOTEL GRAPHY
• ESTINATE HOTEL
• The Millennials
• .andwork
• WORLD NEIGHBORS
• NEIGHBORS
• TERMINALS
• FILMS
• WAVES
• Sooo Liquid
• coin laundry de asobo!!

Products and services

• Social Apartment Neighbor-communication rental housing combining private apartment units with shared designer lounges, creating community living spaces where residents can socialize while maintaining independent private lives. Features include 24-hour lounge access, various room layouts, and community events.
• THE LIVELY Flagship lifestyle hotel brand featuring urban subculture concepts with shared lounge spaces and designed individual rooms, with locations in Fukuoka Hakata, Osaka Honmachi, and Tokyo Azabu-Juban.
• UNWIND HOTEL & BAR Classic and contemporary lifestyle hotel brand featuring authentic atmosphere with curated bars and locally-inspired experiences in Hokkaido locations.
• slash Next-generation digital hotel brand featuring innovative technology-enhanced hospitality experiences, with properties in Kawasaki.
• HOTEL GRAPHY

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• JR 西日本 (JR West Japan)coreStrategic or Co-development Partner与JR 西日本合作开发社交公寓物业，在大阪地区开展第二个社交公寓项目（2019年6月开业）。利用铁路沿线土地资源，共同开发面向年轻群体的交流型租赁住宅。
• FLAT Co., LTDminorStrategic or Co-development Partner2014年6月收购FLAT株式会社全部股份，成为完全子公司，强化租赁住宅事业的基础设施和运营能力。
• PENDLETONminorStrategic or Co-development PartnerUNWIND HOTEL & BAR 与美国品牌 PENDLETON 合作，为员工制作原创制服，将美国西部传统文化与酒店品牌融合。
• Bread and Espresso & (パンとエスプレッソと)minorStrategic or Co-development Partner2014年10月在表参道开设合作店铺「NEIGHBORS BRUNCH with パンとエスプレッソと」，将人气咖啡品牌引入社交公寓配套商业空间。
• SAPPORO CITY JAZZminorGTM or Marketing Partner与SAPPORO CITY JAZZ 合作，在UNWIND HOTEL & BAR 北海道举办屋顶啤酒露台活动，将音乐节与酒店体验结合。

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Hoshino Resorts: Japanese lifestyle hotel and ryokan operator running a multi-brand portfolio (HOSHINOYA, KAI, RISONARE) with strong design and cultural-experience positioning — directly comparable to Global Agents' LIVELY HOTELS group in concept and Japanese-market focus.
• JR East Hotels: Hotel operator affiliated with a major Japanese railway group (JR East), running multiple hotel brands leveraging rail-adjacent real estate. Directly comparable to Global Agents' JR West TERMINALS partnership model and hotel-portfolio strategy.
• WeWork Japan: Co-working operator in Japan offering flexible workspace — directly comparable to Global Agents' .andwork hotel-integrated co-working concept, although Global Agents differentiates by embedding co-working in hotel properties rather than standalone buildings.
• Leopalace21: Large Japanese rental housing operator managing nationwide apartment inventory. Comparable to Global Agents' Social Apartment residential management segment, though focused on traditional (non-shared) rental stock.

Broad incumbents

• Urban Renaissance Agency (UR): Government-backed Japanese rental housing provider operating a very large nationwide portfolio of rental apartments — provides the macro benchmark for residential rental scale and operational practices against Global Agents' Social Apartment business.
• Mitsubishi Estate: One of Japan's largest real estate developers with extensive commercial, residential and hospitality holdings (including The Prince Hotels). Overlaps with Global Agents on large-scale residential leasing and lifestyle hotel operations, though at vastly larger scale.
• Mori Building: Tokyo-focused premium urban developer behind Roppongi Hills and Hills Life series of branded residences; competes with Global Agents on premium lifestyle rental and mixed-use urban experiences in central Tokyo.
• Tokyu Fudosan: Diversified Japanese real estate developer (Tokyu group) with residential leasing, hotels, and lifestyle properties. Comparable to Global Agents across multi-format residential and hospitality operations, with broader geographic and capital resources.

Regional players

• Tokyu Hotels: Hotel operator under the Tokyu group with city lifestyle hotels in Japan — comparable concept overlap with Global Agents' LIVELY and UNWIND HOTEL & BAR brands within the Japanese domestic market.

Emerging players

• Henn na Hotel (H.I.S. Hotel Holdings): Japanese tech-forward lifestyle/budget hotel chain with experimental branding — partial overlap with Global Agents' slash 'next-generation digital hotel' sub-brand and the broader LIVELY HOTELS lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SocialApartment
• YouTubeyoutube.com/channel/UCWDlSSrgJ2X71f3Yuhc1lUw
• Facebookfacebook.com/Socialapartment
• Instagraminstagram.com/social_apartment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Agents