Crown Point

What Crown Point does

Crown Point Vineyards is a boutique estate winery located in Santa Ynez, California, operating within the Happy Canyon of Santa Barbara American Viticultural Area. Founded in 2012 by proprietor Roger Bower, the company produces premium Cabernet Sauvignon-based wines from its 45-acre estate vineyard planted to traditional Bordeaux varieties: Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, and Petit Verdot. The winery facility is housed in a retrofitted horse barn equipped with French oak barrels, upright wooden oak fermenters, concrete fermenters, and stainless-steel tanks. Multiple vintages have received critical acclaim from leading wine publications, with scores consistently between 95 and 98 points from Jeb Dunnuck, Wine Advocate, and Vinous.

The company's product portfolio comprises three core wine labels: a flagship Cabernet Sauvignon (vintages 2013 through 2022), the Estate Selection Bordeaux-style blend, and Relevant, a more accessible Cabernet-based blend sourced from younger vines and loamier soils. Crown Point also sells paid estate experiences: a 60-minute tasting at $75 per person and a 90-minute vineyard tour with wine and cheese pairing at $100 per person, both requiring advance reservation. In-house winemaker Simon Faury leads production, supported by consulting winemakers Michel Rolland and Philippe Melka.

The business operates entirely on a direct-to-consumer model, generating revenue through estate wine sales, tasting experiences, and a membership/allocation program offering 6-bottle and 12-bottle bi-annual shipments in Spring and Fall. Distribution is limited to states where direct wine shipping is permitted, with shipments restricted from nine U.S. states. The winery is privately held by Roger Bower with no disclosed institutional ownership, and its headcount is reported at 1-10 employees.

Name

Crown Point

Legal name

Crown Point Vineyards

Website

https://crownpointvineyards.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Crown Point Vineyards is a boutique estate winery in Santa Ynez, California, producing premium Cabernet Sauvignon and Bordeaux-style blends from a 45-acre estate vineyard and selling exclusively direct-to-consumer through tastings, a wine club, and limited direct shipping.

Ownership category

akta.pro rank

Product category

Estate Winery / Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAGAJAJ

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Estate winery
• Cabernet Sauvignon
• Bordeaux-style blend
• Wine tasting experiences
• Wine membership

Headquarters

HQ city

Santa Ynez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Crown Point Vineyards generates revenue through direct-to-consumer wine sales via its website and estate tastings. The winery offers membership/allocation programs providing priority access to limited releases including library and large format offerings.
2. Wine Tasting Experiences: Revenue from paid tasting experiences including Estate Tasting ($75 per person) and Vineyard Tour & Wine Pairing ($100 per person). Tastings are available Monday-Saturday with advance reservations required.
3. Membership/Allocation Program: 6-bottle or 12-bottle membership options with bi-annual shipments in Spring and Fall, along with exclusive member benefits including complimentary estate experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Crown Point Vineyards is a boutique estate winery that produces and sells premium Cabernet Sauvignon-based wines grown on its 45-acre estate vineyard in the Happy Canyon of Santa Barbara AVA. The winery sells its wines directly to consumers through estate sales, a recurring membership/allocation program, and direct shipping to U.S. states that permit it. In addition, it offers paid on-site wine tasting experiences and vineyard tours with cheese pairings.

Product overview

Crown Point Vineyards is a boutique estate winery in Santa Ynez, California producing premium Cabernet Sauvignon-based wines from its 45-acre vineyard. The product portfolio consists of three distinct wine labels: the flagship Cabernet Sauvignon, the Estate Selection (a Bordeaux-style blend), and Relevant (a more accessible blend from younger vines). The wines have received exceptional critical acclaim with scores up to 98+ points. In addition to wines, the estate offers experiential products including wine tasting ($75/person, 60 minutes) and vineyard tours with wine pairing ($100/person, 90 minutes). The winery also offers a membership program providing priority access to limited releases and complimentary estate experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Estate Selection: A Bordeaux-style blend typically comprising Cabernet Sauvignon with Cabernet Franc, Malbec, Merlot, and Petit Verdot. Flagship blend of the estate.
• Relevant

Products and services

• Cabernet Sauvignon Premium flagship Cabernet Sauvignon wines produced from Crown Point's estate vineyard in Santa Ynez, California, available in vintages from 2013 to 2022, with critic scores up to 98 points from Jeb Dunnuck.
• Estate Selection Bordeaux-style blend from Crown Point's estate vineyard, typically featuring Cabernet Sauvignon, Cabernet Franc, Malbec, Petit Verdot, and Merlot. Available in vintages from 2014 to 2022.
• Relevant Cabernet Sauvignon-based blend from younger vines and loamier soils, designed as a more accessible expression of the estate's terroir. Available in vintages from 2019 to 2022.
• Wine Tasting Experience 60-minute guided Estate Tasting priced at $75 per person, including a cellar tour and seated tasting of two wines (Crown Point Blend and Cabernet Sauvignon) with estate olive oil. Available Monday-Saturday by advance reservation.
• Vineyard Tour & Wine Pairing 90-minute guided vineyard tour via all-terrain vehicle with panoramic Happy Canyon views, cellar exploration, and private tasting of three wines (library vintage, blend, and Cabernet Sauvignon) paired with curated cheese. Priced at $100 per person, available Monday-Saturday.
• Membership/Allocation Program Wine membership offering 6-bottle or 12-bottle options with bi-annual Spring and Fall shipments, providing members priority access to limited releases including library and large format bottles, plus complimentary estate experiences.

Quantifiable outcome

• Multiple vintages rated 95-98 points by leading wine critics

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Michel RollandcoreOthersMichel Rolland is a renowned consulting winemaker who partners with Crown Point Vineyards to provide winemaking expertise and guidance.
• Philippe MelkacoreOthersPhilippe Melka is a celebrated consulting winemaker working with Crown Point Vineyards on their winemaking program.
• Lucky Hen LarderminorOthersLocal cheesemonger that prepares curated cheese pairings (Goat cheese from Spain, Sheep cheese from France, and Aged Cheddar from Wisconsin) for Crown Point's vineyard tour and wine pairing experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Epoch Estate Wines: Boutique Paso Robles estate producing premium Rhône- and Bordeaux-style wines with estate vineyard sourcing and a tight DTC/allocation model. Comparable in estate-only production and critical-acclaim-driven positioning.
• Booker Vineyard: Cult estate producer in Paso Robles with very small production, allocation lists, and consistent high critic scores. Highly comparable on estate sourcing, scarcity model, and pricing power.
• Tablas Creek: Estate winery in Paso Robles operating a partnership-model vineyard with a tasting room, wine club, and limited distribution. Comparable estate-to-bottle DTC and membership economics, though focused on Rhône varieties.
• L'Aventure Estate: Small estate winery in Paso Robles focused on premium Rhône- and Cabernet-based blends with strong critic scores. Comparable as a small-scale, quality-obsessed DTC estate.
• DAOU Vineyards: Family-owned premium estate winery on the Central Coast producing Bordeaux-style Cabernet and blends with a strong DTC tasting and allocation program. Closely comparable in business model, scale, and premium positioning.
• Austin Hope / Hope Family Wines: Paso Robles producer of premium Cabernet Sauvignon with a strong DTC and tasting room presence. Comparable varietal focus, regional setting, and DTC-driven growth profile.

Broad incumbents

• Silver Oak: Iconic Cabernet producer with estate vineyards, on-site hospitality, and DTC distribution. Comparable in DTC, estate, and premium Cabernet positioning, but at much larger scale and with multi-decade brand history.
• Caymus Vineyards: Established California Cabernet producer with a Special Selection program built on allocation and high critic scores. Comparable allocation economics and Cabernet focus, but at much larger scale and broader distribution.
• Justin Vineyards & Trellis: Larger premium estate winery in Paso Robles producing Cabernet and Bordeaux blends, with on-site hospitality and broad distribution. Comparable varietal and estate model, but at significantly larger scale and broader distribution.

Emerging players

• Sinegal Estate: Small, premium estate winery in Napa Valley producing Cabernet Sauvignon with a tight allocation list and DTC focus. Comparable scarcity-led, allocation-driven business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crownpointvineyards
• Instagraminstagram.com/crownpointvineyards
• LinkedInlinkedin.com/company/crown-point-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Point