Michel Rolland
MICHEL ROLLAND SAS is a single-location authorized Volkswagen franchise dealership in Lantefontaine, France, selling new and used VW vehicles, providing authorized service and repairs, and facilitating VW Financial Services financing for individual consumers and professional/fleet buyers in the Briey region.
- Company typePrivate
- Founded-
- HeadquartersBriey, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Michel Rolland does
MICHEL ROLLAND SAS is a privately held, single-location authorized Volkswagen dealership operating from 3 Rue de Briey in Lantefontaine, Meurthe-et-Moselle (54150), France. The entity is structured as a French Société par Actions Simplifiée (SAS) and functions as a franchise partner within the Volkswagen France authorized dealer network, serving both individual consumers and professional/fleet buyers in the Briey region.
The dealership operates four interconnected revenue streams: (i) new vehicle sales across Volkswagen's full portfolio — combustion, hybrid, and the ID. electric lineup, including the 2024 ID. Polo Life Edition 52 kWh and the VW Edition special series; (ii) used vehicle sales; (iii) authorized after-sales service and express repairs; and (iv) facilitation of Volkswagen Financial Services financing for individuals and professionals. The current ID. Polo promotional package bundles three years of maintenance, warranty, roadside assistance, and replacement vehicle service into a financing example starting at €279/month, with €4,000 dealer contribution and €4,600 EDF bonus layered into the offer.
Distribution is exclusively physical: a regional showroom plus authorized service facility, supported by online appointment booking and listing on the VW France dealer locator. The dealership carries no proprietary technology stack, no headcount disclosures, no funding history, no M&A activity, and no independent brand. Its economic position is structurally tied to Volkswagen France's brand equity, product cadence, and EV transition strategy. Customer engagement is driven by the national VW marketing apparatus and reflected in 616 customer reviews on the dealer page, signaling a moderate local commercial footprint.
Michel Rolland firmographics
Firmographics- Name
- Michel Rolland
- Legal name
- MICHEL ROLLAND SAS
- Website
- https://michelrolland-briey.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MICHEL ROLLAND SAS is a single-location authorized Volkswagen franchise dealership in Lantefontaine, France, selling new and used VW vehicles, providing authorized service and repairs, and facilitating VW Financial Services financing for individual consumers and professional/fleet buyers in the Briey region.
- Ownership category
- akta.pro rank
Where Michel Rolland is headquartered
LocationHeadquarters
- HQ city
- Briey
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Michel Rolland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sales of new and used Volkswagen vehicles, including electric and hybrid models.
- After-Sales Service and Repairs: Vehicle maintenance, repairs, and express service as an authorized Volkswagen repairer.
- Financing Services: Facilitates Volkswagen Financial Services financing solutions for both individuals and professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Financing example for new Volkswagen ID. Polo |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Michel Rolland product offering
Product offeringCore offering
Michel Rolland SAS operates as an authorized Volkswagen dealership in Lantefontaine, France, selling new and used Volkswagen vehicles (including electric ID. line, hybrid, and combustion models), providing certified after-sales maintenance and repair services, facilitating financing through Volkswagen Financial Services, and serving both individual consumers (Particuliers) and professional/business buyers (Professionnels) with dedicated commercial vehicle offerings.
Product overview
Michel Rolland SAS is a Volkswagen dealership operating as a single-location sales and service center. The dealership offers a portfolio of interconnected automotive products and services: new and used Volkswagen passenger vehicles (including electric ID. models and combustion engines), commercial/professional vehicles, authorized maintenance and repair services with express options, and branded connected services (VW Connect, We Charge, App-Connect). Financing solutions are provided through Volkswagen Financial Services. The product ecosystem is unified under the Volkswagen brand, with the ID. Polo Life Edition and VW Edition series representing current promotional offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- New Volkswagen Vehicles
Companies that use Michel Rolland
Customer profileSegments2 records
Ideal customer profiles2 records
Michel Rolland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Michel Rolland partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Volkswagen FrancecoreAuthorized Volkswagen dealership operating as a franchise partner. Sells new and used Volkswagen vehicles, provides factory-authorized service and repairs, and facilitates VW Financial Services financing. Listed on Volkswagen France's official partner dealer locator.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Michel Rolland competitors and assessment
Company assessmentEmerging players
- Reezocar: French online used car retailer and aggregator. Comparable to Michel Rolland's used vehicle sales line of business, but operating a digital-native model that contrasts with Michel Rolland's physical showroom distribution.
Direct peers
- Norauto: France's largest independent auto service and tire chain, operating hundreds of centers. Comparable to Michel Rolland's authorized service center, maintenance, and tire offerings, though at vastly larger national scale and without the new-vehicle franchise.
- Carglass: French vehicle glass repair and replacement specialist (Belron). Comparable to Michel Rolland for authorized vehicle repair services, though focused specifically on the auto glass sub-segment.
- Autosphere: French multi-brand used car retailer (Stellantis group) with showrooms and trade-in services. Comparable to Michel Rolland on the used vehicle retail and trade-in dimensions of the business.
- Speedy: French auto service franchise network offering maintenance, repair, and tire services. Comparable to Michel Rolland's authorized service center in service scope and franchise-style distributed retail model.
- Feu Vert: French auto service and tire retailer with a network of centers across France. Directly comparable to Michel Rolland on tire, maintenance, and express service offerings, with overlap on consumer-facing auto care.
- Roady: French auto service center network (Mousquetaires group) offering maintenance and repair services. Comparable to Michel Rolland's authorized service center for general vehicle maintenance offerings.
- Point S: French tire retailer and service franchise network with nationwide coverage. Comparable to Michel Rolland for tire, wheel, and related maintenance service offerings within the French market.
- Midas: French auto service network (Michelin group) offering maintenance and repair services. Comparable to Michel Rolland's authorized service center for general vehicle maintenance and repair offerings.
- Mary Automobiles: French multi-brand franchised auto dealer group operating across multiple brands. Directly comparable to Michel Rolland on the franchised dealership business model combining new vehicle sales, service, and financing facilitation.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Michel Rolland social profiles
Digital presenceMichel Rolland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Michel Rolland leadership team
Management profileNumber of profiles
Michel Rolland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Michel Rolland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Michel Rolland
What does Michel Rolland do?
Michel Rolland SAS operates as an authorized Volkswagen dealership in Lantefontaine, France, selling new and used Volkswagen vehicles (including electric ID. line, hybrid, and combustion models), providing certified after-sales maintenance and repair services, facilitating financing through Volkswagen Financial Services, and serving both individual consumers (Particuliers) and professional/business buyers (Professionnels) with dedicated commercial vehicle offerings.
Is Michel Rolland a public or private company?
Michel Rolland is a private company. It is classified as unknown and is currently operating.
When was Michel Rolland founded?
Michel Rolland was founded in -1. It employs 11 to 50 people.
Where is Michel Rolland based?
Michel Rolland is headquartered in Briey, France, in the Europe region.
How does Michel Rolland make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are after-Sales Service and Repairs and financing Services.
Who are Michel Rolland's main competitors?
Reezocar is listed as an emerging player. Direct peers are Norauto, Carglass, Autosphere, Speedy, Feu Vert, Roady, Point S, Midas and Mary Automobiles.
Does Michel Rolland have an API?
No public API is recorded for Michel Rolland.