Autocom

What Autocom does

Autocom (legal entity: CELTA SOLUCIONES SA PI DE CV, d/b/a Grupo Autocom) is a privately held Mexican multi-brand automotive dealership group founded in 1965 and headquartered in Morelia, Michoacán, with 1,001–5,000 employees and approximately 59 years of operating history. The group operates 30+ new-vehicle agency locations across Mexico — concentrated in Michoacán, the Bajío region (Querétaro, León), and Mexico City — representing 11+ brands including Nissan, Infiniti, Toyota, Kia, Honda, Acura, GWM, Changan, BYD, Can-Am, and Sea-Doo. Beyond new-vehicle sales, Autocom runs a certified pre-owned program ("Autocom Seminuevos") backed by a 10-day/400km satisfaction guarantee, integrated financial services (Autocom Credit for 12–60 month auto financing, leasing, and Autocom Seguros insurance), a parts store (Tienda de Refacciones), and certified after-sales service centers. The customer base is Mexican individual consumers purchasing personal, family, and commuter vehicles, with the dealership network serving as the primary distribution channel supplemented by an online inventory browsing and quote-request website.

Name

Autocom

Legal name

CELTA SOLUCIONES SA PI DE CV

Website

https://autocom.mx

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Autocom is a privately held Mexican multi-brand automotive dealership group operating 30+ locations across Mexico since 1965, selling new and certified pre-owned vehicles from 11+ brands (Nissan, Toyota, Kia, BYD, etc.) alongside integrated financing, insurance, leasing, parts, and after-sales service for individual Mexican consumers.

Ownership category

akta.pro rank

Product category

Automotive Retail (Multi-Brand Dealership)

NAICS

Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive dealership services
• New vehicle sales
• Certified pre-owned vehicles
• Automotive financing
• Vehicle maintenance services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New Vehicles: Sale of new vehicles from multiple automotive brands including Nissan, Toyota, Kia, Honda, Acura, GWM, Changan, BYD, and others. Revenue generated from margin between wholesale acquisition and retail sale prices.
2. Vehicle Sales - Certified Pre-Owned (Seminuevos): Sale of certified pre-owned and used vehicles with warranty options. Features satisfaction guarantee allowing exchange or return within 10 days or 400km.
3. Automotive Financing: Automotive credit financing through Autocom Credit, offering loan terms from 12 to 60 months. Revenue from interest spread and financing fees.
4. Vehicle Leasing: Leasing options for vehicles with flexible terms for personal and business use.
5. After-Sales Service and Parts: Maintenance, repair services, and genuine parts sales through service departments at agency locations.
6. Insurance Products: Insurance products offered through Autocom Seguros for vehicle coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Autocom is a multi-brand automotive dealership group in Mexico that retails new and certified pre-owned vehicles from 11+ brands (Nissan, INFINITI, Toyota, Kia, Honda, Acura, GWM, Changan, BYD, Can-Am, Sea-Doo) across 30+ agency locations. It complements vehicle sales with in-house automotive financing (Autocom Credit, 12–60 month terms), vehicle leasing, after-sales maintenance and repair, an online/physical parts store, and vehicle insurance products (Autocom Seguros). The certified pre-owned "Seminuevos" program includes a 10-day or 400km exchange/return satisfaction guarantee.

Product overview

Grupo Autocom operates as a multi-brand automotive dealership group in Mexico, functioning as a platform distributing vehicles from over 10 international brands (Nissan, Infiniti, Toyota, Kia, Honda, Acura, GWM, Changan, BYD, Can-Am, Sea-Doo) along with integrated financial services (Autocom Credit for automotive loans and leasing) and after-sales support (service centers and parts store). The core offering is the sale of new and certified pre-owned vehicles, supported by financing options and maintenance services.

Differentiator

Problem solved

Functional benefit

Brands

• Autocom Seminuevos: Certified pre-owned vehicle division offering guaranteed used cars with satisfaction warranty

Products and services

• New Vehicles (Nuevos) Retail sale of brand-new vehicles from 11+ automotive brands represented by Grupo Autocom at its 30+ Mexican agency locations. Each brand lineup is offered via authorized manufacturer partnerships with the corresponding OEM (Nissan México, Toyota México, Kia México, etc.). Targeted at individual consumers and small-business buyers.
• Seminuevos (Certified Pre-Owned) Sale of certified pre-owned and used vehicles under the Autocom Seminuevos brand, with a satisfaction guarantee allowing exchange or return within 10 days or 400km. Includes warranty options. Targeted at individual consumers seeking lower-priced vehicles versus new inventory.
• Autocom Credit (Crédito Automotriz) In-house automotive loan financing for vehicle purchases, offered through Autocom Credit with loan terms of 12 to 60 months. Revenue is generated from interest spread and financing fees. Targeted at individual consumer buyers and small-business purchasers needing financing.
• Leasing Vehicle leasing options with flexible terms for both personal and business customers. Available through Autocom's sales process across its dealership network.
• Vehicle Service (Servicio Postventa) Post-sale vehicle maintenance and repair services delivered through service departments at agency locations, staffed by manufacturer-certified personnel. Service appointments are scheduled online. Targets existing vehicle owners across Autocom-sold brands.
• Tienda de Refacciones (Parts Store) Online and physical retail of genuine automotive parts and accessories across the brands represented by Grupo Autocom. Operated as a complementary revenue line supporting both in-house service work and external retail customers.
• Autocom Seguros (Insurance Products) Vehicle insurance products offered through Autocom Seguros, providing coverage for vehicles purchased through the dealership network.

Quantifiable outcome

• 59 years serving Mexican automotive market
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Nissan MéxicocoreChannel Partner/ Reseller/ DistributorAutocom operates as an authorized Nissan and Infiniti dealership representing the full lineup of Nissan vehicles including Sentra, Versa, V-Drive, March, Z, Magnite, Kait, Kicks, X-Trail, Pathfinder, Frontier, NP300, Urvan, and electric/Nissan E-Power variants. Also represents Infiniti luxury brand including QX50, QX55, QX60, QX80.
• Toyota MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership offering the full Toyota lineup including Yaris Sedán, Yaris HB, Corolla, Camry Hybrid, Corolla Hybrid, Prius, RAV4 Hybrid, Sienna, Tundra, Sequoia, Highlander Hybrid, Corolla Cross Hybrid, RAV4, Corolla Cross, Raize, Avanza, Hilux, Hiace, Tacoma, Supra, and GR Yaris.
• Kia MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealership representing KIA K4 Sedán, KIA K3 Sedán, KIA K3 Hatchback, KIA SELTOS, KIA NIRO, KIA SPORTAGE, KIA SPORTAGE Híbrida, KIA SORENTO, KIA SONET, KIA Telluride, and Kia EV6 electric vehicle.
• Honda MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized Honda dealership offering Civic, City, Accord, BR-V, CR-V, Pilot, HR-V, Odyssey, CR-V Hybrid, and Accord Hybrid models.
• Acura MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized Acura dealership representing TLX, Integra, Integra Type S, MDX, MDX Type S, RDX, and performance variants with AcuraWatch safety technology.
• GWM (Great Wall Motors) MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized GWM dealership offering HAVAL H6 Híbrida, ORA 03, HAVAL JOLION HÍBRIDA, HAVAL JOLION GASOLINA, TANK 300, and POER models.
• Changan MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized Changan dealership offering Changan Alsvin, CHANGAN CS35, CHANGAN CS55, Changan Hunter, and Changan UNIK models.
• BYD MéxicocoreChannel Partner/ Reseller/ DistributorAuthorized BYD dealership offering electric and hybrid vehicles including BYD SEALION 7 EV, BYD SEAL, BYD DOLPHIN MINI, BYD YUAN PRO, BYD ATTO 8, BYD M9, BYD KING, BYD SONG PLUS DM-I, BYD SONG PRO DM-I, and BYD SHARK.
• Can-Am (BRP)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealership for off-road vehicles (Ryker, Spyder F3, Spyder RT, Defender, Commander, Maverick X3, Maverick Sport, Maverick R, Outlander 500/700, Outlander 850-1000R, Outlander Pro, Renegade) and Sea-Doo personal watercraft (Spark, Spark Trixx, GTI, GTI SE, GTX, GTX LIMITED, RXT-X, RXP-X, Wake, Wake Pro).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Grupo Premier Automotriz: Mexican multi-brand automotive dealer group with multiple OEM franchises and locations across central Mexico. Closely comparable to Autocom on dealership network model, brand portfolio breadth, and integrated financing and service offerings.
• Grupo Andrade: One of the largest multi-brand automotive dealer groups in Mexico, operating dozens of franchises across multiple states. Directly comparable to Autocom on multi-brand new-vehicle retail, OEM agency relationships, and geographic concentration in the Mexican market.
• Grupo Galván Automotriz: Established Mexican multi-brand dealer group with presence across multiple states, representing several international OEMs. Comparable to Autocom in multi-brand retail footprint, after-sales service, and captive financing capabilities.

Broad incumbents

• Lithia Motors: Large US publicly-traded multi-brand automotive retailer with hundreds of stores and an integrated digital / financing platform. Broader scale and US-listed, but the multi-brand franchise, F&I attach, and used-car strategies are directly relevant benchmarks for Autocom.
• AutoNation: US publicly-traded automotive retailer operating a multi-brand store network with captive financing and parts/service operations. Comparable as a broader incumbent showcasing how a multi-brand dealer at scale monetizes F&I, service, and used vehicles.
• Group 1 Automotive: US and UK publicly-traded multi-brand automotive retailer with operations across multiple geographies. Comparable to Autocom on multi-brand franchise mix, captive finance attach, and after-sales service economics, though at meaningfully greater scale.
• Penske Automotive Group: Global publicly-traded automotive and commercial truck retailer with a strong premium-brand portfolio. Comparable to Autocom on premium-brand representation (Acura/Infiniti equivalent), multi-brand retail, and integrated F&I.

Emerging players

• Kavak: Mexico-based online used-car marketplace and used-vehicle retailer with proprietary technology and financing. Directly comparable to Autocom's Seminuevos division and represents the digital-native disruption risk to Autocom's certified pre-owned business.
• CarMax: US publicly-traded used-vehicle retailer known for a satisfaction guarantee and integrated financing. Comparable to Autocom's Seminuevos business model — particularly the 10-day/400km exchange policy — and a useful benchmark for used-car unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/autocom_mx
• Facebookfacebook.com/Autocom.official
• LinkedInlinkedin.com/company/autocom_mx-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocom