Roll-N-Lockrporation
Roll-N-Lock Corporation, founded in 1992 and based in Pompano Beach, Florida, designs and manufactures shutter-style retractable truck bed covers and cargo management accessories sold mainly through RealTruck's e-commerce platform and dealer network to pickup truck owners and commercial users.
- Company typePrivate
- Founded1992
- HeadquartersPompano Beach, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roll-N-Lockrporation does
Roll-N-Lock Corporation, founded in 1992 and headquartered in Pompano Beach, Florida, is a designer, manufacturer, and marketer of branded automotive accessories focused on retractable truck bed covers and cargo management products. Its core offering is a line of shutter-style retractable tonneau covers built on interlocking slat technology, which provides secured, weather-resistant bed coverage while allowing full retraction for bed access. The portfolio spans manual retractable covers (M-Series, A-Series), motorized variants (E-Series), T-Slot rail-equipped configurations (XT variants) for accessory mounting compatibility, and a Cargo Manager accessory that integrates with the T-Slot rail system.
The company is a brand within the RealTruck portfolio of truck, Jeep, and SUV accessories, and operates under RealTruck's manufacturer-direct e-commerce platform at realtruck.com with same-day RapidShip fulfillment on multiple SKUs. A nationwide dealer network, surfaced through RealTruck's dealer locator, supports professional installation and in-person sales. Pricing is per-unit, ranging from $329 for the Cargo Manager to roughly $2,225 for a premium E-Series XT configuration, with most core retractable covers priced between approximately $1,500 and $2,200 and backed by 3-year or 5-year warranties. Products are assembled in the USA and fit a range of pickup models including Ford F-150, Chevy Silverado, Nissan Frontier, and Toyota Tacoma.
Roll-N-Lock serves two primary customer segments: individual truck owners seeking bed protection, cargo security, and weather protection (primary), and commercial users such as contractors and tradespeople requiring durable, heavy-duty cargo solutions (secondary). Distribution extends into Australia, EMEA, Mexico, and Thailand via RealTruck's international e-commerce operations. The company is private, has 101-250 employees, and does not publicly disclose financial information; no independent venture funding, public listing, or acquisition record exists for Roll-N-Lock as a standalone entity within the source materials.
Roll-N-Lockrporation firmographics
Firmographics- Name
- Roll-N-Lockrporation
- Legal name
- Roll-N-Lock Corporation
- Website
- https://rollnlock.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roll-N-Lock Corporation, founded in 1992 and based in Pompano Beach, Florida, designs and manufactures shutter-style retractable truck bed covers and cargo management accessories sold mainly through RealTruck's e-commerce platform and dealer network to pickup truck owners and commercial users.
- Ownership category
- akta.pro rank
Where Roll-N-Lockrporation is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Roll-N-Lockrporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tonneau Cover Sales: One-time purchase of retractable truck bed covers sold through direct e-commerce and dealer channels. Products are sold as complete units with various configurations (manual, electric, with/without T-Slot rails).
- Cargo Management Accessories: Sale of complementary cargo management products including the Cargo Manager system and replacement parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | M-Series Manual Retractable - Entry-level manual retractable tonneau cover |
| Unit Pricing | Pay-as-you-go | A-Series Manual Retractable - Mid-range manual retractable option |
| Unit Pricing | Pay-as-you-go | M-Series XT with T-Slot Rails - Manual cover with cargo management integration |
| Unit Pricing | Pay-as-you-go | A-Series XT with T-Slot Rails - Mid-range with cargo management integration |
| Unit Pricing | Pay-as-you-go | E-Series XT - Premium retractable with T-Slot rails |
| Unit Pricing | Pay-as-you-go | E-Series Electric - Motorized retractable cover |
| Unit Pricing | Pay-as-you-go | Cargo Manager - Truck bed cargo organization system |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Roll-N-Lockrporation product offering
Product offeringCore offering
Roll-N-Lock designs, manufactures, and markets retractable tonneau covers for pickup trucks, featuring a patented shutter-style interlocking slat design for security and weather resistance. The portfolio includes manual and electric retractable covers, T-Slot rail variants for accessory integration, and complementary cargo management accessories, sold direct to consumers through RealTruck's e-commerce platform and dealer network.
Product overview
Roll-N-Lock is a truck bed cover and cargo management brand manufactured by RealTruck. The product lineup centers on retractable tonneau covers featuring a distinctive shutter-style design that provides exceptional security, operational reliability, and all-weather durability. The portfolio includes manual retractable covers (M-Series and A-Series), models with integrated T-Slot rails for accessory mounting (XT variants), an electric motorized retractable option (E-Series Electric), and a Cargo Manager accessory. The products are sold directly by RealTruck as the manufacturer and are compatible with a range of truck models including Ford F-150, Chevy Silverado, Nissan Frontier, and Toyota Tacoma.
Differentiator
Problem solved
Functional benefit
Brands
- M-Series: Manual retractable tonneau cover
- A-Series
- E-Series
- Cargo Manager
Products and services
- M-Series Manual Retractable Tonneau Cover
Quantifiable outcome
- Products supported by 3-year or 5-year warranty programs
Companies that use Roll-N-Lockrporation
Customer profileSegments2 records
Ideal customer profiles2 records
Roll-N-Lockrporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roll-N-Lockrporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealTruck (Parent Company)flagshipRoll-N-Lock is a brand within the RealTruck portfolio of truck, Jeep, and SUV accessories. As a RealTruck brand, products are sold direct from manufacturer through RealTruck's e-commerce platform and dealer network. RealTruck provides manufacturing, distribution, marketing, and customer service infrastructure for Roll-N-Lock products.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Roll-N-Lockrporation competitors and assessment
Company assessmentDirect peers
- Gator Covers: Value-oriented tonneau cover brand offering soft and hard folding and roll-up options. Competes on price within the same RealTruck channel and broader aftermarket where Roll-N-Lock's entry-level M/A-Series reside.
- Pace Edwards: Long-established maker of retractable tonneau covers (e.g., Bedlocker, UltraGroove). Direct competitor in the premium retractable bed cover category, sharing similar pricing tiers and dealer distribution.
- TonnoPro: Tonneau cover maker focused on soft roll-up and hard folding options at accessible price points. Competes for the entry-level truck owner buyer segment adjacent to Roll-N-Lock's manual M/A-Series.
- Retrax: Manufacturer of retractable tonneau covers using polycarbonate and aluminum slat designs. Closely comparable to Roll-N-Lock's shutter-style retractable offering across manual and electric variants for pickup trucks.
- Bak Industries: Maker of the Revolver and BAKFlip series of hard folding and revolver-style covers. Competes head-to-head in the security-focused hard tonneau cover segment where Roll-N-Lock's shutter-style lives.
- TruXedo: Producer of roll-up and folding tonneau covers (Lo Pro, Sentry CT) competing for the same truck owner customers. Also part of the RealTruck family of brands, intensifying both competitive and distribution overlap.
- Extang: Tonneau cover specialist offering soft and hard folding, roll-up, and solid one-piece covers. Targets the same pickup truck owner segment with overlapping price points and dealer/DTC distribution.
- UnderCover: Manufacturer of hard one-piece and folding truck bed covers and tonneau products. Competes for premium truck owner dollars with hard-cover alternatives to Roll-N-Lock's retractable shutter design.
Broad incumbents
- RealTruck: Roll-N-Lock's parent company and a broad incumbent in the truck, Jeep, and SUV accessory e-commerce and manufacturing space. Operates an extensive brand portfolio, dealer network, and DTC platform that contextualizes Roll-N-Lock's distribution and scale.
- Lund International: Broad automotive aftermarket manufacturer of truck accessories, nerf bars, running boards, and tonneau covers. Comparable as a wider-portfolio incumbent competing across multiple truck accessory categories rather than specializing in retractable covers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Roll-N-Lockrporation social profiles
Digital presenceRoll-N-Lockrporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roll-N-Lockrporation leadership team
Management profileNumber of profiles
Roll-N-Lockrporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roll-N-Lockrporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roll-N-Lockrporation
What does Roll-N-Lockrporation do?
Roll-N-Lock designs, manufactures, and markets retractable tonneau covers for pickup trucks, featuring a patented shutter-style interlocking slat design for security and weather resistance. The portfolio includes manual and electric retractable covers, T-Slot rail variants for accessory integration, and complementary cargo management accessories, sold direct to consumers through RealTruck's e-commerce platform and dealer network.
Is Roll-N-Lockrporation a public or private company?
Roll-N-Lockrporation is a private company. It is classified as corporate owned and is currently operating.
When was Roll-N-Lockrporation founded?
Roll-N-Lockrporation was founded in 1992. It employs 101 to 250 people.
Where is Roll-N-Lockrporation based?
Roll-N-Lockrporation is headquartered in Pompano Beach, United States, in the North America region.
How does Roll-N-Lockrporation make money?
Two revenue lines are on record. Tonneau Cover Sales are the primary driver. The others are cargo Management Accessories.
Who are Roll-N-Lockrporation's main competitors?
Direct peers on record are Gator Covers, Pace Edwards, TonnoPro, Retrax, Bak Industries, TruXedo, Extang and UnderCover. Broad incumbents are RealTruck and Lund International.
Does Roll-N-Lockrporation have an API?
No public API is recorded for Roll-N-Lockrporation.