Tonno Pro
Tonno Pro is a US tonneau cover brand owned by RealTruck, selling soft folding, soft roll-up, and hard folding truck bed covers priced $199–$649 to individual truck owners through e-commerce and dealer networks.
- Company typePrivate
- Founded1982
- HeadquartersBuford, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tonno Pro does
Tonno Pro is a US-based brand specializing in tonneau covers (truck bed covers), operating as a product line under RealTruck, a larger truck accessories manufacturer and retailer. The brand offers three core products covering the primary tonneau form factors: the TonnoFold Tri-Fold Soft Folding cover and Lo-Roll Soft Roll Up cover at entry-level price points, and the Tri-Fold Hard Folding cover at a premium tier. Underlying technology is mechanical rather than digital — folding panel and roll-up mechanisms built from fabric, vinyl, and hard composite materials designed for truck bed protection, cargo security, weather resistance, and modest aerodynamic fuel-efficiency gains.
Tonno Pro firmographics
Firmographics- Name
- Tonno Pro
- Legal name
- Tonno Pro
- Website
- https://tonnopro.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tonno Pro is a US tonneau cover brand owned by RealTruck, selling soft folding, soft roll-up, and hard folding truck bed covers priced $199–$649 to individual truck owners through e-commerce and dealer networks.
- Ownership category
- akta.pro rank
Tonno Pro industry classification
Industry- Product category
- Tonneau Covers (Truck Bed Covers)
- NAICS
- Truck Trailer Manufacturing (336212), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Truck & Bus Bodies (3713), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
- akta.pro secondary industry
- Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker) (IMACABAH)
Keywords
Where Tonno Pro is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tonno Pro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Tonneau Cover Sales: One-time sale of physical tonneau covers and accessories for truck beds. Revenue generated from direct product sales through e-commerce and dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level soft folding and roll-up covers |
| Unit Pricing | Pay-as-you-go | Premium hard folding covers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tonno Pro product offering
Product offeringCore offering
Tonno Pro manufactures and sells a focused line of aftermarket truck bed covers (tonneau covers) under three product variants: a tri-fold soft folding cover, a soft roll-up cover, and a tri-fold hard folding cover. Products are manufactured by parent company RealTruck and sold exclusively through RealTruck's direct-to-consumer e-commerce platform and dealer network, targeting truck owners seeking bed protection, cargo security, and weather resistance at accessible price points.
Product overview
Tonno Pro is a brand of tonneau covers (truck bed covers) manufactured by RealTruck. The brand offers three main product lines: the TonnoFold Tri-Fold Soft Folding Tonneau Cover, the Lo-Roll Soft Roll Up Tonneau Cover, and the Tri-Fold Hard Folding Tonneau Cover. These products are designed to fit various truck models, providing cargo protection, weather resistance, and improved fuel efficiency. Tonno Pro products are positioned as affordable tonneau cover options and are sold exclusively through RealTruck's e-commerce platform and dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- TonnoFold Tri-Fold Soft Folding Tonneau Cover A soft folding truck bed cover with a tri-fold design that provides easy access to the truck bed while protecting cargo from weather and debris; designed for individual truck owners seeking an affordable, easy-to-install bed cover.
- Lo-Roll Soft Roll Up Tonneau Cover A soft roll-up truck bed cover that rolls up toward the cab to provide quick full bed access along with weather protection; targeted at truck owners wanting lightweight, easy-to-use bed coverage.
- Tri-Fold Hard Folding Tonneau Cover A hard folding truck bed cover with a tri-fold design offering enhanced security and durability for truck bed protection; positioned as Tonno Pro's premium / best-seller line for truck owners who want rigid-panel protection.
Companies that use Tonno Pro
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Tonno Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tonno Pro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealTruckcoreTonno Pro is a brand of tonneau covers manufactured by RealTruck. RealTruck serves as the parent company and manufacturer, handling production, distribution, and sales through their e-commerce platform and dealer network. The relationship is one where RealTruck manufactures and distributes Tonno Pro products.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tonno Pro competitors and assessment
Company assessmentDirect peers
- TruXedo: TruXedo is a leading tonneau cover brand offering soft roll-up, folding, and hard tonneau covers for light trucks. It is a direct competitor to Tonno Pro in the same product category with overlapping vehicle fitments and price points.
- Extang: Extang is a long-established tonneau cover brand offering soft and hard folding and roll-up covers for pickup trucks. Its product portfolio overlaps directly with Tonno Pro's three core SKUs, making it a close direct competitor.
- Gator Covers: Gator Covers offers a broad lineup of tonneau covers (soft, hard, folding, roll-up) targeted at the value-conscious truck owner, overlapping Tonno Pro's entry-level price segment and customer base.
- UnderCover: UnderCover manufactures hard tonneau covers (especially one-piece folding and truck bed covers) for pickup trucks and competes in the same aftermarket truck accessories category as Tonno Pro.
- BAK Industries: BAK Industries is a specialist manufacturer of hard folding tonneau covers (BAKFlip line) and competes head-to-head with Tonno Pro's Tri-Fold Hard Folding product. Both brands compete in the premium hard folding segment through similar dealer and online channels.
Emerging players
- Rough Country: Rough Country is a truck and SUV aftermarket accessories brand offering lift kits, lighting, and tonneau covers. Its tonneau cover line overlaps with Tonno Pro at the value and mid-tier price points.
- Retrax: Retrax specializes in retractable tonneau covers, an adjacent but increasingly competitive category to Tonno Pro's folding and roll-up lines. It represents a more premium, technology-leaning alternative within the tonneau cover market.
Broad incumbents
- Dee Zee: Dee Zee manufactures truck bed accessories including toolboxes, bed mats, and tonneau covers, competing in the broader truck aftermarket where Tonno Pro also operates.
- Lund: Lund is a broad aftermarket truck accessories brand offering tonneau covers alongside running boards, fender flares, and other truck gear. It competes with Tonno Pro on tonneau covers but also bundles adjacent accessory purchases.
- WeatherTech: WeatherTech is a leading US automotive accessories manufacturer with a strong direct-to-consumer brand and broad product catalog. While it is not a primary tonneau cover brand, it competes for truck owner accessory wallet share and represents an adjacent incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tonno Pro social profiles
Digital presenceTonno Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tonno Pro leadership team
Management profileNumber of profiles
Tonno Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tonno Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tonno Pro
What does Tonno Pro do?
Tonno Pro manufactures and sells a focused line of aftermarket truck bed covers (tonneau covers) under three product variants: a tri-fold soft folding cover, a soft roll-up cover, and a tri-fold hard folding cover. Products are manufactured by parent company RealTruck and sold exclusively through RealTruck's direct-to-consumer e-commerce platform and dealer network, targeting truck owners seeking bed protection, cargo security, and weather resistance at accessible price points.
Is Tonno Pro a public or private company?
Tonno Pro is a private company. It is classified as corporate owned and is currently operating.
When was Tonno Pro founded?
Tonno Pro was founded in 1982. It employs 51 to 100 people.
Where is Tonno Pro based?
Tonno Pro is headquartered in Buford, United States, in the North America region.
How does Tonno Pro make money?
One revenue line is on record: tonneau Cover Sales.
Who are Tonno Pro's main competitors?
Direct peers on record are TruXedo, Extang, Gator Covers, UnderCover and BAK Industries. Emerging players are Rough Country and Retrax. Broad incumbents are Dee Zee, Lund and WeatherTech.
Does Tonno Pro have an API?
No public API is recorded for Tonno Pro.
What industry is Tonno Pro in?
Tonno Pro's product category is Tonneau Covers (Truck Bed Covers). Its primary akta.pro industry code is IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse), with a secondary code of IMACABAH, Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker). Its NAICS code is 336212 and its SIC code is 3713.