She Productions Theatre

Name

She Productions Theatre

Legal name

She Productions (CIO)

Website

https://sheproductions.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Theatre Services

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

akta.pro secondary industries

Community & Amateur Theatre (MPAGABAD), Children’s & Youth Theatre (MPAGABAE), Touring Theatre Productions (MPAGABAC)

Keywords

• Community theatre productions
• Family musical performances
• Accessible performing arts
• Theatre outreach programmes
• Drama education workshops

Headquarters

HQ city

Beverley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from theatre performances and events. Tickets typically range from £4-£19, with family Christmas shows priced at £4 to ensure accessibility.
2. Corporate Sponsorships: Local businesses sponsor productions, providing financial support in exchange for brand visibility and hospitality opportunities. Sponsors include Morco Products, Guest & Philips, and the Horncastle Family Foundation.
3. Donations and Fundraising: Charitable donations through Ko-fi page, Pay It Forward campaign allowing donors to gift tickets to children who might otherwise miss out, and Big Give campaigns.
4. Friends Membership Scheme: Monthly or annual membership at £4/month or £40/year, providing priority booking, free invitations to outreach performances, and quarterly newsletters. Payments handled by GoCardless.
5. Community Theatre Workshops: Adult theatre-making workshops priced at £7 per session (full term) or £8 per session (single), with limited bursary spaces available for those who cannot afford full price.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

She Productions is a female-led, East Riding of Yorkshire-based theatre charity that creates and tours original family musicals (such as The Fairy Who Fell Off the Christmas Tree and Bauble Town) plus picture books and digital content, while running community outreach programmes like Finding Your Voice and Step Up Stand Out. Performances are delivered via pop-up touring to libraries, schools, and rural community venues at low ticket prices (£4) to ensure accessibility. The organization supplements earned income with corporate sponsorships, charitable donations, and a Friends membership scheme.

Product overview

She Productions is a female-led theatre charity based in East Riding of Yorkshire creating bold, accessible, and entertaining theatre. The core offerings consist of original family Christmas musicals (The Fairy Who Fell Off the Christmas Tree, Bauble Town), main stage productions (Beverley Does Broadway), and digital content (The StorytEllas Web Series). These are supported by outreach programmes including Finding Your Voice, Step Up Stand Out, and Community Theatre workshops. The company also publishes picture books and operates a Friends membership programme. All productions emphasize accessibility through relaxed performances, integrated Makaton, BSL interpretation, and subsidized ticket pricing (£4 per ticket) to ensure theatre is accessible to families who might otherwise miss out.

Differentiator

Problem solved

Functional benefit

Products and services

• The Fairy Who Fell Off the Christmas Tree Original family Christmas musical that tours East Riding Libraries, schools, and community venues with live music, puppetry, integrated Makaton, relaxed settings, and SEND-friendly accommodations. Designed for young children and families in East Yorkshire.
• Bauble Town Original Christmas family musical that explores blended families, young carers, and children looked after, created in partnership with East Riding Libraries. Reached over 2,400 children, families, and carers in its debut tour.
• Beverley Does Broadway Annual musical comedy fundraiser featuring home-grown East Yorkshire talent, raising vital funds for accessible family shows, outreach projects, and the Pay It Forward campaign. Performed at East Riding Theatre and other regional venues.
• The Fairy Who Fell Off the Christmas Tree Picture Book First picture book published by the company, written by Co-Artistic Director Jessica Duffield and illustrated by local artist Penny Barron. Includes easy-to-use QR links to the show's songs so families can sing along after performances.
• Finding Your Voice Flagship confidence-building outreach programme, now in its eighth year, partnering with ERYC's Adult Learning and Employability's Ready to Work Programme. Empowers adults to build confidence, communication, and creativity through drama, writing, and performance.
• Step Up Stand Out Bespoke confidence-building programme for new apprentices, delivered in partnership with HETA. Uses theatre-based exercises, games, and storytelling to help young people develop self-belief, teamwork, and communication skills.
• The StorytEllas Web Series Animated musical web series adapted from the company's hit family musical, created during the COVID-19 pandemic for audiences at home. Includes four episodes with downloadable activity packs and colouring sheets, available via the company website and YouTube.
• Community Theatre Workshops Adult theatre-making workshops covering acting, writing, stage management, and set design. Priced at £7 per session (full term) or £8 per session (single), with limited bursary spaces available for those who cannot afford full price.
• Friends of She Productions Membership Monthly or annual membership programme providing priority booking, free invitations to outreach performances, quarterly newsletters, and Founding Friend recognition. Monthly at £4/month or annual at £40/year (two months free), with payments processed by GoCardless.

Quantifiable outcome

• 420 children from low-income households received free tickets in one Christmas season
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• East Riding LibrariescoreStrategic or Co-development PartnerLong-standing partnership delivering annual Christmas family musical tours to libraries across the region. Libraries provide venues and help distribute tickets, especially for accessible and SEND-friendly performances.
• Morco ProductscoreGTM or Marketing PartnerLocal business sponsor for Bauble Town and The Fairy Who Fell Off the Christmas Tree. Sue Gillett, Director of Morco Products, joined VIP table read and expressed enthusiasm for bringing theatre to children who might not otherwise have the opportunity.
• Guest & Philips JewellerscoreGTM or Marketing PartnerLocal business sponsor for Christmas productions, supporting the mission to share theatre with all families in the region. Sponsored a show on the Beverley Does Broadway tour.
• HEY Children's UniversitycoreStrategic or Co-development PartnerEducational partner distributing free tickets through Pay It Forward campaign to children who might otherwise miss out on theatre experiences.
• East Riding of Yorkshire Council's Children's Participation and Rights TeamcoreStrategic or Co-development PartnerCollaborative partnership shaping productions like Bauble Town through creative workshops with young carers and children looked after. Participants contributed to songwriting and storytelling elements.
• ERYC's Adult Learning and EmployabilityminorStrategic or Co-development PartnerPartnership delivering Finding Your Voice programme in its eighth year, empowering adults to build confidence through drama, writing, and performance.
• HETA (Humber Engineering Training Association)minorStrategic or Co-development PartnerPartnership for Step Up, Stand Out programme - bespoke confidence-building programme for new apprentices using theatre-based exercises and storytelling.
• Fly Girl FilmsminorStrategic or Co-development PartnerProduced a beautiful short film celebrating the people, projects, and stories that have shaped She Productions since 2015, capturing their first decade on film.
• Neill & Brown Global LogisticsminorGTM or Marketing PartnerLocal business sponsor for Beverley Does Broadway 2025, helping keep the spirit of live theatre thriving and support community work.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Octagon Theatre Bolton: Regional producing theatre known for new writing and community-focused programming. Comparable as a non-London producing theatre with strong regional touring and outreach credentials (Annie Kirkman has prior credits here).
• Stephen Joseph Theatre: Scarborough-based producing theatre with a strong reputation for new writing and accessible programming. Comparable as a Yorkshire-based regional theatre producing original work and community projects.
• Open Air Theatre (UK touring): Touring children's theatre delivering accessible outdoor and pop-up shows across the UK. Comparable in touring-pop-up format, family audience focus and commitment to bringing theatre to non-traditional venues.
• New Vic Theatre: Newcastle-under-Lyme theatre producing original work and outreach programmes with deep community engagement. Comparable outreach/community participation model and touring-style family productions.

Direct peers

• Little Angel Theatre: London-based theatre dedicated to creating and touring puppet-led work for children and families. Closely comparable product focus (children's/family theatre with puppetry) and accessible ticketing ethos.
• Hull Truck Theatre: Hull-based producing theatre company delivering a mix of new writing, family shows and community engagement. Directly comparable to She Productions in geography (Hull/East Yorkshire), mission around regional access and producing original work for local audiences.
• East Riding Theatre: Beverley-based community theatre producing original work and hosting touring productions in the same town as She Productions. Highly comparable in size, geography and audience-development remit.

Emerging players

• Middle Child Theatre: Hull-based indie theatre company producing bold new work for local audiences and touring regionally. Comparable in scale, regional focus and commitment to community-rooted original productions.
• Castaway Goole: Goole-based inclusive community music-theatre group with which Musical Director Natalie Walker has worked since 2016. Comparable as a small East Yorkshire community theatre with strong local participation and music-led output.

Broad incumbents

• National Theatre: UK's flagship producing theatre with extensive family programming, national touring infrastructure and large-scale outreach. Comparable in producing original work and education/outreach remit, though at vastly greater scale and as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SheProductionsTheatreCompany
• Instagraminstagram.com/sheproductionstheatre
• Xx.com/productionsshe
• LinkedInlinkedin.com/company/she-productions-theatre-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She Productions Theatre