São Braz

What São Braz does

São Braz is a privately held Brazilian food manufacturer (legal entity: SÃO BRAZ S/A INDÚSTRIA E COMÉRCIO DE ALIMENTOS) headquartered in Cabedelo, Paraíba, with a secondary operational unit in Bahia. Founded in 1951, the company produces a diversified portfolio spanning roasted and ground coffees (including regional origin coffees such as Cafés do Cerrado and Café Mogiana), instant coffees, capsule coffees compatible with Nespresso machines, breakfast cereals (Top Crock, Gold Flakes, Sweet Flakes, Power Flakes, Mr. Crock, Tuffit, Vita Flakes), flaked corn flour products (Novomilho, Gostosin, Flocão Nordestino), corn-based snacks (Pippo's, Brazitos), potato snacks (Scrusch), and seasonings/condiments under the Cor e Sabor brand.

The company operates an 18+ brand portfolio with category-specific marketing channels, including dedicated Instagram accounts for major sub-brands and a YouTube channel featuring recipes. It maintains quality certifications including ISO 9001, ABIC PQC Gourmet, and Denominação de Origem for regional coffees. Distribution occurs through retail channels across Brazil and a franchise system for Coffee Shop São Braz (SBCS), which is supported by a branded mobile application on Android and iOS and a dedicated franchisee portal. São Braz employs between 1,001 and 5,000 people and serves primarily Brazilian mass-market consumers with a regional concentration in Northeast Brazil.

Name

São Braz

Legal name

SÃO BRAZ S/A INDUSTRIA E COMERCIO DE ALIMENTOS

Website

https://saobraz.com.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

São Braz is a Brazilian food manufacturer founded in 1951 producing coffee, cereals, corn snacks, potato chips, and seasonings under 18+ sub-brands, distributed via retail and a Coffee Shop franchise chain across Brazil.

Ownership category

akta.pro rank

Product category

Packaged Foods & Beverages

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

akta.pro secondary industries

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI), Coffee Chains & Franchise Cafes (THAFADAB), Breakfast Foods & Cereals (Cereal, Granola, Oatmeal) (CRADAAAE)

Keywords

• Packaged coffee products
• Corn cereals
• Snack foods
• Seasoning blends
• Coffee shop franchise

Headquarters

HQ city

Cabedelo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Products Sales: São Braz generates revenue through the manufacture and sale of food products including coffees, cereals, snacks, corn products, and beverages through retail distribution channels.
2. Franchise Operations: The company operates a franchise system for Coffee Shop São Braz outlets, generating revenue through franchise operations and sales at company-owned/coffee shop locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

São Braz manufactures and sells a diversified portfolio of packaged food products including roasted and ground coffees, instant cappuccinos, coffee capsules, corn-based cereals, flaked corn flour, corn and potato snacks, and seasoning blends across multiple sub-brands. The company also operates the Coffee Shop São Braz franchise chain in Brazil, serving coffee beverages and food items through company-owned and franchised locations supported by a mobile application.

Product overview

São Braz is a Brazilian food company (SÃO BRAZ S/A INDUSTRIA E COMERCIO DE ALIMENTOS) that operates as a diversified food manufacturer and retailer. The company produces a broad portfolio organized across multiple product categories: coffees (including Café Mogiana, Cafés do Cerrado, Café Nordestino, Café Família, gourmet blends, and capsule coffees compatible with Nespresso machines); cereals and corn products (Power Flakes, Gold Flakes, Sweet Flakes, Top Crock, Mr. Crock, and various flaked corn flours under Novomilho and Gostosin brands); snacks (Brazitos and Pippo's corn snacks in multiple flavors, Scrusch potato products including straws and wavy chips); seasonings and condiments under the Cor e Sabor brand (Tempero Misto, Colorífico, Tempero Completo); cake mixes (Mistura para Bolo in various flavors); and operates a franchise coffee shop chain (Coffee Shop São Braz) with a mobile application. The company maintains multiple sub-brands across these categories and serves both consumer retail and food service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Top Crock: Cereal brand
• Gostosin
• Cor e Sabor
• Sweet Flakes
• Pippo's
• Novomilho
• Gold Flakes
• Torraditos
• Mr Crock
• Tuffit
• Blend 53
• Brazitos
• Scrusch
• Power Flakes
• Vita Flakes
• Nordestino
• Powerlate
• SBCS (São Braz Coffee Shop)

Products and services

• Cafés do Cerrado Ground and roasted coffee from the Cerrado Mineiro region in Minas Gerais, Brazil's first coffee region to receive Denomination of Origin certification; 250g package for consumer retail.
• Café Mogiana 100% Arabica coffee from the Mogiana Paulista region with fruity aroma, chocolate and nut notes, creamy body, and caramel sweetness finish; 250g package for consumer retail.
• Coffee Capsules Line Range of coffee capsules compatible with Nespresso machines including Velvet, Canephora da Bahia, Decaf, Edição Especial, and Allegro varieties for home brewing.
• Blend 53 Coffee Line Coffee blend brand offering Superior, Tradicional, Intenso, and Gourmet varieties including Export Blend 53 Gourmet for consumer retail.
• Café Família Solúvel Family instant coffee available in 40g, 50g, 100g, and 200g sizes for consumer retail.
• Instant Cappuccino Line Instant cappuccino varieties including Cappuccino com Canela, Cappuccino Diet, Cappuccino Italiano, and Cappuccino com Chocolate for consumer retail.
• Power Flakes Natural Cereal Natural corn cereal enriched with vitamins A, C, B1, B2, B6, B12, folic acid, iron, and zinc; gluten-free; 850g package for consumer retail.
• Flocão Corn Flour Line Flaked corn flour products under the São Braz, Nordestino, Novomilho, and Gostosin brands for making couscous; many variants are non-GMO and gluten-free.
• Scrusch Potato Snacks Potato straws and wavy potato chips under the Scrusch brand in natural, seasoned, onion and parsley, barbecue, and churrasco flavors for consumer retail.
• Brazitos Corn Snacks Corn-based extruded snacks under the Brazitos brand in Red Chilli and Queijo Nacho flavors, available in 30g, 55g, 100g, and 200g sizes.
• Pippo's Corn Snacks Corn snacks under the Pippo's brand in Queijo, Bacon, Cachorro Quente, Anime Pizza, Milho, and Queijo Cheddar flavors for consumer retail.
• Cor & Sabor Seasonings Seasoning and condiment products under the Cor & Sabor brand including Tempero Misto, Tempero Completo Carne/Legumes/Arroz, Tempero Completo Feijão/Ovos/Arroz, and Colorífico Premium for consumer cooking use.
• Coffee Shop São Braz Franchise Company-owned and franchised coffee shop chain operating throughout Brazil, serving coffee beverages and food items to individual consumers with a mobile app available on Android and iOS.

Quantifiable outcome

• Café Mogiana is made from 100% Arabica coffee with ABIC certification

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• Maratá: Brazilian food company based in Sergipe with a diversified product portfolio including coffee, corn products, snacks, and beverages. Comparable as a regional Northeast Brazilian food manufacturer with similar product diversification strategy, though smaller than São Braz in coffee specifically.
• Elma Chips: Brazilian snack company producing potato chips and snacks under multiple brands (Elma, Nikito, Cebolitos). Comparable to São Braz's Scrusch potato chip brand in the snack category, serving similar retail channels across Brazil.

Direct peers

• Café Pilão: Iconic Brazilian coffee brand owned by 3 Corações, focused on vacuum-packed ground coffee for the Brazilian retail market. Direct competitor to São Braz's mainstream coffee lines, particularly Café Mogiana and Blend 53.
• Toddy: Brazilian chocolate drink mix brand owned by PepsiCo, with similar product format to São Braz's Powerlate and cappuccino lines. Competes directly in the instant beverage mix category with established brand recognition across Brazilian retail.
• Fran's Café: Brazilian coffee shop franchise chain founded in 2000, with locations across Brazil. Directly comparable to São Braz's Coffee Shop franchise operations as both operate franchised coffee shop models targeting Brazilian consumers.
• 3 Corações: Largest Brazilian coffee company, founded in 1959, with a comprehensive portfolio of ground, instant, capsule coffees, and complementary food products. Directly competes with São Braz across coffee formats and owns the Café Pilão and Café do Ponto brands. Most relevant peer given similar business model, Brazilian market focus, and overlapping product lines.
• Melitta: German coffee brand with strong Brazilian presence, offering ground coffee, Nespresso-compatible capsules, and filter products. Direct competitor in capsule coffee and premium ground coffee segments where São Braz also competes.
• Kellogg's Brasil: Brazilian operations of global cereal manufacturer Kellogg's, with brands like Sucrilhos, Corn Flakes, and granola products. Directly comparable to São Braz's cereal portfolio (Power Flakes, Top Crock, Gold Flakes, Vita Flakes) in the breakfast cereal category.

Broad incumbents

• Starbucks Brasil: Brazilian operations of the international coffee shop chain Starbucks, with stores in major Brazilian cities. Comparable to São Braz's Coffee Shop franchise operations as both operate branded coffee shop chains, though Starbucks operates company-owned and licensed stores in higher-traffic urban locations.
• Nestlé Brasil: Brazilian operations of global food and beverage giant Nestlé, with extensive coffee portfolio (Nescafé, Nespresso), breakfast cereals, chocolate drinks, and confectionery. Competes with São Braz across multiple categories including coffee, cereals (similar to Power Flakes/Top Crock), and chocolate drinks (similar to Powerlate).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLb10V0FYGhscbEe5PISXIw
• Instagraminstagram.com/saobrazoficial
• Xx.com/saobrazcshop
• LinkedInlinkedin.com/company/saobraz.industria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about São Braz