Atascadero News

Name

Atascadero News

Legal name

13 Stars Media

Website

https://atascaderonews.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local News and Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Community news
• Digital news publishing
• News subscriptions
• Print media

Headquarters

HQ city

Atascadero

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Subscriptions: Weekly print edition delivered to subscribers' doors. Annual and 6-month subscription options available.
2. Digital Subscriptions: Monthly digital subscription providing full digital access to all website content.
3. Advertising: Self-serve advertising platform and direct sales through advertiser portal. Advertisers can book campaigns for review and pricing within 1-2 business days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atascadero News is a local newspaper and digital news publication providing hyperlocal coverage of Atascadero and North County San Luis Obispo County. It sells print subscriptions (weekly print edition delivered to homes) and digital subscriptions (full online access) across categories including news, sports, events, crime, education, opinion, and nonprofit coverage. It also generates revenue through a self-serve advertising platform for local businesses.

Product overview

Atascadero News is a local digital-first news publication operated by 13 Stars Media, offering a unified platform combining free online content with premium subscription tiers. The core offering consists of a digital news platform delivering real-time local coverage across News, Sports, Opinion, Events, Crime, Education, and Nonprofit categories. Premium access is available through Digital Subscriptions ($5/month for full digital access) and Print Subscriptions ($69/year annual or $39/6mo for weekly print delivery). Additional services include an RSS feed for syndication, a self-serve advertising platform for marketers, email newsletter delivery, and a Past Editions archive for historical content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Subscription Weekly print edition of Atascadero News delivered to subscribers' homes, providing local news, sports, events, crime, education, and nonprofit coverage. Available as annual ($69/year) or 6-month ($39/6mo) subscription plans.
• Digital Subscription Monthly digital subscription ($5/month) providing full access to all online content at atascaderonews.com, including news articles, archives, and digital-only features.
• Atascadero News Digital Platform Online news website at atascaderonews.com providing local coverage of Atascadero and SLO County with categories including News, Sports, Opinion, Events, Crime, Education, and Nonprofit stories with continuous updates.
• Self-Serve Advertising Platform Self-service advertising booking system at atascaderonews.com/advertise that allows local advertisers to browse inventory and book campaigns, with editorial review and pricing provided within 1-2 business days.
• Email Newsletter Subscription Email newsletter service delivering local news updates to subscribers' inboxes. Users can subscribe and unsubscribe at any time via the website.
• Past Editions Archive Digital archive of past print editions at atascaderonews.com/editions allowing subscribers to view historical issues of the Atascadero News print edition.
• RSS Feed RSS feed syndication service at atascaderonews.com/rss allowing users to subscribe and receive content updates through feed readers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Axios Local: Axios's local-news extension delivers brief, digitally native community reporting in selected U.S. metros. Comparable as a newer, digital-first entrant into hyperlocal news that competes for both reader attention and local advertiser budgets against incumbents like Atascadero News.

Regional players

• San Luis Obispo Tribune: The regional daily of record for San Luis Obispo County, covering Atascadero and surrounding communities. Directly overlaps with Atascadero News on geographic coverage and topic mix (city council, sports, crime, education), competing for the same reader and advertiser base.
• Lompoc Record: A community daily serving Lompoc and the Santa Ynez Valley with print + digital subscriptions and local advertising. Comparable in size, structure, and community-newspaper focus to Atascadero News within the broader Central Coast California market.
• New Times SLO: A local alternative weekly covering San Luis Obispo County news, arts, and community events. Operates in the same geographic market with a similar sales-led subscription and advertising model, targeting overlapping SMB advertisers and local readers.
• Santa Maria Times: A Central Coast daily newspaper serving Santa Maria and northern Santa Barbara County. Operates a print + digital subscription and advertising model comparable to Atascadero News in a contiguous regional geography on California's Central Coast.

Broad incumbents

• Tribune Publishing: Tribune Publishing operates regional daily newspapers and associated community publications across the U.S., monetizing through subscriptions and advertising. Comparable as a portfolio operator of legacy local-news brands converting print audiences to digital.
• Advance Local: Advance Local operates dozens of local news and information sites across the U.S. (e.g., cleveland.com, oregonian.com, syracuse.com), combining local reporting with digital subscriptions and advertising. Directly comparable business model at greater scale and portfolio breadth.
• Lee Enterprises: A leading U.S. operator of local newspapers including the Santa Maria Times and many other mid-sized community dailies. A broad incumbent competitor in the same local-news subscription and advertising model that Atascadero News operates.
• Gannett / USA TODAY Network: The largest U.S. local-news publisher, operating hundreds of community daily and weekly newspapers alongside USA TODAY. Overlaps with Atascadero News on community-newspaper publishing, print/digital subscriptions, and local advertising sales motion.

Direct peers

• Patch: Patch is a national hyperlocal digital news network covering thousands of U.S. communities with neighborhood-level reporting. It is the closest digital-first comparable to Atascadero News's community-newspaper model, but operating at vastly larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AtascaderoNews
• Facebookfacebook.com/AtascaderoNews
• Instagraminstagram.com/atascaderonews
• LinkedInlinkedin.com/company/atascadero-news

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atascadero News