Straight Forward Recruitment

What Straight Forward Recruitment does

Straight Forward Recruitment Limited is a privately held, UK-incorporated recruitment agency headquartered at 27 Prince of Wales Road, Norwich, serving employers across Norwich, Norfolk, and East Anglia. The company operates two core verticals — Industrial Recruitment Services (covering manufacturing, production, warehouse, logistics, recycling, agricultural, and food processing sectors) and Healthcare Recruitment Services (supplying nurses, caregivers, and support workers) — delivering both temporary and permanent staffing solutions. The firm holds a GLAA licence (STRA00007) authorising the legal supply of labour to agricultural, horticultural, and food processing businesses, and is a member of the Association of Labour Providers (ALP) through 2026.

The company runs a standard web-based recruitment platform featuring job search, CV upload, and candidate database functionality, supplemented by a CRM for client relationship management. Its core operational differentiator is a 24/7 on-call facility staffed by local Norwich branch personnel who personally know client businesses, providing responsive relationship-based service. Distribution is direct-to-employer via phone, email, and in-person engagement, with a self-serve website portal for candidate acquisition and a presence on Facebook and LinkedIn for local brand awareness.

Revenue is generated through two streams: placement fees on permanent hires and margin on temporary worker wages across its verticals. Pricing is quote-based and not publicly disclosed. The company is independently owned with no disclosed external investment, no parent company, and no subsidiaries. It is actively operating and accepting both clients and candidates.

Name

Straight Forward Recruitment

Legal name

Straight Forward Recruitment Limited

Website

https://straightforwardrec.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Straight Forward Recruitment is a Norwich-based, privately held UK recruitment agency supplying temporary and permanent staff to industrial, manufacturing, healthcare, and agricultural employers across Norwich, Norfolk, and East Anglia, holding a GLAA licence for regulated labour supply.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAFAA

General Permanent Placement (Multi-Industry)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACAFAH

Healthcare Clinical Direct Hire (Nursing/Allied/Physicians)

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

SECONDARYBPACAFAG

Skilled Trades & Industrial Direct Hire

Business & Public Services/HR, Staffing & Recruitment Services/Permanent Placement & Direct Hire

Keywords

• Staffing services
• Temporary recruitment
• Permanent placement
• Industrial staffing
• Healthcare recruitment

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Permanent Placement Fees: Fees earned from successful placement of candidates in permanent positions with client employers.
2. Temporary Staffing Supply: Supply of temporary workers to businesses across Industrial, Manufacturing, Production, Healthcare, Agricultural, Warehouse, Logistics, and Recycling sectors. Revenue generated through margin on worker wages.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Straight Forward Recruitment supplies temporary and permanent workers to employers across Norwich, Norfolk, and East Anglia through two specialist verticals: Industrial Recruitment Services and Healthcare Recruitment Services. The company provides staffing into industrial, manufacturing, production, warehouse, logistics, recycling, healthcare, agricultural, and food processing sectors, with many temporary assignments converting to permanent employment. Operations are supported by a website job portal, a candidate database, and 24/7 on-call branch facilities.

Product overview

Straight Forward Recruitment operates as a single unified recruitment service platform offering two specialized staffing verticals: Industrial Recruitment Services and Healthcare Recruitment Services. Both services operate through a 24/7 on-call facility model, providing temporary and permanent staffing solutions to employers across Norwich, Norfolk, and East Anglia. The company connects employers with workers in sectors including Food Manufacturing, Agricultural, Warehouse, Logistics, Recycling, and Healthcare through their licensed and regulated operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Recruitment Services Temporary and permanent staffing supply for employers in industrial, manufacturing, production, warehouse, logistics, recycling, agricultural, and food processing sectors across Norwich, Norfolk, and East Anglia. Sourced and managed by a dedicated Industrial Team with 24/7 on-call branch support.
• Healthcare Recruitment Services Temporary and permanent staffing of nurses, caregivers, and support workers for healthcare facilities and providers across Norfolk and East Anglia. Delivered by a dedicated Healthcare Team with 24/7 on-call branch support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GLAA (Gangmasters and Labour Abuse Authority)coreOthersStraight Forward Recruitment is Licensed by the GLAA (License STRA00007). This licensing allows the company to supply labour to agricultural, horticultural, and food processing businesses, which is a regulatory requirement for operating in these sectors. The GLAA is a UK government authority that protects vulnerable workers.
• ALP (Association of Labour Providers Ltd)coreOthersThe company is a member of ALP, the specialist trade association for labour providers. ALP represents and supports its members to ensure that the provision, use, and management of labour in their sectors is recognised as a model of good practice. Current membership extends through 2026.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Others

• Indeed UK: Major UK job search platform and online recruitment marketplace. Not a direct competitor for full-service staffing, but represents the digital channel where employers can bypass traditional agencies, making it a relevant adjacent force shaping the recruitment landscape.

Direct peers

• Staffline Group: UK-listed specialist in industrial, agricultural, and food processing staffing with strong GLAA compliance credentials. Highly comparable as a UK-based agency focused on industrial and agri-food labour supply with similar regulatory positioning and temp-to-perm placement model.
• Search Consultancy: UK recruitment firm providing temporary and permanent staffing across healthcare, industrial, and office support sectors. Directly comparable in healthcare and industrial vertical coverage with a similar employer-engagement GTM motion.
• gap personnel: UK-based industrial, manufacturing, and logistics staffing specialist operating across regional branches. Comparable as a multi-sector UK temp and perm agency serving industrial employers with a similar branch-based service model.
• Meridian Business Support: UK recruitment and workforce solutions provider covering industrial, driving, healthcare, and office sectors. Comparable service mix and target customer base, operating nationally where Straight Forward Recruitment is regionally focused.
• Pertemps Network: One of the UK's largest independent recruitment agencies with a branch network supplying industrial, commercial, and professional staff. Comparable as a UK-focused multi-sector staffing firm with a regional branch model and both temporary and permanent placement offerings.

Broad incumbents

• ManpowerGroup UK: Major UK staffing provider with significant presence in industrial, warehouse, and logistics temporary staffing — the same core verticals as Straight Forward Recruitment. Offers comparable transaction-fee revenue model and serves similar employer customers in manufacturing and logistics.
• Reed Global: One of the largest UK recruitment firms with broad sector coverage including industrial, healthcare, and professional staffing. Comparable as a multi-sector UK employment agency, though Reed operates nationally and globally versus Straight Forward Recruitment's regional Norwich/Norfolk focus.
• Adecco UK: Global staffing leader supplying temporary and permanent workers across industrial, healthcare, logistics, and office sectors in the UK. Directly comparable in service mix (temp + perm across industrial and healthcare), with overlapping customer profiles though operating at much greater scale.
• Hays: Global recruitment firm with strong UK presence across professional, industrial, and healthcare verticals. Comparable in offering temporary and permanent staffing solutions across multiple sectors, but operates at significantly larger scale and broader geography than the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/straightforwardrec
• LinkedInlinkedin.com/company/straight-forward-recruitment-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Straight Forward Recruitment