Dobbs Truck

What Dobbs Truck does

Dobbs Truck Group is a privately held, multi-brand commercial truck dealership group headquartered in Sumner, Washington, with a regional headquarters in Memphis, Tennessee. The company operates 20+ full-service dealership locations across seven states (Arkansas, California, Louisiana, Mississippi, Oregon, Tennessee, and Washington) under brands including Dobbs Peterbilt, Western Truck Center, Dobbs Leasing, Dobbs TRP, Dobbs Truck Center, and Dobbs Technical Institute. It is an authorized dealer for six major commercial truck OEMs — Peterbilt, Volvo, Mack, Hino, Autocar, and Battle Motors — giving it one of the broadest OEM portfolios in the U.S. commercial truck dealer landscape.

The company generates revenue across eight streams: new truck sales, used truck sales, OEM and aftermarket parts (including TRP all-makes parts), service and repair (heavy/medium-duty, all makes), collision repair, leasing and rental (via the PacLease franchise and Dobbs Leasing subsidiary), and in-house financing. Customer segments span refuse and municipal services (a signature vertical with deep enterprise relationships such as Waste Connections and Republic Services), heavy-haul and specialized carriers (e.g., Montgomery Transportation Group), logging and forestry operators, owner-operators, and commercial fleet managers. Dobbs Technical Institute supports internal technician training, and the company has built a fleet electrification offering spanning Peterbilt, Volvo, Mack, and Battle Motors EV models under a dedicated Director of EV Mobility.

Distribution is exclusively direct through physical dealerships and OEM-integrated online parts counters, with no third-party resellers. The business model is asset- and relationship-intensive, leveraging long customer tenures (multiple decades in refuse), parts/service recurring revenue, OEM franchise rights, and geographic coverage to maximize fleet uptime. The company was acquired by the Dobbs Family in 2014 (originally Western Peterbilt, founded in the 1980s) and rebranded to Dobbs Peterbilt in 2020. As of March 19, 2026, Jason Wilder (formerly COO of Rush Enterprises) serves as Chief Executive Officer.

Name

Dobbs Truck

Legal name

Dobbs Truck Group

Website

https://dobbstruckgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dobbs Truck Group is a privately held commercial truck dealership group operating 20+ full-service locations across 7 U.S. states as an authorized dealer for six OEMs (Peterbilt, Volvo, Mack, Hino, Autocar, Battle Motors), selling new/used trucks, parts, service, collision repair, leasing, and financing to fleet operators and owner-operators.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (33612), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck parts service
• Vocational truck solutions
• Commercial truck leasing

Headquarters

HQ city

Sumner

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Truck Sales: Sale of new commercial trucks (Class 7-8) through authorized OEM dealership relationships with Peterbilt, Volvo, Mack, Hino, Autocar, and Battle Motors. Revenue recognized on a per-unit transaction basis. Sales supported by specification consulting and fleet analysis services.
2. Used Truck Sales: Resale of pre-owned commercial trucks through dealership inventory. Includes dedicated used truck sales teams and online inventory listings.
3. Parts Sales (OEM and Aftermarket): Sale of OEM and aftermarket parts for all makes and models of heavy-duty vehicles. Parts include Paccar/Peterbilt parts, TRP (Trusted, Reliable, Proven) all-makes aftermarket parts, and third-party components. Available through in-person counter sales, online parts counters, and outside parts sales representatives.
4. Service and Repair: Preventative maintenance, recall repairs, mobile service, and general diesel technician services for heavy and medium-duty vehicles of all makes and models. Revenue per service event or service contract.
5. Collision Repair: In-house collision repair including truck painting, aluminum repairs, fiberglass/SMC panel repair, and full frame replacement. Includes insurance claims handling. Revenue per collision repair job.
6. Lease and Rental: Commercial truck leasing through PacLease franchise and Dobbs Leasing subsidiary. Full-service lease programs, unbundled lease programs, and commercial truck rental. Mobile service fleet supports leased vehicles. Rental and lease revenue recognized over contract terms.
7. Truck Financing: In-house financing options for truck purchases, providing customers with financing solutions directly at the dealership.
8. Body Shops: Dedicated collision/body shop operations at select locations providing refinishing and structural repair services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dobbs Truck Group is a multi-brand commercial truck dealership group operating 20+ locations across seven U.S. states (AR, CA, LA, MS, OR, TN, WA), selling new and pre-owned heavy- and medium-duty trucks from Peterbilt, Volvo, Mack, Hino, Autocar, and Battle Motors. The group supplies OEM and aftermarket parts, provides full-service repair and maintenance, operates a mobile service fleet, offers collision/body refurbishment, and delivers commercial leasing and rental solutions to fleet operators, owner-operators, and vocational/refuse customers.

Product overview

Dobbs Truck Group is a full-line commercial truck dealer group operating multiple dealership brands and service divisions across the western United States and mid-south. The portfolio consists of Dobbs Peterbilt (authorized Peterbilt dealer with 20 locations), Western Truck Center (Volvo, Mack, Autocar, Hino, Battle Motors with 4 California locations), Dobbs Leasing (PacLease franchise offering truck rentals and leasing), Dobbs TRP (all-makes aftermarket parts brand), Dobbs Truck Center (used truck sales), and Dobbs Technical Institute (training division). The company provides comprehensive transportation solutions including new and used truck sales, parts distribution (OEM and aftermarket), full-service maintenance and collision repair, leasing and rentals, in-house financing, and fleet electrification services. The dealer group represents Peterbilt, Volvo, Mack, Hino, Autocar, and Battle Motors OEMs, offering both traditional diesel and battery electric vehicle options across their brands.

Differentiator

Problem solved

Functional benefit

Products and services

• New Commercial Truck Sales Retail sales of new medium- and heavy-duty commercial trucks from Peterbilt, Volvo, Mack, Hino, Autocar, and Battle Motors, targeted at fleet operators, owner-operators, and vocational/refuse customers across seven U.S. states.
• Used Commercial Truck Sales Sales of pre-owned medium- and heavy-duty commercial trucks, providing fleet operators and owner-operators an entry point at lower price points than new vehicles.
• Truck Parts and Accessories Distribution of OEM and aftermarket parts and accessories for Peterbilt, Volvo, Mack, Hino, Autocar, Battle Motors, and other commercial trucks, available at dealership parts counters and through online ordering portals.
• Truck Service and Repair Scheduled maintenance and repair of medium- and heavy-duty commercial trucks performed at dealership service facilities, including diagnostics, warranty work, and component replacement.
• Mobile Truck Service On-site truck maintenance and repair delivered by a mobile service fleet dispatched from dealerships, reducing customer downtime by bringing service to the vehicle's location.
• Commercial Truck Leasing and Rental Full-service commercial truck leasing and rental solutions for fleet operators and owner-operators, providing flexible access to multi-brand trucks without outright purchase.
• Refuse and Vocational Truck Solutions Vocational truck configuration and supply for refuse haulers, municipalities, and specialty applications, leveraging the Autocar and Battle Motors partnerships and dedicated vocational expertise.
• Collision and Body Repair Body shop and collision repair services for commercial trucks at dealership facilities, returning damaged vehicles to service condition.

Quantifiable outcome

• 71% year-over-year increase in total vehicles in-serviced with PacLease (2023)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Battle MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Dobbs Truck Group was named Battle Motors Dealer of the Year 2024 at WasteExpo. Battle Motors (formerly Crane Carrier Company) is a leader in class 7-8 vocational trucks for refuse, infrastructure, agriculture, and oil/gas industries. Dobbs sells Battle Motors electric and conventional trucks including Low Narrow Tilt and Low Entry Tilt models. Battle Motors manufactures purpose-built electric trucks for the refuse segment, a key market for Dobbs.
• Montgomery Transportation GroupminorStrategic or Co-development Partner · 1 January 2023Montgomery Transportation Group operates a 700+ power unit flatbed fleet. Dobbs Peterbilt was named Montgomery's 2023 Partner of the Year. Dobbs fleet advisors monitor 100% of Montgomery's fleet 24/7. The relationship spans truck sales and ongoing after-sale support, demonstrating deep operational integration.
• Peterbilt Motors Company (Paccar)coreChannel Partner/ Reseller/ DistributorDobbs Truck Group is an authorized Peterbilt dealer operating 20+ Dobbs Peterbilt locations across Arkansas, California, Louisiana, Mississippi, Oregon, Tennessee, and Washington. As a Paccar subsidiary brand, Peterbilt provides new truck products, parts supply, warranty support, training, and co-marketing programs. Dobbs Peterbilt is one of the largest Peterbilt dealer groups in the U.S. The Dobbs brand transitioned to Dobbs Peterbilt from Western Peterbilt in 2020. Dobbs Peterbilt also received Peterbilt's Red Oval Dealer of the Year award in 2021.
• PACCAR Parts (TRP Program)coreChannel Partner/ Reseller/ DistributorDobbs Truck Group operates TRP (Trusted, Reliable, Proven) stores in Tacoma, WA and Jackson, TN. TRP is PACCAR Parts' all-makes aftermarket parts brand, offering replacement parts for all truck, trailer, and bus brands. Dobbs TRP locations serve as authorized TRP dealers, stocked and supported by PACCAR Parts. The Jackson TRP location was the 250th TRP store for Paccar Parts when it opened in 2022.
• PACCAR Leasing (PacLease)coreChannel Partner/ Reseller/ DistributorDobbs Leasing operates as a PacLease franchise, offering full-service commercial truck leasing, unbundled lease programs, and commercial truck rental. Dobbs Leasing was named PacLease's 2023 North American Franchise of the Year and previously won PacLease's U.S. Peterbilt Franchise of the Year in 2018 and 2020. The franchise added 3 new locations in 2023 (MS, LA, AR) and achieved 71% year-over-year growth in vehicles in-serviced.
• Volvo TruckscoreChannel Partner/ Reseller/ DistributorWestern Truck Center, a subsidiary of Dobbs Truck Group, is an authorized Volvo Trucks dealer with locations in California (West Sacramento, Stockton, Turlock). Western Truck Center sells Volvo new trucks, parts, and service. Volvo EV models (VNR Electric) are also offered through Western Truck Center locations.
• Mack TruckscoreChannel Partner/ Reseller/ DistributorWestern Truck Center is an authorized Mack Trucks dealer in California. Sells Mack new trucks, parts, and service. Mack EV models (LR Electric, MD Electric) are also offered through Western Truck Center.
• Hino MotorscoreChannel Partner/ Reseller/ DistributorWestern Truck Center is an authorized Hino dealer in California, providing new truck sales, parts, and service for Hino medium-duty trucks.
• AutocarcoreChannel Partner/ Reseller/ DistributorWestern Truck Center is an authorized Autocar dealer in California, offering severe-service vocational trucks.
• Waste ConnectionsminorStrategic or Co-development PartnerOne of Dobbs Peterbilt's largest accounts for nearly 30 years. Waste Connections is a major North American waste management company. Dobbs provides new truck sales, parts, and service to support Waste Connections' refuse collection operations. The longevity of the relationship demonstrates deep integration with a key vertical customer.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Velocity Vehicle Group: Daimler Truck North America's largest dealer group, operating Freightliner, Western Star, and Freightliner Custom Chassis locations across the western and southern U.S. Closest direct comparable to Dobbs in multi-brand commercial truck retail.
• Truck Country: Large Midwest-based multi-brand commercial truck dealer group with locations across IA, WI, IL, MN, and other Midwest states. Comparable full-service truck retail and leasing model.
• TEC Equipment: Volvo and Mack heavy-duty truck dealer group operating across the Pacific Northwest, California, and other western states. Direct Western Truck Center comparable in OEM representation and geography.
• Premier Truck Group: Large multi-brand commercial truck dealer group with full-service locations across Texas, Oklahoma, Louisiana, and the western U.S. Sells and services Freightliner, Western Star, and other brands with similar full-lifecycle offerings.
• Rush Enterprises: The largest Peterbilt dealer group in the U.S. (RUSHA on NASDAQ) with ~100+ locations across the country. Dobbs's incoming CEO Jason Wilder came directly from Rush as COO, making Rush the most comparable scale and operating model reference for Dobbs.
• Bruckner Truck Group: Family-owned, multi-brand commercial truck dealer operating 30+ locations across Texas, New Mexico, Oklahoma, Arkansas, Colorado, and other states. Comparable family-owned dealer model with comparable full-service offerings.

Broad incumbents

• WheelTime Network: Nationwide network of independent commercial truck dealer groups sharing best practices, scale benefits, and access to expanded parts and service programs. Comparable as a strategic peer to Dobbs's scale of independent dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DobbsTruckGroup
• LinkedInlinkedin.com/company/dobbs-truck-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dobbs Truck