Healthy Aging

What Healthy Aging does

Healthy Aging® is a privately held, US-based multi-media lifestyle platform founded in 1985 and headquartered in Unionville, operating with 1–10 employees. The company produces a digital lifestyle magazine, a content website (healthyaging.net), a free email newsletter, an online store selling books and merchandise, and the recurring annual observance "September Is Healthy Aging® Month." Content is organized across 13 categories — Travel, Food, Health, Lifestyle, Fashion, Beauty, Sports, Music, Fitness, Work, Finances, News, and Education — and is targeted at active adults aged 45 and older, with editorial positioning that emphasizes capabilities and experiences rather than age-related decline.

The underlying technology is a conventional digital publishing stack: a WordPress-based website, an RSS feed, email newsletter delivery, and active social media profiles on Facebook, Instagram, Pinterest, and Twitter. The "Healthy Aging®" brand is registered as a trademark, and the annual September observance functions as a community IP asset. The company has historically maintained an official media partnership with the New York Times Travel Show (documented 2017–2020), where it operates a booth (#448), leads panels on active travel, and conducts prize drawings with travel supplier partners including Active Adventures, the Dude Ranchers' Association, Iberostar, and the Ecotourism Club of Spain.

The business model combines three revenue streams: digital magazine subscriptions priced at $24.95 per year for four issues, advertising sold against the website and magazine, and sponsorships tied to the September Is Healthy Aging Month campaign. Distribution is entirely self-serve digital (website, email, RSS, social), with no app, no public API, no disclosed enterprise or institutional customers, and no outside funding. Carolyn Worthington is the Publisher and the single named executive.

Name

Healthy Aging

Legal name

Healthy Aging®

Website

https://healthyaging.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthy Aging® is a privately held US multi-media lifestyle platform, founded in 1985 and run by 1–10 employees, publishing a digital magazine, website, free newsletter, and the annual September Is Healthy Aging® Month observance for active adults aged 45 and older across 13 lifestyle categories.

Ownership category

akta.pro rank

Product category

Senior Lifestyle Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Lifestyle magazine publishing
• Digital magazine subscription
• Senior lifestyle media
• Active travel content
• Healthy aging content platform

Headquarters

HQ city

Unionville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Digital magazine subscription offering four issues delivered to subscribers' inboxes. The publication features lifestyle content targeted at active adults 45-plus, covering travel, health, food, fashion, and other lifestyle topics.
2. Advertising: The magazine and website accept advertisements. Sponsorships are available for the annual September Is Healthy Aging Month campaign.
3. Sponsorships: September Is Healthy Aging Month sponsorships are offered to brands looking to reach the active 45-plus demographic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Healthy Aging publishes a digital lifestyle magazine and content website targeted at active adults aged 45 and older, covering travel, food, health, lifestyle, fashion, beauty, sports, music, fitness, work, finances, news, and education. The company sells annual digital magazine subscriptions ($24.95 for four issues), monetizes through advertising and sponsorships, operates a branded online store, and runs the annual September Is Healthy Aging Month national observance.

Product overview

Healthy Aging® is a multi-media platform consisting of the Healthy Aging® Magazine (the premier lifestyle magazine for all ages), the Healthy Aging® Website (the main digital platform), the free Healthy Aging® Newsletter, the Healthy Aging® Store (offering books and products), and the annual September is Healthy Aging® Month observance. The platform focuses on active travel, health, mental wellness, lifestyle content, and lifelong learning for active adults aged 45-plus.

Differentiator

Problem solved

Functional benefit

Brands

• September is Healthy Aging® Month: Annual observance encouraging adults to stay engaged, keep learning, and embrace new experiences at every age

Products and services

• Healthy Aging® Magazine (Digital Subscription) Premier lifestyle magazine for active adults, distributed as four digital issues per year via email inbox; covers 13 lifestyle categories with a focus on travel, wellness, food, fashion, fitness, and finances for the 45-plus demographic.
• Healthy Aging® Newsletter Free opt-in email newsletter delivering healthy lifestyle tips, active travel information, and updates on magazine content to individual subscribers.
• Healthy Aging® Store Online store selling informative books, videos, posters (including the September Is Healthy Aging Month official poster), and related branded merchandise to consumers.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Active AdventurescoreStrategic or Co-development Partner · 1 April 2019Partnership between Healthy Aging and Active Adventures (New Zealand-based active adventure tour company) to promote active travel experiences for the 45-plus demographic. Active Adventures offers guided tours to New Zealand, South America, Nepal, and Europe. Healthy Aging shares articles about Active Adventures tours through its website, magazine, and newsletter.
• New York Times Travel ShowcoreGTM or Marketing Partner · 1 January 2017Healthy Aging Magazine serves as official media partner for the New York Times Travel Show (2017-2020). Publisher Carolyn Worthington leads seminars and panels on active travel topics. The company hosts booth presence and conducts random drawings for vacation stays.
• Dude Ranchers' AssociationminorGTM or Marketing PartnerPartnership through which Healthy Aging promotes dude ranch vacations and raffles vacation stays to Elkhorn Ranch in Arizona at the NY Times Travel Show.
• Iberostar Grand Portals NousminorGTM or Marketing PartnerFeatured as a prize in random drawing at NY Times Travel Show. Healthy Aging highlights the Mallorca, Spain resort as a vacation destination for active travelers.
• Quest Travel AdventuresminorGTM or Marketing PartnerTravel company that partnered with Healthy Aging to offer a 5-day, 4-night Tenerife, Canary Island tour as a prize at the NY Times Travel Show.
• Ecotourism Club of SpainminorGTM or Marketing PartnerSonia Teruel from the Ecotourism Club of Spain appeared at Healthy Aging's booth at the 2020 NY Times Travel Show to share information about countryside tourism in Spain.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Prevention Magazine: Prevention is a long-established health and wellness magazine (now digital-first) covering fitness, nutrition, and wellness, overlapping with Healthy Aging's health, wellness, and lifestyle verticals for the same adult demographic.
• Healthline: Healthline is a major digital health information publisher producing consumer-facing wellness and aging-related content at scale, representing a competitive alternative source of healthy-aging information for advertisers and sponsors.
• Reader's Digest: Reader's Digest is a legacy general-interest and lifestyle magazine with strong readership among older adults, competing for the same demographic attention and advertising dollars as Healthy Aging.
• WebMD: WebMD is one of the largest consumer health information platforms in the US, providing digital health and wellness content that competes for both reader attention and health/wellness advertising dollars targeting the 45-plus audience.

Direct peers

• AARP: AARP is the dominant US membership organization and publisher (AARP The Magazine, AARP Bulletin) for adults 50+, directly competing for the same active-aging reader demographic, advertiser relationships, and trusted-content position that Healthy Aging targets.
• AARP Bulletin / AARP Media: AARP's newsletter and digital media properties extend AARP's reach into the active aging demographic, representing direct competition for Healthy Aging's newsletter, content, and sponsorship channels.
• The Old Farmer's Almanac: A long-running legacy subscription publication with deep readership among older adults, with comparable annual subscription model, brand longevity, and cross-generational lifestyle content positioning.
• Next Avenue: Next Avenue is a public-media-funded digital publication covering health, finance, work, and lifestyle for older Americans, competing directly with Healthy Aging for the same 45-plus reader and advertiser base in digital lifestyle content.

Emerging players

• Lively (GreatCall / Best Buy Health): Lively (formerly GreatCall's senior-focused brand) operates marketing content and product communications targeted at the active older-adult demographic, overlapping with Healthy Aging's audience for wellness and active-aging messaging.
• Senior Planet: Senior Planet (Older Adults Technology Services) is a digital platform providing content, programs, and resources for older adults on technology and healthy aging, with partial overlap with Healthy Aging's lifestyle and learning verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/healthyagingnet
• Facebookfacebook.com/HealthyAgingMagazine
• Instagraminstagram.com/healthyagingnet
• Pinterestpinterest.com/healthyaging
• LinkedInlinkedin.com/company/healthy-aging-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Aging