Bedrock Insurance Group
Bedrock Insurance Group is a privately held independent insurance agency in Lake Dallas, Texas, with branch offices in Allen and Austin. It sells personal and commercial insurance products across Texas and Alabama on behalf of more than 70 carriers, serving individuals, families, property investors, and small and mid-size businesses on a commission basis.
- Company typePrivate
- Founded1999
- HeadquartersLake Dallas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Bedrock Insurance Group does
Bedrock Insurance Group is a privately held independent insurance agency headquartered in Lake Dallas, Texas, with additional offices in Allen and Austin. The firm sells personal lines (auto, home, life, boat/watercraft, classic car, condo, flood, renters, RV, motor home, and umbrella) and commercial lines (general business and landlord rental property insurance) to individuals, families, property investors, and small and mid-size businesses across Texas and Alabama. As an independent agency, Bedrock represents more than 70 national and regional insurance carriers — including Progressive, Allstate, GEICO, Liberty Mutual, Nationwide, Travelers, Chubb, CNA, The Hartford, Berkshire Hathaway GUARD, Safeco, Amtrust, American Modern, Hagerty, American Collectors, and Aegis — and is compensated on a commission basis for policies sold and renewed.
The agency operates on a sales-led go-to-market motion combining direct agent consultation at three Texas offices, inside sales by phone and online, self-service online quote tools, and a customer service portal that supports policy viewing, ID cards, payment processing, and claims filing. Its underlying technology is the EZLynx agency management platform for website, quoting, and workflow automation; no proprietary technology, AI/ML capabilities, or differentiated data assets are evidenced. The business is founder-led, with Rachel Walter (Principal & Owner, founder since 1999 under the prior Rachel Walter Agency brand) and Vladimir Markovic (Vice President of Operations) at the helm, supported by commercial, service, and outside-marketing staff. The company traces its origin to a 1999 Farmers Insurance captive agency and re-organized as an independent agency under the Bedrock Insurance Group brand in February 2020, with revenue figures not publicly disclosed.
Bedrock Insurance Group firmographics
Firmographics- Name
- Bedrock Insurance Group
- Legal name
- Bedrock Insurance Group
- Website
- https://bedrockinsured.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bedrock Insurance Group is a privately held independent insurance agency in Lake Dallas, Texas, with branch offices in Allen and Austin. It sells personal and commercial insurance products across Texas and Alabama on behalf of more than 70 carriers, serving individuals, families, property investors, and small and mid-size businesses on a commission basis.
- Ownership category
- akta.pro rank
Bedrock Insurance Group industry classification
Industry- Product category
- Independent Insurance Agency
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
Keywords
Where Bedrock Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Lake Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bedrock Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Bedrock Insurance Group operates as an independent insurance agency earning commissions from multiple insurance carrier partnerships. As an independent agency representing over 70 insurance carriers, they earn commissions on every policy sold and renewed. The agency also generates revenue through policy servicing, claims assistance, and customer retention activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual insurance policies with customized coverage and pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bedrock Insurance Group product offering
Product offeringCore offering
Bedrock Insurance Group is an independent insurance agency that sells personal and commercial insurance policies on behalf of more than 70 national and regional insurance carriers. The agency matches individuals, families, and business owners in Texas and Alabama with carriers for auto, home, life, specialty, and commercial coverage, earning commission revenue on each policy sold and renewed.
Product overview
Bedrock Insurance Group is an independent insurance agency providing personal and commercial insurance products through multiple carrier partnerships. The company offers thirteen distinct insurance products across two main categories: Personal Insurance (Auto, Home, Life, Boat/Watercraft, Classic Car, Condo, Flood, Renters, RV, Motor Home, and Umbrella Insurance) and Commercial Insurance (Business/Commercial Insurance and Landlord Rental Property Insurance). As an independent agency, they represent multiple top-rated insurance carriers rather than a single brand, enabling them to provide comparison options and tailored coverage solutions. The products are distributed through direct customer service, online quoting tools, and agency offices in Lake Dallas, Allen, and Austin, Texas.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Auto insurance coverage for Texas drivers, including those commuting throughout the DFW Metroplex, covering accidents, theft, vehicle damage, and liability for bodily injury and property damage.
- Home Insurance Protection for homes in Dallas County, Denton County, Collin County, and surrounding North Texas communities, covering damage from disasters, theft, accidents, and providing liability coverage.
- Commercial / Business Insurance Comprehensive business insurance for Texas companies of all sizes, including solutions for middle market and large businesses and addressing unique, unusual, and hard-to-place risks.
- Life Insurance Financial protection providing a safety net for loved ones, covering funeral costs, paying off debts, and providing income replacement to ensure family financial stability.
- Boat / Watercraft Insurance Coverage for boats and personal watercraft on local lakes including Lake Lewisville, Lake Grapevine, and Lake Ray Hubbard, covering damages, personal liability, and medical payments.
- Classic Car Insurance Specialized coverage for collector and vintage vehicles that considers unique aspects such as value, usage, and storage conditions.
- Condo Insurance Coverage designed to complement a condominium association's master policies, providing protection for the interior of units, personal belongings, and liability.
- Flood Insurance NFIP and private flood insurance options for properties in flood-prone zones, covering homes and personal belongings from flood damage.
- Renters Insurance Protection for personal belongings and liability in apartments and rental homes, covering personal property, liability, and additional living expenses if the rental becomes uninhabitable.
- RV Insurance Protection for recreational vehicles and travel trailers, covering damage to the RV, liability for injuries or property damage, and additional living expenses.
- Motor Home Insurance Coverage for motor homes combining transportation and living space, covering damage, liability, and additional living expenses for the mobile lifestyle.
- Umbrella Insurance Additional liability coverage that supplements basic home or auto insurance, providing an extra layer of protection when underlying limits are exhausted or claims are not covered.
- Landlord Rental Property Insurance Protection for property owners and real estate investors, covering rental properties against unique risks and providing required endorsements for the landlord industry.
Companies that use Bedrock Insurance Group
Customer profileSegments3 records
Ideal customer profiles2 records
Bedrock Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bedrock Insurance Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core.
- AegiscoreInsurance carrier partner providing property and casualty insurance products through the agency.
- AllstatecoreMajor national insurance carrier partner offering auto, home, and commercial insurance products.
- American CollectorscoreSpecialty insurance carrier for collector vehicle coverage.
- American ModerncoreInsurance carrier partner specializing in specialty insurance products.
- AmtrustcoreCommercial and specialty risk insurance carrier.
- Berkshire Hathaway GUARDcoreInsurance carrier subsidiary of Berkshire Hathaway providing commercial and personal lines.
- ChubbcorePremier insurance carrier offering high-value personal and commercial insurance products.
- CNAcoreCommercial insurance carrier specializing in business risk solutions.
- GEICOcoreNational insurance carrier offering auto and home insurance.
- HagertycoreInsurance carrier specializing in classic car and collector vehicle coverage.
- Liberty MutualcoreMajor national insurance carrier offering auto, home, and commercial insurance.
- NationwidecoreNational insurance carrier offering comprehensive personal and commercial insurance products.
- ProgressivecoreMajor auto insurance carrier and personal lines insurance provider.
- SafecocorePersonal insurance carrier offering auto, home, and umbrella insurance products.
- The HartfordcoreInsurance carrier specializing in business and personal insurance solutions.
- TravelerscoreMajor commercial and personal insurance carrier offering comprehensive coverage.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Bedrock Insurance Group competitors and assessment
Company assessmentDirect peers
- SmartFinancial Insurance: Independent insurance agency distributing personal and commercial lines online and through agent offices. Closely comparable business model with similar carrier-agnostic positioning, online quote tools, and multi-state agency footprint.
- Goosehead Insurance: Public independent insurance agency representing multiple carriers, with both franchise and corporate-owned retail locations selling personal and commercial lines. Directly comparable multi-carrier agency model and product scope to Bedrock, differing mainly by national footprint and scale.
- The Zebra: Online insurance comparison and agency platform connecting consumers to multiple carriers for auto, home, and other personal lines. Overlapping distribution model using online quote tools and multi-carrier placement, competing for the same digitally-engaged customers.
- Brightway Insurance: Franchise-based independent insurance agency representing multiple carriers for personal and commercial lines. Directly comparable independent agency structure with multi-carrier distribution and similar SMB and household customer segments.
Emerging players
- Lemonade: Direct-to-consumer digital insurer using AI-driven underwriting and mobile-first distribution for renters, home, auto, and pet insurance. Competes for the same personal lines customers via a non-agency model, representing structural disintermediation risk.
- Policygenius: Digital insurance brokerage and comparison platform focusing on life, disability, and personal lines. Comparable indirect competitor via carrier-agnostic distribution and emphasis on online/D2C customer experience.
Broad incumbents
- Integrity Marketing Group: Large independent marketing organization and insurance aggregator that partners with independent agencies to distribute life, health, and annuity products. Operates at broader scale with a similar carrier-agnostic distribution philosophy and overlapping product categories (especially life/health).
- USI Insurance Services: Large national insurance brokerage distributing property, casualty, and employee benefits through a salaried agent and producer model. Operates at much greater scale than Bedrock but in the same insurance intermediary role with overlapping commercial lines focus.
- The Hartford: Major insurance carrier and direct distributor of personal and commercial lines, including small business and AARP-partnered products. A current carrier partner of Bedrock but also a broad incumbent competing indirectly via direct and group channels.
- State Farm: Largest US personal lines carrier distributing primarily through a captive agent model. Operates in the same personal lines categories as Bedrock and competes for the same household customers, though exclusively via single-carrier exclusive agents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bedrock Insurance Group social profiles
Digital presenceBedrock Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedrock Insurance Group leadership team
Management profileNumber of profiles
Profiles8 records
Bedrock Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedrock Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedrock Insurance Group
What does Bedrock Insurance Group do?
Bedrock Insurance Group is an independent insurance agency that sells personal and commercial insurance policies on behalf of more than 70 national and regional insurance carriers. The agency matches individuals, families, and business owners in Texas and Alabama with carriers for auto, home, life, specialty, and commercial coverage, earning commission revenue on each policy sold and renewed.
Is Bedrock Insurance Group a public or private company?
Bedrock Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bedrock Insurance Group founded?
Bedrock Insurance Group was founded in 1999. It employs 1 to 10 people.
Where is Bedrock Insurance Group based?
Bedrock Insurance Group is headquartered in Lake Dallas, United States, in the North America region.
How does Bedrock Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Bedrock Insurance Group's main competitors?
Direct peers on record are SmartFinancial Insurance, Goosehead Insurance, The Zebra and Brightway Insurance. Emerging players are Lemonade and Policygenius. Broad incumbents are Integrity Marketing Group, USI Insurance Services, The Hartford and State Farm.
Does Bedrock Insurance Group have an API?
No public API is recorded for Bedrock Insurance Group.
What industry is Bedrock Insurance Group in?
Bedrock Insurance Group's product category is Independent Insurance Agency. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management. Its NAICS code is 524210 and its SIC code is 6411.