Blue step

What Blue step does

Blue step spol. s r.o. is a privately held Czech family-owned health and wellness company founded in 2002 and headquartered in Prague (Jinonická 804/80, Praha 5), operating a wholly-owned subsidiary in Slovakia since 2005. The company curates and distributes a broad portfolio of consumer health products that it states were previously unavailable in the Czech market, including food supplements (three lines), healthy lighting under the proprietary Zdravé světlo® brand, NASLI full-spectrum lighting, neem cosmetics, organic female hygiene products, eco-detergents, and vision improvement products. Its core technology asset is internal R&D in natural-spectrum (full-spectrum) lighting developed in conjunction with medical and modern technology professionals, formalized under the NASLI sub-brand.

The business operates three distinct revenue streams: direct-to-consumer product sales via its own e-commerce storefront at bluestep.cz (available in Czech and English), revenue from its own book publishing house covering health topics, and paid professional training and courses for the healthcare and wellness community. Marketing is built around content-driven channels, including articles in professional and consumer magazines, in-house book publishing, and recurring training events, which double as both top-of-funnel awareness and mid-funnel professional engagement.

The company has built out an ecosystem of related sub-brands that share its domain and marketing infrastructure, including Epigemic (epigenetics and longevity), Nástroje Zdraví (body and psyche care tools), and NASLI (natural spectrum lighting). Products are marketed as meeting quality standards stricter than applicable legal requirements. The company is small (1-10 employees), has no disclosed external funding, no parent company, and no public listing, and is described by its owners as a 'purely Czech family company.'

Name

Blue step

Legal name

Blue step spol. s r.o.

Website

https://bluestep.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue step is a privately held Czech family-owned health and wellness company (founded 2002, headquartered in Prague) that distributes supplements, full-spectrum lighting, neem cosmetics, organic hygiene products, eco-detergents, and books via direct e-commerce to consumers in the Czech Republic and Slovakia.

Ownership category

akta.pro rank

Product category

Consumer Health and Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRABAIAJ

Menstrual Pain Relief & Period Care Supplements

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Health wellness products
• Dietary supplements
• Full-spectrum lighting
• Organic cosmetics
• Eco-friendly detergents

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Health and Wellness Products: Sale of health products including food supplements (3 product lines), healthy lighting, neem cosmetics, female hygiene in organic quality, eco-detergents, and products to improve vision.
2. Publishing: Revenue from book publishing through their own publishing house, covering health and wellness topics.
3. Professional Training: Training and courses organized for the professional community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Blue step sells a portfolio of consumer health and wellness products directly to end-users, including dietary food supplements (three product lines), full-spectrum healthy lighting (under the Zdravé světlo® and NASLI brands), neem-based cosmetics, certified-organic feminine hygiene products, eco-friendly household detergents, and vision-improvement products. The company also operates its own publishing house producing health-topic books and regularly organizes professional training and courses for the healthcare and wellness community, with operations in the Czech Republic and Slovakia.

Product overview

Blue step is a Czech family-owned health-and-wellness company founded in 2002, operating as a unified portfolio of consumer health brands. Its product ecosystem spans eight distinct product lines: food supplements (3 lines), healthy lighting (Zdravé světlo®), neem cosmetics, organic female hygiene, eco-detergents, vision-improvement products, and books (published through its own publishing house). Two sub-branded collections — Epigemic (epigenetics and longevity) and Nástroje Zdraví (tools for body and psyche care) — sit alongside the NASLI natural spectrum lighting sub-brand, which is also highlighted as a separate venture. All products are manufactured under quality standards that Blue step states are stricter than applicable legal requirements. The company also maintains an educational mission, publishing articles and books and organizing training for the professional community.

Differentiator

Problem solved

Functional benefit

Brands

• NASLI: Natural spectrum lighting product line - nearing artificial light to sunlight
• Nástroje Zdraví (Tools for Health)
• Epigemic

Products and services

• Food supplements (3 product lines) Three distinct dietary food supplement product lines sold to health-conscious consumers in the Czech Republic and Slovakia as part of Blue step's core health assortment.
• Healthy Lighting (Zdravé světlo®) A proprietary healthy-lighting product line delivering full-spectrum illumination, developed in-house by Blue step with medical and modern technology professionals to provide health benefits through light quality closer to natural sunlight.
• NASLI – Natural Spectrum Lighting NASLI is a sub-brand under Blue step focused on bringing artificial light closer to natural sunlight, marketed under the slogan 'Nearing artificial light to sunlight' and based on the company's full-spectrum lighting R&D.
• Neem Cosmetics A cosmetics range formulated with neem (nimbová kosmetika), a plant-based ingredient recognized in traditional wellness, sold to health-conscious consumers.
• Female Hygiene (Organic Quality) Feminine hygiene products produced in certified organic (bio) quality, marketed to consumers seeking organic personal-care options.
• Eco-detergents Ecological household cleaning products (eko-drogerie) sold to consumers seeking environmentally responsible alternatives for everyday cleaning.
• Vision Improvement Products Products specifically designed to improve vision and eye health, sold as part of Blue step's holistic health assortment.
• Books (Publishing House) Blue step operates its own publishing house producing books that address health and wellness topics in greater depth, supporting the company's public education mission.
• Epigemic (epigenetics and longevity sub-brand) A sub-brand under Blue step dedicated to epigenetics and longevity, offering products that support gene regulation and healthy aging, marketed under the slogan 'Epigenetics • Longevity • Regulating Gene Expression.'
• Nástroje Zdraví (Tools for Health) A sub-brand under Blue step focused on body and psyche care, offering tools and products for holistic health management.
• Professional Training and Courses Training courses and educational programs organized by Blue step for the healthcare and wellness professional community to extend knowledge of innovative health products and topics.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EpigemiccoreOthersEpigemic is a related brand focused on epigenetics, longevity, and gene regulation. It appears as a sister brand under the Blue step ecosystem, sharing the same website domain and marketing presence.
• Nástroje Zdraví (Tools for Health)minorOthersRelated brand focused on body and psyche care, operating as part of the Blue step product ecosystem.
• NASLIcoreOthersNASLI (Nearing artificial light to sunlight) is a brand for natural spectrum lighting products, developed as part of Blue step's R&D in full-spectrum lighting technology.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Elysium Health: US-based longevity and cellular health supplement company focused on NAD+ and epigenetic health. Comparable to Blue step's Epigemic sub-brand through the shared focus on longevity and gene-regulation consumer products.

Broad incumbents

• Himalaya Wellness: Global herbal healthcare and personal care brand with neem-based cosmetics and botanical supplements. Comparable to Blue step's neem cosmetics and herbal supplement offerings, though at significantly larger scale.
• Zentiva: Major Czech-headquartered generic pharmaceutical and consumer healthcare company operating across CEE. Comparable as a major Czech pharma/health player, though operating at significantly larger scale and broader scope.

Direct peers

• Verilux: US company specializing in full-spectrum and natural daylight lighting products marketed for health benefits. Directly comparable to Blue step's NASLI full-spectrum lighting product line.
• OttLite: Specialty lighting brand focused on natural daylight and full-spectrum lighting for health and vision benefits. Closely comparable to Blue step's NASLI/Zdravé světlo healthy lighting product line.
• Walmark: Czech-based manufacturer and distributor of dietary supplements, vitamins, and OTC products across CEE markets. Directly comparable as a CEE-focused health supplements brand with multi-product portfolio.
• Simply You Pharmaceuticals: Czech pharmaceutical and supplement company producing branded dietary supplements and cosmetics. Comparable as a fellow Czech health-products company with overlapping categories including women's health and food supplements.
• Naturprodukt: Czech manufacturer of natural health products including supplements and herbal remedies. Comparable as a Czech/Central European supplier of botanical and natural health products in similar price positioning.

Regional players

• Pilulka: Czech online pharmacy and health retail platform selling supplements, cosmetics, and wellness products via e-commerce. Comparable as a Czech health-and-personal-care e-commerce retailer serving overlapping customer segments.
• Vegum: Slovak-based producer of natural and organic health/food products. Comparable as a regional CEE player in natural wellness products, particularly relevant given Blue step's Slovak subsidiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue step