Pilulka
Pilulka is a Czech online pharmacy (Pilulka Lékárny a.s.) operating e-commerce platform pilulka.cz and mobile apps, selling medicines, supplements, cosmetics, and consumer health products across 1,247+ pickup points in the Czech Republic and Slovakia, with a recurring Pilulka PRO membership and private-label Daily supplements.
- Company typePrivate
- Founded2013
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pilulka does
Pilulka (legal entity Pilulka Lékárny a.s.) is a Czech-headquartered online pharmacy operating the e-commerce platform pilulka.cz and mobile applications on iOS and Android, with a parallel Slovak storefront at pilulka.sk. The catalog spans prescription-free medicines, dietary supplements, dermocosmetics, sports nutrition, consumer electronics, baby and family care, food and beverages, and pet supplies, supported by a nationwide network of 1,247+ pickup points in the Czech Republic that serve as the primary last-mile collection option. The platform combines a broad third-party marketplace with a first-party private-label supplement brand (Daily, manufactured in the Czech Republic), a proprietary product-quality scoring system (NutraRating, rating supplements A+ through D), and an AI-driven personalized recommendation tool (Smart Supplement Guide).
The business operates on two monetization layers: transactional e-commerce sales across the full catalog, and a recurring subscription product called Pilulka PRO, priced at 99 Kč/month or 999 Kč/year with a 30-day free trial. PRO members receive free delivery to pickup points, discounts on Daily supplements (20%) and premium cosmetics (10%), twice-yearly free basic blood tests through a partnership with Macromo (operating across 100+ partner laboratories), 50% off Macromo DNA Premium tests, and monthly express delivery in Prague and Brno. The company markets through email newsletters, seasonal promotional campaigns, mobile-app-exclusive pricing, and SEO-optimized category pages, with social media presence on Facebook, Instagram, and X.
Pilulka serves four primary consumer segments — health-conscious shoppers purchasing supplements and OTC medicines, beauty and skincare consumers focused on dermocosmetics and Korean beauty, fitness and sports nutrition buyers, and parents/families purchasing baby and maternal products. Customer acquisition runs through direct digital channels with no disclosed B2B or enterprise customers, and ownership is described as founder- or management-controlled with no disclosed institutional investors in the source material.
Pilulka firmographics
Firmographics- Name
- Pilulka
- Legal name
- Pilulka Lékárny a.s.
- Website
- https://pilulka.cz
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pilulka is a Czech online pharmacy (Pilulka Lékárny a.s.) operating e-commerce platform pilulka.cz and mobile apps, selling medicines, supplements, cosmetics, and consumer health products across 1,247+ pickup points in the Czech Republic and Slovakia, with a recurring Pilulka PRO membership and private-label Daily supplements.
- Ownership category
- akta.pro rank
Pilulka industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Multivitamins & Daily Packs (CRADAGAC)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Herbal & Botanical Supplements (CRADAGAD), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
Keywords
Where Pilulka is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Pilulka business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales (E-commerce): Retail sales of health, wellness, and beauty products through online platform and mobile applications. Revenue generated from one-time purchases across categories including supplements, medicines, cosmetics, sports nutrition, electronics, and pet supplies.
- Pilulka PRO Subscription: Monthly subscription at 99 Kč or annual subscription at 999 Kč. Includes free delivery, product discounts, and health testing benefits. First month free trial available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pilulka PRO Monthly |
| Subscription | Annual | Pilulka PRO Annual |
| Freemium | Pay-as-you-go | Standard (Non-PRO) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pilulka product offering
Product offeringCore offering
Pilulka is an online pharmacy that sells prescription-free medicines, dietary supplements, dermocosmetics, sports nutrition, electronics, and household/health products through its pilulka.cz website and iOS/Android apps, delivering to customers' homes or to a national network of 1,247+ pickup points in the Czech Republic (with a parallel pilulka.sk site for Slovakia). It complements this catalog with its own Daily private-label supplements, the NutraRating quality-scoring system, a paid Pilulka PRO loyalty subscription, and bundled blood/DNA testing via partner lab Macromo.
Product overview
Pilulka is a Czech online pharmacy marketplace (Pilulka.cz) operated by Pilulka Lékárny a.s., offering prescription-free medicines, dietary supplements, dermocosmetics, sports nutrition, health electronics, food, and more across 1,247+ pickup points in the Czech Republic. The platform combines its core e-commerce marketplace with a proprietary membership program (Pilulka PRO), a private-label supplement brand (Daily), a product quality rating system (NutraRating), a mobile app (iOS/Android), and a personalized supplement recommendation tool. The company also resells Macromo blood and DNA health tests as part of its health-services offering. These products and modules collectively serve consumer health and wellness needs through a multi-channel digital platform.
Differentiator
Problem solved
Functional benefit
Brands
- Pilulka PRO: Premium membership program offering free shipping, 20% discount on Daily supplements, 10% on premium cosmetics, 2x annual free blood tests, and 50% discount on DNA Premium tests. Membership priced at 99 Kč monthly or 999 Kč annually with 30-day free trial.
- Daily
- NutraRating
Products and services
- Pilulka.cz E-commerce Online Pharmacy Online pharmacy storefront offering prescription-free medicines, dietary supplements, dermocosmetics, sports nutrition, health electronics, food and beverages, and household health products to individual consumers, with delivery to homes and a network of 1,247+ pickup points across the Czech Republic.
- Pilulka PRO Membership Subscription-based loyalty program for individual consumers that unlocks discounts on supplements and cosmetics, free pickup-point delivery, twice-yearly free basic blood tests, DNA test discounts, and express delivery in Prague and Brno.
- Daily Private-Label Supplements Pilulka's own-brand line of dietary supplements manufactured in the Czech Republic with pure ingredients and no fillers or colorants, sold to consumers via pilulka.cz.
- Pilulka Mobile App Native iOS and Android shopping app for individual consumers that supports quick repeat purchases, app-exclusive prices, and real-time order tracking on Pilulka's product catalog.
- Macromo Blood and DNA Health Tests Consumer blood and DNA test products sold through Pilulka, fulfilled by the Macromo partner laboratory network (100+ partner labs), covering heart, liver, hormones, vitamins, and genetic health panels.
Quantifiable outcome
- Average PRO member saves 9,000 Kč annually
- +1 more outcomes
Companies that use Pilulka
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Pilulka technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pilulka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MacromocoreHealth testing partnership providing blood tests and DNA testing services to Pilulka PRO members. PRO members receive 2x yearly free basic blood tests and 50% discount on DNA Premium tests. Testing available at 100+ partner laboratories.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pilulka competitors and assessment
Company assessmentDirect peers
- DocMorris: European online pharmacy (formerly Zur Rose) operating across Germany, Switzerland, and the Netherlands; a direct competitor in cross-border OTC, supplement, and prescription mail-order pharmacy.
- Shop Apotheke Europe: Public pan-European online pharmacy operating across multiple EU markets; directly comparable to Pilulka in OTC, supplement, and beauty e-commerce with a recurring-revenue membership model.
- Lékárna.cz: One of the largest Czech online pharmacies, competing directly with Pilulka.cz on OTC medicines, supplements, dermocosmetics, and pickup point logistics across the Czech Republic.
- Pilulka.sk: Slovak branch of the same Pilulka entity; included as a regional peer showing how Pilulka has replicated its Czech e-commerce and pickup model in an adjacent market.
- Notino: Czech-founded online beauty and health retailer operating across Europe; competes directly with Pilulka's dermocosmetics, Korean beauty, and premium cosmetics categories.
Others
- Heureka Group: Leading Czech price-comparison platform that drives significant consumer traffic to online pharmacies including Pilulka; functions as an indirect channel dependency and competitive acquisition source.
Broad incumbents
- Dr.Max: Largest pharmacy chain in Central Europe with brick-and-mortar and online channels; competes with Pilulka across OTC medicines, supplements, dermocosmetics, and loyalty programs.
- Benu Lékárna: Czech branch of the pan-European PHOENIX-owned pharmacy chain, offering in-store and online pharmacy services with broad OTC, prescription, and supplement assortments that overlap with Pilulka.
Emerging players
- Alza.cz: Largest Czech e-commerce retailer that has expanded into pharmacy and health categories; competes with Pilulka on assortment, fulfillment speed, and pickup point network across Czech Republic.
- Rohlík.cz: Leading Czech grocery e-commerce platform expanding into health, wellness, and supplement categories; competes with Pilulka on convenience, delivery, and loyalty in overlapping customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Pilulka social profiles
Digital presencePilulka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pilulka leadership team
Management profileNumber of profiles
Pilulka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pilulka M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pilulka
What does Pilulka do?
Pilulka is an online pharmacy that sells prescription-free medicines, dietary supplements, dermocosmetics, sports nutrition, electronics, and household/health products through its pilulka.cz website and iOS/Android apps, delivering to customers' homes or to a national network of 1,247+ pickup points in the Czech Republic (with a parallel pilulka.sk site for Slovakia). It complements this catalog with its own Daily private-label supplements, the NutraRating quality-scoring system, a paid Pilulka PRO loyalty subscription, and bundled blood/DNA testing via partner lab Macromo.
Is Pilulka a public or private company?
Pilulka is a private company. It is classified as unknown and is currently operating.
When was Pilulka founded?
Pilulka was founded in 2013. It employs 51 to 100 people.
Where is Pilulka based?
Pilulka is headquartered in Prague, Czechia, in the Europe region.
How does Pilulka make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are pilulka PRO Subscription.
Who are Pilulka's main competitors?
Direct peers on record are DocMorris, Shop Apotheke Europe, Lékárna.cz, Pilulka.sk and Notino. Heureka Group is listed as an others. Broad incumbents are Dr.Max and Benu Lékárna. Emerging players are Alza.cz and Rohlík.cz.
Does Pilulka have an API?
No public API is recorded for Pilulka.
What industry is Pilulka in?
Pilulka's product category is Online Pharmacy. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs, with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 456191 and its SIC code is 5912.