Jamie Oil

What Jamie Oil does

Jamie Oil Inc. is a privately held, family-owned home comfort services company headquartered in Ashland, Massachusetts, founded in 1989 by Keith Proia. The company delivers heating oil and propane to more than 7,000 residential and commercial customers across 75+ towns in MetroWest, Central Massachusetts, Eastern Massachusetts, and Southern Worcester County, and operates an integrated service platform spanning HVAC installation and repair (through the Jamie Air division and Carrier dealer partnership), plumbing (via the 2022-acquired Paul Flaherty Plumbing), licensed electrical services, and Generac home standby generator sales and installation. Pricing is structured around flexible heating oil programs (daily floating rates, locked-in fixed rates, and a 10-month budget payment plan) plus Watercress Financial financing for larger HVAC and plumbing projects.

The business model combines recurring subscription-like revenue from automatic fuel delivery with project-based professional services revenue from HVAC, plumbing, and electrical work, complemented by hardware sales of Carrier and Generac equipment. Customer acquisition runs through local marketing, word-of-mouth referrals, 24/7 phone support, and an online InstaQuotes tool, with no significant paid digital advertising apparent in the source material. Distribution is wholly direct: company-owned bobtail trucks, three fuel storage facilities (including a 140,000-gallon Millis site), and a fleet of licensed field technicians delivering and servicing equipment on customer premises.

Over 35 years, the company has executed a serial roll-up of regional fuel oil and home service operators (HB Fuel 1999, Albies Oil 2000, Crown and Alan Fuel 2001, Grant's Oil 2003, Ed and Al's Oil 2004, Howie Oil 2009, Ken's Oil 2018, Juniper Farms and Warmer Fuel 2019, and four 2022 additions), alongside two product/format expansions (Jamie Air HVAC in 2012 and the 2013 entry into southern Maine). Its reputation rests on 25 consecutive years as a "Best of the Best" MetroWest winner, an A+ Better Business Bureau rating, and a 4.8/5 average across 639 verified Google reviews. The company is led by president Tom Carey (acquired the business in 1997) and general manager Keith Proia (original founder, returned in 2019), with no disclosed institutional or private equity ownership.

Name

Jamie Oil

Legal name

Jamie Oil Inc.

Website

https://jamieoil.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Jamie Oil is a privately held, family-owned home comfort services company based in Ashland, Massachusetts, delivering heating oil, propane, HVAC, plumbing, electrical, and Generac generator services to more than 7,000 residential and commercial customers across 75+ towns in MetroWest and Worcester County.

Ownership category

akta.pro rank

Product category

Home Heating, HVAC, and Home Services

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

Keywords

• Heating oil delivery
• Propane supply
• Residential HVAC services
• Commercial HVAC services
• Home plumbing services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Heating Oil Delivery: Core revenue stream providing heating oil delivery to residential and commercial customers. Offers automatic delivery, on-demand delivery, and emergency delivery services with flexible pricing programs including daily floating rates, locked-in fixed rates, and budget payment plans spread across 10 monthly payments.
2. Propane Delivery and Service: Propane delivery, installation, and service for residential, commercial, and industrial applications. Services include tank installations, refills, inspections, and maintenance.
3. Commercial HVAC Services: Full-service commercial HVAC including rooftop units, commercial boilers, split systems, cooling towers, and air/water source heat pumps. Provides installation, repair, and maintenance with 24-hour emergency response.
4. Plumbing Services: Full-service licensed plumbing including installations, leak repair, hot water tanks, gas piping, and emergency plumbing support. Expanded to include gas heating system services following the Flaherty Plumbing acquisition.
5. Electrical Services: Licensed electrical services including troubleshooting, panel upgrades, lighting installations, outlet repairs, wiring, generator hookups, and EV charger installation.
6. Generac Generator Sales and Installation: Authorized Generac dealer providing sales, installation, and maintenance of home backup generators. Professional installation including site preparation, fuel supply connection, automatic transfer switch installation, and electrical hookups.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Jamie Oil delivers heating oil and propane and provides HVAC, plumbing, electrical, and Generac backup-generator installation and maintenance services to residential and commercial customers in MetroWest and Central Massachusetts. The company combines automatic and on-demand fuel delivery with licensed in-home service trades under one local brand.

Product overview

Jamie Oil is a local, full-service home comfort company based in Ashland, MA, founded in 1989. The company operates as a unified platform offering integrated fuel delivery and home services, combining heating oil and propane delivery (its historical core) with acquired and organically grown HVAC, plumbing, and electrical service divisions. Key products include heating oil delivery with smart automated tracking, propane delivery for residential/commercial/industrial use, Jamie Air residential HVAC services (Carrier dealer), Flaherty Plumbing & HVAC (acquired 2022), full electrical services, and Generac generator installation. Supporting services include 24/7 emergency response, fixed price and budget pricing programs for fuel, and an InstaQuotes online estimation tool. The company serves over 7,000 customers across 75+ towns in MetroWest and Worcester County, Massachusetts.

Differentiator

Problem solved

Functional benefit

Brands

• Jamie Air: Residential HVAC division of Jamie Oil Inc., offering air conditioning installation, repair, and maintenance services. Jamie Air specializes in Carrier systems and has served homes across MetroWest since 2012.

Products and services

• Heating Oil Delivery Automatic and on-demand residential and commercial heating oil delivery across MetroWest and Worcester County, MA, with a computerized system tracking fuel usage, delivery history, and outdoor temperatures to schedule deliveries before tanks run low. Available under daily floating rate, locked-in fixed rate, and 10-month budget payment programs.
• Propane Delivery and Service Propane delivery, tank installation, and service for residential, commercial, and industrial applications including heating, cooking, water heating, generators, pool heaters, and fireplaces.
• Jamie Air Residential HVAC Residential HVAC division providing air conditioning and heating installation, repair, and maintenance, specializing in Carrier systems across MetroWest Massachusetts.
• Flaherty Plumbing & HVAC Licensed plumbing services including installations, leak repair, hot water tanks, gas piping, and emergency plumbing support, with gas heating system capabilities. Originally founded in 1977 by Paul Flaherty and now part of the Jamie Oil family.
• Electrical Services

Quantifiable outcome

• 4.8/5 star average across 639 third-party verified reviews
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Paul Flaherty Plumbing (Flaherty Plumbing & HVAC)coreStrategic or Co-development Partner · 1 January 2022Major merger in late 2022 bringing Paul Flaherty Plumbing into the Jamie Oil family. This partnership brought 22 service vehicles, 18 licensed plumbers, and a Framingham warehouse. The acquisition made Jamie Oil a leader in plumbing services across MetroWest and Worcester County, and enabled Jamie Oil to handle gas heating systems in addition to oil services. Flaherty Plumbing continues to operate under the Flaherty name while being integrated into Jamie Oil's operations.
• MetroWest Oil ServicecoreStrategic or Co-development Partner · 1 January 2014Partnership established in 2014 to provide emergency services. This arrangement continues to be in effect, expanding Jamie Oil's emergency response capabilities.
• CarriercoreTechnology or IntegrationJamie Oil is a licensed Carrier dealer providing residential and commercial HVAC systems. As a Carrier partner, they install Carrier air conditioners, furnaces, and boilers known for durability, energy efficiency, and quiet operation. Carrier logo displayed on website indicating authorized dealer status.
• GeneraccoreTechnology or IntegrationAuthorized local dealer for Generac generators, the #1 selling brand in home backup power. Jamie Oil provides professional sales, installation, and maintenance of Generac home standby generators. Generac provides 24/7/365 customer support and Mobile Link technology for remote monitoring.
• CorrigoPro, VendorPM, RealPageminorChannel Partner/ Reseller/ DistributorJamie Oil is a registered vendor with commercial property management platforms including CorrigoPro, VendorPM, and RealPage Vendor Credentialing. This enables the company to serve commercial property managers and facilities directors through established vendor networks.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• AmeriGas Propane: Largest U.S. retail propane distributor (NYSE-listed APU prior to UGI acquisition), with deep New England distribution; competes in Jamie Oil's propane delivery and tank-installation segment through national scale rather than regional home-services specialization.
• Suburban Propane Partners: NYSE-listed (SPH) national propane distributor with significant New England presence; competes with Jamie Oil's propane segment as a much larger, publicly traded incumbent with broad portfolio beyond any single service line.
• Petro Home Services: National residential heating oil and propane distributor (and HVAC services arm) headquartered in the Mid-Atlantic; overlaps directly with Jamie Oil on bulk heating oil delivery plus add-on service offerings but at much larger geographic scale.

Direct peers

• HOP Energy: Connecticut-based residential heating oil and propane delivery company serving New England homeowners with automatic delivery, pricing programs, and HVAC service — a near-twin model operating in the same regional market with analogous services.
• Mirabito Energy Products: Upstate New York-based distributor of heating oil, propane, diesel, and HVAC services across the Northeast; operates direct fleet delivery to on-site residential tanks across an analogous multi-county geography — directly comparable business model to Jamie Oil's heating-oil-plus-HVAC home-comfort offering.
• Noonan Energy: Massachusetts-based family-owned heating oil, propane, and HVAC services company serving MetroWest and surrounding communities — direct competitor in the same geography with overlapping residential heating oil delivery and equipment service model.
• Eastern Propane & Oil: Family-owned New England fuel and propane distributor headquartered in Massachusetts; serves residential and commercial customers with automatic delivery and HVAC services in geographies adjacent to Jamie Oil's MetroWest territory.
• Heritage Energy (Heritage Oil & Propane): New England-based heating oil and propane distributor offering automatic delivery, budget plans, and HVAC services to residential customers in Massachusetts and Rhode Island; closest direct comparable to Jamie Oil's service portfolio and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jamieoilcompany/reviews
• LinkedInlinkedin.com/company/jamie-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamie Oil