All Motion
All Motion designs and manufactures ultra-compact stepper and servo motor controllers and drivers for OEM instrumentation and equipment integration. Operating as a brand of American Control Electronics within the Global Point Technologies Group, it serves SMB engineers and OEM manufacturers via direct e-commerce and custom-solutions channels.
- Company typePrivate
- Founded2015
- HeadquartersPleasanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What All Motion does
All Motion, founded in 2015 and headquartered in Pleasanton, California, designs and manufactures ultra-compact stepper and servo motor controllers and drivers targeted at OEM instrumentation and equipment integration. The company's product portfolio spans single-axis compact drivers (e.g., EZINCH at 1"x1", EZ10EN at 0.95"x1.4", STEPPERSTICK at 2"x1"x0.5") through multi-axis systems including the EZCTRL17 family (SV servo, RC servo, ST stepper, IO I/O) and the EZQUADHRSTEPPER, with daisy-chain capability for up to 16 controllers on a single 4-wire bus. All products use industry-standard communication protocols (RS232, RS485, USB, CAN bus) with an ASCII text command interface compatible with Cavro DT/OEM protocols, and are designed for rapid implementation, with starter kits marketed as enabling motor operation within 30 minutes. The offering is rounded out by the EZStepper Windows application, wire kits and converters, and dedicated I/O controls for HVAC and building automation use cases.
All Motion operates a dual go-to-market: a product-led self-service e-commerce channel with transparent unit pricing ($82-$670 across drivers, controllers, and starter kits) serving a long tail of SMB engineers and prototypers, paired with an enterprise custom-solutions channel accessed via a Request-a-Quote contact form and a public Calendly scheduling link. Primary customer segments are OEM instrumentation and equipment manufacturers, with secondary applications in HVAC/building automation and broader industrial automation. The company is a brand within American Control Electronics (ACE), itself a subsidiary of the diversified Global Point Technologies Group (GPTG) Electronics Division, which also houses HTI Technology, Klauber Machine & Gear, GOT Interface, Tru-Vu Monitors, and Global Point Sourcing Solutions. No revenue, funding, or AI/ML capability signals are disclosed in the source data.
All Motion firmographics
Firmographics- Name
- All Motion
- Legal name
- All Motion
- Website
- https://allmotion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Motion designs and manufactures ultra-compact stepper and servo motor controllers and drivers for OEM instrumentation and equipment integration. Operating as a brand of American Control Electronics within the Global Point Technologies Group, it serves SMB engineers and OEM manufacturers via direct e-commerce and custom-solutions channels.
- Ownership category
- akta.pro rank
All Motion industry classification
Industry- Product category
- Motion Control Electronics
- NAICS
- Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
- akta.pro secondary industries
- Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces) (IMAHAGAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
Keywords
Where All Motion is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Motion business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Hardware Product Sales: Sale of motion controllers, servo drives, stepper controllers, starter kits, and accessories. Products range from individual controllers ($180-$632) to complete starter kits ($230-$670) with cables and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | I/O Controllers - EZCTRL17 Series |
| Unit Pricing | Pay-as-you-go | Stepper Motor Starter Kits |
| Unit Pricing | Pay-as-you-go | I/O Control Starter Kits - EZCTRL17 Series |
| Unit Pricing | Pay-as-you-go | STEPPERSTICK Starter Kit |
| Unit Pricing | Pay-as-you-go | Stepper Motor Controllers |
| Unit Pricing | Pay-as-you-go | Accessories - Wire Kits |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
All Motion product offering
Product offeringCore offering
All Motion designs and manufactures ultra-compact stepper motor controllers and servo motor controllers with integrated drivers for OEM instrumentation and equipment integration. The product portfolio spans single-axis and multi-axis controllers in miniature form factors (down to 0.95" x 1.4"), supporting industry-standard protocols (RS232, USB, RS485, CAN bus) with an ASCII command interface. The company also sells accompanying starter kits, wire kits, I/O and HVAC controllers, and EZStepper Windows configuration software.
Product overview
All Motion, a brand of American Control Electronics (ACE), offers ultra-compact, high-performance motion control solutions specializing in stepper motor controllers and servo motor controllers. The product portfolio consists of two main categories: stepper controls (EZ10EN, EZ4AXIS17XR-ST, EZ4AXIS23WV, EZHR17EN, EZHR23ENHC, EZINCH, EZQUADHRSTEPPER, INTELLI-INCH, STEPPERSTICK) and servo controls (EZCTRL17 series including SV, RC, ST, and IO variants), with dedicated starter kits for both categories. The controllers range from single-axis compact units to multi-axis systems supporting daisy-chaining of up to 16 controllers, all utilizing industry standard communication protocols (RS485, RS232, USB, CAN bus) with ASCII text command interface. Additional offerings include I/O controls for HVAC and automation applications, wire kits, and the EZStepper Windows application for easy system setup. The company emphasizes rapid implementation with plug-and-play solutions designed to get motors running within 30 minutes.
Differentiator
Problem solved
Functional benefit
Products and services
- EZStepper Stepper Motor Controllers and Drivers
Quantifiable outcome
- Get motors running within half an hour
- +2 more outcomes
Companies that use All Motion
Customer profileSegments3 records
Ideal customer profiles3 records
All Motion technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
All Motion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- American Control Electronics (ACE)coreAll Motion is a brand of American Control Electronics. ACE manufactures motor controls and drives, with AllMotion specializing in ultra-compact motion controllers for OEM integration. Both brands operate under the Global Point Technologies Group (GPTG) Electronics Division.
- Global Point Technologies Group (GPTG)coreGPTG is the parent company overseeing multiple electronics brands including HTI Technology, American Control Electronics, Klauber Machine & Gear, GOT Interface, Tru-Vu Monitors, and Global Point Sourcing Solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
All Motion competitors and assessment
Company assessmentDirect peers
- Nanotec Electronic: Nanotec manufactures stepper and BLDC motors, gear motors, and integrated motion controllers for OEM applications. Its compact controller-plus-motor solutions overlap with All Motion's OEM instrumentation use case, particularly in medical and laboratory automation.
- Applied Motion Products: Applied Motion Products designs and manufactures stepper and servo drives, motors, and integrated motion controllers for OEM applications. It is the closest direct competitor to All Motion, with overlapping product categories including compact stepper/servo controllers, multi-axis systems, and similar industrial communication protocols.
- Galil Motion Control: Galil designs high-performance Ethernet-based motion controllers and PLCs for multi-axis automation. It serves many of the same OEM instrumentation and automation customers as All Motion, though Galil focuses on higher-end, more expensive systems with EtherCAT/RTE support.
- Advanced Motion Controls: Advanced Motion Controls specializes in high-performance servo amplifiers and motion control solutions for OEM applications. It serves overlapping customer segments (industrial automation, robotics, medical) but focuses on higher-power servo drives rather than ultra-compact stepper controllers.
- Arcus Technology: Arcus Technology produces stepper and servo motion controllers, drives, and integrated motion modules targeted at OEMs and automation integrators. Its compact controller offerings and multi-axis architecture overlap directly with All Motion's EZController and EZStepper families.
Broad incumbents
- Oriental Motor: Oriental Motor is a long-established global manufacturer of stepper motors, servo motors, and motion control products with extensive catalog and distributor network. It competes broadly with All Motion in OEM stepper/servo applications but at a much larger scale and with bundled motor-plus-controller solutions.
- Parker Hannifin (Compumotor / Electromechanical Division): Parker Hannifin's Electromechanical division supplies stepper and servo drives, motors, and motion controllers for industrial automation. It competes with All Motion in OEM automation but at a larger scale, with broader industrial protocols and global support infrastructure.
Others
- American Control Electronics (ACE): ACE is All Motion's parent brand within GPTG and manufactures a broader range of motor controls and drives. While not a competitor in the ultra-compact niche, ACE's complementary product line provides cross-sell, sourcing, and brand-portfolio context that is directly relevant when assessing All Motion's positioning.
Emerging players
- Trinamic (Maxim Integrated / Analog Devices): Trinamic, now part of Analog Devices, produces highly integrated stepper motor driver ICs and compact modules. It overlaps with All Motion in miniaturized stepper control for OEM embedded applications, particularly where PCB-level integration is preferred over external controller boxes.
- Leadshine Technology: Leadshine is a Chinese manufacturer of stepper drives, servo drives, and motion controllers sold globally at competitive price points. It competes most directly with All Motion's lower-priced STEPPERSTICK and EZINCH product lines and in the e-commerce/SMB channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
All Motion social profiles
Digital presenceAll Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Motion leadership team
Management profileNumber of profiles
Profiles1 record
All Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Motion
What does All Motion do?
All Motion designs and manufactures ultra-compact stepper motor controllers and servo motor controllers with integrated drivers for OEM instrumentation and equipment integration. The product portfolio spans single-axis and multi-axis controllers in miniature form factors (down to 0.95" x 1.4"), supporting industry-standard protocols (RS232, USB, RS485, CAN bus) with an ASCII command interface. The company also sells accompanying starter kits, wire kits, I/O and HVAC controllers, and EZStepper Windows configuration software.
Is All Motion a public or private company?
All Motion is a private company. It is classified as corporate owned and is currently operating.
When was All Motion founded?
All Motion was founded in 2015. It employs 11 to 50 people.
Where is All Motion based?
All Motion is headquartered in Pleasanton, United States, in the North America region.
How does All Motion make money?
One revenue line is on record: hardware Product Sales.
Who are All Motion's main competitors?
Direct peers on record are Nanotec Electronic, Applied Motion Products, Galil Motion Control, Advanced Motion Controls and Arcus Technology. Broad incumbents are Oriental Motor and Parker Hannifin (Compumotor / Electromechanical Division). American Control Electronics (ACE) is listed as an others. Emerging players are Trinamic (Maxim Integrated / Analog Devices) and Leadshine Technology.
Does All Motion have an API?
No public API is recorded for All Motion.
What industry is All Motion in?
All Motion's product category is Motion Control Electronics. Its primary akta.pro industry code is IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis), with a secondary code of IMAHAGAJ, Motion Control Electronics & Controls (Controllers, Drivers, Feedback Interfaces). Its NAICS code is 333612 and its SIC code is 3590.