Gluten free Foods

What Gluten free Foods does

Gluten Free Foods operates a consumer-facing gluten-free e-commerce storefront branded "Gluten Free Shoppe," which aggregates 30+ product categories (baked goods, snacks, pasta variants, breakfast foods, desserts, sauces, plant-based milks, vegan meats, and organic protein powders) and features five third-party brands (Yogourmet, San-J, Cascadian Farm, Mezcla, Katz Gluten Free). The site is built on FreshStore, an affiliate site-builder platform, and exposes product listings priced between $16.99 and $44.95 alongside a content library of educational articles on gluten-free living. The company generates revenue from two streams: direct product sales via its own storefront and affiliate commissions from referral traffic directed to Amazon Associates, eBay Partner Network, Walmart, Etsy, and AliExpress. A country selector localizes the experience for 22 markets spanning North America, Europe, Oceania, Asia, the Middle East, South America, and Africa, and customer testimonials reference buyers in France and Australia.

The storefront is positioned for three personas: people with celiac disease (primary), people with non-celiac gluten sensitivity, and health-conscious consumers adopting gluten-free diets as a lifestyle choice. Marketing is conducted entirely through owned channels — SEO-optimized category pages, a weekly email newsletter, and a content/blog function — with no sales team, no physical retail presence, and no B2B distribution disclosed in the input. The firmographic header references a 1994 founding and a UK-based food service distributor identity tied to the Barkat gluten-free brand, but the website evidence describes an affiliate-built consumer e-commerce operation; this discrepancy is unresolved in the source data.

Go-to-market is direct-to-consumer only, with affiliate referral as the principal monetization mechanic. Product listings carry review scores (e.g., 4.48/5 across 120 reviews, 4.91/5 across 194 reviews), suggesting customer engagement is measurable but small in absolute terms. No proprietary technology, AI/ML capabilities, or data assets are disclosed. The operating model is structurally low-fixed-cost: no inventory carrying, no warehousing, no sales force — distinguishing it from the firmographic's 251–500 employee distributor profile, which is not corroborated by the operational evidence in the input.

Name

Gluten free Foods

Website

https://glutenfree-foods.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Gluten Free Foods operates Gluten Free Shoppe, a FreshStore-built affiliate e-commerce storefront aggregating 30+ categories of gluten-free products across five third-party brands for celiac, gluten-sensitive, and health-conscious consumers in 22 countries.

Ownership category

akta.pro rank

Product category

Specialty Food E-commerce

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Retail-Nonstore Retailers (5960)

akta.pro industry

PRIMARYCRAFABAE

Grocery & Specialty Food Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYCRAFAEAE

Grocery & Food Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Gluten-free foods
• Specialty food retail
• Online grocery e-commerce
• Celiac diet products
• Affiliate food marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Product Sales: Direct product sales of gluten-free food items including baked goods, snacks, pasta, breakfast foods, desserts, sauces, condiments, and plant-based alternatives. Revenue is generated through one-time purchase transactions at listed prices.
2. Affiliate Commissions: The company earns commissions from qualifying purchases made through affiliate links to merchants including eBay Partner Network, Walmart, Etsy, AliExpress, and Amazon. This is a revenue stream where Gluten Free Shoppe drives traffic to other retailers and receives a percentage of resulting sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gluten Free Foods operates "Gluten Free Shoppe," an online affiliate e-commerce storefront that curates and lists gluten-free food products across categories including baked goods, snacks, pasta, breakfast foods, desserts, sauces and condiments, dairy alternatives, and meat/protein alternatives. The storefront is built on the FreshStore platform and earns revenue through product sales and affiliate commissions from third-party retailers such as Amazon, Walmart, eBay, Etsy, and AliExpress. Customers browse curated gluten-free products, see unit prices, and are routed to partner retailers to complete purchases.

Product overview

Gluten Free Shoppe is an e-commerce platform offering a comprehensive selection of gluten-free food products. The store provides both national brands (Yogourmet, San-J, Cascadian Farm, Mezcla, Katz Gluten Free) and private-label products organized across categories including Baked Goods (bread, pastries, flatbreads), Snacks (chips, crackers, bars), Pasta (legume-based, vegetable-based, grain-based), Breakfast Foods (cereals, pancakes, oats), Desserts (tarts, pies, cookies), Sauces and Condiments (soy sauce, salad dressing, marinades), Daily Alternatives (plant-based milks, yogurt alternatives, cheese), and Meat and Protein Alternatives (vegan meats, plant-based burgers, organic powders). Featured products include protein powders from Orgain and Purely Inspired, as well as Loma Linda plant-based burgers. The platform operates as an affiliate store using FreshStore builder, connecting customers with gluten-free products from multiple brands and categories through a single online marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Gluten-Free Baked Goods Curated category of gluten-free baked goods including bread, pastries, and flatbreads, for consumers seeking gluten-free alternatives to traditional wheat-based baked products.
• Gluten-Free Snacks Curated category of gluten-free snack items including chips, crackers, and snack bars, for consumers seeking safe gluten-free snacking options.
• Gluten-Free Pasta Curated category of gluten-free pasta including legume-based, vegetable-based, and grain-based pasta alternatives, for consumers seeking wheat-free pasta substitutes.
• Gluten-Free Breakfast Foods Curated category of gluten-free breakfast foods including cereals, pancakes, and oats, for consumers seeking morning-meal options without gluten.
• Gluten-Free Desserts Curated category of gluten-free desserts including tarts, pies, and cookies, for consumers seeking gluten-free sweet treats.
• Gluten-Free Sauces and Condiments Curated category of gluten-free sauces and condiments including soy sauce, salad dressing, and marinades, for consumers seeking gluten-free flavoring options.
• Gluten-Free Daily Alternatives Curated category of gluten-free daily alternatives including plant-based milks, yogurt alternatives, and cheese, for consumers seeking dairy-free and gluten-free substitutes.
• Gluten-Free Meat and Protein Alternatives Curated category of gluten-free meat and protein alternatives including vegan meats, plant-based burgers, and organic protein powders, for consumers seeking plant-based and gluten-free protein sources.
• Vegan Superfood Protein Powder Featured individual gluten-free and vegan protein powder product highlighted on the storefront, for consumers seeking plant-based protein supplementation.
• Vegan French Vanilla Protein Powder Featured individual gluten-free and vegan French vanilla-flavored protein powder product highlighted on the storefront, for consumers seeking flavored plant-based protein supplementation.
• Organic Gluten-Free Vanilla Protein Powder Featured individual organic gluten-free vanilla-flavored protein powder product highlighted on the storefront, for consumers seeking organic plant-based protein supplementation.
• Loma Linda Veggie Burger 6-Pack Featured individual gluten-free plant-based veggie burger 6-pack product highlighted on the storefront, for consumers seeking plant-based burger alternatives.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• eBay Partner NetworkminorGTM or Marketing PartnerAffiliate marketing partnership where Gluten Free Shoppe drives traffic to eBay and earns commissions on qualifying purchases. This is a standard affiliate arrangement common in e-commerce.
• WalmartminorGTM or Marketing PartnerAffiliate partnership allowing Gluten Free Shoppe to earn commissions when customers click through to Walmart and make purchases. Revenue generation through referral traffic.
• EtsyminorGTM or Marketing PartnerAffiliate partnership with Etsy marketplace. Gluten Free Shoppe earns commissions from qualifying sales generated through their referral links.
• AliExpressminorGTM or Marketing PartnerAffiliate partnership with AliExpress. Gluten Free Shoppe participates in their affiliate program to earn commissions on qualifying purchases.
• AmazonminorGTM or Marketing PartnerAmazon Associate partnership where Gluten Free Shoppe earns commissions from qualifying purchases from Amazon.com. Standard affiliate arrangement disclosed in footer.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• FreshDirect: Online grocery retailer offering curated food including specialized dietary categories. Comparable as a digital-first food retailer with curated assortments and delivery, though broader in scope than Gluten Free Shoppe's narrow gluten-free focus.
• Vitacost: Online retailer of vitamins, supplements, and natural/specialty foods including gluten-free categories, owned by Kroger. Comparable as DTC curated health-food and supplement retailer with affiliate-like product depth and competitive pricing focus.
• iHerb: Global direct-to-consumer e-commerce retailer specialising in natural products, supplements, and specialty dietary foods including extensive gluten-free assortments. Closely comparable on DTC e-commerce model, international shipping footprint, and curated health/dietary-restricted product focus.
• Schär: One of the world's largest dedicated gluten-free food manufacturers and brands, selling direct in many markets and stocked by Gluten Free Shoppe. Comparable as a gluten-free-specialist consumer brand; Schär represents both a peer and a potential supplier for the subject.
• Thrive Market: Membership-based online specialty/natural foods retailer with a deep curated assortment including dedicated gluten-free, paleo, keto, and allergen-friendly categories. Highly comparable as a direct-to-consumer curated food e-commerce business targeting health-conscious and dietary-restricted shoppers.

Others

• FreshStore (store-builder platform): SaaS platform that enables operators to quickly launch affiliate e-commerce stores. Comparable as the enabling infrastructure provider underpinning the subject company's storefront; represents a platform dependency that materially shapes operational risk.

Broad incumbents

• Walmart (Online Grocery & Specialty): Mass-market online and physical retailer with growing specialty dietary and gluten-free assortments and nationwide delivery. Comparable as a broad general-merchandise retailer expanding into curated specialty food e-commerce.
• Amazon (Specialty Food & Grocery storefront): The dominant e-commerce incumbent and Gluten Free Shoppe's primary affiliate destination. Amazon's vast gluten-free selection, Prime logistics, and aggressive pricing make it the principal competitive headwind for any curated gluten-free DTC operator.
• Whole Foods Market (Amazon-owned): Premium natural and organic grocery chain with strong dedicated gluten-free shelf sets and a growing e-commerce arm. Comparable as a curated health-food retailer with both physical and digital channels.

Emerging players

• Gluten Free & More (magazine / The Adjusted Lens): Specialty gluten-free media brand publishing editorial content, recipes, and product reviews for celiac and gluten-sensitive consumers. Comparable as a content-and-commerce-adjacent gluten-free authority; useful benchmark for the content-driven customer acquisition approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Glutenfreebarkat
• LinkedInlinkedin.com/company/gluten-free-foods-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gluten free Foods