Stadtlandkind
Stadtlandkind is a Swiss online concept store selling sustainable children's fashion, toys, footwear, and family lifestyle goods from 150+ curated eco-brands via a Shopify storefront. It serves Swiss families, eco-conscious adults, and gift shoppers with trilingual DE/FR/EN support and direct-to-consumer shipping.
- Company typePrivate
- Founded2012
- HeadquartersSaint Gallen, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Stadtlandkind does
Stadtlandkind GmbH is a privately held Swiss online concept store headquartered in St. Gallen, founded in 2012, operating at stadtlandkind.ch. It curates and sells sustainable children's fashion, toys, footwear, accessories, and home goods alongside an adult apparel and lifestyle assortment, drawing from a portfolio of 150+ vetted international and Swiss brands including Gray Label, Bobo Choses, LIEWOOD, Maileg, Konges Sløjd, namuk, Grapat, Stapelstein, and Engel Natur. The storefront carries 8,000+ SKUs organized into six consumer-facing categories (Baby, Kids, Adults, Toys, Home & Design, Gifts) plus a dedicated Sale collection.
The underlying technology is a vanilla Shopify e-commerce deployment with standard Shopify Analytics, Google Analytics, Facebook Pixel, and Pinterest marketing pixels for traffic measurement and retargeting; no proprietary platform components, mobile app, public API, or AI features are disclosed. Supporting services include free shipping above CHF 150, climate-neutral delivery, purchase-on-invoice (Kauf auf Rechnung), reusable Kickbag returnable packaging, digital and postal gift vouchers, corporate gift sets, and a multilingual (DE/FR/EN) storefront.
Commercially, Stadtlandkind runs a pure direct-to-consumer transactional retail model with unit pricing ranging roughly CHF 9 to over CHF 250, no subscription or membership component, and customer acquisition driven by SEO, Instagram organic content, email newsletter, and Pinterest/Facebook paid retargeting. Customer segments are horizontal and consumer-facing: families with children aged 0-12, eco-conscious adults, and gift shoppers; the company does not disclose named enterprise customers, revenue, or funding. Operations are Switzerland-exclusive with no disclosed expansion outside the country, and the team size of 1-10 indicates a founder-led boutique operation.
Stadtlandkind firmographics
Firmographics- Name
- Stadtlandkind
- Legal name
- Stadtlandkind GmbH
- Website
- https://stadtlandkind.ch
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stadtlandkind is a Swiss online concept store selling sustainable children's fashion, toys, footwear, and family lifestyle goods from 150+ curated eco-brands via a Shopify storefront. It serves Swiss families, eco-conscious adults, and gift shoppers with trilingual DE/FR/EN support and direct-to-consumer shipping.
- Ownership category
- akta.pro rank
Stadtlandkind industry classification
Industry- Product category
- Children's Sustainable Apparel and Lifestyle Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Hobby, Toy, and Game Retailers (459120), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industry
- Kids & Baby Specialty Department Stores (CRAGAGAD)
Keywords
Where Stadtlandkind is headquartered
LocationHeadquarters
- HQ city
- Saint Gallen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Stadtlandkind business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct E-commerce Retail: Stadtlandkind generates revenue through direct-to-consumer online sales of sustainable children's clothing, footwear, toys, accessories, and home goods. The business model is transactional retail with no subscription component. Customers purchase individual products through their Shopify-powered online store. The company offers physical and digital gift vouchers as an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from approximately CHF 9 to over CHF 250 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Stadtlandkind product offering
Product offeringCore offering
Stadtlandkind is a Swiss online concept store selling sustainable clothing, footwear, toys, accessories, and home goods for babies, children, and adults. The business curates eco-friendly products from over 150 verified sustainable brands and sells them directly to consumers through a Shopify-powered e-commerce platform. Core categories include Baby, Kinder (Kids), Erwachsene (Adults), Spielsachen (Toys), Home & Design, and Geschenke (Gifts).
Product overview
Stadtlandkind is a Swiss online concept store for sustainable fashion and goods for the whole family, operating on the Shopify e-commerce platform. Its product portfolio spans five main consumer-facing categories: Baby (clothing, shoes, accessories, care products, birth gifts), Kids (clothing, shoes, accessories, bags, cosmetics), Adults (clothing, shoes, accessories, bags, jewelry, cosmetics), Toys (wooden toys, role-play, educational games, arts/crafts, music, outdoor toys, stuffed animals, dolls), and Home & Design (furniture, bedding, lamps, kitchenware, bathroom, baby/children's rooms). The store also features a dedicated Gifts category organized by age, budget, and recipient type, including corporate gift sets. Supporting services include free delivery over CHF 150, climate-neutral shipping, purchase-on-invoice payment, reusable Kickbag packaging, gift vouchers (digital and postal), and an editorial blog. Stadtlandkind carries over 100 sustainable brands including Gray Label, Bobo Choses, LIEWOOD, Maileg, Konges Sløjd, namuk, Grapat, Stapelstein, and Engel Natur. The store's core value proposition centers on sustainability, natural materials (organic cotton, merino wool, linen, bamboo), and fair production.
Differentiator
Problem solved
Functional benefit
Products and services
- Stadtlandkind Online Store A Swiss online multi-category retail platform selling sustainable children's clothing, toys, home goods, and accessories across Baby, Kids, Adults, Toys, Home & Design, and Gifts categories, built on the Shopify e-commerce platform.
- Baby Collection
Quantifiable outcome
- Customer satisfaction rating of 4.9/5 based on 383 reviews
Companies that use Stadtlandkind
Customer profileSegments3 records
Ideal customer profiles3 records
Stadtlandkind technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stadtlandkind partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Stadtlandkind competitors and assessment
Company assessmentBroad incumbents
- Avocadostore: Germany's leading online marketplace for sustainable and fair-trade products across apparel, kids, home, and lifestyle — a broader incumbent that competes for the same eco-conscious family shopper across categories.
- Petit Bateau: Established European kids and family apparel brand with direct Swiss e-commerce presence — broader incumbent offering branded kids clothing at scale across multiple price points.
- Waschbär: German sustainable mail-order retailer covering clothing, home, and family products with strong eco credentials — broader incumbent in the sustainable retail space serving a similar demographic.
- Zalando Kids: Major European fashion platform with a dedicated kids category — broad incumbent competing for the same Swiss online shoppers with greater selection, logistics scale, and marketing budget.
Direct peers
- Smallable: French online concept store curating sustainable and designer kids, baby, and family fashion and home goods — directly comparable multi-category sustainable family model targeting European parents.
- Babymarkt: Large German online specialty retailer for baby, kids, and family products — directly comparable e-commerce-only kids/family retailer operating in a neighboring German-speaking market.
- Liebeling: German online boutique for sustainable children's clothing and toys, focused on organic and fairly-produced brands — a direct niche peer in the sustainable kids category serving a German-speaking audience.
- Greenbaby: UK-based online retailer specializing in organic, sustainable, and natural baby and children's products — directly comparable curated sustainable kids retailer with similar brand mix and value proposition.
Regional players
- Limango: German family-focused flash-sales platform with a Swiss storefront — competing online destination targeting the same family demographic with discounted kids, baby, and lifestyle products.
Others
- Westwing Home & Living: European online home furnishings and design retailer active in Switzerland — adjacent peer sharing the home/design category overlap and Swiss e-commerce customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stadtlandkind social profiles
Digital presenceStadtlandkind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stadtlandkind leadership team
Management profileNumber of profiles
Stadtlandkind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stadtlandkind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stadtlandkind
What does Stadtlandkind do?
Stadtlandkind is a Swiss online concept store selling sustainable clothing, footwear, toys, accessories, and home goods for babies, children, and adults. The business curates eco-friendly products from over 150 verified sustainable brands and sells them directly to consumers through a Shopify-powered e-commerce platform. Core categories include Baby, Kinder (Kids), Erwachsene (Adults), Spielsachen (Toys), Home & Design, and Geschenke (Gifts).
Is Stadtlandkind a public or private company?
Stadtlandkind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stadtlandkind founded?
Stadtlandkind was founded in 2012. It employs 1 to 10 people.
Where is Stadtlandkind based?
Stadtlandkind is headquartered in Saint Gallen, Switzerland, in the Europe region.
How does Stadtlandkind make money?
One revenue line is on record: direct E-commerce Retail.
Who are Stadtlandkind's main competitors?
Broad incumbents on record are Avocadostore, Petit Bateau, Waschbär and Zalando Kids. Direct peers are Smallable, Babymarkt, Liebeling and Greenbaby. Limango is listed as a regional player. Westwing Home & Living is listed as an others.
Does Stadtlandkind have an API?
No public API is recorded for Stadtlandkind.
What industry is Stadtlandkind in?
Stadtlandkind's product category is Children's Sustainable Apparel and Lifestyle Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAGAGAD, Kids & Baby Specialty Department Stores. Its NAICS code is 458 and its SIC code is 5600.