MilkPoint

What MilkPoint does

MilkPoint is a Brazilian digital media and market intelligence platform that has served the dairy industry since 2000, operated by MilkPoint Ventures Serviços de Inteligência de Mercado LTDA (CNPJ 08.885.666/0001-86) and headquartered in Piracicaba, São Paulo. The core product is milkpoint.com.br, a daily news portal combining market news (Giro de Notícias, Panorama de Mercado, Conceitos de Mercado, Milk Express), expert columns, technical articles, and the most complete aggregation of Brazilian dairy price indicators in the public domain: state-level Conseleite figures for SC, PR, RS, MT and MG, CEPEA, SPOT spot market, RMCR, and the international GDT benchmark. The platform is built on standard web content delivery with email newsletters and a video sub-product (MilkPlay) and serves three primary audiences: dairy producers seeking market and technical information, dairy processors (laticínios) monitoring supply and price trends, and agribusiness suppliers (animal health, equipment, genetics) using the platform as a marketing channel.

The company monetizes primarily through advertising and corporate-channel partnerships (named partners include Ceva, DeLaval, and MSD Saúde Animal / MAXI-LEITE) and through a portfolio of proprietary industry events — Milk Pro Summit, Interleite Brasil, Dairy Vision, and Fórum MilkPoint Mercado. A freemium content model underpins reach. The company has expanded the offering into adjacent products: MilkPoint Mercado and Milk Monitor for data, MapLeite for geographic visualization, Milk Pro Master for professional training, and MilkIA, an AI-powered assistant for dairy queries. A sister platform, CaféPoint, applies the same template to the Brazilian coffee sector under the MilkPoint Ventures parent brand.

Ownership and investor details are not disclosed, and the company has no known funding rounds, no public listing, and headcount in the 11-50 range. Marketing goes to market through a multi-channel content approach — owned portal, newsletters, video, events, and sponsored corporate channels — with daily active price publication and a TOP 100 producer ranking as key engagement assets.

Name

MilkPoint

Legal name

MilkPoint Ventures Serviços de Inteligência de Mercado LTDA

Website

https://milkpoint.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MilkPoint is a Brazilian digital media and market intelligence platform, founded in 2000 and based in Piracicaba, that publishes dairy news, price indicators (Conseleite, CEPEA, SPOT, GDT), and technical content for dairy producers, processors, and agribusiness suppliers, monetized through advertising, corporate-channel partnerships, and industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Piracicaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorships: Corporate channels and advertising partnerships with companies in the dairy sector (animal health, equipment, genetics companies)
2. Event Organization: Organizing industry events including Milk Pro Summit, Interleite Brasil, Dairy Vision, and Fórum MilkPoint Mercado

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

MilkPoint is a Brazilian online portal that publishes daily dairy industry news, technical articles, and market analysis targeted at dairy producers, processors, and agribusiness suppliers. It provides milk price indicators (Conseleite, CEPEA, SPOT, RMCR, GDT), market rankings (TOP 100 producers), and operates industry events including Milk Pro Summit, Interleite Brasil, Dairy Vision, and Fórum MilkPoint Mercado. Revenue is generated through corporate sponsorships, advertising channels, and event organization.

Product overview

MilkPoint is a Brazilian dairy sector news and market intelligence platform operated by MilkPoint Ventures (Agripoint.Web.Portais). The core offering is the MilkPoint portal providing milk price indicators including Conseleite (state-level price reference for SC, PR, RS, MT, MG), CEPEA, SPOT, GDT, and RMCR, alongside industry news coverage across multiple channels (Giro de Notícias, Panorama de Mercado, Milk Express), columns, e-books, and market rankings (TOP 100). The platform also operates related sub-brands including CaféPoint (coffee sector intelligence), MilkPoint Mercado (market data portal), and professional programs like Milk Pro Master. Key features include MilkIA virtual assistant, MilkPlay video content, MapLeite geographic visualization, and Milk Monitor tracking service.

Differentiator

Problem solved

Functional benefit

Brands

• MilkPlay: Video platform featuring dairy industry content and interviews
• MilkIA
• MilkPoint Mercado
• Milk Monitor
• MapLeite
• Milk Pro Summit
• Interleite Brasil
• Dairy Vision
• Fórum MilkPoint Mercado
• CaféPoint
• Milk Pro Master

Products and services

• MilkPoint Portal Core Brazilian dairy sector news and market intelligence portal providing milk price indicators (Conseleite, CEPEA, SPOT, GDT, RMCR), industry news, market analysis, and educational content for dairy producers, processors, and industry stakeholders.
• MilkIA AI virtual assistant integrated into the MilkPoint platform that answers user questions about dairy market, production, and industry topics via a chatbot interface.
• MilkPlay Video content platform within the MilkPoint network offering dairy industry videos, webinars, and visual educational materials for the agricultural sector.
• MapLeite Geographic mapping tool that visualizes milk production data and market indicators across Brazilian regions.
• Milk Monitor Monitoring service for tracking dairy market trends, prices, and industry developments on an ongoing basis.
• MilkPoint Mercado Market-focused sub-portal within the MilkPoint network dedicated to dairy market data and trading intelligence.
• Milk Pro Master Premium professional development and training program for dairy industry professionals offered as a separate education offering.
• Milk Pro Summit Premium dairy industry summit conference organized by MilkPoint for industry leaders and professionals.
• Interleite Brasil Annual cattle genetics and breeding conference organized by MilkPoint for the dairy genetics sector.
• Dairy Vision Annual dairy industry vision conference organized by MilkPoint covering trends, strategy, and innovation in the dairy sector.
• Fórum MilkPoint Mercado Annual market forum organized by MilkPoint focused on dairy market intelligence and trading topics.
• CaféPoint Coffee sector market intelligence portal within the MilkPoint Ventures network, providing news, prices, and analysis for the Brazilian coffee industry.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Ceva Saúde AnimalcoreGTM or Marketing PartnerCorporate channel partnership where Ceva promotes animal health solutions (Maxi-Leite) to dairy producers through MilkPoint's platform and content.
• DeLavalcoreGTM or Marketing PartnerCorporate channel partnership for milking equipment and efficient milk production solutions, targeting dairy producers through MilkPoint content.
• MSD Saúde Animal - MAXI-LEITEcoreGTM or Marketing PartnerCorporate channel partnership promoting animal health and productivity solutions for dairy cattle through MilkPoint's audience of dairy producers.
• ConsulakminorGTM or Marketing PartnerPartner specializing in management and process consulting for dairy companies, providing content about dairy management practices.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CEPEA (ESALQ/USP): Academic agribusiness research center from the University of São Paulo that generates the dairy and other commodity price benchmarks which MilkPoint distributes; an upstream data producer and indirect incumbent in the same intelligence value chain.
• Canal Rural: Brazil's largest agribusiness media brand, combining TV, web, and events across multiple agricultural verticals including dairy; competes with MilkPoint for audience attention and corporate sponsorships at significantly greater scale.
• Dairy Herd Management: US-focused dairy industry media outlet under Farm Progress covering production, management, and market news for dairy producers; comparable vertical-media business model serving a North American dairy audience.
• Globo Rural: Mainstream Brazilian agribusiness media brand under Grupo Globo, offering news, market data, and TV programming across the ag sector; serves as a broad incumbent competitor for advertising budgets and producer mindshare.

Regional players

• Beef Central: Australia's leading beef industry news, markets, and analysis platform; a strong regional analogue of MilkPoint's vertical-intelligence model applied to a different livestock sector and geography.

Direct peers

• Hoard's Dairyman: Established US dairy industry magazine and digital platform providing producer-facing news, market intelligence, and editorial content; the closest international analogue to MilkPoint's vertical-media model in dairy.
• BeefPoint: Brazilian beef-cattle vertical media portal operated by the same Agripoint.Web.Portais parent network as MilkPoint, offering news, market data, events, and corporate channels for the beef value chain — the closest structural analogue serving a sibling livestock vertical.
• Agrolink: Long-standing Brazilian agribusiness portal combining news, market quotes, classifieds, and supplier directories; overlaps with MilkPoint on dairy producer information services and B2B sponsorship inventory.
• CaféPoint: Coffee-sector news and market intelligence portal within the MilkPoint Ventures network, demonstrating the same vertical-ag-media playbook applied to another Brazilian commodity, with shared branding and operational model.
• Notícias Agrícolas: Brazilian agricultural commodity news and price portal covering grains, coffee, livestock, and dairy; competes directly with MilkPoint for producer readership and agribusiness advertising dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MilkPointBR
• LinkedInlinkedin.com/company/milkpointbr-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MilkPoint