Desert View Family Counseling

What Desert View Family Counseling does

Desert View Family Services & Counseling (dba Desert View Family Counseling) is a New Mexico-based nonprofit founded around 2002 that delivers trauma-informed mental health, substance abuse, and family services primarily to residents of San Juan County and the Four Corners region from its headquarters in Farmington. Its service portfolio spans 11+ programs organized into two delivery channels: outpatient clinical services (adult counseling, child and adolescent counseling ages 3-19, substance abuse group therapy, 12-week parenting classes, supervised visitation, juvenile community corrections, urine analysis testing, suicide prevention, and a newly launching June 2026 medication management line) and in-home family services (Family Support Services, Family Reunification, Family Outreach, Family Connections, Secondary Prevention, and Time Limited Reunification). Specialty programs include the evidence-based High-Fidelity Wraparound for SED/SMI youth and the Student Empowerment Project truancy diversion program operating in all four San Juan County school districts.

The underlying technology stack is conventional for a community mental health provider: an Insync Portal EHR for patient records, prescription requests, and billing; point integrations with Redwood Labs for quantitative urine analysis; PayPal for donation processing; and Linktree/Race Result for event registration. There is no proprietary software, mobile app, or AI component; the Insync portal is described as a standard off-the-shelf system. Clinical differentiation rests on methodology (EMDR, High-Fidelity Wraparound, trauma-informed care organization-wide, Nurturing Parenting curriculum) and on licensed, tenured staff rather than on technology.

The business model is a hybrid nonprofit revenue stack with four distinct streams. Insurance billing generates recurring revenue across commercial payers (Aetna, Blue Cross BlueShield, Cigna, Presbyterian, United HealthCare) and government payers (Medicaid, Medicare), with direct billing handled in-house. Government contracts and grants — primarily CYFD referrals, Families First visitation funding, Families First program grants, and state general funds — underwrite most of the in-home family services. Fee-for-service covers self-pay clients at unit prices such as $45 per substance abuse group class, $30 per parenting class, and $35 per urine analysis dip test, with a sliding fee schedule, interest-free payment plans up to 12 months, and Medicaid application assistance for those who qualify. Community fundraising (the annual Strides Against Suicide 5K and Mayor's Ball) supplements crisis services and prevention programs. Go-to-market is sales-led and referral-driven rather than consumer-advertised, with intake channels comprising CYFD, school districts, juvenile probation, district courts, healthcare providers, and self-referrals.

Name

Desert View Family Counseling

Legal name

Desert View Family Services & Counseling

Website

https://mydesertview.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Desert View Family Counseling is a Farmington, New Mexico nonprofit founded in 2002 that provides trauma-informed outpatient mental health, substance abuse, supervised visitation, and in-home family services to children, youth, and families across San Juan County, funded by insurance billing, government contracts, and grants.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

Keywords

• Family counseling services
• Substance abuse treatment
• Mental health counseling
• In-home family services
• Juvenile community corrections

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Billing: Desert View bills commercial insurance, Medicare, and Medicaid directly on behalf of patients. Accepts multiple network plans including Aetna, Blue Cross BlueShield, Cigna, Presbyterian, United HealthCare, and various government programs.
2. Self-Pay / Out-of-Pocket: Patients without insurance or seeking services outside coverage can pay directly. Sliding fee schedule available based on financial need. Payment plans up to 12 months offered.
3. Government Grants and Programs: Funding from government sources including CYFD referrals, Families First program grants, and state general funds for financial assistance. Annual fundraiser (Strides Against Suicide) supports crisis services and prevention programs.
4. Fee-for-Service Programs: Specific services priced individually including substance abuse classes ($45), parenting classes ($30), and urine analysis testing ($35).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Desert View Family Counseling is a 501(c)(3) nonprofit behavioral-health organization that provides trauma-informed outpatient mental health counseling, substance abuse treatment for adolescents and adults, in-home family services, juvenile community corrections programming, school-based social skills/character education, and 15-panel drug testing to individuals, children, adolescents, couples, and families across San Juan County and the Four Corners region of New Mexico. Services are delivered through clinic-based, in-home, school-based, telehealth, and CYFD/court-contracted channels under the clinical leadership of CEO/founder Rick Quevedo.

Product overview

Desert View Family Counseling is a mental health and family services organization offering a comprehensive portfolio of counseling and support services. The organization operates across two main service categories: Outpatient Services (Adult Counseling, Child and Adolescent Counseling, Substance Abuse, Parenting Classes, Medication Management, and crisis intervention) and In-Home Services (Family Support, Family Reunification, Family Outreach, Family Connections, Secondary Prevention, and Time Limited Reunification). Specialized programs include the Families First supervised visitation program, Wraparound Services for high-need youth, Juvenile Community Corrections, Student Empowerment Project for truancy intervention, and Urine Analysis Testing. The organization primarily serves San Juan County, New Mexico, with a focus on children, youth, adults, and families dealing with mental illness, trauma, substance abuse, and family crises.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Mental Health Counseling Outpatient mental health counseling for individuals, couples, and families, including trauma-informed therapy and EMDR, delivered at the Farmington, NM clinic and via telehealth.
• Adolescent Substance Abuse Treatment

Quantifiable outcome

• 10th Annual Strides Against Suicide 5K event raising funds for crisis services, suicide prevention workshops, grief support, and peer-to-peer mental health text line
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• UNM Nursing Practitioner ProgramcoreStrategic or Co-development PartnerUpcoming partnership with UNM Nursing Practitioner Program to provide adolescent medication management services. Will enable psychiatric medication management for adolescents facing unique mental health challenges.
• San Juan County School DistrictscoreStrategic or Co-development PartnerPartnership with Farmington, Aztec, Bloomfield, and Kirtland school districts for Student Empowerment Project (SEP) truancy diversion program and other school-based interventions.
• CYFD (Children's Youth & Families Department)coreOthersPrimary government partner for family services including Family Support Services, Family Reunification, Family Outreach, and Time Limited Reunification programs. Receives referrals for juvenile justice alternative programs.
• San Juan County Juvenile Justice SystemcoreOthersPartnership with juvenile probation officers, district court judges, district attorneys, public defenders, and juvenile correctional facilities for Juvenile Community Corrections program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Presbyterian Medical Services: A large New Mexico FQHC network delivering integrated primary care, behavioral health, and family services across rural counties including San Juan. Comparable as a regional safety-net provider offering outpatient counseling, substance abuse treatment, and child/family programs in the same geographies.
• New Mexico Behavioral Health Institute: A state-operated behavioral health facility in New Mexico providing mental health and substance abuse services. Comparable as a New Mexico mental health provider operating under the same Medicaid and state regulatory framework.

Direct peers

• Hidalgo Medical Services: A New Mexico FQHC providing integrated behavioral health, family support, and community-based services in rural southwestern NM. Comparable in mission (community mental health, child welfare involvement) and in operating model (clinic + in-home + school-linked services).
• Pressley Ridge: A nonprofit offering Wraparound, family preservation, residential, and school-based programs for at-risk youth. Comparable in operating Wraparound-equivalent programs, juvenile justice alternatives, and community-based family services across multiple U.S. regions.
• Southwest Human Development: An Arizona-based nonprofit delivering early childhood, family support, and behavioral health services. Comparable in mission (strengthening families, child welfare, behavioral health) and program mix (in-home visitation, counseling, parenting programs).
• Youth Development Inc. (YDI): A New Mexico-based nonprofit delivering youth and family services including counseling, juvenile justice alternatives, and school-based programs. Comparable in operating youth-centered wraparound, prevention, and juvenile diversion programs in NM communities.
• Southwest Counseling Center: A New Mexico-based outpatient mental health and substance abuse counseling provider serving multiple counties. Closely comparable in service mix (counseling, substance abuse, family services) and target populations (children, adolescents, families) within the same state regulatory and Medicaid environment.
• La Casa de los Niños: A Tucson, AZ nonprofit providing family counseling, parenting education, and in-home family support. Comparable in service mix (parenting classes, family counseling, supervised visitation) and target population (low-income families involved with child welfare systems).
• Childhaven (now Olive Crest): A nonprofit providing Wraparound-style intensive family services, counseling, and child welfare-related programs. Directly comparable in delivering evidence-based family-centered intervention for at-risk youth and CYFD-equivalent populations.

Emerging players

• The Kempe Foundation: A Colorado-based organization focused on the prevention and treatment of child abuse and neglect. Comparable in mission focus (child welfare, trauma-informed care, family preservation) though operating at a broader advocacy and research scale rather than direct service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ViewFamily
• Facebookfacebook.com/desertviewfamilycounseling
• LinkedInlinkedin.com/company/desert-view-family-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert View Family Counseling