What THE QUARTERS does

The Quarters (legal entity: Bravo Investment Re Limited, UK private limited company, registration 12602289) is a London-area Build-to-Rent (BTR) operator of serviced apartments, founded in 2014 and headquartered at 120 Finchley Road, London. The company designs, builds, and operates fully furnished private suites marketed under an "unshared living" concept, combining apartment-style privacy (in-suite kitchenettes, private bathrooms) with hotel-like amenities. Its portfolio comprises four properties — Watford, Swiss Cottage, Kilburn, and Croydon — totaling more than 200 units across three suite tiers (Standard, Deluxe, Premium) operating under Hotel (Watford) and Serviced Living/Assured Shorthold Tenancy (Swiss Cottage, Kilburn, Croydon) licensing models with a 30-day minimum stay.

Revenue is generated primarily through recurring monthly suite rentals with bundled utilities, plus ancillary streams including reservation fees (one week's rate), corporate stays, parking, Wi-Fi upgrades, and other on-site services. Distribution is a hybrid direct-to-consumer and sales-led model: the website offers self-serve suite search with Matterport virtual tours and an enquiry form, while a dedicated corporate sales team and a channel partnership with relocation firm GRAEBEL serve enterprise demand. Named corporate clients include DeepMind, NHS, Warner Bros., Royal Academy of Dance, and ICAB. Marketing is content-led through a blog covering London relocation and BTR topics, supplemented by organic social presence on Instagram, LinkedIn, and Facebook.

Technology is conventional property-operations rather than technology-led: integrated property management, smart card entry, CCTV, on-site maintenance, and a stayer dashboard app. Pricing is quote-based and not publicly disclosed. The company operates as a privately held, internally funded entity with no disclosed external investors, funding rounds, patents, or awards.

Name

THE QUARTERS

Legal name

Bravo Investment Re Limited

Website

https://thequarters.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Quarters by Bravo operates a portfolio of 200+ furnished serviced apartments across four London-area properties (Watford, Swiss Cottage, Kilburn, Croydon), offering short and medium-term stays to corporate clients, professionals, and students.

Ownership category

akta.pro rank

Product category

Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Extended-Stay Hotels (THAGAEAA)

akta.pro secondary industries

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC), Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)

Keywords

• Serviced apartments
• Build-to-rent housing
• Corporate accommodation
• Extended stay rentals
• Flexible stay apartments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Suite Rentals: Monthly rental income from fully furnished serviced suites across four UK locations. Payments are calculated proportionally until end of current month, with pro-rating until end of following month if start date falls after the 15th. Booking monies include suite payment, utilities, and a five-week deposit protected with DPS.
2. Corporate Stays: Extended stay accommodation for corporate clients with bundled amenities including bills, housekeeping, security, and gym access. Offered as an alternative to traditional hotels with better value proposition.
3. Reservation Fees: One-time reservation fee charged at one week's rate when formally offering on a suite, refundable as credit toward first instalment upon booking confirmation.
4. Additional Services: Additional services charged as per fee schedule provided with the rental agreement, including optional Wi-Fi upgrades, parking (permanent and pay-as-you-go options), and other ancillary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Quarters by Bravo designs, builds, and operates Build-to-Rent serviced apartment properties across four London-area locations (Watford, Swiss Cottage, Kilburn, Croydon), offering fully furnished suites on flexible monthly stays (30+ days) with all-inclusive amenities including utilities, housekeeping, security, and on-site management. The portfolio comprises three suite tiers (Standard, Deluxe, Premium) targeting corporate clients, students, and working professionals seeking private apartment-style living with hotel-like services.

Product overview

The Quarters by Bravo is a Built-to-Rent (BTR) operator offering unshared living spaces across four London-area locations: Watford, Swiss Cottage, Kilburn, and Croydon. The portfolio consists of three suite tiers—Standard Suite (compact entry-level), Deluxe Suite (mid-tier with additional space), and Premium Suite (largest with premium finishes and private balconies)—each available at varying sizes depending on location. Properties offer amenities including laundry facilities, housekeeping, on-site restaurants, gyms, secure bike storage, and 24/7 security. The company operates under two licensing models: Hotel (Watford) for short-term stays and Serviced Living/Assured Shorthold Tenancy (Swiss Cottage, Kilburn, Croydon) for extended stays with minimum 30-day commitments. Their Corporate Stays offering targets business travelers seeking hotel-like amenities in a more private, cost-effective alternative to traditional hotels.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Suite Entry-level fully furnished serviced apartment offering compact living space with essential amenities. Available across all four locations with sizes ranging from 14 sqm (Watford) to 26 sqm (Swiss Cottage), with 89 units at Watford, 81 units at Swiss Cottage, 21 units at Kilburn, and additional units at Croydon. Includes in-suite kitchenette, private bathroom, and hotel-style amenities for short or extended stays.
• Deluxe Suite Mid-tier serviced apartment offering additional space and enhanced comfort. Available at Watford (25 sqm, 4 units), Kilburn (20 sqm), Croydon (25 sqm), and Swiss Cottage (32 sqm, 11 units). Features upgraded finishes, more relaxed layouts, and full furnishings for medium to longer-term stays.
• Premium Suite Top-tier serviced apartment with the largest layouts and premium features. Available at Watford (30 sqm, 2 units), Kilburn (25 sqm), Croydon (25 sqm with private balcony), and Swiss Cottage (35-43 sqm, 8 units, with private balconies). Features generous layouts, full-size bathrooms, and elevated finishes targeting extended-stay professionals and executives.
• The Quarters Watford Property location in Watford, Hertfordshire, northwest of London (30-40 St Albans Road, Watford, WD17 1RN). Features 89 Standard Suites, 4 Deluxe Suites, and 2 Premium Suites. Operates under a Hotel licence enabling short-stay bookings. Located near Watford Junction station with 21-minute commute to London Euston.
• The Quarters Swiss Cottage Aparthotel property in Zone 2 North-West London at 120 Finchley Rd, South Hampstead, London NW3 5JB. Near Finchley Road station. Features 81 Standard Suites, 11 Deluxe Suites, and 8 Premium Suites (35-43 sqm). Amenities include gym, 24-hour reception, on-site restaurant, and courtyard. Operates under Serviced Living / Assured Shorthold Tenancy licence for 30+ day stays.
• The Quarters Kilburn Serviced living property in Zone 2 North-West London at 24-32 Kilburn High Road, London, NW6 5UA. Near Kilburn Park Station. Offers 21 Standard Suites (19 sqm), Deluxe Suites (20 sqm), and Premium Suites (25 sqm). Operates under Serviced Living / Assured Shorthold Tenancy with both serviced living and traditional Assured Shorthold Tenancy options available.
• The Quarters Croydon Serviced living property in Zone 5 South London at 20 Wellesley Rd, London, Croydon CR0 9BN. Near West Croydon station with direct rail links to Victoria and London Bridge in 15 minutes. Features Standard Suites (22 sqm), Deluxe Suites (25 sqm), and Premium Suites (25 sqm with private balcony). Located in a major business hub undergoing significant regeneration including Boxpark Croydon and Croydon Partnership project.
• Corporate Stays Tailored accommodation service for corporate clients and business travellers. Features fully furnished suites with all-inclusive bills, 24/7 security, flexible stays from 30 days, gym access, housekeeping, and package collection. Targets professionals requiring extended-stay accommodation with hotel-like amenities and a dedicated corporate enquiry channel. Trusted clients include DeepMind, NHS, Warner Bros., GRAEBEL, Royal Academy of Dance, and ICAB.

Quantifiable outcome

• Better value than hotels for extended stays
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GRAEBELcoreChannel Partner/ Reseller/ DistributorGRAEBEL is a corporate relocation management company that facilitates accommodation bookings for their corporate clients requiring extended stays. The Quarters serves as a preferred accommodation provider within GRAEBEL's relocation network, providing serviced apartment options for employees being relocated to or within London.
• Deposit Protection Service (DPS)minorOthersGovernment-approved tenancy deposit protection scheme operated by The Dispute Service Ltd in England and Wales. All deposits equivalent to five weeks' rates are deposited with DPS for protection in accordance with UK tenancy regulations.
• Euro Car ParksminorOthersParking management partner providing permanent and pay-as-you-go parking options at The Quarters Watford location. Managed parking solution for stayers and visitors.
• HomeviewsminorGTM or Marketing PartnerCustomer review platform displaying verified stayers reviews and ratings on property pages. Homeviews provides social proof and credibility through independent guest reviews and ratings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Staycity Aparthotels: One of the largest aparthotel operators in the UK and Europe with multiple London properties, offering self-catered studios and apartments for short and extended stays targeting the same corporate and leisure travellers as The Quarters.
• Native (by Native Communities): Native operates design-led serviced apartments and aparthotels in London and Manchester targeting corporate stays and relocations, with similar unshared-suite and self-catering positioning to The Quarters.
• Locke (by edyn): Locke runs design-forward aparthotels in London and other UK cities, combining apartment-style living with hotel-grade services for the same extended-stay corporate and leisure market as The Quarters.
• SACO (The Serviced Apartment Company): SACO operates serviced apartments across London and UK cities catering to corporate relocations and extended stays from 4+ nights, directly overlapping The Quarters' 30-day-plus corporate accommodation offering.
• Roomspace (Londonservicedapartments / Roomspace): London-focused serviced apartment provider offering corporate serviced apartments and short-stay rentals across multiple London zones, directly comparable in tenant mix and product.

Broad incumbents

• Premier Inn (Whitbread): UK's largest hotel chain with extensive London presence and a separate extended-stay product (Premier Inn Plus/long-stay), competing on price and brand recognition for the same corporate traveller segment.
• Residence Inn by Marriott: Marriott's all-suite extended-stay brand with London locations serving the 5+ night corporate and relocation market, providing direct competition on global corporate RFPs.
• The Ascott (CapitaLand): Global serviced residence operator with London properties (Citadines, The Ascott) offering serviced apartments to corporate and extended-stay travellers, a larger incumbent in the same category.
• Hyatt House / Hyatt (extended stay): Global hotel group with a dedicated extended-stay brand (Hyatt House/Hyatt Studios) competing for the same corporate relocation and project-based accommodation budgets that The Quarters targets.

Regional players

• KPMG Bespoke (Corporate relocation housing platforms): UK corporate housing and serviced apartment aggregators that source inventory for relocating employees, comparable to The Quarters' GRAEBEL-style channel and overlapping on the same end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thequartersbybravo
• LinkedInlinkedin.com/company/thequartersbybravo
• Instagraminstagram.com/thequartersbybravo/?hl=en-gb
• Xx.com/thequartersuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE QUARTERS