Atelier Rebul
Atelier Rebul is a heritage Turkish fragrance and personal care brand founded in 1895, selling perfumes, colognes, body care, home fragrances, and gift sets directly to consumers through e-commerce and physical retail across Turkey.
- Company typePrivate
- Founded1895
- HeadquartersBeyoglu
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Atelier Rebul does
Atelier Rebul is a Turkish heritage fragrance and personal care brand founded in 1895 and headquartered in Beyoglu, Istanbul. It is organized as a private joint stock company (A.Ş.) with a headcount in the 11-50 range. The company sells perfumes, traditional kolonya (80-degree cologne), body mists, home fragrances, candles, bath and body products, and curated gift sets under the Rebul brand and its sub-lines such as Istanbul Golden Hour.
The business operates a direct-to-consumer model through its own e-commerce site (atelierrebul.com.tr), complemented by physical retail stores and a same-day delivery service spanning multiple major Turkish cities. Its product development centers on traditional Turkish fragrance formulation and pharmacology-derived know-how, with recent extension into adjacent personal care formats including Hair & Body Mists. Product cycles include recurring seasonal limited editions (Leopard collection, Valentine's Day, New Year) and brand collaborations such as the Esma Dereboy capsule.
Revenue is generated through unit sales to individual consumers via DTC e-commerce and physical retail, supplemented by a corporate gifting channel. No external funding rounds, acquisitions, or institutional investors are disclosed in the available data; the business appears to be internally financed and family/private-equity held. Same-day delivery infrastructure and the multi-city service footprint indicate ongoing investment in DTC operational reach.
Atelier Rebul firmographics
Firmographics- Name
- Atelier Rebul
- Legal name
- REBUL JCR KOZMETİK PAZARLAMA ANONİM ŞİRKETİ
- Website
- https://atelierrebul.com
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atelier Rebul is a heritage Turkish fragrance and personal care brand founded in 1895, selling perfumes, colognes, body care, home fragrances, and gift sets directly to consumers through e-commerce and physical retail across Turkey.
- Ownership category
- akta.pro rank
Atelier Rebul industry classification
Industry- Product category
- Fragrances and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industry
- Eau de Cologne & Light Fragrances (CRABADAD)
Keywords
Where Atelier Rebul is headquartered
LocationHeadquarters
- HQ city
- Beyoglu
Offices1 record
Markets served
Atelier Rebul business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Product Sales (E-commerce and Retail): Direct sales of perfumes, colognes, body mists, room fragrances, candles, and bath/body products through owned e-commerce platform and physical store locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various product lines at different price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Atelier Rebul product offering
Product offeringCore offering
Atelier Rebul manufactures and sells perfumes, colognes, hair and body mists, body care products, home fragrances (candles, reed diffusers, room sprays), and curated gift sets through its own e-commerce platform and physical retail stores in Turkey. The brand leverages 125+ years of heritage formulas originating from the 1895 Rebul pharmacy in Istanbul Pera, offering everything from everyday colognes (Kolonya 80°) to artisanal extrait de parfums in numbered Elixir collections.
Product overview
Atelier Rebul is an Istanbul-based fragrance and personal care brand founded in 1895, offering an e-commerce platform for perfumes, colognes, body mists, home fragrances (room scents, candles), bath and body products, and gift sets. The product portfolio includes: Hair & Body Mists (Pink Guava, Vanilla Mochi, Pistachio Macaron, Mocha Mood, Dark Plum Fusion, Cherry Me Up, Coco Spritz); the Istanbul Golden Hour collection (hand/body lotion, shower gel, shimmering body oil, reed diffuser, candle, eau de parfum); Parfum Artisanal artisanal perfumes (Elixir Extrait de Parfum No:1-7 in 100ml, 10ml, and refill formats, plus travel case); Signature Collections (J.C.R., Istanbul, Istanbul Bosphorus, 1895, Pera in Eau de Parfum and Extrait de Parfum formats); Collection Atelier (No.94, J.C. Reboul, Amourose, Tugra, L'Atelier, Eau Mystique, Bisous, Oud Royal); Cologne 80° (traditional Turkish cologne, wipes, personalized fill cologne); Home & Candles (Leopard limited edition, reed diffusers, room sprays, candles in various sizes); Bath & Body (liquid soaps, refill, hand/body lotions, hand creams, shower gels, hair care); and Gift Sets (home, perfume, cologne, bath/body, skin care). The brand combines 125+ years of pharmaceutical heritage with traditional Turkish craftsmanship, offering same-day delivery in Istanbul, Ankara, Izmir, Bursa, and Antalya.
Differentiator
Problem solved
Functional benefit
Products and services
- Pink Guava Saç & Vücut Misti (Hair & Body Mist) Hair and body mist with tropical guava notes, providing fruity freshness and a radiant scent throughout the day. For individual consumers seeking everyday body care fragrances.
- Vanilla Mochi Saç & Vücut Misti (Hair & Body Mist) Hair and body mist inspired by mochi ice cream, combining gourmand and floral notes for a comfortable and addictive scent. For individual consumers.
- Pistachio Macaron Saç & Vücut Misti (Hair & Body Mist) Hair and body mist with pistachio macaron notes for everyday fragrance. For individual consumers.
- İstanbul Golden Hour El & Vücut Losyonu (Hand & Body Lotion) Hand and body lotion from the Istanbul Golden Hour collection, sized 250ml. For individual consumers.
- İstanbul Golden Hour Duş Jeli (Shower Gel) Shower gel from the Istanbul Golden Hour collection, sized 250ml. For individual consumers.
- İstanbul Golden Hour Mum (Candle) Candle from the Istanbul Golden Hour collection, 210g. For individual consumers.
- İstanbul Golden Hour Eau de Parfum Eau de parfum from the Istanbul Golden Hour collection, 125ml. For individual consumers.
- J.C.R. Eau de Parfum Signature fragrance named after J.C. Reboul, founder, 125ml. Part of the Signature Collection. For individual consumers.
- İstanbul Eau de Parfum Eau de parfum from the Istanbul Signature Collection, 125ml. For individual consumers.
- İstanbul Bosphorus Eau de Parfum Eau de parfum inspired by the Bosphorus, from the Istanbul Signature Collection, 125ml. For individual consumers.
- 1895 Eau de Parfum Eau de parfum from the 1895 Signature Collection honoring the brand's founding year, 125ml. For individual consumers.
- Pera Eau de Parfum Eau de parfum from the Pera Signature Collection honoring the Istanbul district where the brand originated, 125ml. For individual consumers.
- No.94 Eau de Parfum Eau de parfum from the Collection Atelier, 100ml. For individual consumers.
- Oud Royal Eau de Parfum Eau de parfum from the Collection Atelier featuring oud notes, 100ml. For individual consumers.
- Kadın Parfüm (Women's Perfume Collection) Women's perfume collection featuring various scent profiles including floral, fruity, and oriental notes. For individual consumers.
- Erkek Parfüm (Men's Perfume Collection) Men's perfume collection featuring various scent profiles including woody, aromatic, and spicy notes. For individual consumers.
- Unisex Parfümler (Unisex Perfumes) Unisex perfume collection suitable for all genders. For individual consumers.
- Kolonya 80° (Traditional Turkish Cologne) Traditional Turkish cologne at 80° alcohol concentration, a classic brand heritage product. For individual consumers and corporate gifting.
- Kolonyalı Mendil (Cologne Wipes) Pre-moistened wipes infused with cologne. For individual consumers.
- Kişiye Özel Dolum Kolonyası (Personalized Fill Cologne) Customizable fillable cologne service allowing personalized packaging. For individual consumers and corporate gifting.
- Leopard Mum (Limited Edition Scented Candle) Limited edition scented candle in leopard design, 210g. For individual consumers and collectors.
- Çubuklu Oda Kokusu (Reed Diffuser Room Fragrances) Reed diffuser room fragrances for home ambiance. For individual consumers.
- Kokulu Mumlar (Scented Candles) Scented candles in various sizes for home ambiance. For individual consumers.
- Sıvı Sabunlar (Liquid Soaps) Liquid hand and body soaps. For individual consumers.
- El ve Vücut Losyonları (Hand & Body Lotions) Hand and body lotions for moisturizing care. For individual consumers.
- El Kremleri (Hand Creams) Hand creams for daily moisturizing care. For individual consumers.
- Duş Jelleri (Shower Gels) Shower gels for body cleansing. For individual consumers.
- Hediye Setleri (Gift Sets) Curated gift sets including home gift sets, perfume gift sets, cologne gift sets, bath and body care sets, and skin care sets. For individual consumers and corporate gifting.
- Parfum Artisanal - Elixir Extrait de Parfum No:1-7 Artisanal extrait de parfum collection in numbered No:1 through No:7 formats, available in 100ml and 10ml bottles plus refill bottles. High-end artisanal perfume line. For individual consumers.
Companies that use Atelier Rebul
Customer profileSegments2 records
Ideal customer profiles2 records
Atelier Rebul technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Atelier Rebul partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Atelier Rebul competitors and assessment
Company assessmentDirect peers
- 4711 Eau de Cologne: Historic German heritage eau de cologne brand dating back to 1792, with cologne, personal care, and gift-set ranges sold globally. Closest analogue to Atelier Rebul's Kolonya 80° line as a long-running heritage cologne with cultural roots.
- Nishane: Turkish niche and artisanal fragrance house, also Istanbul-rooted, offering extrait de parfum lines inspired by Turkish cultural themes and sold through own e-commerce plus international distribution. Directly comparable on origin, positioning, product format, and target consumer.
- Eyüp Sabri Tuncer: Iconic Turkish heritage cologne and personal care brand with more than 100 years of history, selling traditional kolonya, personal care, and home fragrance products across Turkey and internationally. Closest domestic comparison to Atelier Rebul on heritage, kolonya category, and gifting channels.
- Le Labo: Global artisanal fragrance and body care house known for hand-blended extraits, city-inspired collections, and refillable formats. Comparable to Atelier Rebul on the Elixir Extrait de Parfum numbered collection, artisan positioning, and body/home extensions.
- Memo Paris: Paris-based niche fragrance house whose collections are themed around travel destinations (Istanbul, Marrakech, etc.) and sold through own e-commerce and luxury retail. Direct comparison to Atelier Rebul on destination-inspired extraits and luxury positioning.
Broad incumbents
- Penhaligon's: British heritage fragrance and grooming house with numbered/collections extraits, body care, and a strong heritage narrative dating to 1870. Comparable to Atelier Rebul on the artisan extrait collection, heritage storytelling, and luxury gifting assortment.
- L'Occitane en Provence: Global heritage-inspired beauty and fragrance group with own retail, e-commerce, and a wide body/home range rooted in Provençal heritage. Comparable to Atelier Rebul on heritage-rooted beauty brand model, multi-category portfolio, and direct-to-consumer retail mix.
- Molton Brown: British heritage bath, body, and fragrance house with own e-commerce, department-store distribution, and a strong gifting business. Comparable to Atelier Rebul on heritage positioning, body/home extension, and gift-set assortment.
- Diptyque: Paris-based luxury fragrance, body care, and home fragrance (candles, room sprays) house with a strong heritage narrative and wide international retail footprint. Comparable to Atelier Rebul on home fragrance and gift set assortment, but operates at materially larger scale.
Regional players
- Selin Parfumerie: Turkish perfume and personal care brand selling its own fragrances plus third-party lines through a domestic retail and e-commerce footprint. Comparable on Turkish market focus and broad affordable fragrance/personal-care assortment, though with a different positioning tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Atelier Rebul social profiles
Digital presenceAtelier Rebul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atelier Rebul leadership team
Management profileNumber of profiles
Atelier Rebul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atelier Rebul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atelier Rebul
What does Atelier Rebul do?
Atelier Rebul manufactures and sells perfumes, colognes, hair and body mists, body care products, home fragrances (candles, reed diffusers, room sprays), and curated gift sets through its own e-commerce platform and physical retail stores in Turkey. The brand leverages 125+ years of heritage formulas originating from the 1895 Rebul pharmacy in Istanbul Pera, offering everything from everyday colognes (Kolonya 80°) to artisanal extrait de parfums in numbered Elixir collections.
Is Atelier Rebul a public or private company?
Atelier Rebul is a private company. It is classified as family owned and is currently operating.
When was Atelier Rebul founded?
Atelier Rebul was founded in 1895. It employs 11 to 50 people.
Where is Atelier Rebul based?
Atelier Rebul is headquartered in Beyoglu.
How does Atelier Rebul make money?
One revenue line is on record: product Sales (E-commerce and Retail).
Who are Atelier Rebul's main competitors?
Direct peers on record are 4711 Eau de Cologne, Nishane, Eyüp Sabri Tuncer, Le Labo and Memo Paris. Broad incumbents are Penhaligon's, L'Occitane en Provence, Molton Brown and Diptyque. Selin Parfumerie is listed as a regional player.
Does Atelier Rebul have an API?
No public API is recorded for Atelier Rebul.
What industry is Atelier Rebul in?
Atelier Rebul's product category is Fragrances and Personal Care. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAD, Eau de Cologne & Light Fragrances. Its NAICS code is 456120 and its SIC code is 2844.