What Photogram does

Photogram GmbH is a privately held Italian B2B SaaS and geospatial-services company headquartered in Vahrn, South Tyrol, that operates a fully automated, browser-based photogrammetry and surveying platform. The platform converts drone photos and videos, GPS-RTK survey data, and terrestrial laser scans into centimeter-accurate 3D point clouds, CAD/BIM models, and GIS datasets, replacing traditional desktop photogrammetry software (e.g., Pix4D, Agisoft) with cloud/serverless processing that requires no local installation. The company serves construction, civil protection, geotechnical engineering, heritage preservation, archaeology, and utility infrastructure customers, with a stated 3,500+ completed projects and a geographic concentration in the Alpine region of Italy and Austria.

The product portfolio comprises six modules: PhotoGRAM (drone photogrammetry to 3D point clouds with measurement tools), PhotoPOINT (proprietary GPS-RTK antenna plus iOS/Android app for centimeter-accurate GIS data capture), PhotoSCAN (online viewer and analyzer for large laser scan files), PhotoCAD (point-cloud-to-CAD/BIM conversion), PhotoTASK (360° panorama visualization with IoT overlay for Digital Twin use cases), and PhotoLIDAR (smartphone LiDAR capture for small indoor/outdoor sites). Revenue is generated through four streams: SaaS platform subscriptions (pricing not publicly disclosed), proprietary hardware sales (PhotoPOINT antenna at €2,490 per unit), usage-based equipment rental (antenna at €480 per 10 days, laser scanners from €450 per day), and professional services including on-site surveys, training, and custom digitization. Distribution is primarily direct: a self-serve web platform for SMBs, and enterprise outreach via WhatsApp, phone, and email for joint example projects and full-service delivery.

The company is founder-/team-operated, claims 12+ years of domain experience, and employs approximately 15 people including a Head of Development, AI Strategy Manager, full-stack engineers, geodesists, and 3D planners. Photogram participates in two multi-year EU-funded research collaborations — the EFRE ORCHESTRA project (2023–2026, sustainable water management with Fraunhofer Italia) and the Interreg NRI project (2024–2025, infrastructure sustainability rating led by TIQU) — and is actively developing AI-based object extraction from point clouds and ML-driven concrete mix optimization, indicating ongoing R&D investment without external venture funding.

Name

Photogram

Legal name

Photogram GmbH

Website

https://photogram.pro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Photogram is an Italian cloud-based photogrammetry platform that converts drone imagery, GPS-RTK data, and laser scans into centimeter-accurate 3D point clouds, CAD/BIM, and GIS outputs for construction, civil protection, heritage, and utility clients in the Alpine region.

Ownership category

akta.pro rank

Product category

Geospatial / Photogrammetry Software

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Photographic Services (54192)

SIC

Optical Instruments & Lenses (3827), Photographic Equipment & Supplies (3861)

akta.pro primary industry

3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

akta.pro secondary industries

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC)

Keywords

• Photogrammetry software
• 3D point cloud processing
• GPS-RTK surveying
• Drone mapping platform
• Laser scan visualization

Headquarters

HQ city

Vahrn

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Cloud Platform Subscription / SaaS: Online platform with automated photogrammetry and GIS processing, accessible via subscription. Customers upload drone photos/videos, GPS data, or laser scans and receive processed 3D models, point clouds, and GIS data in return. Processing is fully automated in cloud data centers.
2. PhotoPOINT Antenna Hardware: Sale of proprietary GPS-RTK antenna (PhotoPOINT Antenna) priced at 2,490.00 EUR per unit. Includes 2m carbon pole, mobile app, cloud platform access, and data sharing capabilities.
3. Equipment Rental: Rental of PhotoPOINT antenna (480.00 EUR for 10 days minimum, 40.00 EUR per additional day) and laser scanners (from 450.00 EUR per day). Rental includes configuration and shipping costs. Equipment is shipped with a pre-paid return label.
4. Professional Services: Full-service offerings including on-site data acquisition (drone surveys, laser scanning, RTK measurements), joint example projects, platform training, and custom CAD/BIM digitization services (PhotoCAD) for converting point clouds to 2D/3D CAD or BIM models.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Photogram provides a fully automated, cloud-based online platform that converts drone photos and videos into centimeter-accurate georeferenced 3D point clouds, models, CAD/BIM outputs, and GIS data. The platform combines three core modules — PhotoGRAM (photogrammetric 3D point clouds from drone imagery), PhotoPOINT (GPS-RTK precision surveying using a proprietary antenna and mobile app), and PhotoSCAN (online laser scan visualization and analysis) — along with professional surveying services and equipment rental, all accessible via a web browser without local software installation.

Product overview

Photogram is a fully automated online platform for modern surveying, consisting of a cloud-based platform plus specialized modules. The core modules are: PhotoGRAM (photogrammetric 3D point cloud generation from drone photos/videos), PhotoPOINT (GPS-RTK precision surveying and GIS data capture), and PhotoSCAN (online laser scan data visualization and analysis). Add-on modules include PhotoCAD (point cloud to CAD/BIM model conversion), PhotoTASK (360-degree spherical panorama visualization), and PhotoLIDAR (smartphone-based LiDAR scanning). The 100% web-based platform automates all processing in the cloud, with measurability features, centimeter-accurate GPS-RTK surveying, and online visualization of laser scan data. Equipment rental (antennas and laser scanners) and professional services are also offered.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoGRAM: Photogrammetry module for creating 3D point clouds from drone photos or videos, with measurement and analysis functions.
• PhotoPOINT
• PhotoSCAN
• PhotoCAD
• PhotoLIDAR
• PhotoTASK

Products and services

• PhotoGRAM Photogrammetric 3D point cloud generation module that processes drone-captured photos and videos into centimeter-accurate 3D point clouds for construction, civil engineering, and surveying professionals. Enables measurement of volumes, areas, cross-sections, distances, and terrain models.
• PhotoPOINT GPS-RTK precision surveying and GIS data capture module using a proprietary antenna and mobile app (iOS and Android) for centimeter-accurate point collection, georeferenced photography, stakeout/point search, and GIS import/export (DXF, CSV, Shapefile, GeoJSON, TXT). Targeted at surveyors, municipalities, and infrastructure operators.
• PhotoSCAN Online viewer and analyzer for large laser scan data, supporting common formats (.las, .e57, .xyz) with integrated measurement tools (volumes, 2D/3D areas, sections, distances, points, terrain models), point cloud classification, and sharing via link. For surveyors, engineers, and GIS professionals.
• Photogram Online Platform Fully web-based cloud platform that automates all photogrammetric processing in Photogram's cloud data centers, requiring no specialized software installation or expert knowledge. Supports 3D point cloud generation, GPS-RTK surveying, and laser scan visualization with free lifetime updates and a free demo.
• Equipment Rental Rental of proprietary PhotoPOINT GPS-RTK antennas (480 EUR per 10-day minimum, 40 EUR per additional day) and laser scanners (from 450 EUR per day). Includes configuration, shipping, and pre-paid return labels. Targeted at surveying professionals and project teams needing equipment for short-term projects.
• Professional Surveying and Digitization Services Full-service offerings including on-site data acquisition via drone surveys, laser scanning, and RTK measurements; joint example projects with analysis; platform training; and PhotoCAD digitization services that convert point clouds into 2D/3D CAD or BIM models for AutoCAD, Revit, and ArchiCAD. Targeted at enterprises requiring turnkey deliverables.

Quantifiable outcome

• 3D model generation from drone photos in 20 minutes to 1 hour depending on size
• +2 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TIQU-Tiroler Qualitätszentrum für Umwelt, Bau und Rohstoffe GmbHcoreStrategic or Co-development Partner · 1 January 2024Lead project partner in the Interreg VI-A IT-AT NRI project (Nachhaltigkeits-Rating von Infrastrukturprojekten). Project budget of 1,166,102.35 EUR (EFRE-funded: 752,998.44 EUR), running from 01/2024 to 12/2025. Developing a holistic web-based evaluation tool for infrastructure sustainability.
• ISB - Institut Südtiroler Baustofftechnologie KGmbHminorStrategic or Co-development Partner · 1 January 2024Project partner in the NRI project developing sustainability assessment criteria for civil engineering in the Alpine region.
• TIWAG - Tiroler Wasserkraft AGminorStrategic or Co-development Partner · 1 January 2024Project partner in the NRI project contributing to sustainability evaluation of infrastructure projects in the Alpine region.
• Studio Staart di Cosaro, Forti e SchiavominorStrategic or Co-development Partner · 1 January 2024Project partner in the NRI project focusing on sustainability rating for infrastructure.
• UHG Consult ZiviltechnikerminorStrategic or Co-development Partner · 1 January 2024Project partner in the NRI project for civil engineering sustainability assessment.
• ALPERIA AGminorStrategic or Co-development Partner · 1 January 2024Project partner in the NRI project contributing to infrastructure sustainability evaluation methodologies.
• Fraunhofer Italia Research ScarlcoreStrategic or Co-development Partner · 1 September 2023Project partner in the EFRE 1014 ORCHESTRA project (Open smaRt teCHnologiEs Sustainable waTeR mAnagement), running from 09/2023 to 08/2026. Project budget of 945,656.40 EUR (funded: 628,890.24 EUR) under the EFRE 2021-2027 program for the Province of Bolzano-South Tyrol.
• Systems S.r.l.coreStrategic or Co-development Partner · 1 September 2023Project partner in the EFRE 1014 ORCHESTRA project. Collaborating on IoT technology and digital twin solutions for sustainable rainwater management.
• ClimaGrün S.r.l.minorStrategic or Co-development Partner · 1 September 2023Project partner in the ORCHESTRA project focusing on green technologies for rainwater management and urban environmental protection.
• Ingena S.r.l.minorStrategic or Co-development Partner · 1 September 2023Project partner in the ORCHESTRA project for sustainable water management technology development.
• SEAB S.p.AminorStrategic or Co-development Partner · 1 September 2023Project partner in the ORCHESTRA project contributing to sustainable urban water cycle management solutions.
• TIQU-Tiroler Qualitätszentrum für Umwelt, Bau und Rohstoffe GmbHminorStrategic or Co-development PartnerPartner in the Feinteiloptimierung im Beton project investigating sand sieve lines to optimize concrete mix composition and achieve up to 10% cement reduction for CO2 emission reduction.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pix4D: Swiss-founded photogrammetry software company offering cloud and desktop photogrammetry processing for drone and terrestrial imagery. Directly comparable to Photogram's PhotoGRAM module, with broader geographic reach and a larger user base across surveying, construction, and inspection verticals.
• DroneDeploy: Cloud-based drone mapping and photogrammetry platform with strong construction and enterprise surveying focus. Competes head-to-head with Photogram in automated drone-to-3D-model workflows, but at significantly larger scale with venture capital backing.
• Agisoft (Metashape): Photogrammetry software vendor offering desktop and cloud processing of drone imagery into 3D point clouds and orthomosaics. Directly comparable technical offering to Photogram's PhotoGRAM module, particularly for professional surveying and heritage applications.
• RealityCapture: Photogrammetry and 3D scanning software from Capturing Reality (Epic Games). Provides photo-to-3D-model processing comparable to Photogram's PhotoGRAM, used in surveying, heritage, VFX, and engineering.

Emerging players

• OpenDroneMap: Open-source drone imagery processing platform for generating point clouds, orthomosaics, and 3D models. Comparable in technical function to Photogram but open-source and community-driven rather than a commercial SaaS; competes on price and accessibility for SMB customers.
• Site Scan for ArcGIS: Esri's managed drone-to-GIS workflow that integrates photogrammetric processing directly with ArcGIS Online. Comparable to Photogram's combined PhotoGRAM + PhotoPOINT offering for enterprise and utility customers, but with the backing of Esri's geospatial platform.

Broad incumbents

• Trimble: Established surveying and geospatial hardware/software leader with Trimble Business Center, Trimble Access, and SiteVision. Provides the GPS-RTK and surveying instruments adjacent to Photogram's PhotoPOINT workflow, and increasingly offers cloud reality-capture features.
• Leica Geosystems (Hexagon): Premium surveying equipment and software provider under Hexagon, offering laser scanners (e.g., Leica BLK series) and GNSS receivers that overlap with Photogram's hardware-rental business (laser scanners) and PhotoPOINT GPS-RTK antenna offering.
• Esri (ArcGIS Site Scan / Drone2Map): GIS platform leader offering Drone2Map for ArcGIS and Site Scan for ArcGIS, both photogrammetry-driven drone mapping solutions integrated with the broader ArcGIS geospatial stack. Competes with Photogram's PhotoGRAM in utility, municipal, and civil protection use cases.
• Bentley Systems (iTwin Capture / ContextCapture): Infrastructure engineering software giant whose ContextCapture (now iTwin Capture) product provides photogrammetry-based reality modeling. Overlaps with Photogram in civil engineering, infrastructure, and heritage use cases but as part of a much broader portfolio (OpenRoads, OpenBuildings, AssetWise).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@photogram5583
• Facebookfacebook.com/photogram.pro
• LinkedInlinkedin.com/company/photogram-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Photogram