Careers Wales
Careers Wales (Careers Choices Dewis Gyrfa) is a Welsh Government-funded public sector body that delivers free, all-age careers information, advice and guidance across Wales via a digital platform, helpline, 30 offices, and school and employer partnerships.
- Company typePrivate
- Founded2013
- HeadquartersCardiff, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Careers Wales does
Careers Wales (legal entity: Careers Choices Dewis Gyrfa, CCDG) is a Welsh public sector body, wholly funded by the Welsh Government under a Framework Document and triennial remit letters, that delivers all-age careers information, advice and guidance across Wales. It serves school students (primary through Year 11, including special schools), post-16 learners in further education and sixth-form, parents and guardians, teachers and education professionals, individual job seekers, and Welsh employers. Designated as the official provider of impartial careers guidance in Wales, it operates as a free public service with no user fees.
Its core product portfolio is delivered through a web platform at careerswales.gov.wales, with on-premise ICT at Crosshands (Wrexham as backup) and a growing Microsoft Azure cloud tenancy covering email, file storage, Active Directory, CRM, and HR systems. Products span transaction tools (Job Search, Apprenticeship Search, Course Search), assessment tools (Buzz Quiz personality assessment, Career Match Quiz, Decision Making Quiz), content resources (Job Information database spanning hundreds of titles, Subjects and Jobs mapping, Future Jobs Wales), employability training (Skills to Succeed Academy with 41 modules, CV Builder with multiple templates, Video CV guidance), accreditation programmes for schools (Careers Wales Quality Award, Careers Development Award), and innovative engagement vehicles (CareersCraft on Minecraft, Work in Focus challenges). Distribution is hybrid: 24/7 self-serve digital plus a helpline (0800 028 4844), webchat, BSL via SignVideo, 30 controlled offices, community outreach venues, and school partnerships.
The business model is direct public-sector funding from the Welsh Government; end-user services are provided free of charge, and there is no commercial revenue model, no pricing tiers, and no disclosed fundraising. Customer segments are hybrid across individuals (students, parents, job seekers) and institutional users (schools, further-education colleges, employers). A related sub-brand, Working Wales, delivers adult employment support. The Chief Executive is Nikki Lawrence, with Amie Field (Director of Customer Strategy and Service Development) and Ruth Ryder (Director of Resources and Transformation) on the Senior Management Team.
Careers Wales firmographics
Firmographics- Name
- Careers Wales
- Legal name
- Careers Choices Dewis Gyrfa (CCDG)
- Website
- https://careerswales.gov.wales
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Careers Wales (Careers Choices Dewis Gyrfa) is a Welsh Government-funded public sector body that delivers free, all-age careers information, advice and guidance across Wales via a digital platform, helpline, 30 offices, and school and employer partnerships.
- Ownership category
- akta.pro rank
Careers Wales industry classification
Industry- Product category
- Career Guidance Services
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
- akta.pro secondary industries
- Job Placement, Matching & Career Navigation Services (EDAAAOAL), Career Services & Career Readiness (EDALABAB), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Individual Outplacement & Career Coaching (BPACAOAA)
Keywords
Where Careers Wales is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Careers Wales business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Public Sector Funding: Careers Wales is operated by Careers Choices Dewis Gyrfa (CCDG), a Welsh Government-funded public body. Services are provided free of charge to all users. The organisation operates under Welsh Government remit letters and produces operational plans to meet government objectives.
Go-to-market motion3 records
Distribution channels10 records
Marketing channels9 records
Careers Wales product offering
Product offeringCore offering
Careers Wales provides free, bilingual (Welsh and English) all-age careers information, advice and guidance services to people living in Wales, delivered through the CareersWales.com digital platform and careers advisers. Core offerings include job search, apprenticeship search and course search tools, online personality and career-matching quizzes (Buzz Quiz, Decision Making Quiz, Career Match Quiz), CV Builder, Video CVs, the Skills to Succeed Academy employability training programme, the immersive CareersCraft on Minecraft learning experience, an E-Portfolio tool, Work in Focus Challenges, the Jobs Growth Wales+ youth programme, employer-validated Quality Awards (Careers Wales Quality Award, Careers Development Award) and direct adviser support via phone, online and in-person channels.
Product overview
Careers Wales is a Welsh Government-funded careers information, advice, and guidance service operating as a single unified platform offering multiple integrated tools and resources. The core product portfolio includes job search, apprenticeship search, and course search utilities; personality and career matching quizzes (Buzz Quiz, Career Match Quiz, Decision Making Quiz); and a comprehensive Job Information database with subject-to-career mapping. Additional offerings include Skills to Succeed Academy (an online training programme), CV Builder with multiple templates and Video CV guidance, and Minecraft-based learning (CareersCraft). For educational settings, the service provides Work in Focus Challenges, Subject Posters, and accreditation programmes (Careers Wales Quality Award, Careers Development Award). The platform also serves employers through recruitment support and schools through the Education and Teaching Professionals portal, while offering dedicated resources for parents and young people with additional learning needs (My Future).
Differentiator
Problem solved
Functional benefit
Brands
- Working Wales: A related service managed by Careers Wales providing employment support and job placement services for adults in Wales.
Products and services
- Job Search
Quantifiable outcome
- 66% of pupils reported greater interest in construction and manufacturing/engineering careers after attending Careers Connections sessions
Companies that use Careers Wales
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Careers Wales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature12 records
Careers Wales partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Mid Wales Regional Skills PartnershipcorePartnership for the Careers Connections pilot programme connecting Mid Wales learners with local employers. First sessions took place at three schools in Powys and Ceredigion during autumn term, with Year 8 pupils meeting construction and manufacturing/engineering businesses.
- SignVideocorePartnership providing British Sign Language (BSL) interpretation services, making Careers Wales accessible to Deaf and BSL community users through video relay interpretation.
- Welsh GovernmentcorePrimary funder and strategic partner. Welsh Government provides remit letters every three years outlining delivery expectations to support key government policies and strategies. Framework Document governs the relationship.
- Welsh EmployerscoreEmployers across Wales partner with Careers Wales to support schools through Work in Focus challenges, work experience placements, and the Careers Connections programme. Partner employers include Cardiff and Vale University Health Board, Hafren Dyfrwy, Castell Howell, Bute Energy, Morlais, and others.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Careers Wales competitors and assessment
Company assessmentDirect peers
- Prospects: UK-wide graduate careers and employability service operated by Jisc. Comparable in delivering career information, job listings, and career guidance content, though focused on the higher education graduate audience rather than all-age.
- Milkround: UK graduate and student job board with career advice content. Comparable audience (school leavers, graduates) and overlapping job search and career guidance product surfaces with Careers Wales.
- Target Jobs: UK graduate careers website offering job listings, employer profiles, and career advice. Direct overlap with Careers Wales' school-leaver, apprenticeship, and career information offerings, particularly for the 16-19 Jobs Growth Wales+ cohort.
- National Careers Service (England): Statutorily designated UK government-funded all-age careers information, advice and guidance service for England. Closest structural peer to Careers Wales in terms of remit, funding model, and service scope, with the only meaningful difference being geography (England vs Wales).
- Skills Development Scotland: Scotland's national skills body delivering career information, advice and guidance funded by the Scottish Government. Directly comparable in mission, public funding model, school engagement, and digital service delivery to Careers Wales.
- Northern Ireland Careers Service (Department for the Economy): Statutory careers service for Northern Ireland, providing all-age impartial careers information, advice and guidance. Closest structural peer to Careers Wales across the four UK national careers services.
Emerging players
- UCAS: UK's university and college admissions service, with growing career discovery and apprenticeship content. Overlaps with Careers Wales on post-16 pathway planning, course search, and apprenticeship information.
Broad incumbents
- Indeed UK: Global private job search platform with deep listings, salary insights, and employer reviews. A broad incumbent competitor in the job-search surface of Careers Wales' offering, with a much larger data and traffic base.
- Totaljobs: Major UK private job board and recruitment platform. Overlaps with Careers Wales' job search and employer engagement capabilities but operates commercially at much greater scale.
- Reed: One of the UK's largest private employment agencies and job boards. Comparable in the job search and recruitment support function, but operates commercially at far greater scale and competes with Careers Wales for the same Welsh job-seeker audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Careers Wales social profiles
Digital presenceCareers Wales compliance and trust
Trust signalCompliance4 records
Careers Wales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careers Wales leadership team
Management profileNumber of profiles
Profiles3 records
Careers Wales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careers Wales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careers Wales
What does Careers Wales do?
Careers Wales provides free, bilingual (Welsh and English) all-age careers information, advice and guidance services to people living in Wales, delivered through the CareersWales.com digital platform and careers advisers. Core offerings include job search, apprenticeship search and course search tools, online personality and career-matching quizzes (Buzz Quiz, Decision Making Quiz, Career Match Quiz), CV Builder, Video CVs, the Skills to Succeed Academy employability training programme, the immersive CareersCraft on Minecraft learning experience, an E-Portfolio tool, Work in Focus Challenges, the Jobs Growth Wales+ youth programme, employer-validated Quality Awards (Careers Wales Quality Award, Careers Development Award) and direct adviser support via phone, online and in-person channels.
Is Careers Wales a public or private company?
Careers Wales is a private company. It is classified as state government owned and is currently operating.
When was Careers Wales founded?
Careers Wales was founded in 2013. It employs 501 to 1,000 people.
Where is Careers Wales based?
Careers Wales is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Careers Wales make money?
One revenue line is on record: public Sector Funding.
Who are Careers Wales's main competitors?
Direct peers on record are Prospects, Milkround, Target Jobs, National Careers Service (England), Skills Development Scotland and Northern Ireland Careers Service (Department for the Economy). UCAS is listed as an emerging player. Broad incumbents are Indeed UK, Totaljobs and Reed.
Does Careers Wales have an API?
No public API is recorded for Careers Wales.
What industry is Careers Wales in?
Careers Wales's product category is Career Guidance Services. Its primary akta.pro industry code is EDAFAMAK, Career Exploration, Interest/Skills Assessment & Pathway Planning, with a secondary code of EDAAAOAL, Job Placement, Matching & Career Navigation Services. Its NAICS code is 61169 and its SIC code is 7361.