Lodger
Lodger is a Dutch privately-held baby essentials brand selling OEKO-TEX-certified newborn apparel, sleeping bags, swaddles, and on-the-go accessories directly to parents and gift buyers across 25+ European country storefronts and via wholesale partners.
- Company typePrivate
- Founded2000
- HeadquartersWoerden, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lodger does
Lodger (legal entity: LODGER BV) is a Dutch privately-held baby essentials brand headquartered in Woerden, Netherlands, founded circa 2000 and operating at a small headcount of 11–50 employees. The company designs, sources, and sells a comprehensive range of newborn and infant products organized around three core categories: bedtime (sleeping bags with TOG values from 0.3 to 3.5, swaddle bags, swaddles, crib sheets, blankets, pajamas), clothing (wrap-around and traditional bodysuits, rompers, leggings, hats, scratch mittens, jumpsuits, snowsuits), and on-the-go accessories (footmuffs for strollers and car seats, handwarmers, wrap blankets, booties in cotton/wool/fleece/leather). Underlying product technology is concentrated in self-developed textile materials — organic cotton, hydrophilic cotton, muslin, fleece, and proprietary blends engineered to remain soft after repeated washing — combined with functional design features such as wrap-around snap closures, integrated scratch mittens, convertible 2-in-1 socks, and TOG-based temperature guidance. All products carry OEKO-TEX Standard 100 certification for freedom from harmful substances.
Lodger firmographics
Firmographics- Name
- Lodger
- Legal name
- LODGER BV
- Website
- https://lodger.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lodger is a Dutch privately-held baby essentials brand selling OEKO-TEX-certified newborn apparel, sleeping bags, swaddles, and on-the-go accessories directly to parents and gift buyers across 25+ European country storefronts and via wholesale partners.
- Ownership category
- akta.pro rank
Lodger industry classification
Industry- Product category
- Baby Essentials & Infant Textiles
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Sleepwear & Loungewear (Children) (CRAAAHAH)
- akta.pro secondary industries
- Toddler Apparel (2T–5T) (CRAAAHAB), Outerwear & Snowsuits (Children) (CRAAAHAF)
Keywords
Where Lodger is headquartered
LocationHeadquarters
- HQ city
- Woerden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Lodger business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct product sales: One-time product sales through e-commerce platform. Customers purchase individual items or gift sets at listed prices. No subscription or recurring revenue model.
- Wholesale/B2B sales: B2B sales channel where retailers and distributors purchase products in bulk for resale through their own retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual baby clothing items |
| Unit Pricing | Pay-as-you-go | Gift sets |
| Unit Pricing | Pay-as-you-go | Sleeping bags and bedding |
| Unit Pricing | Pay-as-you-go | Baby accessories |
| Unit Pricing | Pay-as-you-go | Baby footwear |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lodger product offering
Product offeringCore offering
Lodger designs, manufactures, and sells a range of baby and toddler essentials — including sleeping bags, swaddles, wrap bodysuits, booties, footmuffs, blankets, and gift sets — made from premium materials such as organic cotton, muslin, fleece, and hydrophilic cotton. The company operates its own direct-to-consumer e-commerce platform across 25+ European country storefronts alongside a B2B wholesale partner channel for retailers.
Product overview
Lodger is a baby essentials brand offering a comprehensive portfolio of soft, comfortable products for newborns and babies. The product range centers on core sleep solutions (sleeping bags, swaddles, blankets), clothing (bodysuits, pajamas, hats, mittens), and on-the-go accessories (footmuffs, slippers). Products are organized into distinct categories: Bedtime (sleeping bags, swaddles, pajamas, blankets), Babyclothes (bodysuits, jumpsuits, hats, mittens), Baby Booties (slippers in various materials), On the Go (footmuffs, handwarmers), Care (swaddles, swaddle clips, muslin cloths), and Gift Sets. The brand emphasizes premium materials like organic cotton, Merino wool, and fleece, with products designed for functionality (wrap designs, snap buttons, adjustable fits) and safety (OEKO-TEX certification). Key product lines include the Pointelle collection and various material-specific lines (knitted cotton, fleece teddy, leather).
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Sleeping Bags Range of sleeping bags including 4-seasons, muslin, summer, newborn, and sleeveless variants designed for safe baby sleep with various TOG values for different temperatures.
- Swaddle Bags & Swaddles Muslin swaddles in multiple sizes (70x70cm, 110x110cm) and swaddle bags with velcro fastening for easy swaddling of newborns to prevent startle reflex and promote better sleep.
- Wrap Bodysuits Wrap-around bodysuits with fold-over design and snap buttons for easy dressing without pulling over baby's head, made from 100% organic cotton with extra room for diapers.
- Baby Booties & Slippers Baby slippers available in multiple materials including knitted cotton, Merino wool, fleece, leather, and snow boots with various closure types and anti-slip options for different ages.
- Baby Clothing Full range of baby clothes including bodysuits (short/long sleeve), baby hats, scratch mittens, jumpsuits, leggings, overalls, pajamas, and snowsuits.
- Wrap Blankets Wrap blankets including teddy 3-in-1 blankets with hood and car seat compatibility, and newborn blankets for versatile use at home or on the go.
- Footmuffs & Handwarmers Footmuffs designed for strollers, buggies, and car seats to keep babies warm, including the Bunker footmuff with velcro closure and openings for harness straps; plus stroller handwarmers.
- Baby Gift Sets Curated baby gift box sets including Starter Set, Must Have Gift Set, and New Born Baby Gift Set, wrapped and delivered to desired address with personal message option.
- Muslin Cloths Muslin cloths in 3-packs, available in 70x70cm size, made of breathable knitted cotton for use as burp cloths, bibs, dummy cloths, or sun protection.
- Baby Blankets & Crib Sheets Baby blankets, cuddle blankets, crib sheets, and cot sheets made from soft breathable materials for nursery comfort.
Quantifiable outcome
- Products certified free of harmful substances through OEKO-TEX Standard 100
- +1 more outcomes
Companies that use Lodger
Customer profileSegments3 records
Ideal customer profiles2 records
Lodger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Lodger partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lodger competitors and assessment
Company assessmentBroad incumbents
- Ergobaby: Established global baby brand best known for baby carriers but with an expanded range of baby wraps, swaddles, and on-the-go accessories. Comparable premium positioning and B2B retail footprint.
- Babymoov: Larger European baby products brand with a broader portfolio (high chairs, baby monitors, bouncers) plus feeding and sleep items. Operates as a broader incumbent rather than Lodger's sleepwear-specialist niche.
Direct peers
- aden + anais: Premium baby brand best known for muslin swaddles, blankets, and sleeping bags — the closest direct comparable to Lodger's swaddle/sleep product line. Operates globally through DTC and wholesale with a similar premium, design-led positioning.
- Mori: DTC-first premium baby sleepwear and clothing brand using soft natural fabrics (bamboo, cotton), with a comparable focus on safe-sleep expertise and gift-set gifting. Strong overlap with Lodger's sleepwear/swaddle/romper categories.
- Noppies: Dutch baby and maternity clothing brand with multi-country European DTC presence and B2B wholesale. Overlaps with Lodger on baby apparel and uses a similar localized country-storefront model.
- Jollein: Dutch baby brand offering a near-identical product range: sleeping bags, swaddles, muslin cloths, bodysuits, and on-the-go accessories. Most direct regional peer to Lodger with overlapping Benelux wholesale relationships.
- Woolino: Premium baby sleeping bag specialist using Merino wool with a TOG-equivalent rating system — directly comparable to Lodger's TOG-rated sleeping bags. Targets a similar premium, design-conscious parent segment.
- Kyte Baby: DTC baby sleep and clothing brand built around bamboo-based sleep sacks and bodysuits. Directly competes with Lodger on premium sleep sacks and bodysuits, with strong U.S. distribution that Lodger lacks.
- Nattou: Belgian baby essentials brand with plush toys, sleeping bags, and gift sets — comparable premium positioning and Benelux distribution overlap with Lodger.
- Cam Cam Copenhagen: Danish premium baby brand with sustainable OEKO-TEX-certified baby textiles, sleepwear, and nursery products. Closely comparable to Lodger on premium organic baby apparel with strong European DTC presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lodger social profiles
Digital presenceLodger compliance and trust
Trust signalCompliance1 record
Lodger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lodger leadership team
Management profileNumber of profiles
Profiles1 record
Lodger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lodger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lodger
What does Lodger do?
Lodger designs, manufactures, and sells a range of baby and toddler essentials — including sleeping bags, swaddles, wrap bodysuits, booties, footmuffs, blankets, and gift sets — made from premium materials such as organic cotton, muslin, fleece, and hydrophilic cotton. The company operates its own direct-to-consumer e-commerce platform across 25+ European country storefronts alongside a B2B wholesale partner channel for retailers.
Is Lodger a public or private company?
Lodger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lodger founded?
Lodger was founded in 2000. It employs 11 to 50 people.
Where is Lodger based?
Lodger is headquartered in Woerden, Netherlands, in the Europe region.
How does Lodger make money?
Two revenue lines are on record. Direct product sales are the primary driver. The others are wholesale/B2B sales.
Who are Lodger's main competitors?
Broad incumbents on record are Ergobaby and Babymoov. Direct peers are aden + anais, Mori, Noppies, Jollein, Woolino, Kyte Baby, Nattou and Cam Cam Copenhagen.
Does Lodger have an API?
No public API is recorded for Lodger.
What industry is Lodger in?
Lodger's product category is Baby Essentials & Infant Textiles. Its primary akta.pro industry code is CRAAAHAH, Sleepwear & Loungewear (Children), with a secondary code of CRAAAHAB, Toddler Apparel (2T–5T). Its NAICS code is 315 and its SIC code is 5600.