Noppies
Noppies is a Netherlands-based specialty apparel retailer founded in 1991 that sells seasonal items and accessories. Following 2016–2017 acquisitions of Imps & Elfs and Queen mum, it operates a multi-brand portfolio spanning maternity and children's apparel categories.
- Company typePrivate
- Founded1991
- HeadquartersLelystad, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Noppies firmographics
Firmographics- Name
- Noppies
- Website
- https://www.noppies.com/en-en/
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Noppies is a Netherlands-based specialty apparel retailer founded in 1991 that sells seasonal items and accessories. Following 2016–2017 acquisitions of Imps & Elfs and Queen mum, it operates a multi-brand portfolio spanning maternity and children's apparel categories.
- Ownership category
- akta.pro rank
Noppies industry classification
Industry- Product category
- Maternity Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Maternity Specialty Department Stores (CRAGAGAE)
- akta.pro secondary industries
- Kids’ & Baby Apparel Retail (CRAAABAD), Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Noppies is headquartered
LocationHeadquarters
- HQ city
- Lelystad
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Noppies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Noppies product offering
Product offeringCore offering
Noppies is a Dutch apparel brand that offers a wide selection of seasonal items and accessories, primarily focused on maternity and women's wear. The company also extends its portfolio into children's clothing through its subsidiary brand Imps & Elfs (acquired 2016) and Queen mum (acquired 2017), both established names in the maternity and children's apparel segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Noppies seasonal apparel and accessories The Noppies core brand offers a wide selection of seasonal items and accessories for expecting and new mothers, including maternity clothing and complementary accessories. The product line is sold directly to consumers via the company's e-commerce website and is targeted at women during pregnancy and postpartum stages.
- Imps & Elfs children's wear Imps & Elfs is a children's clothing brand acquired by Noppies in 2016, expanding the company's portfolio into kidswear. The brand serves parents of infants and young children seeking quality apparel for their kids.
- Queen mum maternity and baby products Queen mum is a maternity and baby brand acquired by Noppies in 2017, broadening the company's reach into the maternity and infant apparel market. The brand serves expecting mothers and parents of babies with relevant clothing and accessories.
Companies that use Noppies
Customer profileIdeal customer profiles2 records
Noppies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noppies competitors and assessment
Company assessmentDirect peers
- Isabella Oliver: Premium maternity apparel brand with strong focus on workwear and occasion wear. Closely comparable to Noppies in target customer (expectant mothers), price point, and specialty positioning.
- Vertbaudet: European (French) specialty retailer focused on maternity, baby, and children's apparel with strong catalog and online presence. Highly comparable to Noppies in product mix, target customer, and European specialty positioning.
- Queen Mum (Noppies subsidiary): Acquired by Noppies in 2017, Queen Mum is a Dutch maternity apparel brand. Now part of the Noppies group but historically a direct peer in the maternity specialty category.
- Hatch (Hatch Collection): US-based maternity fashion brand offering premium contemporary clothing for pregnancy. Comparable to Noppies in target demographic and premium-specialty positioning, with a focus on style and versatility.
- Seraphine: UK-based maternity apparel specialist offering seasonal collections and accessories for expectant mothers. Direct competitor to Noppies' core maternity assortment with comparable premium-specialty positioning.
- Imps & Elfs (Noppies subsidiary): Acquired by Noppies in 2016, Imps & Elfs is a Dutch children's apparel brand. Now part of the Noppies group but historically a direct peer in the kids' apparel category.
Broad incumbents
- Carter's: Market-leading US children's apparel brand with significant scale and brand recognition. Comparable to the Imps & Elfs portion of Noppies' portfolio in kids' apparel, though operating at much greater scale and a much broader product assortment.
- H&M (Hennes & Mauritz): Global fast-fashion retailer with dedicated maternity lines and broad kids' apparel offerings. Represents the mass-market competitive alternative to Noppies' specialty positioning, with materially larger scale and faster inventory cycles.
- Motherhood Maternity: Large US-based maternity retailer offering broad assortment at accessible price points. Larger scale and broader product range than Noppies, but serves the same core maternity customer base.
Regional players
- Esprit: European apparel brand with children's lines, headquartered in Germany. Comparable in regional focus and breadth of apparel categories, though less specialized in maternity than Noppies.
Market position
Customer concentration
Noppies social profiles
Digital presenceNoppies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noppies leadership team
Management profileNumber of profiles
Noppies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noppies M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noppies
What does Noppies do?
Noppies is a Dutch apparel brand that offers a wide selection of seasonal items and accessories, primarily focused on maternity and women's wear. The company also extends its portfolio into children's clothing through its subsidiary brand Imps & Elfs (acquired 2016) and Queen mum (acquired 2017), both established names in the maternity and children's apparel segments.
When was Noppies founded?
Noppies was founded in 1991. It employs 51 to 100 people.
Where is Noppies based?
Noppies is headquartered in Lelystad, Netherlands, in the Europe region.
Who are Noppies's main competitors?
Direct peers on record are Isabella Oliver, Vertbaudet, Queen Mum (Noppies subsidiary), Hatch (Hatch Collection), Seraphine and Imps & Elfs (Noppies subsidiary). Broad incumbents are Carter's, H&M (Hennes & Mauritz) and Motherhood Maternity. Esprit is listed as a regional player.
Does Noppies have an API?
No public API is recorded for Noppies.
What industry is Noppies in?
Noppies's product category is Maternity Apparel. Its primary akta.pro industry code is CRAGAGAE, Maternity Specialty Department Stores, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 4581 and its SIC code is 5621.