A Tarde FM
A Tarde FM is a 38-year-old regional Brazilian radio station broadcasting on 103.9 FM in Salvador, Bahia, operated as the radio arm of Grupo A Tarde media group. It delivers music, news, and cultural programming to Bahia listeners across FM, web, mobile apps, and podcast platforms, monetizing exclusively through local and regional advertising.
- Company typePrivate
- Founded1985
- HeadquartersSalvador, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What A Tarde FM does
A Tarde FM is a Brazilian radio station headquartered in Salvador, Bahia, broadcasting on the 103.9 FM frequency. Founded around 1985, the station is a 38-year-old cultural-content radio property focused on news, music, and cultural programming relevant to the Salvador and Bahia region. It is the radio arm of Grupo A Tarde, a diversified regional media conglomerate that also controls Portal A Tarde (news portal), Jornal Massa! (newspaper), Agencia A Tarde (news agency), and A Tarde Educacao (education division), giving the station access to cross-property content pipelines and a broader regional audience base.
The core product is a live FM broadcast, extended across a multi-channel digital footprint: a website with live streaming (atardefm.com.br), native iOS and Android mobile applications, a podcast platform hosting named programs such as 'Isso é Bahia', 'A Tarde Esporte Clube No AR', 'Papo Reto', and 'Conversa Brasileira', and active social channels on Facebook, Instagram, and WhatsApp. The station also operates branded live properties including the annual Festival A Tarde FM (music and cultural festival) and Arena A Tarde (event venue), and publishes a 'Agenda Cultural' calendar covering Salvador/Bahia events. The technology stack is described as radio broadcast infrastructure with digital streaming — no proprietary software, AI/ML systems, or developer APIs are disclosed.
A Tarde FM operates a single-sided advertising revenue model. Listener access to the broadcast, podcasts, and content is free; monetization is driven by selling on-air and digital advertising to local and regional Bahia businesses via a downloadable media kit. Leadership is represented by Director Jefferson Beltrão, and the organization sits within the 11-50 employee range. There is no evidence of public listing, external funding, M&A activity, or subscription/pricing tiers — the company is a private, advertising-funded radio property operating within a larger diversified media group.
A Tarde FM firmographics
Firmographics- Name
- A Tarde FM
- Legal name
- A Tarde FM
- Website
- https://atardefm.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Tarde FM is a 38-year-old regional Brazilian radio station broadcasting on 103.9 FM in Salvador, Bahia, operated as the radio arm of Grupo A Tarde media group. It delivers music, news, and cultural programming to Bahia listeners across FM, web, mobile apps, and podcast platforms, monetizing exclusively through local and regional advertising.
- Ownership category
- akta.pro rank
A Tarde FM industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
Keywords
Where A Tarde FM is headquartered
LocationHeadquarters
- HQ city
- Salvador
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
A Tarde FM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising revenue: A Tarde FM generates revenue through advertising, offering businesses the opportunity to advertise on the radio station. The station provides a media kit for potential advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free listener access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
A Tarde FM product offering
Product offeringCore offering
A Tarde FM is a regional radio station broadcasting on 103.9 FM in Salvador, Bahia, delivering music, news, cultural content, and entertainment programming to listeners in the Bahia market. Distribution extends beyond FM to website streaming, native iOS/Android mobile apps, podcasts, and social media. Revenue is generated by selling advertising and media kit placements to local and regional businesses.
Product overview
A Tarde FM is a Brazilian radio station based in Salvador, Bahia, operating on 103.9 FM frequency. The station operates as a unified radio broadcasting product with associated digital platforms, including a mobile application for iOS and Android, a website streaming service, and a podcast platform featuring named programs such as 'Isso é Bahia', 'A Tarde Esporte Clube No AR', 'Papo Reto', and 'Conversa Brasileira'. The station also publishes news content, maintains cultural event calendars, runs promotional campaigns, and hosts photo galleries documenting cultural events and its own branded festivals including the Festival A TARDE FM.
Differentiator
Problem solved
Functional benefit
Brands
- Arena A Tarde: Event venue and space associated with A Tarde FM for live events and shows.
- Festival A Tarde FM
Products and services
- A Tarde FM Radio Broadcasting Free-to-listener FM radio service on 103.9 in Salvador, Bahia, featuring music, news, cultural coverage, and live streaming on the website, supported by advertising revenue.
- A Tarde FM Mobile App Native mobile application on iOS App Store and Android Google Play for streaming the A Tarde FM broadcast and accessing related content, targeted at listeners on smartphones.
Companies that use A Tarde FM
Customer profileSegments2 records
Ideal customer profiles2 records
A Tarde FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Tarde FM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo A TardecoreA Tarde FM is part of Grupo A Tarde, a media conglomerate in Bahia that includes Portal A Tarde (news portal), Jornal Massa! (newspaper), Agencia A Tarde (news agency), and A Tarde Educacao (education division). The station operates as the radio arm of this media group.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
A Tarde FM competitors and assessment
Company assessmentOthers
- Spotify: Global on-demand audio streaming platform competing for the same Bahia listener time and digital ad dollars — not a direct broadcast peer, but the dominant structural substitute threatening linear radio ad share.
Direct peers
- CBN: Brazilian news/talk radio network from Grupo Globo broadcasting on FM in Salvador — overlaps with A Tarde FM's news, sports and talk programming and competes for the same advertiser mix.
- BandNews FM: Brazilian all-news FM radio network affiliated with Grupo Bandeirantes, with affiliates in major markets including Salvador — direct competitor for news-format listeners and regional advertisers.
- Alpha FM: Brazilian FM network focused on light music formats, with broadcast plus website/app streaming — competes for similar listener demographics and SMB advertisers with a comparable freemium ad-supported model.
- Jovem Pan: Major Brazilian FM radio network with news, talk, and music programming on multiple frequencies including Salvador — competes directly for Bahia ad budgets and listeners with a similar terrestrial + digital streaming model.
- Rádio Itapoan FM: Established Salvador FM music station with a strong local and regional audience — direct competitor for A Tarde FM's music programming, live-event tie-ins and Bahia cultural advertisers.
- Antena 1: Brazilian adult-contemporary FM radio network with national reach and digital streaming — comparable premium-music positioning, ad-sales model and multi-platform distribution strategy.
- 93 FM: Brazilian FM music radio station with multi-market presence and digital streaming — comparable broadcast-plus-digital ad-supported model targeting similar mass-market audiences.
- Rádio Metrópole: Salvador-based FM radio station competing head-to-head in the Bahia market for music listeners and local ad spend with a comparable broadcast + digital distribution setup.
Broad incumbents
- Grupo Globo: Largest Brazilian media conglomerate; owns CBN radio and broader broadcast/print/digital assets that compete with Grupo A Tarde's portfolio including A Tarde FM for both audience share and regional ad budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
A Tarde FM social profiles
Digital presenceA Tarde FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Tarde FM leadership team
Management profileNumber of profiles
A Tarde FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Tarde FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Tarde FM
What does A Tarde FM do?
A Tarde FM is a regional radio station broadcasting on 103.9 FM in Salvador, Bahia, delivering music, news, cultural content, and entertainment programming to listeners in the Bahia market. Distribution extends beyond FM to website streaming, native iOS/Android mobile apps, podcasts, and social media. Revenue is generated by selling advertising and media kit placements to local and regional businesses.
Is A Tarde FM a public or private company?
A Tarde FM is a private company. It is classified as corporate owned and is currently operating.
When was A Tarde FM founded?
A Tarde FM was founded in 1985. It employs 11 to 50 people.
Where is A Tarde FM based?
A Tarde FM is headquartered in Salvador, Brazil, in the Latin America region.
How does A Tarde FM make money?
One revenue line is on record: advertising revenue.
Who are A Tarde FM's main competitors?
Spotify is listed as an others. Direct peers are CBN, BandNews FM, Alpha FM, Jovem Pan, Rádio Itapoan FM, Antena 1, 93 FM and Rádio Metrópole. Grupo Globo is listed as a broad incumbent.
Does A Tarde FM have an API?
No public API is recorded for A Tarde FM.
What industry is A Tarde FM in?
A Tarde FM's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM). Its NAICS code is 516110 and its SIC code is 4832.