Emphasis Communication

What Emphasis Communication does

Emphasis Comunicación (legal entity Emphasis Publicidad S.L.) is a Madrid-based, full-service communication, advertising, and public relations agency founded in 1999. The firm operates as a small boutique (1-10 employees) under the leadership of Director Patricia Herranz and Technical Director José Luis Armero, with a team whose members collectively bring more than 25 years of sector experience. Its service portfolio spans seven core offerings: communication campaigns and media relations, conventional and digital advertising (press, radio, TV, outdoor, plus Facebook/Instagram/Google), large-format banner and rooftop signage installation, public relations and event organization, trade show stand design and production, web design and digital marketing (newsletters, email marketing, SEO/SEM), and social media management.

The firm's underlying technology stack is conventional rather than proprietary — there are no disclosed platforms, APIs, AI/ML systems, or software products. Emphasis delivers services as project-based professional engagements, with pricing custom-quoted per client rather than published. Its go-to-market is sales-led and direct, anchored in long-tenured relationships with marquee Spanish institutions and multinationals, including Ayuntamiento de Madrid, Xiaomi, Coca Cola, Red Bull, Banco Santander, Cepsa, Sanitas, Servier, Federación Española de Baloncesto, and Novomatic.

The business model is straightforward professional services revenue across seven streams, all delivered as discrete projects (signage installations, vinyls, billboards, event production, trade show stands, social media management, and digital campaigns). The agency operates primarily in Madrid (headquarters at Calle Santiago Bernabéu, Chamartín district) with selective international signage deployment. It serves a diversified mix of government, healthcare, pharmaceutical, real estate, sports, financial services, and consumer goods clients, with no disclosed funding, M&A activity, or investor backing, indicating a privately-held lifestyle agency rather than a scaling enterprise.

Name

Emphasis Communication

Legal name

Emphasis Publicidad S.L.

Website

https://emphasiscomunicacion.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Emphasis Comunicación is a Madrid-based, full-service communication, advertising, and public relations agency founded in 1999, serving Spanish government institutions and enterprises such as Ayuntamiento de Madrid, Xiaomi, Coca Cola, and Banco Santander through project-based creative, digital, signage, and event services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAJ

Digital PR & Social Media Communications

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFABAB

Digital & Programmatic Media Buying (Display, Video, CTV, Audio)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Marketing communication
• Advertising services
• Public relations
• Event organization
• Digital marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and PR Services: Press campaign promotion, media news insertion, press conference organization for clients
2. Conventional and Digital Advertising: Design and strategy of advertising campaigns across press, radio, TV, outdoor, Facebook, Instagram, Google platforms. Creative development and media buying.
3. Large Format Advertising and Signage: Installation of large format banners and rooftop signs in emblematic city locations, both in Spain and abroad
4. PR Events and Protocol: Organization, development and follow-up of events. Custom methodology development for each client. Protocol for public and private event organization.
5. Trade Show Stands: Specialists in design, production, assembly and disassembly of trade show stands and events with innovative and quality designs
6. Web Development and Digital: Website design and development, newsletter design and distribution, email marketing, SEO/SEM for search engine positioning
7. Social Media Management: Social media strategy design, message definition, target audience identification, social network selection, community management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Emphasis Comunicación is a full-service communication, advertising and public relations agency that delivers integrated marketing solutions for corporate and institutional clients. Its core offering spans press communication and media relations, conventional and digital advertising (press, radio, TV, outdoor, Facebook, Instagram, Google), large-format outdoor advertising and signage installation, event organization and protocol, trade show stand design and production, web design with SEO/SEM and email marketing, and social media community management.

Product overview

Emphasis Comunicación is an integrated communication, advertising, and public relations agency founded in 1999. The company operates as a single unified service offering rather than a platform architecture. Its core service portfolio consists of seven main offerings: Comunicación (communication campaigns and media relations), Publicidad Conventional y 2.0 (traditional and digital advertising), Publicidad Lonas Gran Formato y Rótulos (large format outdoor advertising), RRPP (public relations and event organization), Stands para Ferias (trade show stand design and production), Páginas Web (web design and digital marketing), and Gestión de Redes Sociales (social media management). These services are offered as integrated communication solutions to help clients build brands that inspire trust and loyalty while increasing sales of products and services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Monthly newsletter distribution to 11,000+ members for Club de Campo Villa de Madrid
• +1 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ogilvy: Global advertising and PR network with operations in Spain serving many of the same multinational clients (Coca-Cola, Santander, Xiaomi-adjacent) that Emphasis Comunicación serves. Comparable across advertising, PR, and digital services but at vastly larger scale and geographic reach.
• BBDO: Global advertising network with operations in Spain delivering creative campaigns, digital, and communications services. Directly comparable service mix to Emphasis Comunicación for brand and enterprise clients, though at much larger scale.
• McCann: Global creative agency network with a Madrid office serving enterprise clients across advertising, branding, and digital. Competes with Emphasis for the same brand and government-tier accounts in Spain, but as part of a much broader portfolio.
• Publicis: Global advertising and communications holding company with established Spain operations. Comparable in offering advertising, media buying, digital, and PR services to large enterprise and government clients, but at significantly greater scale and integration.
• LLYC (Llorente y Cuenca): Major Spanish-origin PR and communications firm with deep corporate, government, and healthcare communications practices across Spain and Latin America. Directly comparable in scope of communications and PR services Emphasis Comunicación provides, though considerably larger and geographically broader.
• Dentsu: Global advertising and media services group with Spain operations offering integrated communications, media planning, and digital marketing. Comparable in scope of services offered to multinational clients in the Spanish market.
• TBWA: Global creative agency network with a Spanish presence offering integrated advertising, digital, and brand strategy. Competes for the same multinational brand accounts in Spain as Emphasis Comunicación, including in the beverage and technology categories.

Direct peers

• Roman y Asociados: Madrid-based public relations agency focused on corporate communications, crisis management, and stakeholder engagement. Directly comparable in the PR/communications services Emphasis provides, particularly for corporate, healthcare, and institutional clients.
• Shackleton: Madrid-headquartered creative agency known for integrated campaigns, digital content, and brand storytelling. Comparable in offering integrated advertising and creative communications to Spanish clients, with similar boutique positioning relative to global networks.
• Tinkle: Madrid-based creative and communications agency offering integrated advertising, branding, digital, and PR services to Spanish and multinational clients. Closely comparable in service mix and Madrid-market focus, competing for similar mid-tier brand accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emphasiscomunic
• Facebookfacebook.com/Emphasis-Comunicaci%C3%B3n-130720990289952

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emphasis Communication