Mint Green Group

What Mint Green Group does

Mint Green Group is a Canadian brand distribution and retail solutions company founded in 1974 and headquartered in Pointe-Claire, Quebec. The company acts as the exclusive Canadian distributor for nine major brands across golf, tennis, and sports-lifestyle categories, including Nike Golf, Nike Tennis, Converse, Cleveland Golf, Srixon, XXIO, Dunlop tennis, '47 Brand (NHL, MLB, NBA, NFL, CFL, MLS headwear and apparel), and U.S. Kids Golf. It also distributes Nike Golf in the United States, with a territory sales presence in Washington state and North Idaho. Across Canada and the US, Mint Green Group serves more than 7,000 retail accounts with a team of over 300 employees and operations conducted in both English and French for the Canadian market.

The company's operations are powered by a NetSuite ERP platform integrated with a HighJump/Körber warehouse management system, multiple EDI platforms (TrueCommerce, SPS Commerce, Orderful), the NuOrder B2B ordering platform for retail accounts, and Shopify for B2C commerce, alongside Microsoft Office 365 for productivity. Retailers transact through a dedicated customer portal (mymintaccount.com) and undergo onboarding via credit application processes. The stated service offering spans four pillars: Sales & Operations (marketplace engagement across 7,000+ retailers), Design (brand-right product and graphic design), Production (consistent execution to brand standards), and Marketing (brand amplification at retail and consumer levels), positioning the company as a brand-building partner rather than a pure transactional distributor.

The revenue model is distribution margin: Mint Green Group purchases from brand principals and resells to retail accounts, monetized through transactional spread on branded products. Go-to-market is direct sales-led, with territory-based field sales representatives managing retail accounts, processing credit applications, presenting product lines, and representing brands at industry tradeshows. The business is privately held and family-owned, founded by Ted Fletcher, with his daughter Joanne Fletcher serving as CEO and Adam Cox as President. The company does not disclose revenue, has no outside institutional investors or funding rounds on record, and operates as a going concern with active hiring and an updated digital footprint.

Name

Mint Green Group

Legal name

Mint Green Group Inc.

Website

https://mintgreen.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Mint Green Group is a Canadian brand distribution company serving 7,000+ retailers across Canada and the US as exclusive Canadian distributor for Nike Golf, Nike Tennis, Converse, and other golf, tennis, and sports-lifestyle brands, with 300+ employees and 50+ years of operating history.

Ownership category

akta.pro rank

Product category

Sports Goods Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Brand distribution services
• Sports apparel distribution
• Golf equipment distribution
• Retail solutions
• Exclusive brand representation

Headquarters

HQ city

Pointe-claire

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Distribution and Representation: Mint Green Group generates revenue by acting as the exclusive Canadian distributor for Nike Golf, Nike Tennis, Converse, and other major sports-lifestyle brands. They sell products to retail accounts (over 7,000 retailers), earning margin on distribution. The company also serves as exclusive Canadian distributor for Cleveland Golf, Srixon, XXIO, Dunlop, and U.S. Kids Golf. As the exclusive distributor for Nike Golf and Nike Tennis in Canada, the company drives sales of branded products through their retail network.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Mint Green Group is a Canadian-headquartered brand distribution and retail solutions company that serves as the exclusive Canadian distributor for Nike Golf, Nike Tennis, and Converse, and also distributes '47 Brand, Cleveland Golf, Srixon, XXIO, Dunlop Tennis, and U.S. Kids Golf in Canada (plus Nike Golf in the US). The company sells branded sports-lifestyle, golf, and tennis merchandise through a network of more than 7,000 retailers across Canada and the USA, supported by sales & operations, design, production, and marketing services.

Product overview

Mint Green Group is a sports-lifestyle brand distribution and retail solutions company with over 50 years of experience. The company operates as a single unified distribution service offering, managing brand partnerships across Golf, Tennis, and Lifestyle categories. The product portfolio consists of distribution rights for eight major brands: Nike (Golf & Tennis, Canada-exclusive), Converse (Canada-exclusive), '47 Brand, Cleveland Golf, Srixon, XXIO, Dunlop Tennis, and U.S. Kids Golf. Internal operations are powered by a NetSuite ERP platform integrated with WMS (HighJump), EDI platforms (TrueCommerce, SPS Commerce, Orderful), B2B commerce (NuOrder), and B2C eCommerce (Shopify). Services include sales and operations, design, production, and marketing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Nike Golf & Nike Tennis Distribution (Canada) Exclusive Canadian distribution partnership for Nike Golf and Nike Tennis products, sold to retail accounts across Canada.
• Converse Distribution (Canada) Exclusive Canadian distributor for Converse footwear and apparel, sold to retail accounts coast to coast.
• '47 Brand Distribution Distribution of '47 Brand NHL, MLB, NBA, NFL, CFL, and MLS headwear and apparel to Canadian retailers.
• Cleveland Golf Distribution (Canada) Canadian distribution of Cleveland Golf equipment, including wedges and short-game products, to retailers.
• Srixon Distribution (Canada) Canadian distribution of Srixon golf clubs, golf balls, and accessories to retailers.
• XXIO Distribution (Canada) Canadian distribution of XXIO premium golf equipment targeting discerning golfers with moderate swing speeds.
• Dunlop Tennis Distribution (Canada) Canadian distribution of Dunlop tennis rackets, balls, and accessories to retailers.
• U.S. Kids Golf Distribution (Canada) Canadian distribution of U.S. Kids Golf properly fit junior golf equipment and accessories to retailers.
• Nike Golf Distribution (USA) Distribution of Nike Golf products to retail accounts across the United States, including dedicated territory sales coverage.
• B2B Customer Portal (mymintaccount.com) Online account portal used by retail customers to manage orders, accounts, and access Mint Green Group distribution services.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Pat Fletcher Scholarship FoundationminorOthersMint Green Group is a proud partner of The Pat Fletcher Scholarship Foundation, supporting student athletes. Since 1986, the foundation has provided over 500 post-secondary scholarships to deserving young golfers. The partnership supports the future of golf and embodies the company's community engagement values.
• Nike (exclusive Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group is the exclusive Canadian distributor for Nike Golf and Nike Tennis. As the world's leading designer and distributor of athletic gear, Nike partners exclusively with Mint Green Group to grow Nike Golf and Nike Tennis in Canada. This is a flagship partnership for the company.
• Converse (exclusive Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group is the exclusive Canadian distributor for Converse, the iconic brand that has defined self-expression and creative culture for over a century. The partnership brings Converse's spirit of creative individuality to Canadian communities from coast to coast.
• '47 Brand (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes '47 Brand headwear and apparel for NHL, MLB, NBA, NFL, CFL, and MLS in Canada. '47 creates premium sports lifestyle products for fans who see sport as a lifestyle.
• Cleveland Golf (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes Cleveland Golf products in Canada. Cleveland Golf is a leading equipment manufacturer specializing in short game technologies and solutions, with a strong presence on competitive tours worldwide.
• Srixon (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes Srixon golf clubs, golf balls, and accessories in Canada. Srixon is a global leader in golf equipment and innovation, serving a wide range of players including many top professionals.
• XXIO (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes XXIO premium golf equipment in Canada. XXIO is one of the world's fastest-growing premium golf equipment manufacturers, with products painstakingly crafted for discerning golfers with moderate swing speeds.
• Dunlop (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes Dunlop tennis products in Canada. For over 130 years, Dunlop has been driven by a passion for the game, providing every player with beautifully designed, technically advanced sports products.
• U.S. Kids Golf (Canadian distributor)coreChannel Partner/ Reseller/ DistributorMint Green Group distributes U.S. Kids Golf products in Canada. U.S. Kids Golf is the world's leading provider of properly fit golf equipment and accessories for kids, with a mission to help kids have fun learning golf and encourage family interaction.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridgestone Golf: Golf equipment and accessories manufacturer distributed through sporting goods and golf retail channels across North America. Comparable as a competing golf equipment brand sharing the same retail accounts as Mint Green Group's principals (Cleveland, Srixon, XXIO).
• PING Golf: Premium golf equipment manufacturer with direct-to-consumer and pro shop distribution in North America. Comparable as a golf-only brand that competes for shelf space and retailer mind-share alongside Mint Green Group's portfolio of golf equipment brands.
• TaylorMade Golf (Kering): Premium golf equipment and apparel brand owned by Kering. Highly comparable as a golf-focused brand distributed through Canadian and US sporting goods and pro shop retail accounts — directly overlapping Mint Green Group's Nike Golf portfolio positioning.
• Acushnet Holdings: Owner of Titleist, FootJoy, and other leading golf brands. Directly comparable as a global golf-focused brand operator with similar category expertise (golf equipment, apparel, accessories) and overlapping customer base of golf retailers and pro shops.
• Cobra Puma Golf: Golf equipment and apparel brand under PUMA, distributed in Canada and the US through sporting goods and golf retailers. Comparable as a golf lifestyle brand that Mint Green Group's President previously led in Canada.
• Topgolf Callaway Brands: Owner of Callaway, Odyssey, TravisMathew, Topgolf, and Jack Wolfskin. Comparable as a multi-brand golf and active lifestyle portfolio operator that distributes through similar retail channels (golf retailers, sporting goods chains) in North America.
• Wilson Sporting Goods (Amer Sports): Multi-sport brand portfolio owned by Amer Sports covering golf, tennis, baseball, basketball, and lifestyle. Comparable as a broad sporting goods brand operator with overlapping distribution into pro shops, sporting goods retailers, and department stores in North America.
• Adidas Golf: Golf apparel and footwear line from adidas, distributed through sporting goods and golf retailers globally. Comparable as a competing athletic brand's golf division (analogous to Nike Golf) distributed through the same North American retail ecosystem that Mint Green Group serves.

Broad incumbents

• Vista Outdoor (Revelyst): Multi-brand outdoor and sporting goods company (Revelyst includes CamelBak, Fox Racing, Bell, Giro). Comparable as a brand-aggregation platform that distributes lifestyle and sporting goods brands through sporting goods and specialty retailers in North America.
• Sumitomo Rubber Industries: Parent of Srixon, XXIO, Dunlop Sports, and Cleveland Golf — three of Mint Green Group's largest brand principals. Comparable as a global golf and tennis brand owner that relies on distribution partners like Mint Green Group to access Canadian and select US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/mint-green-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Green Group