XXIO

What XXIO does

XXIO is a premium golf equipment brand that designs, manufactures, and distributes lightweight golf clubs, golf balls, and related accessories for recreational and intermediate golfers, with a particular focus on moderate-to-high swing speed players who benefit from reduced club weight. The brand's core technology proposition centers on lightweight club construction and proprietary ball technology (Rebound Drive), with the product architecture organized into three tiers — XXIO 14 (current generation), XXIO Prime (premium lightweight), and XXIO Prime Royal Edition (luxury) — spanning Drivers, Fairway Woods, Hybrids, and Irons for both Men's and Ladies' segments. Individual club pricing ranges from approximately $324.99 (Prime Irons) to $999.99 (Prime Drivers), with the Royal Edition Ladies' full set priced at $2,999.99.

The business operates a hybrid B2C go-to-market model combining direct e-commerce (via us.dunlopsports.com) with a distributed network of authorized dealers and physical retailers across seven country-specific websites covering the USA, Australia, Canada, Europe, Japan, Korea, and South Africa. Ancillary services include club fitting programs, a trade-in program, and the Time Well Spent customer loyalty program. XXIO is wholly owned by Sumitomo Rubber Industries, Ltd. through its Dunlop Sports subsidiary, which also controls sister brands Srixon, Cleveland Golf, and Never Compromise, providing shared R&D, manufacturing, distribution, and co-marketing leverage. The US headquarters is in Huntington Beach, California, with a small (1-10 employee) operating footprint indicating the US entity functions primarily as a sales and marketing arm within the larger global brand.

Name

XXIO

Legal name

Sumitomo Rubber Industries, Ltd.

Website

https://xxiousa.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

XXIO is a premium golf equipment brand under Dunlop Sports (owned by Sumitomo Rubber Industries) that designs and distributes lightweight golf clubs, balls, and accessories for recreational and intermediate golfers across seven global markets.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industry

Golf Balls Retail (CRAMAGAB)

Keywords

• Golf equipment
• Golf clubs
• Golf balls
• Lightweight clubs
• Golf accessories

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Golf Club Sales: XXIO generates revenue primarily through the sale of golf clubs including drivers, fairway woods, hybrids, and irons. Products are sold across multiple tiers including standard XXIO 14, XXIO Prime (lightweight premium), and Prime Royal Edition (luxury). Individual clubs range from approximately $324.99 (irons) to $999.99 (drivers), with full sets commanding higher prices.
2. Golf Ball Sales: XXIO sells proprietary golf balls including XXIO HYPER RD and XXIO Rebound Drive II models. Golf balls are available individually and in multi-packs through the e-commerce platform and dealers.
3. Golf Accessories and Gear: Revenue is generated from the sale of golf bags, travel gear, headwear, headcovers, towels, umbrellas, and components. Accessories range from approximately $29.99 (headcovers) to higher price points for bags.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

XXIO designs, manufactures, and sells premium lightweight golf clubs (drivers, fairway woods, hybrids, irons), golf balls, and accessories under its XXIO 14, XXIO Prime, and XXIO Prime Royal Edition product lines. The brand serves recreational to intermediate golfers seeking enhanced clubhead speed and distance through ultra-lightweight construction and proprietary ball technologies.

Product overview

XXIO is a premium golf equipment brand under Dunlop Sports specializing in lightweight, technology-driven golf clubs designed to help golfers achieve greater distance and accuracy. The product portfolio centers on multiple golf club lines (XXIO 14, XXIO Prime, XXIO Prime Royal Edition) and previous generations (XXIO 13, XXIO 12, XXIO X) offered across Drivers, Fairway Woods, Hybrids, and Irons categories for both Mens and Ladies. The brand also offers golf balls (XXIO HYPER RD, XXIO Rebound Drive II), bundled club sets, gear accessories (bags, apparel, headwear), and services including club fitting, trade-in programs, and the XXIO Rewards loyalty program. XXIO positions itself around lightweight club technology with premium and luxury lines.

Differentiator

Problem solved

Functional benefit

Brands

• XXIO 14: Current generation XXIO golf clubs for men and ladies, including drivers, fairway woods, hybrids, and irons.
• XXIO Prime
• XXIO Prime Royal Edition
• XXIO Rebound Drive
• XXIO HYPER RD

Products and services

• XXIO 14 Golf Clubs
• XXIO Prime Golf Clubs
• XXIO Prime Royal Edition Golf Clubs
• XXIO HYPER RD Golf Balls
• XXIO Rebound Drive II Golf Balls
• XXIO Club Sets
• XXIO Gear and Accessories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sumitomo Rubber Industries, Ltd.coreOthersSumitomo Rubber Industries, Ltd. is the parent company of XXIO and the broader Dunlop Sports brand portfolio. ©2026 Sumitomo Rubber Industries, Ltd. All Rights Reserved. The company manufactures and distributes XXIO golf equipment globally through regional subsidiaries and distributors.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• PING: PING is a family-owned premium golf equipment manufacturer known for custom fitting and game-improvement clubs. Directly comparable to XXIO in the premium club category with a strong focus on fitting services and custom-fit equipment.
• Titleist (Acushnet Holdings): Titleist is the dominant premium golf ball and club brand owned by Acushnet Holdings. Direct competitor across XXIO's club and ball portfolio, with comparable premium pricing and similar target customer profile of performance-oriented golfers.
• Wilson Golf: Wilson Sporting Goods' golf division offers a broad range of clubs, balls, and accessories at multiple price tiers. Comparable to XXIO as a multi-tier golf equipment brand, though Wilson positions more heavily in mid-tier and value segments versus XXIO's premium focus.
• Callaway Golf: Callaway is a leading global premium golf equipment manufacturer offering drivers, irons, balls, and accessories across multiple price tiers. Direct competitor to XXIO in the premium and game-improvement club category, with overlapping dealer networks and similar target segments.
• Bridgestone Golf: Bridgestone Golf is the golf division of Bridgestone Corporation, offering premium clubs and a strong golf ball lineup. Comparable to XXIO as a Japanese-parented premium brand with both club and ball offerings, overlapping dealer channels, and similar target demographics.
• Cobra Golf: Cobra Golf is a premium golf equipment brand owned by Puma, focused on game-improvement and distance-maximizing clubs. Directly comparable to XXIO in targeting recreational golfers seeking distance and forgiveness benefits, with similar price-to-feature positioning.
• TaylorMade Golf: TaylorMade is a premium golf equipment brand specializing in drivers, irons, and golf balls with strong tour presence. Direct competitor in the premium club category, particularly in lightweight and distance-focused product lines that overlap with XXIO's positioning.
• Mizuno: Mizuno is a Japanese-founded premium golf equipment brand with strong reputation for irons. Comparable to XXIO in premium positioning, Japanese heritage, and focus on quality craftsmanship, though Mizuno is more established in the forged irons category.

Broad incumbents

• Srixon: Srixon is another sister brand to XXIO under Sumitomo Rubber Industries / Dunlop Sports, with strong golf ball heritage and a broader club line. Operates in the same parent portfolio with shared dealer network and similar premium positioning but with wider market reach.
• Cleveland Golf: Cleveland Golf is a sister brand to XXIO under the same Sumitomo Rubber Industries / Dunlop Sports portfolio, focused on wedges, irons, and putters. Operates as a related brand in the same parent ecosystem with shared distribution and target customer overlap.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Official_XXIO
• YouTubeyoutube.com/user/XXIOUSA
• Facebookfacebook.com/OfficialXXIO
• Instagraminstagram.com/xxiogolf
• LinkedInlinkedin.com/company/xxio-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XXIO