What Printall does

Printall (legal entity AS Printall, an Estonian Aktsiaselts) is a Tallinn-based commercial printing company founded in 1971 that produces magazines, newspapers, catalogs, yearbooks, paperback books, direct mail, flyers, and packaging-adjacent materials for European publishers, manufacturers, retailers, healthcare/wellness providers, government and education clients, and cultural or event organizations. Production is built on a hybrid offset (sheet-fed and heatset) plus digital print platform with a Kodak ColorFlow color management system, GMG-certified proofing, and Heidelberg press calibration delivering consistent color accuracy across runs and substrates. The operational stack is vertically integrated: prepress (file inspection, color correction, layout), printing (offset and digital), finishing (varnishing, foil stamping, spot UV, lamination, die-cutting, binding), and pan-European transportation, mail distribution, and storage logistics, including ClimateCalc-certified per-order CO2 calculation.

The business model is project-based B2B with quote-driven, Ex Works pricing (30-day validity) and no disclosed public price list. Go-to-market is sales-led through 15+ named regional account managers covering Scandinavia, Benelux/Germany, France, Norway/Iceland, Finland, the Baltic States, and Estonia, supported by a 10-language website and self-serve file delivery channels (WeTransfer for one-time jobs, Kodak Insite Prepress Portal for recurring customers, FTP/hotfolders for automated workflows). Over 65% of production is exported, with publications reaching North America, Asia, and Africa, and revenue diversification across at least six horizontal customer segments. The company is privately held with no disclosed institutional equity owners; non-dilutive funding has come exclusively from EU NextGenerationEU grants (€247,832.25 total across 2023 and 2025 projects) administered by the Estonian Business and Innovation Agency. Operating quality is documented by ISO 9001 and ISO 14001 certification, FSC and PEFC Chain of Custody, Nordic Swan Ecolabel (since 2010), and a customer satisfaction score of 9.3/10 for quality and 9.2/10 for service in the most recent survey.

Name

Printall

Legal name

AS Printall

Website

https://printall.ee

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Printall is a Tallinn, Estonia-based commercial printing company founded in 1971 that produces magazines, newspapers, catalogs, books, direct mail, and flyers via offset and digital presses for publishers, manufacturers, retailers, and public-sector clients across Europe, with over 65% of production exported internationally.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Books Printing (323117), Printing and Related Support Activities (323), Support Activities for Printing (323120)

SIC

Commercial Printing (2750), Book Printing (2732), Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

akta.pro secondary industries

Digital Printing (Short-Run, Variable Data) (MPAJALAC), Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Commercial printing services
• Offset printing
• Digital printing
• Prepress services
• Finishing services

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Offset Printing Services: Sheet-fed offset and heatset printing for magazines, newspapers, books, catalogs, and commercial materials
2. Digital Printing Services: Digital printing solutions for shorter runs and quick turnaround requirements
3. Prepress Services: File preparation, color conversion, image correction, layout and design services
4. Finishing Services: Varnishing, foil stamping, spot UV, lamination, binding, die-cutting, and other post-press operations
5. Transportation and Logistics: Shipping, mail distribution, and storage services across Europe

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Printall is a commercial printing company that produces magazines, newspapers, catalogues, books, and direct mail using offset (sheet-fed and heatset) and digital printing presses. It offers an integrated service stack spanning prepress (file preparation, color management, ICC profiles), finishing (varnishing, foil stamping, lamination, die-cutting, binding), and pan-European transportation, mail distribution, and storage logistics. The company serves B2B clients in publishing, manufacturing, retail, healthcare, public sector, and cultural markets, with most production exported internationally.

Product overview

Printall is a commercial printing company operating since 1971, offering a comprehensive portfolio of print products and services. The core offerings include five main print product categories: Direct Mail, Newspapers, Magazines, Catalogues, and Books. These are supported by an integrated service ecosystem comprising prepress/file delivery solutions (WeTransfer, Kodak Insite Prepress Portal, FTP hotfolders), finishing services (varnishing, foil printing, die cutting, lamination, binding), transportation and logistics, and color management (ICC profiles). The company has expanded into digital printing as a newer service line, and maintains environmental certifications (FSC, PEFC, Nordic Swan, ISO 14001, ClimateCalc) to serve international customers across Scandinavia, Benelux, UK, France, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Magazines Magazine printing with comprehensive finishing options including inserts, covers, address printing, and special binding, supporting high-quality coated and uncoated papers for publishers.
• Newspapers High-quality newspaper printing with color printing, inserts, covers, and address printing capabilities, supporting both coldset and heatset printing processes for publishers.
• Catalogues Product and information catalogue printing ranging from luxurious publications on premium paper with special finishes to more modest editions, optimized for newsprint and standard paper stocks.
• Books Book printing with a wide range of special finishing options and various binding styles supported for professional publishing.
• Direct Mail Personalized direct mail campaigns printed and delivered to target audiences, including address printing on labels, envelopes, or products themselves for direct marketing campaigns.
• Digital Printing Digital printing solutions for shorter runs and quick turnaround requirements, complementing Printall's traditional offset printing capabilities.
• Prepress Services File control and quality inspection, color correction and image editing, and complete layout and design services, including automatic preflight and visual checks for customers preparing print files.
• Finishing Services Comprehensive post-press finishing including perforation, varnishing (water, offset, UV), inserts, foil printing, spot varnishing, folding, embossing, spot colors, die cutting, lamination, and specialty binding options.
• Transportation and Logistics Flexible logistics solutions including shipping across Europe, post and distribution services, storage with inventory management, and ClimateCalc-certified CO2 footprint calculation for shipments.

Quantifiable outcome

• 95% of production waste recycled
• +4 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• KodakcoreTechnology or IntegrationKodak ColorFlow color management system used for strict color control and consistent print quality across production runs.
• GMGcoreTechnology or IntegrationGMG-certified proof prints used as reference standard for accurate color matching on untreated paper.
• HeidelbergcoreTechnology or IntegrationHeidelberg press calibration systems used for automated press calibration ensuring consistent quality regardless of run size.
• FSC (Forest Stewardship Council)coreOthersChain of Custody certification supporting environmentally responsible forest management. Printall follows FSC fundamental labor requirements.
• PEFC (Programme for the Endorsement of Forest Certification)coreOthersChain of Custody certification for sustainable forest management supply chain compliance.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cenveo: Cenveo is a US-based commercial printer offering custom labels, packaging, and commercial print, including direct mail and marketing materials. It is comparable to Printall in the direct mail, commercial print, and finishing dimensions of the business.
• Bertelsmann Printing Group (Mohn Media): Mohn Media is the German commercial printing arm of Bertelsmann, producing magazines, catalogs, books, and direct mail with heatset offset and digital capabilities. It is the most directly comparable European competitor to Printall in terms of product mix (magazines, catalogs, books), customer base (publishers and retailers), and export orientation.
• Walsworth Publishing: Walsworth is a family-owned US commercial printer focused on books, catalogs, and yearbooks with offset and digital capabilities. It is a direct peer for Printall's book, catalog, and yearbook product lines, which are explicitly listed as core products.
• CPI Group (formerly Clays): CPI Group is a major UK and European book and journal printer with heatset and digital capabilities, serving international publishers. It is a direct competitor for Printall's book and magazine work, especially for UK and Scandinavian publishing customers.
• Graphisches Centrum Cuno (GCC): GCC is a German commercial offset and digital printer focused on magazines, catalogs, and advertising materials, serving European publishers and agencies. It is a direct European peer with similar product mix, customer base, and B2B sales motion.
• Optimal Media: Optimal Media is a German commercial printer specializing in books, catalogs, and high-quality color print, with FSC/PEFC certifications and heatset offset production. It is a direct European peer in book/catalog printing with a comparable sustainability positioning to Printall.
• Quad/Graphics: Quad/Graphics is a large US-based commercial printer serving publishers, retailers, and direct marketers with magazines, catalogs, books, and direct mail. It is a relevant international peer because of the shared product mix (magazines, catalogs, direct mail) and B2B customer base, even though it operates at substantially larger scale.

Broad incumbents

• RR Donnelley (Donnelley Financial Solutions and related entities): RR Donnelley is a global incumbent in commercial printing, transactional print, and labels, with a broad portfolio that overlaps Printall's magazine, catalog, and direct mail work. It is a BROAD_INCUMBENT rather than a DIRECT_PEER because it operates across many print segments at global scale, not just the publisher/catalog niche.

Others

• Heidelberger Druckmaschinen: Heidelberger Druckmaschinen is a global manufacturer of offset and digital printing presses and a key technology partner of Printall (press calibration systems). It is included as an ecosystem participant: a supplier whose product roadmap and pricing directly affect Printall's equipment and operating economics.

Regional players

• Tallinna Raamatutrükikoda: Tallinna Raamatutrükikoda is another long-established Estonian printing company, focused on book printing and located in the same Tallinn market as Printall. It is a direct regional peer because it operates in the same domestic market with overlapping book and commercial print capabilities, even though it does not export to the same degree as Printall.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Printall