Booyah
Booyah is a San Francisco-based developer of real-world, location-based mobile games founded in 2008. The private company raised approximately $59.5 million from Accel, Kleiner Perkins, and DAG Ventures across four rounds ending in March 2013.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Booyah does
Booyah is a real-world, location-based game developer founded in 2008 and headquartered in San Francisco, California. The company builds mass-market games and entertainment products that integrate real-world location mechanics, targeting consumer gaming audiences. It operates as a private, for-profit company with 51-100 employees, according to firmographic data.
Booyah's business model centered on consumer mobile gaming distributed through digital channels, with monetization typically relying on freemium mechanics, in-app purchases, and advertising common to mobile games of its era. The company attracted tier-one venture capital backing from Accel, Kleiner Perkins Caufield & Byers, and DAG Ventures, which collectively deployed approximately $59.5 million across four funding rounds between October 2008 and March 2013. The largest single round was a $30 million raise in March 2013, with Accel also leading a prior $20 million round in May 2010.
Notably, Booyah's public website (booyah.com) currently displays only a verification/loading page rather than operational content, and no current products, management team, customer segments, pricing, or revenue figures are disclosed in the source data. The absence of any funding activity since March 2013 and the inactive digital footprint raise material questions about the company's current operating status, which the available data cannot confirm.
Booyah firmographics
Firmographics- Name
- Booyah
- Website
- https://booyah.com
- Company type
- Private
- Founded year
- 2008
- Headcount range
- 51–100 employees
- Short description
- Booyah is a San Francisco-based developer of real-world, location-based mobile games founded in 2008. The private company raised approximately $59.5 million from Accel, Kleiner Perkins, and DAG Ventures across four rounds ending in March 2013.
- Ownership category
- akta.pro rank
Booyah industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Software Publishers (5132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Booyah is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Booyah business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Booyah product offering
Product offeringCore offering
Booyah develops and publishes real-world, location-based mobile games and entertainment products aimed at mass-market consumers. The company's core activity is building casual, location-aware gaming experiences distributed through major mobile app stores. It operates as a for-profit game studio with a venture-backed growth profile, leveraging geolocation and social mechanics to differentiate within the casual mobile gaming category.
Differentiator
Problem solved
Functional benefit
Companies that use Booyah
Customer profileIdeal customer profiles1 record
Booyah technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Booyah partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Booyah competitors and assessment
Company assessmentDirect peers
- Jam City: Jam City is an independent mobile game studio operating F2P titles (Cookie Jam, Panda Pop, Harry Potter: Hogwarts Mystery). It is comparable to Booyah as a West Coast–based mid-sized mobile F2P studio targeting mass-market consumers.
- Peak Games: Peak Games is a mobile game developer known for casual and social card/board games. It is comparable to Booyah in mobile F2P casual games targeting mass-market audiences, and was similarly acquired (by Zynga) following a period of independent growth.
- Rovio Entertainment: Rovio is the developer of Angry Birds and other mobile F2P titles, with brand-driven IP and cross-media extensions. It is comparable to Booyah as an independent-to-mid-sized mobile game studio with mass-market IP ambitions.
- Scopely: Scopely is a mobile game developer and publisher with a portfolio of F2P titles across casual, mid-core, and social categories. It is comparable to Booyah as a similarly sized independent mobile game studio pursuing mass-market audiences with live-service titles.
- Niantic: Niantic is the dominant player in real-world, location-based mobile gaming with Pokémon GO, Ingress, and Pikmin Bloom. It is the most direct competitor to Booyah's stated focus on real-world location-based games, sharing both the gameplay mechanic and the AR/location-data technology stack.
Broad incumbents
- Playtika: Playtika is a publicly-traded mobile gaming company specializing in casual and social casino titles. It is comparable to Booyah in mobile F2P development and live-operations model, though at substantially larger scale and across different game genres.
- Zynga: Zynga is a major mobile and social games publisher (Words With Friends, FarmVille, CSR Racing) with global scale and live-ops expertise. It is comparable to Booyah as a mobile F2P game developer serving mass-market consumers, though Zynga operates across many casual categories rather than focusing on location-based play.
- King (Activision Blizzard): King is the developer of Candy Crush and one of the largest mobile F2P casual game studios globally. It shares Booyah's mass-market casual mobile gaming orientation, though King operates at vastly larger scale under Activision Blizzard ownership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Booyah social profiles
Digital presenceBooyah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booyah leadership team
Management profileNumber of profiles
Booyah funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booyah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booyah
What does Booyah do?
Booyah develops and publishes real-world, location-based mobile games and entertainment products aimed at mass-market consumers. The company's core activity is building casual, location-aware gaming experiences distributed through major mobile app stores. It operates as a for-profit game studio with a venture-backed growth profile, leveraging geolocation and social mechanics to differentiate within the casual mobile gaming category.
When was Booyah founded?
Booyah was founded in 2008. It employs 51 to 100 people.
Where is Booyah based?
Booyah is headquartered in San Francisco, United States, in the North America region.
Who are Booyah's main competitors?
Direct peers on record are Jam City, Peak Games, Rovio Entertainment, Scopely and Niantic. Broad incumbents are Playtika, Zynga and King (Activision Blizzard).
Does Booyah have an API?
No public API is recorded for Booyah.
What industry is Booyah in?
Booyah's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 5132 and its SIC code is 7990.