Florian

What Florian does

Florian s.r.o. is a Slovakia-based specialty retailer and authorized service provider for firefighting, rescue, and emergency-response equipment, founded around 2000-2001 and headquartered in Martin. The company operates a multi-channel model consisting of an e-commerce storefront (florianshop.sk) with nationwide delivery, three physical retail locations (Martin, Prešov, Poprad), a dedicated equipment service center (Turany), and a wholesale division for bulk orders. Its catalog spans more than 7,000 SKUs covering fire extinguishers and suppression systems, hydrants, hoses, pumps, nozzles, breathing apparatus, thermal cameras, firefighter clothing and footwear, safety signage, communication electronics, first-aid equipment, work-at-height gear, lifting bags, flood and wildland-fire response equipment, and related accessories.

Florian is an authorized distributor and service partner for a portfolio of premium international brands including Rosenbauer, Vallfirest, SAVA, HERON, IVECO, TOHATSU, MAGIRUS, FLIR, Hikmicro, and ZOLL, while also selling its own Florian-branded uniforms (FLORIAN PS II) and merchandise (Florian Collection). Beyond product distribution, the company generates revenue through authorized warranty and post-warranty repair services (including tire service and FOGMAKER systems), certified training courses for volunteer fire department personnel (machine operators, work-at-heights, radio operation, chainsaw operation, continuing education), and compliance/inspection services such as fire-protection equipment revisions and occupational-safety support. It maintains an official partnership with the Slovak Directorate of Fire and Rescue (DPO SR) for the supply of uniforms and equipment to volunteer fire departments.

The customer base of over 22,000 spans volunteer and professional fire brigades, municipalities, industrial and commercial enterprises, and individual consumers, with primary segments in the government and emergency-services verticals. Product pricing is per-unit with VAT-inclusive listed prices ranging from approximately €0.51 (safety signs) to €7,677 (Rosenbauer fans), with separate e-commerce and in-store pricing. The company is privately held, bootstrapped, with no disclosed external funding, parent company, or financial statements.

Name

Florian

Legal name

Florian s.r.o.

Website

https://florianshop.sk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Florian s.r.o. is a Slovakia-based specialty retailer and authorized service partner selling firefighting, rescue, and safety equipment through e-commerce, three retail stores, and wholesale, serving fire departments, municipalities, industry, and consumers with both third-party brands and its own Florian label.

Ownership category

akta.pro rank

Product category

Fire and Rescue Equipment Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Firefighting equipment
• Rescue gear
• Fire protection products
• Safety equipment
• Firefighter training

Headquarters

HQ city

Martin

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Retail sales of firefighting equipment, rescue gear, safety products, and related accessories through e-commerce and physical stores. Includes branded products under own Florian label as well as third-party brands.
2. Repair Services: Authorized warranty and post-warranty repair services for firefighting equipment including HERON generators, IVECO vehicles, TOHATSU motors, and MAGIRUS fire trucks. Includes tire service (pneuservis) and FOGMAKER systems.
3. Training Services: Training courses including machine operators for volunteer fire departments (DHZ and DHZO), work at heights training, radio equipment operation, chainsaw operation, and continuing education programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Florian s.r.o. is a Slovak retailer and wholesaler specializing in firefighting and rescue equipment, offering fire extinguishers, hydrant systems, firefighter clothing and footwear, breathing apparatus, fire hoses, pumps, forest-fire and flood-response gear, work-at-height equipment, thermographic cameras, and first aid supplies. The company complements its product distribution with an authorized repair service center in Turany, a brand-certified warranty workshop, and a training academy delivering courses for firefighters and emergency responders. It sells under its own Florian brand and as an authorized distributor for international manufacturers including Rosenbauer, HERON, IVECO, SAVA, FLIR, Hikmicro, and ZOLL.

Product overview

Florian is a specialized firefighting and rescue equipment e-commerce platform operating as a single unified online store (florianshop.sk) with physical retail locations in Martin, Prešov, and Poprad, plus a service center in Turany. The company offers over 7,000 products across approximately 24 years in the market, serving more than 22,000 customers. The product portfolio centers on two core divisions: firefighting equipment (fire extinguishers, hydrant systems, hoses, pumps, nozzles, breathing apparatus, thermal cameras, and forest fire equipment) and rescue/emergency equipment (first aid supplies, radio communications, safety signage, work-at-height gear, lifting bags, and firefighter clothing/footwear). The company distributes premium brands including Rosenbauer, Vallfirest, SAVA, HERON, FLIR, and Hikmicro alongside its own Florian branded clothing and accessories. Services include authorized warranty and post-warranty repairs, professional training courses, fire safety consultations, and equipment certification services.

Differentiator

Problem solved

Functional benefit

Brands

• Florian Collection: Company's own branded gift and merchandise collection including commemorative items featuring Saint Florian imagery
• FLORIAN PS II

Products and services

• Fire Extinguishers (Hasiace prístroje) Portable and wheeled fire extinguishers (powder, CO2, foam, water mist variants) for fire departments, industrial facilities, commercial premises, and individual consumers requiring compliant first-response fire suppression.
• Hydrant Systems (Hydrantové systémy) Indoor and outdoor hydrants, fire-water-supply components and accessories for residential, commercial, and industrial fire-water infrastructure.
• Firefighter Clothing and Footwear (Hasicské obleky a obuv) Structural and wildland firefighter turnout coats and trousers, boots, gloves, hoods, and related accessories sold to professional and volunteer fire brigades and to sport-firefighter enthusiasts.
• Breathing Apparatus (Dýchacie prístroje) Self-contained breathing apparatus (SCBA), compressed-air systems, masks, and accessories for fire and rescue teams and industrial users requiring respiratory protection.
• Fire Hoses, Nozzles, and Pumps (Hadice, prúdnice, čerpadlá) Fire hoses, nozzles, fittings, and portable/mobile fire pumps for frontline firefighting operations by professional and volunteer brigades.
• Forest Fire Equipment (Lesné požiarne vybavenie) Forestry fire tools, drip torches, backpacks, fire beaters, and wildland PPE for forest-fire response units and forestry operators.
• Flood Response Equipment (Povodňové vybavenie) Flood protection and water-rescue equipment including barriers, pumps, lifting bags, and related gear for flood and technical rescue response.
• Work-at-Height Equipment (Výšková pracovná technika) Tripods, harnesses, ropes, descenders, and rescue devices for working-at-height and high-angle rescue operations conducted by rescue teams and industrial users.
• First Aid Equipment (Prvá pomoc) First aid kits, trauma bags, defibrillators (including ZOLL AEDs), and resuscitation supplies for rescue teams, workplaces, and public spaces.
• Thermographic Cameras and Measurement (Termokamery a meranie) Handheld and mounted thermographic cameras, thermal imaging cameras, and measurement instruments distributed under FLIR and Hikmicro brands for fire, rescue, and industrial inspection use.
• Radio Stations and Communication (Rádiostanice a komunikácia) Professional and amateur radio stations, accessories, and communication equipment for emergency-services and radio-amateur customers.
• Power Generators (Elektrocentrály) Portable and stationary power generators for field operations, emergency power, and remote-site use by rescue teams, municipalities, and contractors.
• Safety Signage and Evacuation (Požiarne a únikové značenie) Fire safety signage, evacuation plans, photoluminescent markings, and related regulatory visual products for buildings and industrial sites.
• Firefighter Sport Equipment (Hasičský šport) Specialized equipment and apparel for the competitive firefighter sport (TFA, požiarny šport), sold to clubs and individual participants in Slovakia.
• Car Accessories and Workshop (Autodoplnky a dielňa) Vehicle-mounted warning lights, beacons, on-board equipment, and workshop tools sold to fire, rescue, and utility fleets.
• Authorized Repair and Service Center (Autorizovaný servis) Certified repair, maintenance, and warranty service for firefighting vehicles and equipment (including HERON authorized service), located at the Turany service center.
• Training Academy (Školiace stredisko) Paid courses for firefighters, rescue personnel, and industry covering equipment use, safety procedures, and specialized rescue techniques.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• RosenbauercoreChannel Partner/ Reseller/ DistributorAuthorized reseller and service partner for Rosenbauer premium firefighting equipment including clothing, boots, helmets, generators, motor sprayers, fire systems, and fans. Also operates Rosenbauer fanshop for merchandise.
• VallfirestcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Vallfirest wildfire fighting equipment including vehicles, pumps (LIGHT and MEDIUM series), fire bags, tools, clothing, helmets, masks, and SKID UNIT fire units for UTVs.
• HERON (Mayer Electric)coreChannel Partner/ Reseller/ DistributorAuthorized service and parts provider for HERON products including generators, pumps, and related equipment. Offers full warranty and post-warranty service.
• IVECOcoreChannel Partner/ Reseller/ DistributorAuthorized service partner for IVECO vehicles and provider of high-pressure modification systems specifically developed for IVECO DAILY vehicles.
• SAVAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for SAVA lifting bags including 8 Bar, VEGA 12 Bar, NOVA 15 Bar series, medium-pressure bags, and sealing bags. Also provides certified training.
• FLIR SystemsmajorChannel Partner/ Reseller/ DistributorReseller of FLIR thermal cameras for firefighting applications including FLIR K2 models designed specifically for firefighters.
• HikmicromajorChannel Partner/ Reseller/ DistributorReseller of Hikmicro thermal cameras including FT31, FB21, and FP21 models for firefighting and rescue applications.
• ZOLLmajorChannel Partner/ Reseller/ DistributorReseller of ZOLL AED Plus automated external defibrillators for emergency medical response applications.
• DPO SR (Directorate of Fire and Rescue)coreStrategic or Co-development PartnerPartnership with Slovak Directorate of Fire and Rescue for official uniforms, equipment, and documentation for volunteer fire departments (DHZO). Distributor of official DPO SR uniforms and merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magirus (CNH Industrial): German fire-truck and firefighting equipment manufacturer whose vehicles Florian services as an authorized partner; comparable in product mix (fire trucks, pumps, equipment) and customer base.
• Rosenbauer International: Austrian global manufacturer of firefighting vehicles and equipment and Florian's most important premium brand partner; serves overlapping end customers (fire departments, municipalities) and is a structural benchmark for the firefighting equipment sector.
• MSA Safety: Global safety equipment manufacturer (fire helmets, SCBA, thermal imaging) competing for the same procurement budgets as Florian's brand partners (FLIR, Hikmicro, Dräger).
• Drägerwerk: German manufacturer of breathing apparatus, gas detection, and safety technology whose products (e.g., Dräger PSS 3000) Florian distributes; competes for the same SCBA and rescue buyer budgets in Central Europe.

Emerging players

• Bullard: US-headquartered manufacturer of thermal imagers, fire helmets, and respiratory products comparable to the FLIR/Hikmicro thermographic and Dräger breathing apparatus lines Florian distributes.
• S-GARD Safety·Fire·Rescue: German manufacturer of firefighter protective clothing (EN 469) competing in the same apparel/footwear category as Florian's own FLORIAN PS II and Rosenbauer ranges.
• Vallfirest: Spanish wildfire-suppression equipment specialist whose products Florian distributes; comparable as a niche brand targeting the same forest-fire and rescue segments and increasingly climate-driven demand.
• HAIX Group: European manufacturer of firefighter and rescue boots comparable to Florian's firefighter footwear range; competes in the same wholesale procurement channels.

Regional players

• Cervinka Požární technika: Czech wholesaler and retailer of firefighting and rescue equipment adjacent to Florian's Slovak operations; the closest Central European retail/distribution peer with a comparable business model and target customers.

Others

• Ballyclare Limited: UK-based manufacturer and supplier of firefighter and rescue protective clothing comparable to Florian's apparel category; relevant comp for evaluating PPE attach economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/florianshop.sk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florian