ExamSmart
ExamSmart is a privately-held, founder-operated online platform that delivers subscription-based practice questions, videos, and simulations to help US candidates pass real estate licensing exams (salesperson, broker, managing broker) across all 50 states.
- Company typePrivate
- Founded2006
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What ExamSmart does
ExamSmart is a privately-held, founder-operated online platform that prepares candidates for US real estate licensing examinations (salesperson, broker, and managing broker) across all 50 states, with state-law content for a subset of states. The company was founded in 2006 by Brad Barker, a real estate educator with 35 years of industry experience, and operates from Kansas City, Missouri. The product is delivered as a self-serve web application compatible with multiple devices, with all original content authored by Barker.
The platform offers two annual subscription tiers: Basic at $49/year (approximately 400-500 practice questions, comprehensive explanations for both correct and incorrect answers, hyperlink glossary, unlimited practice exams, detailed score reports, and 400+ flashcards) and Premium at $59/year (adds 68 integrated explainer videos including a 10-part Math series). Practice questions are aligned with the question categories used by the major testing services (PSI, Pearson VUE, and AMP), and 25 simulation questions support AMP Broker and Managing Broker candidates.
The business model is product-led growth sold exclusively through the company's own website (examsmart.com), with no third-party resellers, institutional partnerships, or app distribution. Marketing is content-driven via SEO articles and a glossary resource, with a free trial and 30-day money-back guarantee as conversion mechanisms. There is no disclosed funding, no M&A activity, and the company operates as a lean, owner-operated enterprise with Brad Barker serving as primary content creator and the publicly listed point of contact for customer support.
ExamSmart firmographics
Firmographics- Name
- ExamSmart
- Legal name
- ExamSmart
- Website
- https://examsmart.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ExamSmart is a privately-held, founder-operated online platform that delivers subscription-based practice questions, videos, and simulations to help US candidates pass real estate licensing exams (salesperson, broker, managing broker) across all 50 states.
- Ownership category
- akta.pro rank
ExamSmart industry classification
Industry- Product category
- Online Exam Preparation Software
- NAICS
- Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)
- akta.pro secondary industries
- Certification & Licensing Exam Management Platforms (EDAFADAG), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)
Keywords
Where ExamSmart is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ExamSmart business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription - Basic: Annual subscription providing access to nearly 500 practice questions, comprehensive explanations, hyperlink glossary, practice exams, detailed exam reports, and flashcards
- Subscription - Premium: Annual subscription including all Basic features plus 68 videos (including 10 Math Videos) for enhanced learning
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic exam prep with 500 questions and core study materials |
| Subscription | Annual | Full exam prep with video content added |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ExamSmart product offering
Product offeringCore offering
ExamSmart operates a web-based subscription platform that prepares individuals for U.S. real estate licensing exams (salesperson, broker, and managing broker). The product delivers approximately 400-500 practice questions with detailed explanations for both correct and incorrect answers, over 65 integrated explainer videos, unlimited practice exams aligned to PSI/Pearson VUE/AMP question categories, 400+ flashcards, and a hyperlink glossary, with state-specific law content available for select states.
Product overview
ExamSmart is an online real estate exam preparation platform offered in two subscription tiers: Basic ($49/year) and Premium ($59/year). Both tiers provide practice questions with in-depth explanations for both correct and incorrect answers, unlimited practice exams, flashcards covering over 400 real estate terms, and a comprehensive alphabetical glossary. The Premium tier adds 68 video lessons including a dedicated Math series. The platform prepares users for salesperson, broker, and managing broker exams across all 50 states, aligned with PSI, Pearson VUE, and AMP testing services.
Differentiator
Problem solved
Functional benefit
Products and services
- ExamSmart Basic Annual subscription at $49/year providing nearly 500 practice questions with comprehensive explanations for correct and incorrect answers, hyperlink glossary, unlimited practice exams, detailed exam reports by category, and flashcards covering 400+ real estate terms. Designed for individuals preparing for U.S. real estate salesperson, broker, or managing broker licensing exams.
- ExamSmart Premium Annual subscription at $59/year that includes all Basic features plus 68 integrated explainer videos covering all major exam topics, including a dedicated Math video series. Targets the same individual real estate licensing exam candidates who want a more immersive video-augmented study experience.
Quantifiable outcome
- Pass the test the first time
Companies that use ExamSmart
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
ExamSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ExamSmart partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights3 records
ExamSmart competitors and assessment
Company assessmentDirect peers
- Kaplan Real Estate Education: Long-established provider of real estate licensing and exam prep with nationwide coverage and premium brand positioning. Directly competes with ExamSmart's higher-priced, content-rich tiers and offers similar practice questions, explanations, and state packages.
- PrepAgent: Online real estate exam prep platform offering practice exams, videos, and content tailored to the national and state portions. Closely comparable to ExamSmart in product format, target customer, and PLG-style online delivery at similar price points.
- Colibri Real Estate (formerly 360training): Major online real estate school offering pre-licensing, exam prep, and continuing education across all 50 states. Directly competes with ExamSmart on breadth of state coverage, pricing, and bundled pre-licensing-plus-exam-prep offerings.
- CompuCram: Online real estate exam prep service built around practice questions and simulated exams covering all 50 states. Directly competes with ExamSmart on Q-bank-style preparation, with comparable pricing and a similar web-based delivery model.
- McKissock Learning: Provider of real estate licensing education, exam prep, and continuing education with national state coverage. Directly competes with ExamSmart on the exam prep segment, particularly for licensed professionals seeking renewal courses.
- Real Estate Express: One of the largest US providers of real estate pre-licensing and exam prep courses, offering state-specific online courses for all 50 states. Directly competes with ExamSmart for the same aspiring-real-estate-professional segment with similar subscription and one-time purchase models.
- Superior Real Estate School: Regionally focused real estate licensing and exam prep provider with significant presence in select states. Comparable to ExamSmart on the consumer-facing exam prep and state-specific content, though typically requires online course pre-licensing alongside exam prep.
- ADHI Schools: Online real estate school offering pre-licensing and exam prep courses across multiple states at competitive price points. Comparable to ExamSmart on the type of consumer, course structure, and digital delivery.
- The CE Shop (OnCourse Learning): Leading online real estate education provider covering pre-licensing, exam prep, and continuing education across all 50 states. Directly competes with ExamSmart on the exam prep side through bundled state courses and similar PLG-style online delivery.
Emerging players
- Institute for Real Estate Education: Smaller-scale online real estate school offering pre-licensing and exam prep in select states. Comparable to ExamSmart on the exam prep content layer and target customer, though smaller footprint and narrower product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ExamSmart social profiles
Digital presenceExamSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExamSmart leadership team
Management profileNumber of profiles
Profiles1 record
ExamSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExamSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExamSmart
What does ExamSmart do?
ExamSmart operates a web-based subscription platform that prepares individuals for U.S. real estate licensing exams (salesperson, broker, and managing broker). The product delivers approximately 400-500 practice questions with detailed explanations for both correct and incorrect answers, over 65 integrated explainer videos, unlimited practice exams aligned to PSI/Pearson VUE/AMP question categories, 400+ flashcards, and a hyperlink glossary, with state-specific law content available for select states.
Is ExamSmart a public or private company?
ExamSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExamSmart founded?
ExamSmart was founded in 2006. It employs 51 to 100 people.
Where is ExamSmart based?
ExamSmart is headquartered in Kansas City, United States, in the North America region.
How does ExamSmart make money?
Two revenue lines are on record. Subscription - Basic is the primary driver. The others are subscription - Premium.
Who are ExamSmart's main competitors?
Direct peers on record are Kaplan Real Estate Education, PrepAgent, Colibri Real Estate (formerly 360training), CompuCram, McKissock Learning, Real Estate Express, Superior Real Estate School, ADHI Schools and The CE Shop (OnCourse Learning). Institute for Real Estate Education is listed as an emerging player.
Does ExamSmart have an API?
No public API is recorded for ExamSmart.
What industry is ExamSmart in?
ExamSmart's product category is Online Exam Preparation Software. Its primary akta.pro industry code is EDANAIAH, Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser), with a secondary code of EDAFADAG, Certification & Licensing Exam Management Platforms. Its NAICS code is 611691 and its SIC code is 8200.