F3 Studio
F3 Studio is a Melbourne-based, two-person boutique design practice offering integrated residential building design and interior design services—including new homes, townhomes, renovations, extensions, kitchens, and bathrooms—for individual homeowners and select small-scale property developers across Melbourne and the Mornington Peninsula.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What F3 Studio does
F3 Studio is a boutique, privately-held residential design practice based in Melbourne, Australia, founded in 2017 and operating with a two-person core team supplemented by a non-billable "Health + Wellbeing Officer." The studio combines certified building design (led by James, practising since 2002, a member of the Building Designers Association of Victoria) and interior design (led by Travers, practising since 1997, a member of the Design Institute of Australia) under a single brand built on the principles of "form, function, fuzzy feeling." Its service catalogue spans new homes, townhomes, renovations, extensions, kitchens, and bathrooms, with supporting offerings in pre-purchase feasibility, space planning, town planning permit documentation, building permit and construction documentation, interior/joinery/lighting design, and finishes, sanitary, and appliance selection. F3 coordinates a network of external consultants (engineers, surveyors, landscape designers, arborists) and follows a codified 10-stage process from initial catalyst through to project handover.
The studio operates a sales-led, direct-engagement go-to-market: prospective clients contact James or Travers directly by email, phone, or web form, after which face-to-face consultations are arranged. F3 selectively takes on a "limited number of residential projects each year" across Melbourne's inner city and surrounds and out to the Mornington Peninsula, with weekend and evening consultations available by appointment. Pricing is not publicly disclosed; fees are tailored to scope and may cover the initial concept stage or the full project journey, with contracts typically spanning multiple years including the construction support phase. Customers are predominantly mid-market individual homeowners, with a secondary segment of small-scale property developers (e.g., Anucorp for the Doncaster East penthouse, Vital Build for the Research Townhomes project) for whom F3 provides interior design and floor plan advisory. Revenue is generated exclusively through professional services fees; there is no recurring software, product, or licensing revenue and no outside investment or institutional ownership.
F3 Studio firmographics
Firmographics- Name
- F3 Studio
- Legal name
- F3 Studio
- Website
- https://f3-studio.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- F3 Studio is a Melbourne-based, two-person boutique design practice offering integrated residential building design and interior design services—including new homes, townhomes, renovations, extensions, kitchens, and bathrooms—for individual homeowners and select small-scale property developers across Melbourne and the Mornington Peninsula.
- Ownership category
- akta.pro rank
F3 Studio industry classification
Industry- Product category
- Residential Architecture and Interior Design Services
- NAICS
- Interior Design Services (54141), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where F3 Studio is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
F3 Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Building Design Services: Building design services for new homes and townhomes, including schematic design, town planning permit documentation, building permit and construction documentation. The studio manages the full design journey from concept through to construction handover.
- Interior Design Services: Interior, joinery and lighting design services, including finishes, sanitary and appliance selection. These services are offered both as standalone interior design engagements and as part of full building design projects.
- Pre-purchase Site Analysis and Feasibility: Pre-purchase site analysis and feasibility studies provided as part of the early project engagement, helping clients understand the potential of a site before committing to purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based professional services with tailored scope and fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
F3 Studio product offering
Product offeringCore offering
F3 Studio is a Melbourne-based building design and interior design practice that delivers integrated residential design services for homeowners and select property developers. Its offering spans new homes and townhomes, renovations and extensions, kitchens and bathrooms, supported by feasibility analysis, space planning, town planning and building permit documentation, interior/joinery/lighting design, and finishes, sanitary and appliance selection.
Product overview
F3 Studio is a two-person building design and interior design studio offering a comprehensive suite of residential design services. Their core service offerings encompass New Homes and Townhomes Design, Renovations and Extensions Design, and Kitchens and Bathrooms Design. Supporting these core offerings are pre-design services including Pre-purchase Site Analysis and Feasibility, Space Planning, Town Planning Permit Documentation, Building Permit and Construction Documentation, Interior Joinery and Lighting Design, and Finishes Sanitary and Appliance Selection. The studio works collaboratively with trusted consultants including engineers, surveyors, landscape designers, and arborists throughout their 10-stage process from initial brief through to project handover.
Differentiator
Problem solved
Functional benefit
Products and services
- New Homes + Townhomes Design End-to-end building design for new detached homes and townhome developments, covering feasibility, town planning and building permit documentation, construction documentation, and interior design coordination. Targeted at individual residential clients and developer/builder partners undertaking multi-unit townhouse projects.
- Renovations + Extensions Design Building and interior design service for residential renovations and extensions, including space planning, permit documentation, and interior specification. Targeted at existing homeowners seeking to remodel or extend their homes.
- Kitchens + Bathrooms Design Specialist design service for kitchen and bathroom projects, including space planning, joinery design, finishes, sanitary and appliance selection. Targeted at residential homeowners undertaking kitchen or bathroom renovations.
- Pre-purchase Site Analysis and Feasibility Advisory service for prospective buyers assessing a property's design and development potential prior to purchase, covering site analysis and feasibility. Targeted at residential buyers considering renovations or new builds.
- Interior Design and Specification Interior design service covering space planning, interior, joinery and lighting design, and selection of finishes, sanitaryware and appliances. Targeted at residential homeowners and developer/builder partners requiring coordinated interior specification.
Companies that use F3 Studio
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
F3 Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F3 Studio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Hoad Building CominorBuilder engaged for the Mount Eliza House project. Hoad Building Co was responsible for the construction of the split-level, four-bedroom house on a greenfield site in Mount Eliza.
- Straw BrothersminorLandscape design consultancy engaged for the Mount Eliza House project, providing landscape design services to complement the architectural design.
- Corr ProjectsminorBuilder engaged for the Merricks Beach House project — a three-bedroom beach cottage renovation and minor extension.
- Vital BuildcoreBuilder engaged for multiple projects including Brunswick House, Ascot Vale House, and Research Townhomes. Vital Build has worked with F3 Studio across at least three projects, including their own home. For Research Townhomes, Vital Build engaged F3 Studio as interior designers for their first development project.
- TykonminorBuilder engaged for the Murrumbeena House project (renovation and extension of a 1953 house) and Stage 2 works for Malvern East House.
- R + T HartleyminorBuilder engaged for the Canterbury House renovation project — a c1913 double fronted brick Edwardian renovation.
- Builders of ArchitectureminorBuilder engaged for Stage 1 of the Malvern East House period renovation project.
- One Building GroupminorBuilder engaged for the Murrumbeena House II project — a renovation focused on replanning the home to bring the kitchen out from the dark core of the house.
- Damien KookminorProfessional photographer engaged across multiple F3 Studio projects for photography and styling of completed residential interiors and exteriors. Works on projects including Malvern House, Murrumbeena House, Canterbury House, Ascot Vale House, Research Townhomes, and others.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
F3 Studio competitors and assessment
Company assessmentDirect peers
- Whitespace Architects: Melbourne residential architecture practice specialising in alterations, additions, and new homes. Comparable in scale (small boutique team), project typology, and design-led positioning within the Melbourne premium residential market.
- Robson Rak: Melbourne-based interior design studio known for high-end residential interiors. Directly comparable to F3's interior design capability, particularly its joinery, finishes, and lighting specification work for premium residential clients in Melbourne.
- Pleysier Perkins: Melbourne residential architecture studio focused on renovations, extensions, and new homes. Closely comparable in project typology mix, design-led boutique positioning, and reliance on a curated portfolio of inner-Melbourne residential work.
- Austin Maynard Architects: Melbourne residential architecture practice specialising in renovations, extensions, and new homes with a strong design philosophy and portfolio focus. Comparable to F3 in client base (Melbourne homeowners), typology mix, and reputation-driven boutique positioning.
- Hecker Guthrie: Melbourne interior design and architecture practice with a strong residential portfolio. Comparable on the interior design and integrated building-and-interior service offering, and shares the same premium Melbourne homeowner target market.
- Kennedy Nolan: Melbourne-based residential architecture studio with a similar boutique, design-led approach and portfolio of inner-city renovations, extensions, and new homes. Operates with a comparable small-team model focused on high-quality residential work in the same geographic market.
- Clare Design: Melbourne-based boutique residential architecture practice with comparable renovation, extension, and new-home services. Operates in the same premium inner-Melbourne market and competes for similar mid-market to high-end residential briefs.
- SPLITLEVEL: Melbourne residential design and build studio with integrated design-construction offering. Comparable in geographic focus, residential typology mix, and the integrated design-plus-construction-handover service model F3 operates.
Broad incumbents
- Cox Architecture: Major Australian architecture practice with residential, commercial, and urban design divisions. Overlaps with F3 in multi-residential and townhome design but operates at substantially larger scale across broader geographies and project types.
- Bates Smart: Large established Australian architecture firm with a significant residential portfolio. Operates broadly across sectors with residential as one of several divisions, providing scale, multi-disciplinary resources, and developer relationships that exceed F3's but overlap on premium residential briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
F3 Studio social profiles
Digital presenceF3 Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
F3 Studio leadership team
Management profileNumber of profiles
Profiles2 records
F3 Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F3 Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F3 Studio
What does F3 Studio do?
F3 Studio is a Melbourne-based building design and interior design practice that delivers integrated residential design services for homeowners and select property developers. Its offering spans new homes and townhomes, renovations and extensions, kitchens and bathrooms, supported by feasibility analysis, space planning, town planning and building permit documentation, interior/joinery/lighting design, and finishes, sanitary and appliance selection.
Is F3 Studio a public or private company?
F3 Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F3 Studio founded?
F3 Studio was founded in 2017. It employs 1 to 10 people.
Where is F3 Studio based?
F3 Studio is headquartered in Melbourne, Australia, in the Oceania region.
How does F3 Studio make money?
Three revenue lines are on record. Building Design Services are the primary driver. The others are interior Design Services and pre-purchase Site Analysis and Feasibility.
Who are F3 Studio's main competitors?
Direct peers on record are Whitespace Architects, Robson Rak, Pleysier Perkins, Austin Maynard Architects, Hecker Guthrie, Kennedy Nolan, Clare Design and SPLITLEVEL. Broad incumbents are Cox Architecture and Bates Smart.
Does F3 Studio have an API?
No public API is recorded for F3 Studio.
What industry is F3 Studio in?
F3 Studio's product category is Residential Architecture and Interior Design Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAAAK, Kitchen Permitting, Design & Project Management. Its NAICS code is 54141 and its SIC code is 1520.