Hecker Guthrie
Hecker Guthrie is a Melbourne-based, founder-led interior design practice of ~24 people delivering narrative-driven design across hospitality, hotel, residential, multi-residential, retail, and commercial sectors for enterprise clients including The Standard, Hyatt, and APT.
- Company typePrivate
- Founded-
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hecker Guthrie does
Hecker Guthrie is a multi-disciplinary interior design practice founded in Melbourne, Australia, approximately 20 years ago by Paul Hecker and Hamish Guthrie. The firm operates from a single studio in Richmond, Victoria, with a team of around 24 employees and a leadership bench that includes Directors Stacey Van Harn and Kymberley Gim. The practice delivers end-to-end interior design services across six sectors: residential, multi-residential, hospitality, hotel, retail, and commercial, with a portfolio of more than 100 completed projects.
The practice's core methodology is narrative-driven and site-specific, using storytelling, hand-sketching, material research, and collaboration with curated partners (artists, photographers, landscape architects, and external architects such as Woods Bagot, SJB, JCB, and Cox Architecture) to produce considered, enduring interior environments. Notable enterprise engagements include The StandardX Melbourne (Hotel of the Year 2025 at the Australasia Pacific Hotel Design Awards), APT's Solara and Ostara European river cruise vessels, Hyatt Centric Melbourne, EOS by SkyCity Adelaide, Mirvac's LIV Aston, and Piccolo Developments' multi-residential projects.
Hecker Guthrie generates revenue through professional design fees on a project-by-project basis, with no publicly disclosed pricing and no SaaS, product, or licensing model. The go-to-market motion is sales-led and relationship-driven: new business enquiries are handled centrally and projects are sourced via direct enterprise relationships, architect co-development, and inbound referrals, with the practice deliberately selective about client fit. The firm is privately held by its founding principals, has no institutional backing, and has not raised external funding.
Hecker Guthrie firmographics
Firmographics- Name
- Hecker Guthrie
- Legal name
- Hecker Guthrie
- Website
- https://heckerguthrie.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hecker Guthrie is a Melbourne-based, founder-led interior design practice of ~24 people delivering narrative-driven design across hospitality, hotel, residential, multi-residential, retail, and commercial sectors for enterprise clients including The Standard, Hyatt, and APT.
- Ownership category
- akta.pro rank
Hecker Guthrie industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Hecker Guthrie is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hecker Guthrie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Fees: Hecker Guthrie generates revenue through professional fees for interior design services across hospitality, residential, multi-residential, retail, commercial, and hotel projects. Revenue is project-based, with fees determined by project scope, complexity, and scale.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Hecker Guthrie product offering
Product offeringCore offering
Hecker Guthrie is a multi-disciplinary interior design practice delivering end-to-end interior design services across six core sectors: residential, multi-residential, hospitality, hotel, retail, and commercial. The practice operates as a unified studio providing services from initial briefing through construction documentation and completion, applying a storytelling-driven, narrative-based design methodology. Projects range from bespoke private residences to large-scale hospitality and multi-residential developments, with work delivered directly by the studio team across Australia and select international commissions.
Product overview
Hecker Guthrie is a multi-disciplinary interior design practice offering comprehensive design services across six core sectors: residential, multi-residential, hospitality, hotel, retail, and commercial. The practice operates as a unified studio rather than a platform with separate modules, delivering end-to-end interior design services from initial briefing through construction documentation and completion. Their portfolio includes signature projects such as Byron Bay Residence, Sydney Residence, The StandardX hotel, APT Solara & Ostara river cruise, and numerous restaurants, hotels, and retail spaces across Australia. The practice emphasizes storytelling-driven design narratives, material craftsmanship, and site-specific responses.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Design Services Interior design services for private residences including heritage restorations, contemporary extensions, beach houses, and new builds across Australian metropolitan and regional locations. Aimed at affluent private clients seeking considered, enduring home environments that balance heritage with contemporary living.
- Multi-Residential Design Services Interior design for multi-unit residential developments, apartment complexes, and mixed-use buildings with custom joinery and material specifications. Aimed at property developers seeking design that adds premium positioning to developments and creates distinctive community environments.
- Hospitality Design Services Interior design for restaurants, cafes, bars, wineries, and food & beverage venues, creating considered atmospheres that reflect brand identity and culinary experiences. Aimed at hospitality operators seeking distinctive environments that differentiate their venues and create memorable guest experiences.
- Hotel Design Services Interior design for hotels, resorts, and accommodation venues including lobbies, suites, pools, and amenity spaces, integrating brand narratives with guest experience. Aimed at hotel groups and resort operators seeking design that differentiates properties and balances global brand standards with local authenticity.
- Retail Design Services Interior design for retail spaces including flagship stores, gelaterias, and specialty boutiques, balancing brand expression with spatial functionality. Aimed at premium and luxury retail brands, F&B operators, and lifestyle companies seeking distinctive retail environments that reinforce brand identity.
- Commercial Design Services Interior design for commercial offices, showrooms, studios, and workplace environments, creating considered functional spaces that reflect corporate identity. Aimed at companies seeking office environments that support productivity, reflect company culture, and attract talent through considered design.
Quantifiable outcome
- Featured in over 50+ major publications including Vogue Living, Wallpaper*, Financial Times, Condé Nast Traveler, Elle Decoration UK, Mansion Australia, and Broadsheet.
- +1 more outcomes
Companies that use Hecker Guthrie
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Hecker Guthrie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hecker Guthrie partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- The Big GroupminorCollaboration with The Big Group for the 2013 Lexus Design Pavilion, shaped across three working levels with strong graphic gestures tempered by quiet references to Japanese motifs.
- Otomys ContemporarycoreHecker Guthrie collaborated with Otomys Contemporary for artwork curation on the APT Solara & Ostara river cruise project. Otomys sourced and curated contemporary art to complement the design concept exploring 'The Journey' and 'The Destinations' along the Danube.
- Robert Gordon and James RichardsonminorCollaboration with ceramicists Robert Gordon and James Richardson for 'The Art of Dining' installation at the National Gallery of Victoria, featuring stacks of plain white crockery referencing aristocratic dinner parties.
- DOMOminorIn collaboration with DOMO, Hecker Guthrie curated a take on the Ligne Roset collection through the exhibition 'Living It Large In Small Spaces' for Melbourne Design Week, exploring editing, intimacy, and compact living.
- Woods Bagot ArchitectscoreLong-standing collaboration with Woods Bagot Architects on multiple projects including Tidal Arc House (shortlisted for INSIDE Awards 2019), Elwood House (UDIA Award winner), Fitzroy House, and Piccolo House Gore Street (49 residences in Fitzroy).
- Davidov ArchitectscoreCollaboration with Davidov Architects on Arthur's Seat Residence on the slopes of Red Hill, Victoria — a project rooted in winemaking and restaurateurship heritage.
- Cox ArchitecturecoreHecker Guthrie worked in close collaboration with Cox Architecture on 130 Little Collins Street — a boutique commercial precinct blurring the line between lifestyle and corporate in Melbourne's premium commercial hub.
- Future Cities and Acre Landscape ArchitectureminorCollaboration with Future Cities and Acre Landscape Architecture on River Street (Forrest Hill) project — three unique residences in South Yarra where architecture and green life are entwined for a calming synergy with nature.
- SJB ArchitectscoreCollaboration with SJB Architects on South Yarra House — 60 understated apartments with interiors echoing the building's refined exterior through a natural palette of tones and textures.
- Piccolo DevelopmentscoreContinued collaboration with Piccolo Developments on Elwood House (UDIA Award winner and Judges Award recipient), creating multi-residential interiors that offer the functionality of a family home.
- Walter BrookecoreJoint collaboration with Walter Brooke on SkyCity by EOS hotel in Adelaide — 123 richly appointed rooms designed around restraint and warmth for both domestic and international visitors.
- Halcyon LakeminorCollaboration with Halcyon Lake on the Richmond showroom design and the 'Moving Landscapes' rug collection for Melbourne Design Week — hand-made rugs in Sardinia capturing the memory of Sardinian coastlines.
- SchiavellominorDesign of the Schiavello Showroom Melbourne — a contemporary architectural sensibility added to the brand's display space, defining smaller residentially scaled spaces within a tall building.
- The Local ProjectminorMultiple projects featured on The Local Project platform, a media channel for design and architecture, including EPSC Residence, Script Skincare, and Arthur's Seat Residence.
- JCB ArchitectscoreCollaboration with JCB Architects on Fitzroy House — a multi-residential development drawing from the building's industrial heritage with dark marble, richly grained timber, and whitewashed brick.
Scale indicators2 records
Expansion highlights5 records
Hecker Guthrie competitors and assessment
Company assessmentDirect peers
- Alexander & CO: Australian design studio with a boutique premium positioning across residential, hospitality, and commercial interiors, sharing Hecker Guthrie's narrative-led, craft-focused design philosophy.
- Arent & Pyke: Award-winning Australian interior design practice with a strong residential and hospitality portfolio, frequently competing with Hecker Guthrie in the IDEA, AID, and INDE Awards circuits.
- Richards Stanisich: Sydney-based interior design practice with a comparable multi-sector portfolio spanning hospitality, multi-residential, and premium residential — a direct Australian competitor for the same developer and private clients.
- Yabu Pushelberg: Toronto- and New York-based luxury interior design practice delivering hospitality, residential, and retail projects for global hotel groups and premium developers — the closest international analogue to Hecker Guthrie's premium cross-sector model.
- Studio Indigo: London-based luxury interior design studio delivering hospitality and residential projects for global hotel groups and premium developers — a comparable international boutique peer serving the same end-client profile.
- Studio Mellone: Australian boutique interior design studio working across residential, hospitality, and commercial sectors with a similar narrative-driven, premium positioning to Hecker Guthrie in the Melbourne/Sydney market.
- Champalimaud Design: New York-based luxury interior design studio with deep hospitality and residential work for leading hotel brands and private clients — comparable to Hecker Guthrie's high-end hospitality and private-residential focus.
- Tom Mark Henriksen: Sydney-based boutique interior designer with a residential and hospitality portfolio recognised across the Australian design awards circuit — a comparable founder-led premium boutique peer in the same domestic market.
Broad incumbents
- Hassell: Large multi-disciplinary Australian architecture and interior design firm working across hospitality, workplace, and residential — a broader incumbent that overlaps with Hecker Guthrie's commercial and hospitality segments but at a much larger scale.
- Bates Smart: Established Australian architecture and interior design practice with significant heritage and hospitality work — a broader incumbent competing for the same premium Australian developer and hotel clients as Hecker Guthrie.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hecker Guthrie social profiles
Digital presenceHecker Guthrie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hecker Guthrie leadership team
Management profileNumber of profiles
Profiles4 records
Hecker Guthrie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hecker Guthrie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hecker Guthrie
What does Hecker Guthrie do?
Hecker Guthrie is a multi-disciplinary interior design practice delivering end-to-end interior design services across six core sectors: residential, multi-residential, hospitality, hotel, retail, and commercial. The practice operates as a unified studio providing services from initial briefing through construction documentation and completion, applying a storytelling-driven, narrative-based design methodology. Projects range from bespoke private residences to large-scale hospitality and multi-residential developments, with work delivered directly by the studio team across Australia and select international commissions.
Is Hecker Guthrie a public or private company?
Hecker Guthrie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hecker Guthrie founded?
Hecker Guthrie was founded in -1. It employs 11 to 50 people.
Where is Hecker Guthrie based?
Hecker Guthrie is headquartered in Richmond, Australia, in the Oceania region.
How does Hecker Guthrie make money?
One revenue line is on record: interior Design Fees.
Who are Hecker Guthrie's main competitors?
Direct peers on record are Alexander & CO, Arent & Pyke, Richards Stanisich, Yabu Pushelberg, Studio Indigo, Studio Mellone, Champalimaud Design and Tom Mark Henriksen. Broad incumbents are Hassell and Bates Smart.
Does Hecker Guthrie have an API?
No public API is recorded for Hecker Guthrie.
What industry is Hecker Guthrie in?
Hecker Guthrie's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 54141.