Prerana
Prerana is an Indian non-profit founded in 1999 that delivers integrated rural and urban development services — natural resource management, sustainable agriculture, women empowerment, sanitation, education, CSR implementation, development consulting and PGS organic certification — across eight Indian states, serving approximately 500,000 households and 1.5 million beneficiaries.
- Company typePrivate
- Founded1999
- HeadquartersPithapuram, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prerana does
Prerana (full legal name: Professionals for Rural Enterprise, Restructure and Advancement with New Approaches) is an Indian non-profit development organization founded in 1999 and registered under the Societies Act 1860. It is headquartered in Jabalpur, Madhya Pradesh, and operates across eight states — Madhya Pradesh, Uttar Pradesh, Bihar, Rajasthan, Gujarat, Telangana, Andhra Pradesh and Tamil Nadu — with a reported reach of approximately 500,000 households and 1.5 million people directly impacted across rural and urban communities.
The organization delivers an integrated portfolio of eight core service lines: Natural Resources Management & Environmental Conservation; Sustainable Agriculture & Value Chains; Women Empowerment through Livelihood Development; Sanitation & Municipal Solid Waste Management; Mainstreaming Inclusive Education; Corporate Social Responsibility; Development Consulting; and Participatory Guarantee System (PGS) Certification. Its underlying methodology combines participatory development approaches, the Logical Framework Approach, and community-driven value chain development; under the PGS vertical, Prerana holds an official mandate from the National Centre of Organic Farming, Government of India, functioning as a Regional Council that facilitates organic certification for small and marginal farmers.
Prerana's revenue model is characteristic of an Indian development-sector NGO: it draws on four streams — individual/institutional donations (eligible for Section 80G tax exemption), CSR project partnerships with corporates seeking to discharge obligations under the Companies Act 2013, paid development consulting, and grant funding from international development agencies including USAID, JICA, UNDP, GIZ, C&A Foundation and bilateral/multilateral partners. Customer segments span rural forest-dependent communities, urban municipal corporations (notably Indore and Dewas for Swachh Bharat Mission implementation), state forest departments, women-led self-help groups, and corporate CSR teams. Pricing is not publicly disclosed as the organization does not sell commercial products.
Prerana firmographics
Firmographics- Name
- Prerana
- Legal name
- Professionals for Rural Enterprise, Restructure and Advancement with New Approaches
- Website
- https://prerana.net.in
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prerana is an Indian non-profit founded in 1999 that delivers integrated rural and urban development services — natural resource management, sustainable agriculture, women empowerment, sanitation, education, CSR implementation, development consulting and PGS organic certification — across eight Indian states, serving approximately 500,000 households and 1.5 million beneficiaries.
- Ownership category
- akta.pro rank
Prerana industry classification
Industry- Product category
- Community Development and Social Services
- NAICS
- Support Activities for Forestry (1153), Support Activities for Crop Production (11511), Support Activities for Agriculture and Forestry (115), Grantmaking and Giving Services (81321)
- SIC
- Forestry (800), Refuse Systems (4953), Services-Educational Services (8200)
- akta.pro primary industry
- Program & Project Implementation (TA Delivery) (BPADAEAA)
- akta.pro secondary industries
- Official Development Assistance (ODA) Program Management (BPADAOAC), Forest Certification, Compliance & Chain-of-Custody Support (AFAMAAAH)
Keywords
Where Prerana is headquartered
LocationHeadquarters
- HQ city
- Pithapuram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Prerana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Donations and Contributions: PRERANA accepts donations from individuals and organizations, offering tax exemption under Section 80G for donors in India. The organization also collaborates with interested agencies through project promotion, sponsorship, and research partnerships.
- CSR Project Partnerships: PRERANA works with corporate clients to identify and undertake locally relevant CSR activities, implementing socio-economic development projects in communities near corporate operations. Revenue comes from project fees and implementation charges for CSR mandates.
- Development Consulting: PRERANA provides consulting services on rural and urban community development, environmental management, women empowerment, and poverty alleviation. Consulting services include training, research, and implementation of sustainability standards.
- International Development Funding: PRERANA receives funding from international development agencies and programs including USAID, JICA, UNDP, GIZ, C&A Foundation, and other bilateral/multilateral organizations for specific development projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Prerana product offering
Product offeringCore offering
Prerana is a non-profit development organization that implements integrated community development programs across rural and urban India through eight core service areas: natural resources management, sustainable agriculture and value chains, women empowerment through livelihood development, sanitation and solid waste management, inclusive education, corporate social responsibility implementation, development consulting, and PGS-India organic certification services. The organization partners with government bodies, corporations for CSR mandates, and international development agencies to deliver participatory development programs reaching approximately 500,000 households across multiple Indian states.
Product overview
PRERANA is a non-profit development organization offering an integrated portfolio of community development services rather than a traditional software product. The eight core service areas work together synergistically: Natural Resources Management provides environmental foundation; Sustainable Agriculture creates economic opportunities; Women Empowerment drives social inclusion; Sanitation addresses public health; Education builds human capital; CSR facilitates corporate partnerships; Development Consulting offers technical expertise; and PGS Certification provides organic farming verification. These services are delivered through participatory approaches and partnerships with government agencies, corporations, and international development organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Resources Management & Environmental Conservation Community-focused natural resource management service covering water, soil, and tree-cover conservation, climate change adaptation, joint forest management, and eco-development activities for rural communities in Indian states.
- Sustainable Agriculture & Value Chains
- Women Empowerment through Livelihood Development
- Sanitation & Municipal Solid Waste Management
- Mainstreaming Inclusive Education
- Corporate Social Responsibility
- Development Consulting
- Participatory Guarantee System (PGS) Certification
Quantifiable outcome
- Reached nearly 90,000 households and 475,000 people directly across Madhya Pradesh and Uttar Pradesh
- +5 more outcomes
Companies that use Prerana
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Prerana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prerana partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Sprng EnergycorePRERANA has partnered with Sprng Energy, a renewable energy platform set up in India by Actis, UK - a leading global investor in sustainable infrastructure. PRERANA implements wide-ranging locally relevant activities for socio-economic development of local communities for Sprng Energy's holding companies across Madhya Pradesh, Rajasthan, Gujarat, Telangana, Andhra Pradesh and Tamil Nadu states.
- Athena Renewable EnergycorePRERANA has partnered with Athena Renewable Energy, a renewable energy platform managing renewable energy capacities on long-term basis. With communities near their operations being key stakeholders, Athena works with PRERANA to create positive socio-economic impacts through locally relevant activities around their plants in Madhya Pradesh and Andhra Pradesh states.
- Development AlternativescoreIn collaboration with Development Alternatives, PRERANA worked on the Tara Akshar project in Mirzapur, Jaunpur and Sant Ravidas Nagar districts in Uttar Pradesh, facilitating functional literacy skills and post-literacy skills to over 5,000 women as a tool for empowerment.
- UNDPcoreIn collaboration with UNDP, PRERANA organized structured capacity building programs for 7,500 women producers on incense stick production, enterprise promotion and financial literacy across 150 villages of Jaunpur, Mirzapur and Sant Ravidas Nagar districts in Uttar Pradesh.
- District Urban Development AgencyminorWith support from District Urban Development Agency, PRERANA led capacity building programs for over 300 women in slum areas of Jabalpur city and implemented various interventions to support their livelihoods.
- Jabalpur Municipal CorporationcoreIn partnership with Jabalpur Municipal Corporation, PRERANA organized over 2,000 women from marginalized communities under SHGs as part of National Urban Livelihood Mission and implemented various interventions to support their livelihoods.
- C&A Foundation and CottonConnect South AsiacoreIn collaboration with C&A Foundation and CottonConnect South Asia, PRERANA promoted Organic Cotton production in Tribal districts of Khandwa, Khargon and Burhanpur districts of Madhya Pradesh. Organized trainings on organic farming for over 10,000 farmers.
- FiBL (Research Institute of Organic Agriculture), SwitzerlandminorIn collaboration with FiBL, PRERANA conducted on-farm trials for organic agriculture practices and trainings for small scale farmers on seed multiplication.
- GIZ (German Development Cooperation)coreIn collaboration with GIZ, German Cooperation provided capacity building support to Farmer Producer Companies (FPCs) and linked them with sustainable global value chains.
- State Forest Department, BiharcoreIn Gaya Forest Division of Bihar state, PRERANA worked closely with the State Forest Department under USAID-supported Forest-PLUS 2.0 project, increasing economic opportunities for communities by strengthening Joint Forest Management and Eco Development activities.
- State Forest Department, Madhya PradeshcoreIn Hoshangabad Forest Division of Madhya Pradesh, PRERANA worked with State Forest Department under USAID-supported Forest-PLUS project to strengthen Joint Forest Management activities, organizing capacity building and field demonstrations.
- State Forest Department, Uttar PradeshcoreIn Mirzapur and Sonbhadra districts of Uttar Pradesh, PRERANA worked with State Forest Department under JICA-supported project to consolidate Joint Forest Management and Eco Development activities through forest restoration and livelihood augmentation.
- National Centre of Organic Farming, Government of IndiacorePRERANA has been appointed as Regional Council for PGS-Organic Certification by National Centre of Organic Farming, Government of India. The mandate is to promote organic agriculture practices among small and marginal farmers and provide PGS certification services.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Prerana competitors and assessment
Company assessmentEmerging players
- Digital Green: Tech-enabled NGO working with smallholder farmers on sustainable agriculture practices using video-mediated extension. Comparable beneficiary base (rural smallholders) and agriculture-focused program model, with a technology-enabled delivery angle PRERANA does not yet emphasize.
Direct peers
- PRADAN: Professional Assistance for Development Action operates in rural India promoting women's Self-Help Groups, livelihoods, and sustainable agriculture across similar geographies. Directly comparable in target beneficiary segment (rural women, marginal farmers) and donor-funded operating model.
- Samhita Social Ventures: Indian social enterprise facilitating CSR implementation, corporate-NGO partnerships, and impact program design. Comparable in the CSR advisory and implementation vertical where PRERANA engages with corporate clients like Sprng Energy.
- Development Alternatives: Leading Indian sustainable development NGO with similar portfolio spanning natural resource management, sustainable agriculture, women empowerment, and enterprise development. PRERANA is already a past partner on the Tara Akshar literacy project, indicating directly comparable operating model and donor relationships.
- CottonConnect: Social enterprise focused on sustainable cotton supply chains and farmer training. PRERANA is an existing past partner on organic cotton programs, indicating directly comparable smallholder farmer engagement and CSR-linked delivery.
- BAIF Development Research Foundation: Large Indian rural development NGO working on livestock, agriculture, natural resource management, and women's empowerment. Operates across multiple Indian states with a comparable integrated community development model.
- Watershed Organisation Trust (WOTR): Indian NGO focused on watershed development, climate-resilient agriculture, and community-based natural resource management. Directly comparable in the NRM/forest management and sustainable agriculture service lines.
- Seva Mandir: Rajasthan-based NGO working on natural resource management, women's empowerment, education, and rural livelihoods. Comparable focus on participatory community development and tribal/rural beneficiary segments.
- S M Sehgal Foundation: Indian rural development NGO working on sustainable agriculture, water management, women's empowerment, and education across multiple states. Similar integrated service portfolio and CSR partnership model.
Broad incumbents
- Solidaridad Network: International civil society organization with significant India operations on sustainable agriculture value chains, organic/fair-trade certification, and smallholder farmer livelihoods. Comparable in the sustainable agriculture and organic cotton value chain domains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Prerana social profiles
Digital presencePrerana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prerana leadership team
Management profileNumber of profiles
Prerana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prerana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prerana
What does Prerana do?
Prerana is a non-profit development organization that implements integrated community development programs across rural and urban India through eight core service areas: natural resources management, sustainable agriculture and value chains, women empowerment through livelihood development, sanitation and solid waste management, inclusive education, corporate social responsibility implementation, development consulting, and PGS-India organic certification services. The organization partners with government bodies, corporations for CSR mandates, and international development agencies to deliver participatory development programs reaching approximately 500,000 households across multiple Indian states.
Is Prerana a public or private company?
Prerana is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Prerana founded?
Prerana was founded in 1999. It employs 11 to 50 people.
Where is Prerana based?
Prerana is headquartered in Pithapuram, India, in the Asia region.
How does Prerana make money?
Four revenue lines are on record. Donations and Contributions are the primary driver. The others are CSR Project Partnerships, development Consulting and international Development Funding.
Who are Prerana's main competitors?
Digital Green is listed as an emerging player. Direct peers are PRADAN, Samhita Social Ventures, Development Alternatives, CottonConnect, BAIF Development Research Foundation, Watershed Organisation Trust (WOTR), Seva Mandir and S M Sehgal Foundation. Solidaridad Network is listed as a broad incumbent.
Does Prerana have an API?
No public API is recorded for Prerana.
What industry is Prerana in?
Prerana's product category is Community Development and Social Services. Its primary akta.pro industry code is BPADAEAA, Program & Project Implementation (TA Delivery), with a secondary code of BPADAOAC, Official Development Assistance (ODA) Program Management. Its NAICS code is 1153 and its SIC code is 800.