Khelshala
- Company typePrivate
- Founded2009
- HeadquartersChandigarh, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
Khelshala firmographics
Firmographics- Name
- Khelshala
- Legal name
- Khelshala
- Website
- https://khelshala.in
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Khelshala industry classification
Industry- Product category
- Youth Sports & Education Nonprofit Programs
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industries
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Community Service & Service-Learning Programs (School-Run) (EDAJAJAI)
Keywords
Where Khelshala is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Khelshala business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: Primary revenue stream from individual donors supporting underprivileged children's education and sports training. Donations are tax-deductible under Section 80G of Indian Income Tax Act and 501(c)(3) for US donors.
- Social Service Camp Fees: International students (primarily from US) pay $1,999-$2,999 for week-long camps that combine squash training, cultural immersion, and social service. Includes trips to Golden Temple and/or Taj Mahal.
- US-Based Fundraising: Khelshala Inc. based in Cambridge, MA conducts fundraising events including the annual Khelshala Cup at Open Squash FiDi and Friendraiser at Tournament of Champions. All US donations are tax-deductible under 501(c)(3).
- Corporate and Foundation Grants: Support from organizations like PSA Foundation (squash equipment), Salming Sports India (sponsorship), and individual well-wishers. Also receives FCRA-compliant foreign grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Nominal Student Fee |
| One time/ perpetual license | Multi-year contract | Social Service Camp - Basic |
| One time/ perpetual license | Multi-year contract | Social Service Camp - Premium |
| Unit Pricing | Pay-as-you-go | Meal Services - Weekly Sponsorship |
| Unit Pricing | Monthly | Meal Services - Monthly Sponsorship |
| Unit Pricing | Pay-as-you-go | Meal Services - Group Sponsorship |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Khelshala product offering
Product offeringCore offering
Khelshala operates a nonprofit sports-and-education program providing free squash and tennis training, academic tutoring, and yoga instruction to underprivileged children aged 6-18 in Chandigarh, India, under its proprietary SAY (Sport, Academics, Yoga) curriculum that rewards academic performance with additional court time. The organization also runs a daily meal program (Khelshala Kitchen, launched November 2024), fee-based Social Service Camps for international student volunteers, and a Khelshala Achievers Club for top-performing students.
Product overview
Khelshala Squash Academy is a charitable organization founded in 2009 by former Harvard squash coach Satinder Bajwa. It operates as a unified program combining sports training (squash and tennis), academic tutoring, and yoga/wellness for underprivileged children in Chandigarh, India. The organization runs two centers: the Attawa center for squash training and the Majra center for tennis. In 2024-2025, Khelshala expanded its offerings to include meal services through the Khelshala Kitchen, addressing food security for its students. The programs follow a holistic 'SAY' model (Sport, Academics, Yoga) where children must complete their academic work before participating in sports activities. The organization also offers Social Service Camps for international volunteers and maintains a Khelshala Achievers Club for outstanding students.
Differentiator
Problem solved
Functional benefit
Products and services
- Squash Training Program Free squash coaching for underprivileged children aged 10-18, delivered on international-standard courts at the Attawa center in Chandigarh, with instruction from world-class coaches including former Harvard coach Satinder Bajwa. Children are introduced to squash as a 'lifetime sport'.
- Tennis Program Tennis coaching delivered at the Majra center near Siswan Dam, Chandigarh, for children from rural villages, with opportunities to participate in local and regional tournaments.
- Academic Tutoring Program Academic support including tuitions, computer classes, and homework help for Khelshala students; the program requires homework completion before sports participation and tracks academic progress through quarterly reports and weekly assessments.
- Yoga and Wellness Program Yoga sessions for children to connect with their bodies and serve as warm-up before squash/tennis, combined with nutrition education and life-skills development as part of the SAY curriculum.
- Khelshala Kitchen / Meal Services Daily nutritious meal services for Khelshala children, launched in November 2024, ensuring food security so children can focus on education and sports training without hunger.
- Social Service Camps Week-long or two-week residential camps for international high school students (Grades 9-12) combining squash/tennis coaching, social service work with Khelshala children, and cultural immersion trips in India; participants earn social service credits.
- Khelshala Achievers Club (K.A.C) Selective program for Khelshala's most outstanding students providing additional mentorship and support to help them achieve higher performance in academics and sports.
Quantifiable outcome
- 15 national-level players produced
- +6 more outcomes
Companies that use Khelshala
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Khelshala technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Khelshala partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Don Bosco / Don Bosco Navjeevan SocietycoreNGO partner since 2019. Donated face masks, sanitizers, and food rations to Khelshala children during the COVID-19 pandemic. Collaborated on Child-Friendly City Initiative and Child Parliament formation. Partnered for cleanliness drives and child labor awareness programs.
- St. John's High School, ChandigarhcoreAcademic partner providing educational support, scholarships, and school integration for Khelshala students. Organized awareness sessions on environmental topics and joint activities including the 2nd International Day of Sport for Development and Peace (200 attendees).
- Ashoka UniversityminorELM (Experiential Learning Module) team collaborated on 'Khelshala Academic Curriculum and Business Plan' project. Priya Gupta, a Khelshala student, was awarded the Young India Fellowship at Ashoka University.
- Rotary ClubminorOffered Khelshala student Abhishek Kumar free participation in RYLA (Rotary Youth Leadership Award) camp. Provided presentation on dental hygiene and cancer awareness for children and parents.
- Mahesh Bhupathi Tennis Academies (MBTA)minorAsian Games gold medallist Gaurav Natekar visited Khelshala Majra site to host an MBTA/Khelshala Camp. Provided tennis coaching expertise and connection to elite tennis training.
- SquashBond IsraelminorInternational squash organization that sent a token of friendship to Khelshala, representing cross-border sports diplomacy through squash.
- Open Squash FiDicoreHosted the 1st Khelshala Cup from January 23-30, 2025 in New York City. Venue partner for the annual Friendraiser at Tournament of Champions.
- Champion Gurukul / Rolling Nicks FoundationminorDirector Abhinav Sinha visited Khelshala, shared coaching tips, provided training to players and coaches, and motivated the children.
- Child-Friendly City InitiativeminorCollaborated with Khelshala to form Child Parliament among children and organize child labor awareness programs. Partnership with Don Bosco Navjeevan Society.
- Dhampur Sugar MillminorOrganized the 1st tournament since the pandemic started for Khelshala kids. Provided competition opportunity for 12 Khelshala players who won 1 trophy and 7 medals.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Khelshala competitors and assessment
Company assessmentBroad incumbents
- Olympic Gold Quest: Indian nonprofit supporting elite Indian Olympic athletes. Comparable nonprofit sports-funding structure but targets elite athletes rather than underprivileged grassroots children.
- Right To Play International: Global leader in using sport and play for child development across developing countries. Comparable holistic sports-education model at much larger scale and geographic reach.
Emerging players
- Rural Sports Foundation: India-based organization promoting sports among rural and underprivileged youth. Comparable rural-sports-development mission and beneficiary profile.
Direct peers
- Slum Soccer: India-based NGO using football to drive social change among underprivileged youth. Comparable sports-for-development positioning and target beneficiary base.
- OSCAR Foundation: Mumbai-based NGO using football to deliver education and life-skills programs to underprivileged children. Comparable on sport-plus-education model, low-income beneficiary focus, and Indian nonprofit structure.
- Magic Bus India Foundation: One of India's largest sports-for-development NGOs, using sports and activity-based curriculum to mentor underprivileged children. Most directly comparable to Khelshala on mission, beneficiary profile (low-income Indian youth), and community-led delivery model.
- Yuwa India: Ranchi-based nonprofit combining sports (football) with education and empowerment programs for girls from low-income backgrounds. Comparable holistic sports-academics-yoga-like model serving rural Indian youth.
Others
- RoundGlass Foundation: India-based philanthropic foundation with sports and wellness programs for youth. Adjacent ecosystem participant in sports-for-development philanthropy.
- Khelo India (Sports Authority of India initiative): Government of India initiative to promote sports at the grassroots level. Comparable beneficiary mission of rural/underprivileged youth access to sports, but government-led rather than NGO-led.
- Akshaya Patra Foundation: Large Indian NGO providing mid-day meals to school children. Comparable scale of child-welfare ambition and donor infrastructure, but focused on nutrition rather than sports-based development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Khelshala social profiles
Digital presenceKhelshala compliance and trust
Trust signalCompliance4 records
Khelshala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Khelshala leadership team
Management profileNumber of profiles
Profiles5 records
Khelshala subsidiaries and ownership
Company hierarchySubsidiaries1 record
Khelshala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Khelshala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Khelshala
What does Khelshala do?
Khelshala operates a nonprofit sports-and-education program providing free squash and tennis training, academic tutoring, and yoga instruction to underprivileged children aged 6-18 in Chandigarh, India, under its proprietary SAY (Sport, Academics, Yoga) curriculum that rewards academic performance with additional court time. The organization also runs a daily meal program (Khelshala Kitchen, launched November 2024), fee-based Social Service Camps for international student volunteers, and a Khelshala Achievers Club for top-performing students.
Is Khelshala a public or private company?
Khelshala is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Khelshala founded?
Khelshala was founded in 2009. It employs 11 to 50 people.
Where is Khelshala based?
Khelshala is headquartered in Chandigarh, India, in the Asia region.
How does Khelshala make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are social Service Camp Fees, US-Based Fundraising and corporate and Foundation Grants.
Who are Khelshala's main competitors?
Broad incumbents on record are Olympic Gold Quest and Right To Play International. Rural Sports Foundation is listed as an emerging player. Direct peers are Slum Soccer, OSCAR Foundation, Magic Bus India Foundation and Yuwa India. Others are RoundGlass Foundation, Khelo India (Sports Authority of India initiative) and Akshaya Patra Foundation.
Does Khelshala have an API?
No public API is recorded for Khelshala.
What industry is Khelshala in?
Khelshala's product category is Youth Sports & Education Nonprofit Programs. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 61162 and its SIC code is 7997.