BabyGoRound
BabyGoRound is a registered Canadian charity, founded 2012 in Vancouver, that collects and redistributes gently used and new baby gear free of charge to under-resourced families across the Lower Mainland and Fraser Valley, accessed via referral through approximately 95 partner social service agencies.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BabyGoRound does
BabyGoRound Helping Families Society is a registered Canadian charity (CRA #821516507RR0001) operating since October 2012 from a store-like facility at 2939 Kingsway in Vancouver, with a second location opened in 2024 in Cloverdale/Surrey. Its mission is to provide under-resourced families across the Lower Mainland and Fraser Valley with essential baby gear — including cribs, strollers, infant carriers, high chairs, clothing bundles, and toys — redistributed free of charge. Families must be referred through a network of approximately 95 (up to 200+) partner health and social service agencies across the region; the retail-style shopping experience is designed to preserve recipient dignity. The organization is funded entirely by individual donations, foundation grants, corporate giving, and in-kind gear donations; it does not charge for any goods or services.
The core operating model relies on donated inventory and volunteer labor: 6,260 volunteer hours were contributed in the last year, and a Community Champion network of local businesses across Vancouver and the Fraser Valley serves as distributed drop-off points. Last year the organization served 2,553 families and distributed 16,545 items; since founding it has served 12,294 families. An Amazon Gift Registry supplements physical donations, and 'The Neighbourhood' monthly giving program provides recurring cash support. Technology footprint is minimal — standard SaaS tools (G-Suite, Slack, Asana, MailChimp, WordPress) plus a proprietary donation platform called 'GIVE' — with no public API, no mobile app, and no AI/ML components.
Governance is overseen by a nine-member Board of Directors including a Board Chair (Lynda Phinney) and founding member Niki Cumming, supported by an eight-person staff team led by Executive Director Meghan Neufeld (succeeding Lisa Brooks in 2024). Strategic positioning emphasizes the regional referring-agency ecosystem, environmental sustainability through gear reuse, and outcome metrics including 95% of families reporting reduced financial/parenting stress and 92% reporting improved mental health after first visit.
BabyGoRound firmographics
Firmographics- Name
- BabyGoRound
- Legal name
- BabyGoRound Helping Families Society
- Website
- https://babygoround.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BabyGoRound is a registered Canadian charity, founded 2012 in Vancouver, that collects and redistributes gently used and new baby gear free of charge to under-resourced families across the Lower Mainland and Fraser Valley, accessed via referral through approximately 95 partner social service agencies.
- Ownership category
- akta.pro rank
BabyGoRound industry classification
Industry- Product category
- Social Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)
Keywords
Where BabyGoRound is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
BabyGoRound business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donated Baby Gear: BabyGoRound collects gently used baby gear from individuals and families through donations. These items are then redistributed free of charge to families in need. This constitutes the primary 'product' distributed rather than revenue generation.
- Monetary Donations: BabyGoRound accepts financial donations from individuals and organizations. All donations over $20 are eligible for a tax receipt. The organization is a registered Canadian charity (821516507RR0001).
- Amazon Gift Registry: Donors can purchase items from BabyGoRound's curated Amazon Gift Registry of most needed baby gear. Purchases over $50 are eligible for a tax receipt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free baby gear for referred families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BabyGoRound product offering
Product offeringCore offering
BabyGoRound collects gently used and new baby gear donations from individuals, families, and corporate partners, then redistributes the items free of charge to under-resourced families referred through a network of approximately 95-200 health and social service agencies. Families shop at store-like facilities in Vancouver and Surrey/Cloverdale to select items such as cribs, strollers, clothing, and other essentials. All services to families are provided at no cost, with funding derived from monetary donations, foundation grants, and corporate sponsorships.
Product overview
BabyGoRound is a registered Canadian charity operating since October 2012 that provides essential baby gear distribution services to families in need across Greater Vancouver. The core offering is the Baby Gear Distribution Program, which collects gently used and new baby items from community donors and redistributes them free of charge to referred families. Supporting programs include the Amazon Gift Registry for new item donations, The Neighbourhood monthly giving program, Community Champion donation collection network spanning the Lower Mainland, and Free Resources for Parents & Caregivers. The organization recently expanded with a new Cloverdale/Fraser Valley location to serve families east of the Fraser River. All services are delivered through a network of approximately 95 referring health and social service agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Baby Gear Distribution Program Core program providing essential baby gear free of charge to families with infants and toddlers referred through approximately 95-200 partner health and social service agencies. Items distributed include cribs, strollers, infant carriers, high chairs, bouncy chairs, swings, playmats, clothing, toys, and books, with each family visit supplying approximately CAD $1,000-$1,200 of fair market value. Families are eligible for two visits: one around birth and a follow-up 4-6 months later for age-appropriate exchanges.
- Amazon Gift Registry An Amazon baby registry that allows donors to purchase and ship new baby gear directly to BabyGoRound's facility for distribution to families in need. Items purchased over CAD $50 are eligible for a tax receipt.
- The Neighbourhood (Monthly Giving Program) A recurring monthly giving program that allows supporters to provide ongoing financial contributions to help families in need access essential baby gear. Donations provide predictable funding for cribs, strollers, clothing, and other essentials distributed through the Baby Gear Distribution Program.
Quantifiable outcome
- 95% of families reported significant decrease in financial and parental stress
- +3 more outcomes
Companies that use BabyGoRound
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BabyGoRound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BabyGoRound partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Canadian Red CrosscorePartnership with Canadian Red Cross as part of a network of organizations collaborating to support Ukrainian families arriving to Vancouver who have fled violence. BabyGoRound will provide baby gear to families with young children as part of this coordinated response.
- Nationwide FuelminorNationwide Fuel provides ongoing fuel supply for BabyGoRound's van to support transportation and operations.
- Jack and LilyminorJack and Lily provides beautiful new shoes for babies to families supported by BabyGoRound. Company focuses on non-toxic, safe children's footwear.
- Beba BeanminorBeba Bean partners to provide beautiful new knit items including the Pee Pee Teepee, baby clothing, blankets, swaddlers, toys, and shoes to families.
- Vancouver DonationsminorVancouver Donations offers environmentally friendly solution for used clothing and textiles with free pickups. Proceeds and donations support BabyGoRound.
- BANANminorBANAN is a creative studio that completed a full website redesign, created social media templates, designed new logo, business cards, marketing posters, stickers, letterhead, and store signage for BabyGoRound.
- Mamas for MamascoreMamas for Mamas is a partner organization that works with BabyGoRound to share resources and maximize impact for families in need. BabyGoRound helped Celena who later became staff at Mamas for Mamas, creating a collaborative partnership.
- Ponnie Matin StudiosminorPonnie Matin Studios is a trained babywearing educator who donates 50% of consultation fees to BabyGoRound for consultations booked through their referrals.
Scale indicators15 records
Recent moves3 records
Expansion highlights6 records
BabyGoRound competitors and assessment
Company assessmentDirect peers
- Baby2Baby: Baby2Baby is the largest US-based nonprofit distributing essential baby gear, clothing, and diapers to children living in poverty. It operates the same core model as BabyGoRound: collecting donated items and distributing them free of charge to referred families, making it the closest direct global peer.
- Cradles to Crayons: Cradles to Crayons collects gently used and new children's essentials and redistributes them to children living in poverty across multiple US cities. Its Gear for Kids program is directly analogous to BabyGoRound's baby gear distribution model, including store-like distribution centers.
- National Diaper Bank Network: The National Diaper Bank Network is a US-based umbrella organization supporting a network of diaper banks that distribute free diapers to families in need. While its focus is diapers specifically (a key category for BabyGoRound), it represents the same charitable distribution model for essential infant supplies.
- Good+ Foundation: Good+ Foundation (formerly Baby Buggy) is a US nonprofit that provides essential baby gear and products to families living in poverty through a national network of social service partners. Its referral-based distribution model through partner social service agencies closely mirrors BabyGoRound's approach.
- Mamas for Mamas: Mamas for Mamas is a Canadian nonprofit supporting mothers and families in need through practical resource provision, and is already a listed partner organization of BabyGoRound. Both organizations share the mission of providing tangible support to vulnerable mothers and families across British Columbia.
Regional players
- ISSofBC (Immigrant Services Society of BC): ISSofBC provides settlement and integration services to immigrants and refugees in British Columbia, including BabyGoRound's target demographic of newcomer families. It serves as a referral pathway into BabyGoRound's program and addresses overlapping needs around family stabilization.
- YWCA Metro Vancouver: YWCA Metro Vancouver provides housing, child care, and family support services to vulnerable women and families across the Lower Mainland. It operates in the same regional service ecosystem as BabyGoRound, with overlapping target populations (single mothers, low-income families) and a shared funder pool.
Others
- Ronald McDonald House BC: Ronald McDonald House BC provides accommodation and support for families with seriously ill children receiving medical care. It overlaps with BabyGoRound in the Lower Mainland family-support nonprofit ecosystem and shares board connections through board members who have worked at both organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BabyGoRound social profiles
Digital presenceBabyGoRound financial estimates
Financial estimateRevenue estimate
Valuation estimate
BabyGoRound leadership team
Management profileNumber of profiles
Profiles16 records
BabyGoRound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BabyGoRound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BabyGoRound
What does BabyGoRound do?
BabyGoRound collects gently used and new baby gear donations from individuals, families, and corporate partners, then redistributes the items free of charge to under-resourced families referred through a network of approximately 95-200 health and social service agencies. Families shop at store-like facilities in Vancouver and Surrey/Cloverdale to select items such as cribs, strollers, clothing, and other essentials. All services to families are provided at no cost, with funding derived from monetary donations, foundation grants, and corporate sponsorships.
Is BabyGoRound a public or private company?
BabyGoRound is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BabyGoRound founded?
BabyGoRound was founded in 2012. It employs 1 to 10 people.
Where is BabyGoRound based?
BabyGoRound is headquartered in Vancouver, Canada, in the North America region.
How does BabyGoRound make money?
Three revenue lines are on record. Donated Baby Gear is the primary driver. The others are monetary Donations and amazon Gift Registry.
Who are BabyGoRound's main competitors?
Direct peers on record are Baby2Baby, Cradles to Crayons, National Diaper Bank Network, Good+ Foundation and Mamas for Mamas. Regional players are ISSofBC (Immigrant Services Society of BC) and YWCA Metro Vancouver. Ronald McDonald House BC is listed as an others.
Does BabyGoRound have an API?
No public API is recorded for BabyGoRound.
What industry is BabyGoRound in?
BabyGoRound's product category is Social Services. Its primary akta.pro industry code is EDACAGAJ, Infant & Toddler Sleep, Feeding & Diapering Support Programs. Its NAICS code is 62411 and its SIC code is 8351.