Name

SPINDATA

Legal name

SPINDATA SARL

Website

https://spindata.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Data Marketing and Customer Analytics

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Data marketing services
• Predictive customer analytics
• Fundraising analytics
• Geo-demographic enrichment
• Customer segmentation

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Science Consulting Services: Custom analytical projects including exploratory analyses, predictive models, customer segmentation, and scoring. Projects range from database audits to full predictive model deployment with ongoing monitoring. Priced as professional services engagements.
2. Platform Access (Spindata.io / Donor Data Platform): Subscription-based access to analytical platforms including the Donor Data Platform for ongoing dashboard, score, and segmentation updates. Weekly data refresh cycles. Setup time of half a day to 3 days.
3. Kaliscope Data Enrichment: Data enrichment services using Kaliscope socio-demo referential. Available as one-shot or subscription for continuously updated customer qualification. Example pricing: 950€ HT package for up to 300,000 records.
4. Targeted Prospect Lists: Prospect lists with high potential targeting postal, phone and email channels. Generated using AI and Open Data to identify prospects among 40 million individuals. One-time or campaign-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SPINDATA delivers data science consulting and analytical platform services for B2C and B2B organizations in France, with a strong specialization in fundraising/nonprofits and retail. The company provides customer knowledge development, predictive scoring, segmentation, cross-selling models, prospect targeting, and LTV analysis through its proprietary Kaliscope geo-demographic referential (covering 27 million French addresses) and the Donor Data Platform for NGOs. Services are sold primarily as custom consulting projects and platform subscriptions with weekly data refresh cycles.

Product overview

SPINDATA is a data marketing and data science consultancy that evolved from COMPLEX SYSTEMS (founded 1996). The company operates a unified portfolio organized around a core analytical platform supplemented by specialized solutions. The flagship platform is the SPINDATA Platform, which serves as the foundation for all services including predictive modeling, segmentation, and client data management. Key products include the Donor Data Platform (DDP) for NGOs/associations, the Kaliscope suite (Kaliscope Data and Kaliscope Profils) for B2C customer knowledge at the INSEE grid cell level, and various scoring modules (IFI Score, Legacy Propensity Score). The company also delivers analytical services across fundraising, retail, tourism, B2B, and marketing agency sectors. All solutions are designed for rapid deployment without IT impact on client systems, with a focus on SMEs and associations seeking data-driven transformation.

Differentiator

Problem solved

Functional benefit

Brands

• Donor Data Platform: Ecosystem for managing and analyzing donor data with enriched information and predictive scores.
• Kaliscope
• Kaliscope Profils
• Kaliscope Data
• spindata.io

Products and services

• SPINDATA Platform (spindata.io) Proprietary analytical platform serving as the foundation for all SPINDATA services. Ingests multi-source client data, enriches with external information (age from first name, socio-demo at 200m grid level), automates deployment of predictive models and segmentations, and provides client access for data exploration, profile comparison, simulations, and data mastery. Hosted on secure French cloud with full GDPR compliance.
• Donor Data Platform (DDP) Cloud-based data ecosystem designed for associations and NGOs that interfaces with donor databases. Provides 360-degree donor vision, integrates machine learning and AI algorithms, delivers behavioral segmentation, IFI scores, upgrade scores, and loyalty optimization scores. Updated weekly with no IT development required from the client. Each organization has its own isolated database.
• Kaliscope Data The most comprehensive referential of socio-demographic and consumption information at the INSEE grid cell level. Provides hundreds of statistical variables including CSP (socio-professional category), household composition, income, wealth, housing type, consumption patterns, and equipment. Designed for data scientists needing predictive modeling and precise targeting. Available as one-shot or subscription for continuously updated customer qualification.
• Kaliscope Profils Innovative typology classifying French households into 8 groups and 29 profiles by combining Kaliscope socio-demo data with AI. Projects any individual into a profile type using only first name and address, enabling 100% of customer bases to be qualified for strategic marketing and personalization. Combines socio-demographic data (family composition, age, CSP, income, habitat) with consumption data.
• Kaliscope (self-service automate) Fully automated self-service socio-demographic enrichment delivered through a dedicated secure cloud workspace. Customers upload files for real-time enrichment with Kaliscope variables. Available by subscription for continuously updated customer qualification with example pricing of €950 HT (all-inclusive) for up to 300,000 records and 48-hour delivery.
• Fundraising Analytics Services Specialized analytics services for fundraising organizations including donor base audits, collection assessments, socio-demo mapping, LTV of new donors, transformation propensity scoring, legacy appetite scoring, digital solicitation impact analysis, marketing pressure optimization, and medium-term collection forecasting. Served by experienced data scientists with elite credentials.
• Customer Knowledge and Database Audit Services Comprehensive analytical services including exploratory data analysis, customer database auditing, socio-demographic and attitudinal mapping, multi-channel purchase behavior analysis, and product association analysis. Designed to help B2C and B2B organizations develop deep customer knowledge as the foundation for data-driven marketing decisions.
• Prospecting Solutions AI-powered prospect identification targeting high-potential individuals across 40 million individuals via postal, phone, and email channels. Combines artificial intelligence with Open Data for B2C prospect acquisition with a unique recruitment approach that differentiates from traditional list brokers.

Quantifiable outcome

• +10% average margin gain for companies that leverage data to improve decisions
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BDMR - Optin DatacoreTechnology or Integration · 15 October 2025BDMR provides multi-channel data and activation solutions for direct marketing, specializing in network marketing action activation. Their Optin Data platform covers 30 million households. SPINDATA's Kaliscope solution enriches Optin Data, creating a new loyalty and new customer recruitment solution.
• ArticquecoreTechnology or IntegrationArticque develops geo-decisional solutions including Cartes & Données Online and Articque Platform with 15,000+ clients including SMEs, enterprises, and government. They recommend SPINDATA's Kaliscope solutions to their client base and co-present at industry events. SPINDATA participates in Articque's geo-decisional days as featured partner.
• UniservicesminorImplementation/ SI/ Consulting PartnerWith 16 years of experience in Direct Marketing and Manufacturing, particularly in fundraising, Uniservices is a recognized provider of data services (RNVP, deduplication, enrichment), printing, manufacturing, and routing. They complement SPINDATA's analytical services.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• BVA: French market research and consulting firm that serves clients with custom research, analytics, and customer insights. Adjacent to SPINDATA's customer knowledge offerings in French market, though focused on survey-based research rather than predictive scoring and AI modeling.

Direct peers

• Eulerian Technologies: French marketing analytics and attribution platform that helps advertisers and agencies unify, analyze, and activate customer data across channels. Eulerian competes with SPINDATA's data marketing and segmentation offerings for the same French B2C retail and agency clients, with a more developed SaaS/martech integration stack.
• Ekimetrics: Paris-based marketing and data science consultancy that delivers advanced analytics, marketing mix modeling, and AI-driven marketing optimization for global brands. Comparable to SPINDATA in providing data-science-led marketing consulting, though at much larger scale and with a stronger international footprint.
• Articque: French geo-decisional software vendor with 15,000+ clients that produces Cartes & Données Online and the Articque Platform. Articque is a SPINDATA technology partner (mutual referral relationship) and competes in the same French geo-demographic and territory analytics space, with overlapping target customers in retail, public sector, and fundraising.
• Tinyclues (Luminoscope by Dentsu): AI-driven campaign planning and audience targeting platform originally focused on retail. Acquired by Dentsu (2022) and rebranded Luminoscope. Comparable to SPINDATA in using AI for prospect targeting and customer activation in French B2C retail, though at significantly larger scale and broader feature set.
• Ysance: French data and AI consultancy/platform that builds customer data platforms, predictive models, and marketing analytics solutions for enterprise clients. Direct competitor to SPINDATA's data marketing consultancy services in the French B2C and B2B market.
• BDMR (Optin Data): French multi-channel direct marketing data and activation provider whose Optin Data platform covers 30 million households. SPINDATA's October 2025 integration partner; competes in the French prospection and customer qualification space with overlapping target customers in retail and fundraising.

Broad incumbents

• 1000mercis: Established French digital marketing and data group offering programmatic, CRM, and data activation services to enterprise clients. Overlaps with SPINDATA on data-driven customer marketing but operates as a broader full-service digital advertising agency rather than a niche data consultancy.
• Acxiom (IPG Mediabrands): Global data and marketing services company (now part of IPG) operating large-scale audience data and identity infrastructure. Comparable to SPINDATA in delivering data-driven customer marketing at scale but with vastly larger data assets and global reach rather than a French specialist focus.
• Experian Marketing Services: Global data, analytics, and marketing services division of Experian, providing consumer credit, demographic, and marketing data products. Comparable to SPINDATA on the Kaliscope-style socio-demographic enrichment category but at a global, scaled-proprietary-database level rather than boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spindata_france
• LinkedInlinkedin.com/company/spindata-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPINDATA